ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3611 -links: [ 3732 => Symfony\Component\WebLink\Link {#3732 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3730 => Symfony\Component\WebLink\Link {#3730 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3729 => Symfony\Component\WebLink\Link {#3729 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3728 => Symfony\Component\WebLink\Link {#3728 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3727 => Symfony\Component\WebLink\Link {#3727 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3726 => Symfony\Component\WebLink\Link {#3726 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3725 => Symfony\Component\WebLink\Link {#3725 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3724 => Symfony\Component\WebLink\Link {#3724 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3723 => Symfony\Component\WebLink\Link {#3723 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3722 => Symfony\Component\WebLink\Link {#3722 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3721 => Symfony\Component\WebLink\Link {#3721 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3720 => Symfony\Component\WebLink\Link {#3720 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3719 => Symfony\Component\WebLink\Link {#3719 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "why-organizations-should-create-their-marvel-cinematic-universe" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "bbe23d" |
category | "companies" |
slug | "why-organizations-should-create-their-marvel-cinematic-universe" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=0aiv2edodiv6o4ikviqqsa3h6q" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 13:47:55 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "0e0277" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "0aiv2edodiv6o4ikviqqsa3h6q" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 13:47:29 +0000" |
Last used | "Sat, 22 Feb 25 13:47:53 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "MJ_aF4-Rkmfyk-Dy2ToMAb5Y3r8KxTBdIqqK6RnFVYk" |
_csrf/https-cookie_accept | "VTQYFzP1zX69ydw6gC_gE_oDsx6rsZZStab7zLmmu9A" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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CORS_ALLOW_ORIGIN | "*" |
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MARIADB_PASSWORD | "i!87pK&!85ezc8" |
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Key | Value |
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APP_DEBUG | "1" |
BASE | "/public" |
CONTEXT_DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
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REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
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SERVER_SOFTWARE | "Apache" |
SSL_TLS_SNI | "rct.dev.bbntimes.com" |
SYMFONY_DOTENV_VARS | "APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY" |
UNIQUE_ID | "Z7nViriBoyj8JZ8-HGyIiwAAABg" |
Sub Requests 6
CookieController :: renderAnalysis (token = 5359f3)
Key | Value |
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_format | "html" |
_locale | "en" |
_stopwatch_token | "4fb348" |
AppController :: renderHeader (token = 484f2d)
Key | Value |
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_format | "html" |
_locale | "en" |
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slug | "home" |
ArticleController :: trendingArticle (token = 197734)
Key | Value |
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_format | "html" |
_locale | "en" |
_stopwatch_token | "b178ca" |
category | "Companies" |
ArticleController :: relatedArticles (token = 9cde9f)
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::relatedArticles" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "20c735" |
current_article | App\Entity\Article {#1094 -id: 8494 -title: "Why Should Organizations Create Their Marvel Cinematic Universe To Improve Their Marketing Strategy?" -slug: "why-organizations-should-create-their-marvel-cinematic-universe" -introtext: """ <div id="ember377" class="ember-view">\r\n <div class="reader-article-content" dir="ltr">\r\n <p>According to<a href="https://www.forrester.com/report/Brief+Marketing+And+Media+Efficiency+Outcomes+Drive+Content+Marketing/-/E-RES128042" target="_blank" rel="nofollow noopener"> Forrester</a>, it takes buyers 11.4 pieces of content to make a purchasing decision.