GET https://rct.dev.bbntimes.com/technology/the-end-of-mass-marketing-go-small-or-go-home

Response
200 OK
IP
18.225.92.173
Profiled on
Token
12e928

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3684
  -links: [
    3805 => Symfony\Component\WebLink\Link {#3805
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3803 => Symfony\Component\WebLink\Link {#3803
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3802 => Symfony\Component\WebLink\Link {#3802
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3801 => Symfony\Component\WebLink\Link {#3801
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
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      -attributes: [
        "as" => "script"
      ]
    }
    3800 => Symfony\Component\WebLink\Link {#3800
      -href: "/build/view-more.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3799 => Symfony\Component\WebLink\Link {#3799
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3798 => Symfony\Component\WebLink\Link {#3798
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3797 => Symfony\Component\WebLink\Link {#3797
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3796 => Symfony\Component\WebLink\Link {#3796
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3795 => Symfony\Component\WebLink\Link {#3795
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3794 => Symfony\Component\WebLink\Link {#3794
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3793 => Symfony\Component\WebLink\Link {#3793
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3792 => Symfony\Component\WebLink\Link {#3792
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
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}
_route 
"article_show"
_route_params 
[
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  "slug" => "the-end-of-mass-marketing-go-small-or-go-home"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"948754"
category 
"technology"
slug 
"the-end-of-mass-marketing-go-small-or-go-home"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=3c5n4j56kp9nue5ochefn2ob0l"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:49:47 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"12e928"

Cookies

Request Cookies

Key Value
PHPSESSID 
"3c5n4j56kp9nue5ochefn2ob0l"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:49:46 +0000"
Last used 
"Sat, 22 Feb 25 13:49:46 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"nmKgE8gHzbm8U0CpY47KxpsCCFeIL0ADGJqlaKcjRvc"
_csrf/https-cookie_accept 
"Jq1GSJiqPzx0gq_KfZ-zFZZHx0mopMQ0h4SbxLc8Xf0"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 35
    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
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    "line" => 453
    "function" => "doRenderView"
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=3c5n4j56kp9nue5ochefn2ob0l"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/the-end-of-mass-marketing-go-small-or-go-home"
REDIRECT_REDIRECT_SCRIPT_URL 
"/technology/the-end-of-mass-marketing-go-small-or-go-home"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nV-7iBoyj8JZ8-HGyJBwAAAAs"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/the-end-of-mass-marketing-go-small-or-go-home"
REDIRECT_SCRIPT_URL 
"/technology/the-end-of-mass-marketing-go-small-or-go-home"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nV-7iBoyj8JZ8-HGyJBwAAAAs"
REDIRECT_URL 
"/public/technology/the-end-of-mass-marketing-go-small-or-go-home"
REMOTE_ADDR 
"18.225.92.173"
REMOTE_PORT 
"40368"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232187
REQUEST_TIME_FLOAT 
1740232187.1385
REQUEST_URI 
"/technology/the-end-of-mass-marketing-go-small-or-go-home"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/the-end-of-mass-marketing-go-small-or-go-home"
SCRIPT_URL 
"/technology/the-end-of-mass-marketing-go-small-or-go-home"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nV-7iBoyj8JZ8-HGyJBwAAAAs"

Sub Requests 6

CookieController :: renderAnalysis (token = 82aa40)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3b4489"

AppController :: renderHeader (token = 71e0cc)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4d2100"
slug 
"home"

ArticleController :: trendingArticle (token = 13abda)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5977c2"
category 
"Technology"

