ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3587 -links: [ 3708 => Symfony\Component\WebLink\Link {#3708 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3706 => Symfony\Component\WebLink\Link {#3706 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3705 => Symfony\Component\WebLink\Link {#3705 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3704 => Symfony\Component\WebLink\Link {#3704 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3703 => Symfony\Component\WebLink\Link {#3703 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3702 => Symfony\Component\WebLink\Link {#3702 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3701 => Symfony\Component\WebLink\Link {#3701 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3700 => Symfony\Component\WebLink\Link {#3700 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3699 => Symfony\Component\WebLink\Link {#3699 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3698 => Symfony\Component\WebLink\Link {#3698 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3697 => Symfony\Component\WebLink\Link {#3697 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3696 => Symfony\Component\WebLink\Link {#3696 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3695 => Symfony\Component\WebLink\Link {#3695 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "the-rise-of-video-marketing" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "51f596" |
category | "companies" |
slug | "the-rise-of-video-marketing" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=fikn4b1j2t1kmgj63ih4ssmfip" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 09:02:37 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "0ca154" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "fikn4b1j2t1kmgj63ih4ssmfip" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 09:02:35 +0000" |
Last used | "Sat, 22 Feb 25 09:02:35 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "0F9zA2hyH3OVJNKflPvvsnt_LShcAq0lfQwYo58yWIg" |
_csrf/https-cookie_accept | "Gg1DTtdQ6hY9e_cF57hajYy7kEz5kMfsINnE31E0mRY" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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current_article | App\Entity\Article {#1094 -id: 4686 -title: "The Rise of Video Marketing\u{A0}" -slug: "the-rise-of-video-marketing" -introtext: "<p><span style="color: #000000;"><a href="companies/5-effective-video-marketing-strategies">Video marketing</a> has become central to outreach campaigns. It relies on videos to promote products and services, educate consumers, and reach an even bigger audience. 2019 transformed video marketing from a singular marketing tactic to an entire business strategy. </span></p>\r\n" -content: """ \r\n <p><span style="color: #000000;">Ultimately, marketers enjoyed immense brand popularity that brought them leads, conversions, prominent sales, accelerated ROI, and of course, a good customer base. Without a shadow of a doubt, the audience responds well to videos, and as per that, we managed to create</span> <span style="color: #000000;">different categories for stressing our different marketing motives</span>. </p>\r\n <p><span style="color: #000000;">If you observe people around you, they are all busy on their smartphones, entertaining themselves with videos. </span></p>\r\n <p><span style="color: #000000;">Visual content grabs 80% of consumer internet traffic, and there are enormous</span> <span style="color: #000000;">jaw-dropping video statistics</span> <span style="color: #000000;">that will make you realize the power of video marketing for all businesses, whether big or small, all equivalent.<br /></span></p>\r\n <h2>Marketers, You need to Possess a Video Marketing Strategy</h2>\r\n <p><img src="/images/Camera_Video_Call.jpg" alt="Camera Video Call" width="599" height="337" /></p>\r\n <p><span style="color: #000000;">Video is the new craze !</span></p>\r\n <p><span style="color: #000000;">You gonna earn name and fame, create a never-seen-before video.</span></p>\r\n <p><span style="color: #000000;">You gonna drive your sales high, give customers an engaging and educational video.</span></p>\r\n <p><span style="color: #000000;">You wanna enter into the market, develop an introductory visual content.</span></p>\r\n <p><span style="color: #000000;">You name your market motive, video and its distinct types come up with these all, simply aimed to fulfill all your wishes, delivering desired results. But wait, is this all real, can your business dreams be attained in real life? </span></p>\r\n <p><span style="color: #000000;">Indeed, with a workable and robust video marketing strategy!</span></p>\r\n <p><span style="color: #000000;">Small and bijou firms, if you are not getting results out of your visual marketing, then either you fail in the implementation, or your advertising walls are feeble. There are many</span> <span style="color: #000000;">explainer video software</span> <span style="color: #000000;">available which can help you with your marketing attempts and get you organic traffic, spreading visibility and brand awareness.</span></p>\r\n <p><span style="color: #000000;">For now, let's focus on some tips and tricks that will help you fly high with your brand promotional attempts, done visually.