ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3551 -links: [ 3672 => Symfony\Component\WebLink\Link {#3672 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3670 => Symfony\Component\WebLink\Link {#3670 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3669 => Symfony\Component\WebLink\Link {#3669 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3668 => Symfony\Component\WebLink\Link {#3668 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3667 => Symfony\Component\WebLink\Link {#3667 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3666 => Symfony\Component\WebLink\Link {#3666 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3665 => Symfony\Component\WebLink\Link {#3665 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3664 => Symfony\Component\WebLink\Link {#3664 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3663 => Symfony\Component\WebLink\Link {#3663 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3662 => Symfony\Component\WebLink\Link {#3662 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3661 => Symfony\Component\WebLink\Link {#3661 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3660 => Symfony\Component\WebLink\Link {#3660 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3659 => Symfony\Component\WebLink\Link {#3659 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "the-strategy-behind-most-successful-brand-launches" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "bf7f0d" |
category | "companies" |
slug | "the-strategy-behind-most-successful-brand-launches" |
Request Headers
Header | Value |
---|---|
accept | "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" |
accept-encoding | "gzip, deflate, br, zstd" |
cache-control | "no-cache" |
connection | "close" |
host | "rct.dev.bbntimes.com" |
pragma | "no-cache" |
sec-ch-ua | ""HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"" |
sec-ch-ua-mobile | "?0" |
sec-ch-ua-platform | ""Windows"" |
sec-fetch-dest | "document" |
sec-fetch-mode | "navigate" |
sec-fetch-site | "none" |
sec-fetch-user | "?1" |
upgrade-insecure-requests | "1" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Thu, 24 Apr 2025 02:16:22 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "170c23" |
Cookies
Request Cookies
No request cookies
Response Cookies
No response cookies
Session 11
Session Metadata
Key | Value |
---|---|
Created | "Thu, 24 Apr 25 02:16:20 +0000" |
Last used | "Thu, 24 Apr 25 02:16:20 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "BM9-wjGNlWN9DDMHTsI5U4ULfHTQGDzkhQEaO3re0Yw" |
_csrf/https-cookie_accept | "tOZZcQ30NjB6KMv8zxLVVvkO1Ar41XHXv8ocDGWf_2Y" |
Session Usage
11
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:69
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:69
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Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:70
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Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:71
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Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:72
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Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:73
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"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php" ] "function" => "require_once" ] ] |
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php" "line" => 277 "function" => "render" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php" "line" => 181 "function" => "show" "class" => "App\Controller\ArticleController" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php" "line" => 197 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php" "line" => 5 "args" => [ "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php" ] "function" => "require_once" ] ] |
Flashes
Flashes
No flash messages were created.
Server Parameters
Server Parameters
Defined in .env
Key | Value |
---|---|
APP_ENV | "dev" |
APP_SECRET | "0a988e63f011514eaabfc650b599af4d" |
CORS_ALLOW_ORIGIN | "*" |
DATABASE_URL | "mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes" |
GOOGLE_RECAPTCHA_SECRET_KEY | "6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x" |
GOOGLE_RECAPTCHA_SITE_KEY | "6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP" |
MAILER_DSN | "smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465" |
MARIADB_PASSWORD | "i!87pK&!85ezc8" |
Defined as regular env variables
Key | Value |
---|---|
APP_DEBUG | "1" |
BASE | "/public" |
CONTEXT_DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
CONTEXT_PREFIX | "" |
DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
FCGI_ROLE | "RESPONDER" |
GATEWAY_INTERFACE | "CGI/1.1" |
HTTPS | "on" |
HTTP_ACCEPT | "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" |
HTTP_ACCEPT_ENCODING | "gzip, deflate, br, zstd" |
HTTP_CACHE_CONTROL | "no-cache" |