</p>\r\n """ -content: """ \r\n <p>When you just focus on a piece of content at a time, getting your audience to go through 11 pieces of content will take a lot of time and resources. That’s why dear organizations, it's time to create your marvel cinematic universe. <br /><br /></p>\r\n <strong class="quote-left"><em>Gone are the days when a single content piece would drive the success of your marketing campaign. <br /><br /></em></strong>\r\n <p>When you send a visitor to a single blog, podcast, whitepaper, or landing page, all they will do is consume that piece of content and go their way. </p>\r\n <h2><span style="color: #10228b;">How To Create Your Marvel Cinematic Universe To Improve Their Marketing Strategy</span></h2>\r\n <p style="text-align: justify;"><img src="/images/Marvel_Characters.jpg" alt="Marvel_Characters.jpg" width="600" height="315" /></p>\r\n <p style="text-align: justify;"><span style="color: #000000;"><strong>© Marvel</strong></span><br /><br /></p>\r\n <p>It takes a long-term approach to develop the perfect <a href="https://www.investopedia.com/terms/m/marketing-strategy.asp">marketing strategy</a>.</p>\r\n <p>Create content assets interlinked to each other and tell a bigger story that aligns with your organization’s goals and user needs. <br /><br /></p>\r\n <strong class="quote-left"><em>Don’t just create content, have a strategy in place, and tell a compelling story. <br /><br /></em></strong>\r\n <p>Focus on<a href="https://www.uberflip.com/content-experience/#:~:text=A%20content%20experience%20is%20the,to%20engage%20with%20your%20company."> content experience</a>!</p>\r\n <h2><span style="color: #10228b;">What Exactly is Content Experience?</span></h2>\r\n <p><img src="/images/Avengers_Endgame.jpg" alt="Avengers_Endgame.jpg" width="601" height="338" /></p>\r\n <p><span style="color: #000000;"><strong>© Marvel<br /></strong></span><br /><br />The overall impression a prospect or a buyer gets after continuous interactions with your content.</p>\r\n <p>If you have watched <a href="https://www.marvel.com/movies/avengers-endgame">Avengers: Endgame,</a> you will definitely remember the scene where Captain America finally lifts Mjolnir much to the joy of fans.</p>\r\n <p>The seeds of this epic scene were planted in Avengers: Age of Ultron when Cap almost lifts the Mjolnir during the party scene. </p>\r\n <p>The party scene made people wonder if the cap was worthy sparking debates across <a href="companies/5-killer-social-media-marketing-tips-to-keep-in-mind-for-2021">social media</a> platforms all over the globe till the endgame happened. 21 films preceded “Endgame” setting it up as one of the most awaited movies of all time. <br /><br /></p>\r\n <span class="quote-left"><span style="color: #000000;"><strong>The hype, the fan service, and the whole build-up made Avengers: Endgame the highest-grossing movie all over the globe before Avatar took over. </strong></span><br /><br /></span>\r\n <p>That is what content experience is all about.</p>\r\n <p><strong><em>A single blog, or an eBook or a whitepaper, or a social media post will only mesmerize the audience once, and then they will go their ways.<br /><br /></em></strong></p>\r\n <span style="color: #000000;"><strong><span class="quote-left">Hook them with that one post and trigger them to explore your content universe. </span></strong></span>\r\n <p><strong><em><br />Binge-watching is the trend. Leverage it!</em></strong></p>\r\n <p>Build your own content universe and tempt your prospects to <a href="https://collider.com/best-tv-shows-to-binge-watch/">binge-watch </a>your content.</p>\r\n <p>In the process of initiating their <a href="companies/why-is-it-important-to-align-your-content-marketing-strategy-to-buyer-s-journey">buyer’s journey.</a></p>\r\n <h2><span style="color: #10228b;">How did the MCU Achieve Humongous Success in a Span of 11 Years?</span></h2>\r\n <p><img src="/images/Marvel_MCU.jpg" alt="Marvel_MCU.jpg" width="600" height="378" /></p>\r\n <p><strong>© Marvel</strong><span style="color: #000000;"></span><br /><br /><br /><a href="https://www.marvel.com/">Marvel </a>had sold all rights of their famous comic characters since they were bankrupt. They took a loan to make Ironman.</p>\r\n <p>Had Ironman failed, they would have to sell the rest of their character movie rights too. A lot was at stake. <br /><br /></p>\r\n <strong class="quote-left"><em>In their own words, Marvel was in the Endgame.<br /><br /></em></strong>\r\n <p>They risked everything on a B-list superhero from Marvel comics and decided to make it with an actor who just got out of prison for multiple drug charges. What made it riskier was the script was incomplete and the actors had to improvise. </p>\r\n <p><strong><em>Though in the end, this recipe for disaster turned out into a mouth-watering delicacy.