GET https://rct.dev.bbntimes.com/companies/7-effective-website-marketing-strategies-to-increase-conversions

Response
200 OK
IP
3.17.181.232
Profiled on
Token
0b0ecb

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3578
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      -attributes: [
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      -attributes: [
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    3690 => Symfony\Component\WebLink\Link {#3690
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      ]
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    3688 => Symfony\Component\WebLink\Link {#3688
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      -rel: [
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    3686 => Symfony\Component\WebLink\Link {#3686
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"a6dbf6"
category 
"companies"
slug 
"7-effective-website-marketing-strategies-to-increase-conversions"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=4e114fcf-5c63-4eee-9891-9c08c7f927ce; PHPSESSID=i1kvvvqfnq6da5a9mhmrn8c4u6"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:45:06 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"0b0ecb"

Cookies

Request Cookies

Key Value
PHPSESSID 
"i1kvvvqfnq6da5a9mhmrn8c4u6"
care_did 
"4e114fcf-5c63-4eee-9891-9c08c7f927ce"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:44:48 +0000"
Last used 
"Sat, 22 Feb 25 13:45:04 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"ggjKsHLprIMxgnInvCN0AUpLksP5BQUmPxc1puUx2o0"
_csrf/https-cookie_accept 
"fphEOe4FLFartrDgzYIdX_Pug6L9HEd1hWco1mg6DL8"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "type" => "->"
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "handle"
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=4e114fcf-5c63-4eee-9891-9c08c7f927ce; PHPSESSID=i1kvvvqfnq6da5a9mhmrn8c4u6"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/7-effective-website-marketing-strategies-to-increase-conversions"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/7-effective-website-marketing-strategies-to-increase-conversions"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nU4ZDyWLT8YV1VjBpa-gAAAIs"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/7-effective-website-marketing-strategies-to-increase-conversions"
REDIRECT_SCRIPT_URL 
"/companies/7-effective-website-marketing-strategies-to-increase-conversions"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nU4ZDyWLT8YV1VjBpa-gAAAIs"
REDIRECT_URL 
"/public/companies/7-effective-website-marketing-strategies-to-increase-conversions"
REMOTE_ADDR 
"3.17.181.232"
REMOTE_PORT 
"15826"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231905
REQUEST_TIME_FLOAT 
1740231905.2802
REQUEST_URI 
"/companies/7-effective-website-marketing-strategies-to-increase-conversions"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/7-effective-website-marketing-strategies-to-increase-conversions"
SCRIPT_URL 
"/companies/7-effective-website-marketing-strategies-to-increase-conversions"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nU4ZDyWLT8YV1VjBpa-gAAAIs"

Sub Requests 6

CookieController :: renderAnalysis (token = fc22b5)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6243ce"

AppController :: renderHeader (token = 576025)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"9475d0"
slug 
"home"

ArticleController :: trendingArticle (token = 69c46c)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"217264"
category 
"Companies"

