GET https://rct.dev.bbntimes.com/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small

Response
200 OK
IP
3.145.93.118
Profiled on
Token
14980f

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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      -attributes: [
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    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
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      -attributes: [
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    }
    3669 => Symfony\Component\WebLink\Link {#3669
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      -attributes: [
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    }
    3666 => Symfony\Component\WebLink\Link {#3666
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
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      -attributes: [
        "as" => "style"
      ]
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}
_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"13318c"
category 
"companies"
slug 
"with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=bb87j1b52g5fm1chdtk89hvpe4"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:48:01 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"14980f"

Cookies

Request Cookies

Key Value
PHPSESSID 
"bb87j1b52g5fm1chdtk89hvpe4"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:46:05 +0000"
Last used 
"Sat, 22 Feb 25 13:47:59 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"B2ffgRrE7xKB7-nL6kpG3B9dRUuijJcurE7GV1QlFzE"
_csrf/https-cookie_accept 
"qy8bzMV0IkZjZJ_ABZuM0tLWgJorYwZJL01UOeuPIB8"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "function" => "render"
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    "function" => "render"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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  [
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    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "function" => "block_header"
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    "function" => "displayBlock"
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    "function" => "displayWithErrorHandling"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=bb87j1b52g5fm1chdtk89hvpe4"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nVkJDyWLT8YV1VjBpb4AAAAIw"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
REDIRECT_SCRIPT_URL 
"/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nVkJDyWLT8YV1VjBpb4AAAAIw"
REDIRECT_URL 
"/public/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
REMOTE_ADDR 
"3.145.93.118"
REMOTE_PORT 
"36352"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232080
REQUEST_TIME_FLOAT 
1740232080.7348
REQUEST_URI 
"/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
SCRIPT_URL 
"/companies/with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nVkJDyWLT8YV1VjBpb4AAAAIw"

Sub Requests 6

CookieController :: renderAnalysis (token = a28d0c)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"68ecbe"

AppController :: renderHeader (token = 3aec47)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b68bc6"
slug 
"home"

ArticleController :: trendingArticle (token = 8387f5)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ba7f2c"
category 
"Companies"