</em></strong></p>\r\n <p>The gamble paid off, Ironman was a huge hit earning $585 million on a budget of $140 million setting the MCU in motion. </p>\r\n <p>21 films later, Marvel made Avengers: Endgame which became the highest-grossing movie of all time. </p>\r\n <p>How times change!</p>\r\n <p>If your content marketing is in a mess right now, I have a tip for you, and mind you, this is advice that can make your organization a billion-dollar company.<br /><br /></p>\r\n <strong class="quote-left"><em>Take some risks, gather your resources, and build your own content universe. <br /><br /></em></strong>\r\n <p>For a change, take the long-term approach.</p>\r\n <p>The success of MCU is the result of well-paced storytelling through a meticulously planned <a href="companies/why-is-content-marketing-a-must-for-any-marketing-strategy">marketing strategy</a>. </p>\r\n <h2><span style="color: #10228b;">What Can You Learn From Marvel Here?</span></h2>\r\n <p><img src="/images/articles/global-economy/How_RPA_and_IPA_differ_and_why_you_need_them.jpg" alt="How RPA and IPA differ and why you need them" width="600" height="365" /></p>\r\n <p><br />Understand first, content marketing is similar to big-budget movies requires long-term planning. Stop creating content at the snap of your fingers. </p>\r\n <p>How did Thanos gather all the infinity stones or how did the Avengers defeat Loki, Ultron, and ultimately Thanos?</p>\r\n <ol>\r\n <li>They had a team</li>\r\n <li>They had a plan</li>\r\n </ol>\r\n <h3><span style="color: #808080;"><strong>Create Content in Phases</strong></span></h3>\r\n <p>This is what the MCU did, it released movies in three phases.</p>\r\n <p><strong>Phase 1-</strong> Introducing avengers with standalone movies to the cinematic universe, and concluding it by bringing them together in The Avengers.</p>\r\n <p><strong>Phase 2- </strong>It starts with taking note of the repercussions after the first Avengers film, introducing new characters, and threats, showcasing glimpses of a bigger danger and the changing dynamics of the team due to ideological differences.</p>\r\n <p><strong>Phase 3-</strong> The ideological differences lead to breaking up off the avengers, the big threat revealing itself, and how the avengers deal with it.</p>\r\n <p>Let’s see the revenue generated by the MCU in every phase.</p>\r\n <p><strong><em>Phase 1- </em></strong><em>$3.8 billion over a budget of $1 billion</em></p>\r\n <p><strong><em>Phase 2- </em></strong><em>$5.2 billion over a budget of $1.1 billion</em></p>\r\n <p><strong><em>Phase 3- </em></strong><em>$13.5 billion over a budget of $2.4 billion</em></p>\r\n <p>Phase 1 generated 3x ROI, phase 2 generated 5x ROI, and phase 3 generated almost 6x ROI. The <a href="companies/what-is-the-ultimate-way-to-measure-the-roi-of-your-content-marketing-efforts">ROI </a>generated is indeed a testimony of how it’s the long-term approach that yields result in content marketing. <br /><br /></p>\r\n <strong class="quote-left"><em>Do not focus on a single content asset, create a content experience for your customers.<br /><br /></em></strong>\r\n <p>Imagine, if MCU had stopped at just Ironman :-p</p>\r\n <h2><span style="color: #10228b;">How to Build Your Content Universe?<br /></span><br /><img src="/images/articles/global-economy/5_New_Content_Marketing_Strategies_To_Get_Traffic_And_Email_Subscribers.jpeg" alt="5 New Content Marketing Strategies To Get Traffic And Email Subscribers" width="600" height="400" /></h2>\r\n <p><br />Each part of the MCU, be it a standalone movie, a TV series or an Avengers movie was made keeping in mind-</p>\r\n <ol>\r\n <li>Introducing characters</li>\r\n <li>Development of character arcs</li>\r\n <li>Telling a bigger story</li>\r\n </ol>\r\n <p>When you focus on creating content in phases, keep the long-term approach in mind. Every content asset should align with your user needs and company goals.</p>\r\n <ul>\r\n <li>A social media post can be the seed for a blog post,</li>\r\n <li>A blog post can be the seed for a whitepaper, </li>\r\n <li>A whitepaper can be the seed for an e-book, </li>\r\n <li>An e-book can be the seed for a full-fledged book, or a video series, or podcast episodes</li>\r\n </ul>\r\n <span style="color: #000000;"><strong><span class="quote-left">When a content asset generates a lot of engagement, develop it further, and let it evolve into a bigger content format.</span></strong></span>\r\n <h3><span style="color: #808080;"><strong>How Do You Do That?