GET https://rct.dev.bbntimes.com/companies/how-do-i-make-my-brand-magnetic

Response
200 OK
IP
18.217.80.37
Profiled on
Token
1b5821

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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      -attributes: [
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      -attributes: [
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
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      -attributes: [
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    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
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      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
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      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
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      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
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}
_route 
"article_show"
_route_params 
[
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  "slug" => "how-do-i-make-my-brand-magnetic"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"955c97"
category 
"companies"
slug 
"how-do-i-make-my-brand-magnetic"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=6g75bbu15lr6153klr84vvfo3v; HandLtestDomainNameServer=HandLtestDomainValueServer; organic_source_str=Internal; user_agent=Mozilla%2F5.0%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%3B%20compatible%3B%20ClaudeBot%2F1.0%3B%20%2Bclaudebot%40anthropic.com%29; handl_landing_page=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_url_base=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam%2F; handl_original_ref=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_ip=18.217.80.37; handl_url=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam%2F; organic_source=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_ref=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:50:57 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"1b5821"

Cookies

Request Cookies

Key Value
HandLtestDomainNameServer 
"HandLtestDomainValueServer"
PHPSESSID 
"6g75bbu15lr6153klr84vvfo3v"
handl_ip 
"18.217.80.37"
handl_landing_page 
"https://sprutcam.com/id/events/seznam"
handl_original_ref 
"https://sprutcam.com/id/events/seznam"
handl_ref 
"https://sprutcam.com/id/events/seznam"
handl_url 
"https://sprutcam.com/id/events/seznam/"
handl_url_base 
"https://sprutcam.com/id/events/seznam/"
organic_source 
"https://sprutcam.com/id/events/seznam"
organic_source_str 
"Internal"
user_agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:50:47 +0000"
Last used 
"Sat, 22 Feb 25 08:50:54 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"jxE9S6EDPqCBkHsqm_5qCkkG5ZA8AW9D3d-y5Oa7ykE"
_csrf/https-cookie_accept 
"MgPgeeYGDVCFVUZ-kGbPwBRXlzzQWo2Yz9QgXnO-WH0"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 95
    "function" => "finishView"
    "class" => "Symfony\Component\Form\ResolvedFormType"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/form/ResolvedFormType.php"
    "line" => 128
    "function" => "finishView"
    "class" => "Symfony\Component\Form\Extension\DataCollector\Proxy\ResolvedTypeDataCollectorProxy"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/form/Extension/DataCollector/Proxy/ResolvedTypeDataCollectorProxy.php"
    "line" => 95
    "function" => "finishView"
    "class" => "Symfony\Component\Form\ResolvedFormType"
    "type" => "->"
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    "line" => 908
    "function" => "finishView"
    "class" => "Symfony\Component\Form\Extension\DataCollector\Proxy\ResolvedTypeDataCollectorProxy"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 220
    "function" => "createView"
    "class" => "Symfony\Component\Form\Form"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
    "line" => 1635
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    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/var/cache/dev/twig/a4/a456f2f504a18cd81037fa69e543310c.php"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "function" => "render"
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    "class" => "Twig\TemplateWrapper"
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    "line" => 453
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 253
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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    "function" => "displayBlock"
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    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
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    "class" => "Twig\Environment"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 277
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=6g75bbu15lr6153klr84vvfo3v; HandLtestDomainNameServer=HandLtestDomainValueServer; organic_source_str=Internal; user_agent=Mozilla%2F5.0%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%3B%20compatible%3B%20ClaudeBot%2F1.0%3B%20%2Bclaudebot%40anthropic.com%29; handl_landing_page=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_url_base=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam%2F; handl_original_ref=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_ip=18.217.80.37; handl_url=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam%2F; organic_source=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam; handl_ref=https%3A%2F%2Fsprutcam.com%2Fid%2Fevents%2Fseznam"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
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REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-do-i-make-my-brand-magnetic"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mP8LiBoyj8JZ8-HGxzRgAAABA"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-do-i-make-my-brand-magnetic"
REDIRECT_SCRIPT_URL 
"/companies/how-do-i-make-my-brand-magnetic"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mP8LiBoyj8JZ8-HGxzRgAAABA"
REDIRECT_URL 
"/public/companies/how-do-i-make-my-brand-magnetic"
REMOTE_ADDR 
"18.217.80.37"
REMOTE_PORT 
"15497"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740214256
REQUEST_TIME_FLOAT 
1740214256.8415
REQUEST_URI 
"/companies/how-do-i-make-my-brand-magnetic"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-do-i-make-my-brand-magnetic"
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UNIQUE_ID 
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Sub Requests 6

CookieController :: renderAnalysis (token = 81cd96)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"802235"

AppController :: renderHeader (token = 475451)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d4cb01"
slug 
"home"

ArticleController :: trendingArticle (token = f2b793)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d6b40d"
category 
"Companies"