ArticleController :: relatedArticles (token = 1cf18d)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8712ae"
current_article 
App\Entity\Article {#1094
  -id: 1164
  -title: "The End of Mass Marketing: Go Small, or Go Home"
  -slug: "the-end-of-mass-marketing-go-small-or-go-home"
  -introtext: "<p>Once upon a time… business success was based on providing a narrow segment of consumers with a narrow segment of products, uniquely suited to their needs, sourced and advertised locally, and sold at a local store.</p>\r\n"
  -content: """
    \r\n
    <p>Over time, the spread of mass media - TV, national newspapers and magazines - along with the expansion of national retail stores, and the growth of a global and highly efficient supply chain, led to a world of mass marketing, mass production, and massive retailers. The retail world moved from personalized products for localized, niche markets to mass-produced products for mass markets.</p>\r\n
    <p>Mass marketers thrive on "must-have" items&nbsp;- huge volumes of single styles, sold across many market segments to an audience of consumers eager to have the item they saw advertised in mass media, and which, in turn are produced in great scale and efficiency.</p>\r\n
    <h2><span style="color: #10228b;">This Strategy Worked. Until it Didn’t.</span></h2>\r\n
    <p>Mass brands, mass production, mass retailers and mass advertising serve mass markets. These industries of advertising, retail and supply are highly inter-dependent, and therefor they face today’s disruptive market together; and, together they struggle to find new models and new relevance.</p>\r\n
    <p>Because, the world changed…&nbsp;today we have&nbsp;too many stores, too much media, and too much product&nbsp;pumping through a highly-efficient global supply chain. This has resulted in an over-supply of mass market goods, which in turn (per macro-economic supply &amp; demand forces) drives down prices and favors off-price stores, branded outlets, and web sites competing for who can sell this over-supply for the lowest price.&nbsp;</p>\r\n
    <p>Concurrently, the Internet changed the world, too. Google, and Facebook and other information sharing networks allow for the acquisition and application of&nbsp;personalized marketing on an unprecedented scale.&nbsp;</p>\r\n
    <p>When billions of people search via Google and billions of people share their interests and likes on Facebook they create large numbers of unique communities.&nbsp;These virtual communities become readily accessible niche markets with distinct attributes, attitudes and expectations.</p>\r\n
    <p>Today, people demand, and can receive, niche brands and products that are intensely relevant to their distinct personal, cultural and situational requirements, products that stimulate a clear emotional response or solve a personal need. By definition, these niches are unique, authentic and passionate, and consumers&nbsp;<span style="text-decoration: underline;">will pay a higher price</span>&nbsp;for products created specifically for them.</p>\r\n
    <p><img src="/images/Mass-Marketing.jpg" alt="" /><br /><br />Further, the Internet and the applied use of consumer data, allow even small companies to effectively identify these niches of consumers, and launch new brands and products with precision-targeting, now readily and cost-effectively accessible through YouTube, and Google and Facebook, and online marketplaces including Amazon and Jet.com.</p>\r\n
    <p>Years ago, there were famous, or infamous, national “must-have” products: Cabbage Patch Dolls, Beanie Babies, the latest Harry Potter book. Yet,&nbsp;the market hasn’t seen a true mass market “must-have” in over 5 years.</p>\r\n
    <p>“Must-have” products still exist in the new landscape. However, these are must-haves for niche markets - serving specialized regional, ethnic, and interest segments. Today's "must-haves" are laser-focused on Latino working mothers in Southern California, readers of "Fifty Shades of Grey" who also purchased&nbsp;North Face&nbsp;outerwear and live in Illinois, or&nbsp;HO-gauge model-train collectors&nbsp;across America.</p>\r\n
    <h2><span style="color: #10228b;">Success Has Moved from Mass Markets to Niche Markets</span></h2>\r\n