</strong></span></h3>\r\n <ul>\r\n <li><span style="color: #000000;"><strong>Research</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Put in more information</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Add more stories</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Find analogies in pop culture</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Quote from experts, books, and trending news</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Use stats and infographics</strong></span></li>\r\n </ul>\r\n <p>Do everything to make it better.<br /><br /></p>\r\n <strong class="quote-left"><em><span style="color: #000000;">Every content asset has its own arc, develop it.</span><br /><br /></em></strong>\r\n <p>Do that with every content asset, develop their content arcs, and bring them together to build a <a href="https://contentmarketinginstitute.com/2015/09/create-compelling-content-2/">compelling content</a> universe that enlightens up the buyer’s journey.</p>\r\n <p>The buyer’s journey is the bigger story that you need to cover. </p>\r\n <h2><span style="color: #10228b;"><strong>Every Stage of the Buyer’s Journey Requires Different Content Assets</strong></span></h2>\r\n <p><img src="/images/articles/global-economy/Healthcare_Business_Challenge_.jpeg" alt="Healthcare Business Challenge " width="600" height="450" /><br /><br /></p>\r\n <p><span style="color: #808080;"><strong>1. Awareness Stage</strong></span></p>\r\n <ul>\r\n <li><strong><span style="color: #000000;">Blog posts</span></strong></li>\r\n <li><strong><span style="color: #000000;">Social posts</span></strong></li>\r\n <li><strong><span style="color: #000000;">Research studies</span></strong></li>\r\n <li><strong><span style="color: #000000;">Analyst reports</span></strong></li>\r\n <li><strong><span style="color: #000000;">eBooks and e-Guides</span></strong></li>\r\n <li><strong><span style="color: #000000;">White papers</span></strong></li>\r\n <li><strong><span style="color: #000000;">Educational content</span></strong></li>\r\n </ul>\r\n <p><span style="color: #808080;"><strong>2. Consideration Stage</strong></span></p>\r\n <ul>\r\n <li><span style="color: #000000;"><strong>Comparison papers and articles</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Expert guides</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Case studies</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Podcasts</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Videos</strong></span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><strong>3. Decision Stage</strong></span></p>\r\n <ul>\r\n <li><span style="color: #000000;"><strong>Vendor and product comparisons</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Product literature and demonstrations</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Case studies</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Testimonials</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Product reviews</strong></span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><strong>4. Loyalty Stage</strong></span></p>\r\n <ul>\r\n <li><span style="color: #000000;"><strong>User guides</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Product-focused articles</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Product updates</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Customer newsletters</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Promotions and loyalty programs</strong></span></li>\r\n <li><span style="color: #000000;"><strong>News and event details</strong></span></li>\r\n <li><span style="color: #000000;"><strong>Surveys </strong></span></li>\r\n </ul>\r\n <p><span style="color: #000000;">In a span of 11 years, Marvel made around 22 films. </span></p>\r\n <p><span style="color: #000000;"><strong><em>You need 22 or more content assets all through the buyer’s journey to convert a prospect into a buyer to a loyal customer. </em></strong></span></p>\r\n <p><span style="color: #000000;">Imagine building a content universe interlinking all these content assets. </span></p>\r\n <p><span style="color: #000000;">Let people binge-watch your content, your ROI will increase manifold. </span></p>\r\n </div>\r\n </div> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1619954859 {#1145 : 2021-05-02 11:27:39.0 UTC (+00:00) } -updatedAt: DateTime @1620040926 {#1150 : 2021-05-03 11:22:06.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 3961 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1619954859 {#1148 : 2021-05-02 11:27:39.0 UTC (+00:00) } -metakey: "Why Organizations Should Create Their Marvel Cinematic Universe?" -metadesc: "According to\u{A0}Forrester, it takes buyers 11.4 pieces of content to make a purchasing decision." -robots: null -publishedAt: DateTime @1619954859 {#1147 : 2021-05-02 11:27:39.0 UTC (+00:00) } -canonical: null -superTag: null } |
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