</span></p>\r\n <p><span style="color: #000000;">[Before gazing down, make sure you do it all right, at the right time, targeting the right audience type.]</span></p>\r\n <h2>Know Your Target</h2>\r\n <p><span style="color: #000000;">First things first, don't try to market to everyone, you'll end up marketing to no one. With video marketing as a move, make sure that your campaigning goals have a direction and are focused on driving awareness, traffic, and sales.</span></p>\r\n <p><span style="color: #000000;">Keep your ideal client in mind and list up your <a href="companies/why-defining-your-target-audience-is-so-important">targeted audiences</a>' needs and preferences. Do some research:</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Which media channels they are most active on?</span></li>\r\n <li><span style="color: #000000;">Which language to use to communicate effectively?</span></li>\r\n <li><span style="color: #000000;">At what time the users are mostly free?</span></li>\r\n <li><span style="color: #000000;">Which age group to target?</span></li>\r\n <li><span style="color: #000000;">Which major public challenges to encounter?</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">Yes, you have to be more close to them, rather, be a part of their world as this is how you connect in real and in a meaningful way.</span></p>\r\n <h2>The Title of the Video Must Stimulate</h2>\r\n <p><span style="color: #000000;">Do you read any blog unless it diverts your attention from work or it has a solution dealing with a commonly faced problem? If anything that is displayed to allure the masses' interest, it must stimulate. </span></p>\r\n <p><span style="color: #000000;">A video's title must be eye-catchy to grab the viewer's attention, and furthermore, you can use some highly searched and relevant keywords in the title to enhance the volume of its click-through-rates.</span></p>\r\n <h2>Introduction Hooks the Interest</h2>\r\n <p><span style="color: #000000;">We are unlikely to open an email until it has an inspiring subject line, we hardly read any blog until it tries to capture our interest, and the same is the case with your visual assets created for brand promotion. </span></p>\r\n <p><span style="color: #000000;">We all know the 10s mantra, if we aren't able to stick our audience for more than 10s we will probably fall with our number of viewers and our video will be clicked off to something next in line.</span></p>\r\n <p><span style="color: #000000;">Thus, make your video inspiring, entertaining, engaging, and informative to get them hooked till the end. Add some social proof(s) in the beginning as they act as a key to influencing people.</span></p>\r\n <h2>Focus More on the Mission</h2>\r\n <p><span style="color: #000000;">Your goal is your brand's advertising and making it gain a widespread reach; nevertheless, the mission is not the same. The mission is to engage a great number of people by channeling the primary message of the video.</span></p>\r\n <p><span style="color: #000000;">The highly designed visual element must focus less on the product and more on the mission.</span></p>\r\n <h2>Storytelling Matters</h2>\r\n <p><span style="color: #000000;">Here we can relate to ourselves; we often remember reports, statistics, and figures; however, we remember the main story that was shown. Likewise, give your viewers an inspiring or humorous anecdote that connects instantly.</span></p>\r\n <p><span style="color: #000000;">Telling a story in a video can help to communicate in the best way possible as they relate to the world and help understand things better and easy. In your story, add some elements like personalization, display of expertise, process flow, etc. to make it a worthy one.</span></p>\r\n <h2>Mobile Friendly</h2>\r\n <p><span style="color: #000000;">Mobile and e-devices are at an arm's distance of all the individuals. Everything is online, and the first thing which is at disposal to get to know anything on the web is our mobile phone. </span></p>\r\n <p><span style="color: #000000;">Thus, it's imperative to create mobile-friendly videos that are quick to download to be enjoyed on any mobile device.</span></p>\r\n <h2>SEO Optimized</h2>\r\n <p><span style="color: #000000;">Every business would want to see its video to be on the 'Top Trending Videos' list, by being ranked high or #1 by the search engines. And for this motive, it's essential to get it well optimized to gain global visibility.</span></p>\r\n <p><span style="color: #000000;">There are certain aspects you need to take care of while forging a video, making it <a href="companies/things-to-keep-in-mind-when-creating-an-seo-strategy">SEO friendly</a> to get the desired outcomes. Take a look:</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Video length</span></li>\r\n <li><span style="color: #000000;">Keyword relevancy</span></li>\r\n <li><span style="color: #000000;">Keyword placement</span></li>\r\n <li><span style="color: #000000;">Use of tags</span></li>\r\n <li><span style="color: #000000;">High-quality thumbnails</span></li>\r\n <li><span style="color: #000000;">Link to website</span></li>\r\n <li><span style="color: #000000;">And much more</span></li>\r\n </ul>\r\n <h2>Keep it Short and Precise</h2>\r\n <p><span class="quote-left" style="color: #000000;">The less you say, the more likely people are to remember.