GET https://rct.dev.bbntimes.com/companies/how-much-rigor-should-go-into-your-brand-strategy

Response
200 OK
IP
18.117.184.173
Profiled on
Token
00c760

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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    3670 => Symfony\Component\WebLink\Link {#3670
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      -attributes: [
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    3668 => Symfony\Component\WebLink\Link {#3668
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    3665 => Symfony\Component\WebLink\Link {#3665
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      -rel: [
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    }
    3664 => Symfony\Component\WebLink\Link {#3664
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      -attributes: [
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    }
    3663 => Symfony\Component\WebLink\Link {#3663
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      -rel: [
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      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
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      -attributes: [
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      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
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      -rel: [
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    3660 => Symfony\Component\WebLink\Link {#3660
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    3659 => Symfony\Component\WebLink\Link {#3659
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      -attributes: [
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}
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"af601f"
category 
"companies"
slug 
"how-much-rigor-should-go-into-your-brand-strategy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=26a00b0f-1b01-47d0-bf78-904fce33ab99; PHPSESSID=m6v35fbjefg9snudc8r53b12o1"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:38:25 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"00c760"

Cookies

Request Cookies

Key Value
PHPSESSID 
"m6v35fbjefg9snudc8r53b12o1"
care_did 
"26a00b0f-1b01-47d0-bf78-904fce33ab99"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:38:23 +0000"
Last used 
"Sat, 22 Feb 25 13:38:23 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"jkjY1YIRKULZ9SsErW_JbNYJ99756e0hfJc1fzYYihE"
_csrf/https-cookie_accept 
"1cDRWbNWrTaeQgmWdFUxifpY7kzS-eF904K2nNAH4NI"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "type" => "->"
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
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      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=26a00b0f-1b01-47d0-bf78-904fce33ab99; PHPSESSID=m6v35fbjefg9snudc8r53b12o1"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-much-rigor-should-go-into-your-brand-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-much-rigor-should-go-into-your-brand-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nTUJDyWLT8YV1VjBpYDgAAAIE"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-much-rigor-should-go-into-your-brand-strategy"
REDIRECT_SCRIPT_URL 
"/companies/how-much-rigor-should-go-into-your-brand-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nTUJDyWLT8YV1VjBpYDgAAAIE"
REDIRECT_URL 
"/public/companies/how-much-rigor-should-go-into-your-brand-strategy"
REMOTE_ADDR 
"18.117.184.173"
REMOTE_PORT 
"20807"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231504
REQUEST_TIME_FLOAT 
1740231504.7466
REQUEST_URI 
"/companies/how-much-rigor-should-go-into-your-brand-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-much-rigor-should-go-into-your-brand-strategy"
SCRIPT_URL 
"/companies/how-much-rigor-should-go-into-your-brand-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nTUJDyWLT8YV1VjBpYDgAAAIE"

Sub Requests 6

CookieController :: renderAnalysis (token = b13221)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"cb98bf"

AppController :: renderHeader (token = 272b5f)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"19a954"
slug 
"home"

ArticleController :: trendingArticle (token = e18c3b)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"37905e"
category 
"Companies"