HTTP_CONNECTION | "close" |
HTTP_HOST | "rct.dev.bbntimes.com" |
HTTP_PRAGMA | "no-cache" |
HTTP_SEC_CH_UA | ""HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"" |
HTTP_SEC_CH_UA_MOBILE | "?0" |
HTTP_SEC_CH_UA_PLATFORM | ""Windows"" |
HTTP_SEC_FETCH_DEST | "document" |
HTTP_SEC_FETCH_MODE | "navigate" |
HTTP_SEC_FETCH_SITE | "none" |
HTTP_SEC_FETCH_USER | "?1" |
HTTP_UPGRADE_INSECURE_REQUESTS | "1" |
HTTP_USER_AGENT | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
PATH | "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin" |
PHP_SELF | "/public/index.php" |
PP_CUSTOM_PHP_CGI_INDEX | "plesk-php81-fastcgi" |
PP_CUSTOM_PHP_INI | "/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini" |
QUERY_STRING | "" |
REDIRECT_BASE | "/public" |
REDIRECT_HTTPS | "on" |
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_HTTPS | "on" |
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_SCRIPT_URI | "https://rct.dev.bbntimes.com/companies/the-strategy-behind-most-successful-brand-launches" |
REDIRECT_REDIRECT_SCRIPT_URL | "/companies/the-strategy-behind-most-successful-brand-launches" |
REDIRECT_REDIRECT_SSL_TLS_SNI | "rct.dev.bbntimes.com" |
REDIRECT_REDIRECT_STATUS | "200" |
REDIRECT_REDIRECT_UNIQUE_ID | "aAme85gWHOJO5fuL1fzxJAAAAAE" |
REDIRECT_SCRIPT_URI | "https://rct.dev.bbntimes.com/companies/the-strategy-behind-most-successful-brand-launches" |
REDIRECT_SCRIPT_URL | "/companies/the-strategy-behind-most-successful-brand-launches" |
REDIRECT_SSL_TLS_SNI | "rct.dev.bbntimes.com" |
REDIRECT_STATUS | "200" |
REDIRECT_UNIQUE_ID | "aAme85gWHOJO5fuL1fzxJAAAAAE" |
REDIRECT_URL | "/public/companies/the-strategy-behind-most-successful-brand-launches" |
REMOTE_ADDR | "3.148.178.125" |
REMOTE_PORT | "43718" |
REQUEST_METHOD | "GET" |
REQUEST_SCHEME | "https" |
REQUEST_TIME | 1745460980 |
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current_article | App\Entity\Article {#1094 -id: 8375 -title: "The Strategy Behind Most Successful Brand Launches" -slug: "the-strategy-behind-most-successful-brand-launches" -introtext: "<p>Orchestrating a successful brand launch rests on the shoulders of your launch strategy.</p>\r\n" -content: """ \r\n <p>If you haven’t put in the required efforts into planning or execution, don’t have high hopes from the launch event. You need to take care of branding, <a style="background-color: inherit; font-family: inherit; font-size: 1rem;" href="technology/why-is-digital-marketing-the-future"><span class="s2"><b>marketing</b></span></a>, sales, and whatnot to set high standards for your brand in the marketplace.</p>\r\n <p class="p1"><span class="s1">The <a href="companies/the-importance-of-branding-for-small-businesses-in-2021#:~:text=Having%20a%20strong%20brand%20identity,also%20enjoy%20higher%20conversion%20rates."><span class="s2"><b>importance of branding</b></span></a> goes beyond the realms of an impressive logo design and business website. It shapes your brand’s personality, builds trust, enhances credibility, and eventually takes care of the conversions too. If you integrate it correctly with your brand launch, the response you’ll get will go beyond your expectations.</span></p>\r\n <p class="p1"><span class="s1">Here’s a step-wise brand launch strategy for you to plan yours like a pro:</span></p>\r\n <p><img src="/images/Brand_Launches-min.jpg" alt="Brand_Launches-min.jpg" width="600" height="314" /></p>\r\n <h2 class="p2"><span class="s1"><b>1. Plan Your Brand Launch Event Well in Advance</b></span></h2>\r\n <p class="p1"><span class="s1">Planning is critical because it’s this phase where you can brainstorm on various <a href="companies/best-small-business-branding-ideas-for-2019"><span class="s2"><b>branding design ideas</b></span></a> alongside your team. It’s a new chapter in your life, and you don’t want to rush anything just for the sake of saving a few hours. Plan rigorously with your team and ensure that all the external members involved are also on the same page.</span></p>\r\n <p class="p1"><span class="s1">Finalize a launch date and decide the platform where you want to unveil your <a href="companies/the-importance-of-branding-for-small-businesses-in-2021"><span class="s2"><b>brand</b></span></a> to the public. You also need to upgrade your website’s performance as it’ll observe a surge in web traffic post the successful launching of your brand.</span></p>\r\n <h2 class="p2"><span class="s1"><b>2. Mark Your Target Audience</b></span></h2>\r\n <p class="p1"><span class="s1">You need to have a clear idea of who your consumers are to have a strategic impact in the marketplace. Deep-dive into various audience segments to understand consumer demographics and then formulate a curated list of consumers.