</span><br /><br /><span class="quote-right" style="color: #000000;">Helen Klein Ross </span></p>\r\n <p><span style="color: #000000;">People have loads of time to view funny, refreshing, and entertaining videos, but do you think they have time to watch your too long and lengthy brand promotional videos?</span></p>\r\n <p><span style="color: #000000;">So get your efforts focused on how to make short and to the point videos, explaining and describing the maximum in the minimum of time. </span></p>\r\n <h2>Bring Customers into the Frame</h2>\r\n <p><span style="color: #000000;">This is one of the most appealing and powerful ways to add up customer reviews in the videos by making them talk about it, how they used, benefits they gained, or any other aspect which added value.</span></p>\r\n <p><span style="color: #000000;">The real and actual interaction with the users of the product/service can make a big difference in influencing people and attracting them towards your brand.</span></p>\r\n <p><span style="color: #000000;">Trust me; it works, it works really well!</span></p>\r\n <h2>Build Hype prior to the Launch</h2>\r\n <p><span style="color: #000000;">Don't fire the bullet in anxiety to get instant sales and high revenues. Build some hype before launching your product, add some more value to it by promoting it on your website, blogs, and social networks.</span></p>\r\n <p><span style="color: #000000;">These days, creating 'Video Highlights' is in the trend which gives a few glimpses of your product/service/features/brand, thereby, enhancing curiosity among the viewers which ultimately, urges them to see the video at its launch date.</span></p>\r\n <p><span style="color: #000000;">These are some of the methods that can help you start with your video marketing and analyze what to include in promoting the best of your business in the form of visuals. Does this journey end here?</span></p>\r\n <p><span style="color: #000000;">What's next?</span></p>\r\n <h2>Analyze your Video Performance</h2>\r\n <p><img src="/images/Video_Marketing.jpg" alt="Video_Marketing.jpg" width="600" height="400" /></p>\r\n <p><span style="color: #000000;">It's mandatory to track and identify, how fruitful your campaigning efforts would be once the video is in the market. It's vital to know whether the time, effort, money, resources, you invested proved their actual worth or not.</span></p>\r\n <p><span style="color: #000000;">You can measure the aftereffects by the below-mentioned metrics:</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Engagement Rate</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">This factor helps to determine the interaction your video got, and the duration people watched it. The rate will let you know the quality of the visual content and the feasibility of the video length.</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Play Rate</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">This will let you analyze the user behavior in a sense. The proportion will tell you the number of unique users who played the video via different social channels. By doing this, you'll get insights about the audience and their use of network mode.</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Social Sharing</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">This will give you the count of how many times your video got shared. The more the number, the more is the video liked, which will prove that people showed interest in it or gleaned value from it.</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">View Count</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">This will tell you the number of how many times your video was seen by the viewers.</span> <span style="color: #000000;">Each platform has a different measuring way of viewing counts.</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Comments</span></li>\r\n </ul>\r\n <p><span style="color: #000000;">It shows the type of comments people added to the video. You might get positive as well as negative feedback or comments, but you have to take it in a positive manner as this will help you create your next videos which work well and will be far better.</span></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1568361585 {#1145 : 2019-09-13 07:59:45.0 UTC (+00:00) } -updatedAt: DateTime @1611747712 {#1150 : 2021-01-27 11:41:52.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 7485 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1568361581 {#1148 : 2019-09-13 07:59:41.0 UTC (+00:00) } -metakey: "The Rise of Video Marketing\u{A0}" -metadesc: "Video marketing has become central to outreach campaigns. It relies on videos to promote products and services, educate consumers, and reach an even bigger audience.\u{A0}2019 transformed video marketing from a singular marketing tactic to an entire business strategy.\u{A0}" -robots: null -publishedAt: DateTime @1568361581 {#1147 : 2019-09-13 07:59:41.0 UTC (+00:00) } -canonical: null -superTag: null } |
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