ArticleController :: relatedArticles (token = f4daca)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"aff6e0"
current_article 
App\Entity\Article {#1094
  -id: 13963
  -title: "With Uncertainty all Around, Hard Trends Lead to Certainty for Businesses Large and Small"
  -slug: "with-uncertainty-all-around-hard-trends-lead-to-certainty-for-businesses-large-and-small"
  -introtext: "<p>Business is uncertain, as the future is an uncertain place to be in no matter what industry your business or organization is part of.</p>\r\n"
  -content: """
    \r\n
    <p>Because uncertain times are a commonality, how do small to medium-sized businesses or <a href="companies/what-ensures-a-startup-will-succeed-in-its-first-two-years" target="_blank" rel="noopener">startup companies</a> find their way through the many uncertain times we all face?</p>\r\n
    <p>Through many of my writings, I explore my Hard Trend Methodology where a business leader or organization as a whole realigns their focus on <a href="https://www.burrus.com/2021/09/ready-to-take-the-leap-of-business-ownership-hard-trends-set-the-foundation/" target="_blank" rel="nofollow noopener">Hard Trend future certainties</a> to determine what they know is <i>certain</i> to happen. Acting as a metaphorical compass that guides you through times of extreme uncertainty, Hard Trends point directly at the evidence of what you can be <i>certain</i> about by highlighting what will continue. This then leads a business or organization to Anticipatory action!</p>\r\n
    <p><img class="alignleft wp-image-37516" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/Illustration_3-1-1024x614.png" alt="" width="330" height="198" /></p>\r\n
    <p>Hard Trends can be heeded by all, but what I like to focus on intently is the importance of their role in the exponential growth of small to medium-sized business and startup companies. Larger corporations and organizations have the money to spend on small to large changes, but even though smaller businesses do not always have the financial pull to create instant change, they do have the power of Hard Trends in their corner!</p>\r\n
    <p>Small to medium-sized businesses can use these insights and skills to disrupt the industry from the inside out and set themselves much farther ahead than they could ever imagine.</p>\r\n
    <h3><b>Three Principles of Hard Trends</b></h3>\r\n
    <p>A mastery of my Hard Trend Methodology revolves around diagnosing the three key principles that are common Hard Trend indicators — Technology, Demographics, and Regulation.</p>\r\n
    <p>Start simple by asking questions about these three principles.&nbsp;</p>\r\n
    <ul>\r\n
    <li>\r\n
    <p>Where are you certain technology is headed?&nbsp;</p>\r\n
    </li>\r\n
    <li>\r\n
    <p>What technology will undoubtedly continue to increase in popularity?</p>\r\n
    </li>\r\n
    <li>\r\n
    <p>What is your target demographic and what are you certain about regarding their needs?</p>\r\n
    </li>\r\n
    <li>\r\n
    <p>What do you know is <i>true</i> when it comes to government, laws, and regulations?</p>\r\n
    </li>\r\n
    </ul>\r\n
    <p>As small business leaders, you cannot sit idle hoping that the larger competitors will just slowly go downhill. Your answers to those questions about my Hard Trend principles are clues leading to an Anticipatory way to significantly and positively disrupt the world. Basing business decisions around these answers will result in creating your <i>own </i>certainty!</p>\r\n
    <p>Let’s look at some case studies that took Anticipatory advantage of technology, demographics, and regulations to either grow in their industry or avoid disruption completely.</p>\r\n
    <h3><b>Technology: The Digital Workplace</b></h3>\r\n
    <p>Technology is an ever-changing landscape with constant advancements, but that does not mean it is ambiguous and unpredictable. Digital acceleration brings new certainties with it that can either disrupt or help you disrupt; it just depends on whether you are leveraging them to your advantage.</p>\r\n
    <p>For instance, in lieu of the constant rise in the <a href="https://www.burrus.com/2023/01/want-to-see-exponential-growth-in-2023-invest-in-these-three-digital-accelerators/" target="_blank" rel="nofollow noopener">Three Digital Accelerators</a> — Processing/Computing Power, Bandwidth, and Storage — remote work is now easier than ever for many. Meetings for both remote and in-person employees cannot be avoided, and while several individuals have long used the phrase “that could’ve been an email” during past years of remote work, screen sharing is not something that <i>can</i> be emailed. However, not everything needs to be a live video conference, which is where Loom came in.</p>\r\n
    <p><img class="alignright wp-image-37520" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/2bigstock-Closeup-Of-Successful-Smiling-472121513.jpg" alt="" width="330" height="220" /></p>\r\n
    <p><a href="https://www.loom.com/" target="_blank" rel="nofollow noopener">Loom</a> is a company that allows employees to easily and more conveniently host video meetings asynchronously as opposed to live, making virtual work even more efficient. The entrepreneurial and Anticipatory minds at Loom had identified two tech-based Hard Trends — the first was that video was growing exponentially with regard to human communication, and the second was that remote work was accelerating, as I mentioned above.</p>\r\n
    <p>Looking forward, we can all agree that Augmented Reality (A.R.) and Virtual Reality (V.R.) are accelerating technologies, and their existence are Hard Trend future certainties that can be leveraged by other entrepreneurs. A.R. and V.R. will inevitably make it easier for remote workers to see what on-site employees are seeing effectively!</p>\r\n
    <h3><b>Demographics: Functional Disruption for Our Furry Friends</b></h3>\r\n
    <p>Demographics in business is more than just counting the number of individuals in a certain area, age group, or ethnicity; it is about understanding their spending habits, life stages, and lifestyle. Identifying a target market and how your business can satisfy their needs is a proactive way to leverage this Hard Trend.</p>\r\n
    <p><img class="alignleft wp-image-37522" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/2bigstock-A-Young-Woman-In-Warm-Clothes-466813155.jpg" alt="" width="330" height="221" /></p>\r\n
    <p>Younger generations have placed a new priority on their pets. A small business that spawned out of this Hard Trend in demographics is <a href="https://www.pumpkin.care/" target="_blank" rel="nofollow noopener">Pumpkin Pet Insurance</a>. Pet insurance is a relatively new concept that focuses on the demographic of today’s pet owners and their desire to care for their furry friends as they would their children.</p>\r\n
    <p>But how did Pumpkin Pet Insurance decide that pet owners needed insurance? Some of the identifiable future certainties of the pet owner demographic include the reality that fewer adults are having children and instead are adopting pets more frequently, the rise in medical costs for animals, and the amount of money pet owners spend.</p>\r\n
    <p>This discovery led Pumpkin Pet Insurance to success, and should serve as an example for other small business owners in the pet industry looking to provide new, transformative services to pet owners. Perhaps combining this Hard Trend principle with technology that connects pet owners to 24/7 emergency care is an option?</p>\r\n
    <h2><b>Regulations: Cruise with the Law</b></h2>\r\n
    <p>Similar to technology as well as because of <i>new</i> technology, laws and regulations are constantly being updated and new ones are put into practice. As digital technology and other innovations advance, it is a Hard Trend future certainty that regulations will change with them.</p>\r\n
    <p><img class="alignright wp-image-37524" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/2bigstock-Tel-Aviv-Israel-November-466517923.jpg" alt="" width="330" height="220" /></p>\r\n
    <p>This is a more adaptive Hard Trend principle that companies can use to prevent disruption before it occurs. A current example of a business that must adapt to or risk failure is the <a href="https://shop.bird.co/" target="_blank" rel="nofollow noopener">electric scooter company Bird.</a> These and other modes of transportation quickly appeared in big cities, but many lawmakers debated what companies like Bird did not consider, such as where they were left lying around and where they could be ridden.</p>\r\n
    <p>Bird quickly took note of the changing laws and regulations that could limit their opportunities to expand, and as a result, they implemented a limit on the speed of their scooters, shut the scooter off if it entered restricted areas, and created a photographic method that required customers to upload a picture of it parked properly or risk a fine.</p>\r\n
    <p>For small businesses and startups interested in this new industry, the Hard Trend of increased regulation may spawn application ideas that give you a map of the city as to where you can take the scooters or an improvement in the software for companies like Bird that help customers properly leave their scooters behind when complete.</p>\r\n
    <p>The three principles of Hard Trend future certainties can not only help you create exponential disruption, they can keep you and your business or organization ahead of obvious disruptions heading your way! With my Hard Trend Methodology and the many other principles found in my <a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="nofollow noopener">Anticipatory Leader System</a>, the uncertainty of the future becomes much less daunting and actually <i>certain</i>!</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1679575011 {#1145
    date: 2023-03-23 12:36:51.0 UTC (+00:00)
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  -updatedAt: DateTime @1679575102 {#1150
    date: 2023-03-23 12:38:22.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1232
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1679575011 {#1148
    date: 2023-03-23 12:36:51.0 UTC (+00:00)
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  -metakey: "With Uncertainty all Around, Hard Trends Lead to Certainty for Businesses Large and Small"
  -metadesc: "Business is uncertain, as the future is an uncertain place to be in no matter what industry your business or organization is part of."
  -robots: null
  -publishedAt: DateTime @1679575011 {#1147
    date: 2023-03-23 12:36:51.0 UTC (+00:00)
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  -canonical: null
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}

AppController :: renderFooter (token = 5df67e)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4020c7"

CookieController :: renderCookie (token = 8e48a4)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"2ab889"