</span></p>\r\n <p class="p1"><span class="s1">The message you deliver on the launch day, the script you create, and the tonality it has – all depend on your <a href="companies/why-defining-your-target-audience-is-so-important"><span class="s2"><b>target audience</b></span></a>. You can keep it friendly and casual for millennials and gen X while it needs to be highly professional if you’re targeting investors and high-value clients.</span></p>\r\n <h2 class="p2"><span class="s1"><b>3. Devise an Engaging Communications Plan</b></span></h2>\r\n <p class="p1"><span class="s1">Brand launch is a special occasion for you and the members involved. But, it doesn’t take away the fact that it’s not the same for your audience, which is used to seeing new brands enter the market. Therefore, effective communication is your only chance to produce something extraordinary out of the ordinary.</span></p>\r\n <p class="p1"><span class="s1">Frame your <a href="society/storytelling-is-a-bridge-between-the-brand-message-and-marketing-strategies-content"><span class="s2"><b>brand story</b></span></a> in such a way that it instantly connects to the audience. Tell them about the values you worship, the struggle you have been through, and the change you want to bring. The overall communications plan will include end-to-end content delivery beginning from brand introduction pamphlets and leading to CTA-oriented emails, personalized messages, etc.</span></p>\r\n <h2 class="p2"><span class="s1"><b>4. Utilize Various Digital Resources and Channels</b></span></h2>\r\n <p class="p1"><span class="s2"><a href="companies/the-importance-of-branding-for-small-businesses-in-2021"><b>Branding for a small business</b></a></span><span class="s1"> isn’t as luxurious and hassle-free as for the market leaders with hefty marketing budgets. You need to pick-and-choose from the various available channels to take care of the monetary front too. Ensure that your marketing collaterals and <a href="society/the-subtle-ways-big-businesses-increase-brand-awareness"><span class="s2"><b>brand awareness</b></span></a> efforts reach your audience in all channels where they’re active as per your research.</span></p>\r\n <p class="p1"><span class="s1">Ideally, you should never miss out on social media, email marketing, paid ads, and other related strategies as these are cost-effective and guarantee a positive ROI. It’s a good practice to prepare descriptive FAQs so that the customers don’t have any confusion or misconception about your brand.</span></p>\r\n <h2 class="p2"><span class="s1"><b>5. Don’t Overlook Brand Maintenance</b></span></h2>\r\n <p class="p1"><span class="s1">Launching a brand is a stiff task, and maintaining its sustainability is a level next to that. The competition is fierce, and only the best ones can have a fair share in the market. So, never put your foot off the accelerator and continue to strive towards perfection. Be it your service or product, your <a href="companies/5-elements-of-a-successful-business-website"><span class="s2"><b>business website</b></span></a>, or the content you share – everything needs to be top-notch.</span></p>\r\n <p class="p1"><span class="s1">Don’t shy away from introducing any new branding design ideas that you think will positively impact your brand’s performance. Keep analyzing your campaigns and modify the ones that you feel aren’t performing as per the expectation.</span></p>\r\n <h2 class="p2"><span class="s1"><b>To Conclude</b></span></h2>\r\n <p class="p1"><span class="s1">You need to have a <a href="companies/the-importance-of-branding-for-small-businesses-in-2021"><span class="s2"><b>unique identity</b></span></a> and creative ideas for your brand launch, and that’s why branding is important. You need to plan about the launch event with your team and gather data about your target audience well in advance. This will help you craft an effective communications plan for your brand’s journey.</span></p>\r\n <p class="p1"><span class="s1">Don’t miss out on any chance to utilize a digital channel for your brand’s growth and continue to bring in improvements for your venture’s betterment.</span></p>\r\n <p class="p1"><span class="s1">What does your brand launch strategy look like? Let us know in the comments section.</span></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1618486438 {#1145 : 2021-04-15 11:33:58.0 UTC (+00:00) } -updatedAt: DateTime @1618488817 {#1150 : 2021-04-15 12:13:37.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 2650 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1618486438 {#1148 : 2021-04-15 11:33:58.0 UTC (+00:00) } -metakey: "The Strategy Behind Most Successful Brand Launches" -metadesc: "Orchestrating a successful brand launch rests on the shoulders of your launch strategy." -robots: null -publishedAt: DateTime @1618486438 {#1147 : 2021-04-15 11:33:58.0 UTC (+00:00) } -canonical: null -superTag: null } |
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