    <p>I am going to share a disruptive concept with you. That idea is that&nbsp;we must return to providing a narrow range of products and services to a narrow segment of customers.&nbsp;Only this time, we will leverage emerging technology, powerful consumer data, and a localized, fast, short-run, supply-chain, to pursue many niches at once.&nbsp;</p>\r\n
    <h2><span style="color: #10228b;">We need… “The Itch for Niche.”<br /><br /><img src="/images/The-Itch-for-Niche.jpg" alt="" /><br /></span></h2>\r\n
    <p>We must move from huge single-style production runs to a large number of smaller, quicker, segmented runs. From 1 million units of one style to 100,000 units of 20 styles, and 10,000 units of 500 styles - a far larger number of units, satisfying a far larger number of customers. And,&nbsp;by delivering products that will be uniquely relevant to consumer's distinct desires, interests and needs, we will provide greater value, deliver greater satisfaction, earn consumer loyalty, and recognize a greater profit.</p>\r\n
    <p>To win, we should borrow a page from Amazon CEO Jeff Bezos' playbook: obsess over providing customer satisfaction, quickly embrace emerging trends, challenge our legacy processes and make faster decisions.<br /><br /><img src="/images/Consumer-Obsession.jpg" alt="" /><br /><br />We must return to our roots, when brands and retailers met their customer’s needs on an intimate, and high-value, level. Only now, with new and emerging technology and big data, we can do so at enormous scale, across many niches and classifications, simultaneously.</p>\r\n
    <p>Scratch here, "The Itch for Niche."</p>\r\n
    <p>© 2018, David J. Katz — New York City</p>\r\n
    <p>&nbsp;---------------------</p>\r\n
    <p>David J. Katz&nbsp;is chief marketing officer at&nbsp;<a href="https://www.linkedin.com/company/47572/" target="_blank" rel="noopener">Randa Accessories</a>, an industry-leading&nbsp;multinational&nbsp;consumer products company, and the world's largest men's accessories business.&nbsp;</p>\r\n
    <p>His&nbsp;specialty is collaborating with retailers, brands and suppliers to innovate successful outcomes in evolving markets.&nbsp;</p>\r\n
    <p>David was selected by LinkedIn as a "<a href="https://www.linkedin.com/pulse/linkedin-top-voices-2017-must-know-people-inspiring-todays-roth" target="_blank" rel="noopener">Top Voice in 2017.</a>" He has been named a leading fashion industry "<a href="https://www.google.com/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;ved=0ahUKEwjO-M2y7ITYAhUHKiYKHcheAlkQjRwIBw&amp;url=http%3A%2F%2Fwwd.com%2Fwwd-publications%2Fdigital-daily%2Fmondays-digital-daily-april-3-2017%2F&amp;psig=AOvVaw1UUxt9X_VP2djw_y76zFzB&amp;ust=1513180933315355" target="_blank" rel="nofollow noopener noreferrer">Change Agent</a>" by&nbsp;Women's Wear Daily&nbsp;and a "<a href="http://www.mr-mag.com/menswear-movers-of-2016/" target="_blank" rel="nofollow noopener noreferrer">Menswear Mover</a>" by&nbsp;MR Magazine.</p>\r\n
    <p>He is a&nbsp;public speaker, co-author of the best-selling book "Design for Response: Creative Direct Marketing That Works"&nbsp;[Rockport Publishers].&nbsp;He has been featured in&nbsp;<em>The New York Times, The Wall Street Journal, New York Magazine, The Huffington Post, MR Magazine,&nbsp;</em>and<em>&nbsp;WWD.</em></p>\r\n
    <p>David is a graduate of&nbsp;<em>Tufts University&nbsp;</em>and<em>&nbsp;the Harvard Business School</em>. He is a student of neurobiology, consumer behavior and "stimulus and response." The name Pavlov rings a bell.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1520706079 {#1145
    date: 2018-03-10 18:21:19.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1521841768 {#1150
    date: 2018-03-23 21:49:28.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 11720
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1520706104 {#1148
    date: 2018-03-10 18:21:44.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "Once upon a time… business success was based on providing a narrow segment of consumers with a narrow segment of products, uniquely suited to their needs, sourced and advertised locally, and sold at a local store."
  -robots: null
  -publishedAt: DateTime @1520706104 {#1147
    date: 2018-03-10 18:21:44.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: "Marketing "
}

AppController :: renderFooter (token = 293b42)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"c8ec5b"

CookieController :: renderCookie (token = 38b1b3)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b11618"