ArticleController :: relatedArticles (token = f67c77)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"113057"
current_article 
App\Entity\Article {#1094
  -id: 9286
  -title: "How Do I Make My Brand Magnetic?"
  -slug: "how-do-i-make-my-brand-magnetic"
  -introtext: "<p><span style="color: #000000;">Brands that feel human create <a href="companies/the-power-of-collaboration-and-partnerships" target="_blank" rel="noopener">magnetism</a>.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">Human beings are drawn to human beings, not to abstract entities. When you allow the human elements of your business to shine through, you set the conditions for customers to feel drawn to you. How? Make a conscious choice about your business’s human characteristics. Articulate with precision and specificity the type of person your business would be if it were, in fact, a human being.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">You want that person – your brand – to be bold enough to be remembered and liked, but subtle enough to be believed and trusted. A person who is bland is not remembered or liked. A person who is caricature-ish feels contrived and therefore fails to win trust. Liked + trusted = conditions for an enduring bond.</span></p>\r\n
    <p><span style="color: #000000;">So to be magnetic, you become as person-like as you can be. Bold enough to be intriguing, and nuanced enough to be real.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;"><strong>Avoid These Pitfalls When Humanizing Your Brand</strong></span></p>\r\n
    <p><span style="color: #000000;">There are two flavors of mistakes people make when defining what kind of <a href="companies/why-do-we-underestimate-human-progress" target="_blank" rel="noopener">human</a> their brand represents:</span></p>\r\n
    <p><span style="color: #000000;">1) Understated, so that it’s too safe.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">No one hates safety, but also no one loves or remembers it. Safe is bland and wishy washy, and is the path to mediocrity. Hold yourself to a braver standard than this. What is the most true, sharp, courageous way that you can show up for your customers?</span></p>\r\n
    <p><span style="color: #000000;">2) Overstated, so that it feels contrived.</span></p>\r\n
    <p><span style="color: #000000;">When you build something overstated, it feels caricature-ish and breeds mistrust. Over-the-top, one-dimensional brand character is less human, and therefore more difficult for your audience to love or trust.</span></p>\r\n
    <p><span style="color: #000000;"><strong>Here’s an exercise to make this concrete:</strong></span></p>\r\n
    <p><span style="color: #000000;">Pinpoint three adjectives that together capture your <a href="companies/how-to-develop-a-powerful-brand-identity-in-2021" target="_blank" rel="noopener">brand’s personality</a>, and another three adjectives that together capture your brand’s tone of voice. For example, for a fictional pancake brand, I choose personality descriptors of bright, action-oriented, and open, and tonality descriptors of fresh, light and direct. What’s our brand like, as a person? Bright, action-oriented and open. How does our brand talk? In a way that is fresh, light and direct.</span></p>\r\n
    <p><span style="color: #000000;"><strong>Use Brand Edges to Create a Three-Dimensional Personality&nbsp;</strong></span></p>\r\n
    <p><span style="color: #000000;">Okay, we’ve got a great start. But our brand is still one-dimensional. Let’s add some brand edges to give nuance and vibrancy to our brand character.</span></p>\r\n
    <p><span style="color: #000000;">Write your three personality descriptors and your three tonality descriptors with some blank space on either side of each word.</span></p>\r\n
    <p><span style="color: #000000;">Write another word to the left of each word, this one conveying the same idea but not quite as strong as your descriptor. Then, write a word to the right that is an exaggerated version of your original descriptor.</span></p>\r\n
    <div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><span style="color: #000000;"><img src="/images/Brand_Example.png" alt="Brand_Example.png" /></span></div>\r\n
    <p><span style="color: #000000;">I chose a personality descriptor of “bright.” To the left, I wrote “intelligent,” because we are more than merely intelligent – we are&nbsp;<em>bright</em>.</span></p>\r\n
    <p><span style="color: #000000;">To the right, I wrote “Smart Alec,” because this would take the concept too far. My brand personality is more than intelligent, but less than smart alec.&nbsp;Merely intelligent is bland. But smart alec is caricature-ish. The true nuance of our brand personality is between those two edges.</span></p>\r\n
    <p><span style="color: #000000;">Three good things result from using brand edges:</span></p>\r\n
    <p><span style="color: #000000;"><strong>1) Nuance fosters magnetism</strong></span></p>\r\n
    <p><span style="color: #000000;">Brand edges align your company more closely to what a person is actually like. Nuance makes your company more like a person, so your audience will be more likely to bond with, trust and love your company.</span></p>\r\n
    <p><span style="color: #000000;"><strong>2) Clarity empowers employees</strong></span></p>\r\n
    <p><span style="color: #000000;">Brand edges empower employees to embody the brand. Everyone in your company who touches the customer experience represents and owns your company’s brand. When you have done the hard work of articulating your brand edges, they have a filter to express the brand without micromanaging them.</span></p>\r\n
    <p><span style="color: #000000;"><strong>3) Deliberate articulation enables consistency</strong></span></p>\r\n
    <p><span style="color: #000000;">Brand edges enable consistency. Because there is a single and nuanced definition of brand character as the filter, everyone can embody the same brand character. They can then reinforce this one character, creating a human-like bond with the audience.</span></p>\r\n
    <p><span style="color: #000000;"><strong>Put Your Humanity to Work for Your Brand</strong></span></p>\r\n
    <p><span style="color: #000000;">Allow your business to be magnetic. With intention and great care, define what your business would be like if it were a human being. Recognize the human-ness of customers by showing up for them as a human serving a human.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1628587351 {#1145
    date: 2021-08-10 09:22:31.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1628591156 {#1150
    date: 2021-08-10 10:25:56.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3211
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1628587351 {#1148
    date: 2021-08-10 09:22:31.0 UTC (+00:00)
  }
  -metakey: "How Do I Make My Brand Magnetic?"
  -metadesc: "Brands that feel human create magnetism."
  -robots: null
  -publishedAt: DateTime @1628587351 {#1147
    date: 2021-08-10 09:22:31.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 9b5ef0)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"372e25"

CookieController :: renderCookie (token = e9c2c6)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a3bd6a"