ArticleController :: relatedArticles (token = d45dd5)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"9b5321"
current_article 
App\Entity\Article {#1094
  -id: 15029
  -title: "How Much Rigor Should Go into Your Brand Strategy?"
  -slug: "how-much-rigor-should-go-into-your-brand-strategy"
  -introtext: "<p>Your brand strategy should only be as rigorous as your business goals need it to be.</p>\r\n"
  -content: """
    \r\n
    <p>A well-defined brand strategy is the compass that guides businesses towards success.</p>\r\n
    <p>It articulates what a company stands for and how it will position itself to thrive in the market. The level of rigor required in crafting a brand strategy should align with the business's goals and ambitions. While a B+ brand strategy may suffice for most companies, those with audacious aspirations may require the precision of an A+ strategy. In this article, we explore the spectrum of brand strategy rigor and how it impacts business outcomes.</p>\r\n
    <h2>The Spectrum of Brand Strategy Rigor</h2>\r\n
    <p><a href="society/how-does-brand-strategy-spawn-focus" target="_blank" rel="noopener">Brand strategy</a> rigor exists on a spectrum, with a B+ strategy being sufficient for businesses with modest goals and spending. Consider El Diablo, a contented coffee shop with a single location and a small marketing budget. A few hours and dollars invested in a B+ brand strategy would serve them well, providing a focused North Star to maximize their output with minimal input.</p>\r\n
    <p>On the other end of the spectrum lies Adobe, a global corporation with substantial resources and aggressive growth targets. For companies of this scale and ambition, an A+ brand strategy becomes imperative. While it may involve significant investment, the returns, when amortized over vast marketing spend, justify the endeavor.</p>\r\n
    <h2>Determining the Right Strategy for Your Business</h2>\r\n
    <p><img src="/images/articles/global-economy/4_Tips_for_Great_Brand_Awareness.jpeg" alt="4 Tips for Great Brand Awareness" width="600" height="400" /></p>\r\n
    <p>To determine the level of brand strategy rigor your business requires, evaluate your performance against key outcomes that a brand strategy accomplishes:</p>\r\n
    <h3>1. Elevate Pricing Power</h3>\r\n
    <p>A compelling brand empowers a business to charge premium prices, especially when facing stiff competition and <a href="global-economy/optimism-about-inflation-may-be-premature" target="_blank" rel="noopener">price pressures</a>. Evaluate whether your brand enables you to command a premium for your offerings.</p>\r\n
    <h3>2. Command Attention, Understanding, and Trust</h3>\r\n
    <p>A strong brand cuts through the clutter and captures audience attention effortlessly. It fosters trust and understanding, making it easier for customers to choose your products or services. Reflect on how well your brand accomplishes this task.</p>\r\n
    <h3>3. Foster Loyalty</h3>\r\n
    <p>A compelling brand forges a strong bond with customers, reducing churn and fostering loyalty. Assess whether your brand effectively keeps customers loyal to your business.</p>\r\n
    <h3>4. Galvanize Employees</h3>\r\n
    <p>A <a href="companies/how-to-develop-a-powerful-brand-identity-in-2022" target="_blank" rel="noopener">powerful brand</a> also resonates with internal audiences, attracting and retaining top talent. Consider how well your brand motivates and empowers your employees to align with your vision.</p>\r\n
    <h3>5. Broaden Your Moat</h3>\r\n
    <p>An exceptional brand sets your business apart, creating a unique customer bond that competitors cannot replicate. Evaluate whether your brand differentiates your business effectively.</p>\r\n
    <h3>6. Heighten ROI on Marketing</h3>\r\n
    <p>A well-crafted brand strategy identifies your unique value proposition, enabling targeted marketing efforts with a strong ROI. Reflect on how effectively your brand maximizes marketing investments.</p>\r\n
    <h2>Choosing the Right Strategy</h2>\r\n
    <p>If your business performs well on the above outcomes and has modest ambitions, a B+ brand strategy is likely sufficient. By deliberately defining your brand, you can unlock clarity and economic value that will help your business thrive.</p>\r\n
    <p>However, if your business falls short on these outcomes or has audacious goals, it may be time to invest in a more rigorous brand strategy. Allocating resources to craft a precise A+ strategy can yield substantial returns, especially when competing with larger businesses and navigating challenging market conditions.</p>\r\n
    <h2>Crafting a Winning Brand Strategy is a Powerful Exercise</h2>\r\n
    <p><img src="/images/articles/global-economy/5_Companies_With_Killer_Brand_Guidelines.jpeg" alt="5 Companies With Killer Brand Guidelines" width="600" height="400" /></p>\r\n
    <p>For most companies, a B+ brand strategy is more than enough to achieve success. However, businesses with audacious aspirations and significant resources may benefit from the precision of an A+ strategy. Choose the level of rigor that suits your business best and unlock the full potential of your brand to thrive in the market.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1701187260 {#1145
    date: 2023-11-28 16:01:00.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1701187337 {#1150
    date: 2023-11-28 16:02:17.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3212
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1701187260 {#1148
    date: 2023-11-28 16:01:00.0 UTC (+00:00)
  }
  -metakey: "How Much Rigor Should Go into Your Brand Strategy?"
  -metadesc: "Your brand strategy should only be as rigorous as your business goals need it to be."
  -robots: null
  -publishedAt: DateTime @1701187260 {#1147
    date: 2023-11-28 16:01:00.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 42aeb4)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"347de9"

CookieController :: renderCookie (token = fa37a1)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"897008"