ArticleController :: relatedArticles (token = b16d13)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"09e7ed"
current_article 
App\Entity\Article {#1094
  -id: 2092
  -title: "7 Effective Website Marketing Strategies to Increase Conversions"
  -slug: "7-effective-website-marketing-strategies-to-increase-conversions"
  -introtext: "<p>A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously.</p>\r\n"
  -content: """
    \r\n
    <p>What is website marketing? You might be well aware of this term but how you go about marketing your website is what really matters. There are some things that must be done in order to market your website the right way and to the right people. Well planned and strategized activities will make your business stand out. While planning a marketing campaign for your website, we suggest you make a to-do list of all the things that you need to do.</p>\r\n
    <p>There are some basic tasks that must be done once your website is live. These include tasks like checking if your website is responsive, if you receive your contact queries, or if there are any broken links on your website. You must also check the speed of your website to make sure you give your user a good experience. However, it doesn’t end there. Now that your website is up and running, it’s time to drive some traffic to it. But how do we go about that?</p>\r\n
    <p>Here is a powerful guide that talks about website marketing strategies to increase conversions:</p>\r\n
    <p><img src="/images/website-marketing-strategies.jpg" alt="" /></p>\r\n
    <h2><span style="color: #10228b;">Know your Target Audience</span></h2>\r\n
    <p>This is perhaps the most important step in any business. Whether it’s planning a social media campaign, or running PPC Ads, unless and until you know who you are addressing, your business will not derive much out of it.</p>\r\n
    <p>To market your website, you need to know who to market it to. Familiarize yourself with your target audience, their demographics, places they like to hang out online, social media channels they prefer, their likes and dislikes, etc.</p>\r\n
    <p>A good idea would be to closely watch your competitors and analyze their strategy. Look out for similar businesses and observe how they go about marketing their business website.</p>\r\n
    <h2><span style="color: #10228b;">Understand User Needs</span></h2>\r\n
    <p>A part of knowing your target audience is also knowing what they need. Unless you know what your users are looking for, it can get difficult to market your product or service. Even worse, it can get difficult to make a sale.</p>\r\n
    <p>Analyze what bothers your customers and identify their pain points. Trace their journey all the way to your website and ask yourself why they landed on your website in the first place. What are they looking for? Are they looking for a solution?</p>\r\n
    <p>Does your business offer a solution to their problem?</p>\r\n
    <p>This is where your calls-to-action and USPs come into play. For example, we at RedAlkemi understand that the needs of our users are to have a stronger online presence. But a lot of times they don’t even know where their business stands in the online space. And to solve this problem, we offer them a free audit report of their business.</p>\r\n
    <h2><span style="color: #10228b;">Leverage Social Media</span></h2>\r\n
    <p>If you have a strong online presence, chances are that your business is present on most relevant social media channels. Social media is a powerful tool that can help grow a business. For some businesses, it is all they need.</p>\r\n
    <p>Social media offers a business owner enormous opportunities that can help them grow their business. With every kind of audience being present on social media, it’s a fantastic idea to reach out to them on these platforms.</p>\r\n
    <p>What you need is a good understanding of the social media channels that are most relevant for your business. For example, if you’re a Financial Management company, Pinterest is a pretty irrelevant platform for your business. However, your business must be present on a platform like LinkedIn.</p>\r\n
    <h2><span style="color: #10228b;">Completely Optimized Website</span></h2>\r\n
    <p>The most important part of creating and launching a website is to make sure it is optimized with relevant keywords. If your content and images are not optimized with the right keywords for your industry, your business will not be found on search engines like Google.</p>\r\n
    <p>On the other hand, if your website is optimized with the right keywords, you become discoverable to people who are searching for a product or service offered by a business like yours.</p>\r\n
    <p>For ranking well on SERPs, we suggest you use a mix of both high search volume keywords as well as some long tail keywords with low competition.</p>\r\n
    <p>Although SEO takes time to show results, if done right, it can do wonders for your business!</p>\r\n
    <h2><span style="color: #10228b;">Content Marketing</span></h2>\r\n
    <p>Something we as a company have experienced in the recent past is the success through content marketing and promotion. We figured that there are thousands of companies like ours but we didn’t do much to stand out. Until we explored content marketing.</p>\r\n
    <p>Content that is keyword based, informative and original can take your business to another level of success. Always remember that people who are looking for solutions to problems will never mind an extra blog to read, and that blog could be yours!</p>\r\n
    <p>Try to create and publish keyword based content and also promote it on relevant online publishing websites to maximize reach, exposure and traffic to your website. You could take a look at some content writing tips to make sure you have improved content.</p>\r\n
    <h2><span style="color: #10228b;">Email Marketing</span></h2>\r\n
    <p>Once your website and content are in place, you can use email marketing to market your business by sending out monthly or quarterly newsletters. Whether you’re promoting a new product or an upcoming event, email marketing is a good way to update and inform your audience.</p>\r\n
    <p>You can start your first round of email marketing with the existing database of customers you already have. Through various contact forms on your website, you can slowly focus on building this database for future promotion.</p>\r\n
    <p>You can amp up your email marketing campaign by giving free eBooks, links to exclusive guides which your users would benefit from. Use this opportunity and ask your users to sign up for your newsletters or email list to get daily updates from your business website.</p>\r\n
    <h2><span style="color: #10228b;">Website Analysis</span></h2>\r\n
    <p>Last but definitely not the least, you must carry out a thorough website analysis. Unless you track the performance of your website, you will not know if it is successful or not. Going through daily and monthly reports on your website traffic, sources, ranking and queries will give you a good idea as to where you stand.</p>\r\n
    <p>The same way you would analyze and track the performance of a social media campaign, similarly, you need to analyze the website marketing plan and the actions that you had initiated to see what difference they made to your marketing strategies and your business performance.</p>\r\n
    <p>This blog talked about the various marketing strategies that could help you have more conversions and hence generate more business. If we missed on some points, let us know in the comments section below!</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1530118182 {#1145
    date: 2018-06-27 16:49:42.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1613423822 {#1150
    date: 2021-02-15 21:17:02.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 8647
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1530118179 {#1148
    date: 2018-06-27 16:49:39.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously."
  -robots: null
  -publishedAt: DateTime @1530118179 {#1147
    date: 2018-06-27 16:49:39.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: "Marketing "
}

AppController :: renderFooter (token = 0d8645)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"502d6b"

CookieController :: renderCookie (token = 525c29)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"daaeb2"