GET https://rct.dev.bbntimes.com/society/how-to-craft-engaging-content-for-your-email-marketing-strategy

Response
200 OK
IP
18.218.117.172
Profiled on
Token
1f2d79

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3605
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      -attributes: [
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      -attributes: [
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    3722 => Symfony\Component\WebLink\Link {#3722
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      ]
    }
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
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      -rel: [
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      -attributes: [
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      ]
    }
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      -rel: [
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      -attributes: [
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      ]
    }
    3716 => Symfony\Component\WebLink\Link {#3716
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      ]
      -attributes: [
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      ]
    }
    3715 => Symfony\Component\WebLink\Link {#3715
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      -rel: [
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      -attributes: [
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    3714 => Symfony\Component\WebLink\Link {#3714
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      -rel: [
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      -attributes: [
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    3713 => Symfony\Component\WebLink\Link {#3713
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      -attributes: [
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}
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"b50315"
category 
"society"
slug 
"how-to-craft-engaging-content-for-your-email-marketing-strategy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=43e686d0-17c3-43e1-bc1c-862e1a05023a; PHPSESSID=91fh34p8kjprhfegp3m8ri2iuk"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:15:15 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"1f2d79"

Cookies

Request Cookies

Key Value
PHPSESSID 
"91fh34p8kjprhfegp3m8ri2iuk"
care_did 
"43e686d0-17c3-43e1-bc1c-862e1a05023a"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:15:08 +0000"
Last used 
"Sat, 22 Feb 25 13:15:13 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"pSZbPk1IRd7BkVQiZNlj_gdNq862drYRSs36BEnigXs"
_csrf/https-cookie_accept 
"a1tjkON_WgQ7EAUZUQdGGsuRo1OdDRO5FGivp5B-GHs"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "type" => "->"
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handle"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=43e686d0-17c3-43e1-bc1c-862e1a05023a; PHPSESSID=91fh34p8kjprhfegp3m8ri2iuk"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nN4riBoyj8JZ8-HGx-1AAAABI"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
REDIRECT_SCRIPT_URL 
"/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nN4riBoyj8JZ8-HGx-1AAAABI"
REDIRECT_URL 
"/public/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
REMOTE_ADDR 
"18.218.117.172"
REMOTE_PORT 
"29458"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230114
REQUEST_TIME_FLOAT 
1740230114.3987
REQUEST_URI 
"/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
SCRIPT_URL 
"/society/how-to-craft-engaging-content-for-your-email-marketing-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nN4riBoyj8JZ8-HGx-1AAAABI"

Sub Requests 6

CookieController :: renderAnalysis (token = 74be9a)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"27aa73"

AppController :: renderHeader (token = 7d7012)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"63608f"
slug 
"home"

ArticleController :: trendingArticle (token = 00084b)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"e9644a"
category 
"Society"

ArticleController :: relatedArticles (token = e25608)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"bb9d19"
current_article 
App\Entity\Article {#1094
  -id: 8745
  -title: "How to Craft Engaging Content For Your Email Marketing Strategy"
  -slug: "how-to-craft-engaging-content-for-your-email-marketing-strategy"
  -introtext: "<p>There’s nothing that beats an effective&nbsp;<a href="companies/understanding-the-different-types-of-email-marketing" target="_blank" rel="noopener">email marketing strategy</a>&nbsp;fueled by engaging content.</p>\r\n"
  -content: """
    \r\n
    <p><img src="/images/Email_Marketing_Strategy.jpg" alt="Email_Marketing_Strategy.jpg" width="604" height="316" /></p>\r\n
    <p>Today, email users are used to getting their inboxes flooded by several emails. So, what’s different in your email that’ll make them open it?&nbsp;&nbsp;</p>\r\n
    <p>Be it the subject line, the follow-up content, or the images used – all play a critical role in deciding your email’s fate once it reaches the end-user. It’s crucial that your&nbsp;<a href="society/the-best-method-of-collecting-email-addresses-online" target="_blank" rel="noopener">emails</a>&nbsp;get clicked, opened, and read. Interactive email content makes your email efforts stand out from the rest, and that’s what we’ll explore in this blog.</p>\r\n
    <p>Here are five effective tips that’ll help you craft engaging content for your emails:</p>\r\n
    <h2>1. Choice of Words is Critical</h2>\r\n
    <p>Writing, be it for an email or for anything else is all about playing with the words. You need to understand your&nbsp;<a href="companies/tested-and-proven-process-to-identify-your-target-audience" target="_blank" rel="noopener">target audience</a>&nbsp;to know which words can drive the conversation forward depending on their demographics. For example, you shouldn’t use too much technical jargon for a fairly young audience while the same is essential for crafting a professional B2B email.</p>\r\n
    <p>One of the&nbsp;benefits of email marketing&nbsp;is the freedom it provides. You’re free to try out various options and get feedback from your subscribers on the same. This way, you can make an educated decision on what’s better for your brand’s&nbsp;<a href="companies/5-questions-to-ask-to-get-your-email-marketing-strategy-right" target="_blank" rel="noopener">email marketing strategy</a>&nbsp;by filtering the irrelevant content from your emails.</p>\r\n
    <h2>2. Personalize your Email’s Content</h2>\r\n
    <p>Today, an email isn’t just an electronically delivered message that provides a piece of information. It’s a platform where you can interact with your <a href="global-economy/inflation-is-back-american-consumers-are-worried" target="_blank" rel="noopener">consumers</a>, ask for reviews, notify them about your upcoming products, and much more. However, it’s imperative to personalize your emails to fetch the desired results.&nbsp;</p>\r\n
    <p>Ensure that you address your audience by their name, and the same should also reflect in your email's subject line. Follow-up emails, welcome emails, etc., are a few&nbsp;types of email marketing&nbsp;strategies that perform as per expectation only when the emails are personalized. You can follow a&nbsp;segmentation&nbsp;approach to craft a <a href="technology/top-8-reasons-why-personalized-emails-work-better" target="_blank" rel="noopener">personalized&nbsp;email marketing strategy</a>&nbsp;based on your audience’s age, preferences, gender, and more.&nbsp;&nbsp;</p>\r\n
    <h2>3. Maintain Branding Consistency</h2>\r\n
    <p>Emails, or the internet in general, have made it possible to overcome various geographical barriers and get in touch with people separated by a country mile. But, only interaction and engagement won’t get you the sales and conversions that you’re after. You’ll need to win your consumers’ trust for it, and the best way to accomplish the same is by maintaining&nbsp;<a href="companies/5-critical-branding-assets-to-establish-a-strong-brand-identity" target="_blank" rel="noopener">branding&nbsp;consistency</a>.</p>\r\n
    <p>Pay special attention to your brand’s color, logo, and typeface. Ensure that all of them follow your defined branding formula and there aren’t any deviations in the emails you’re sending to your subscribers. Use CTA-oriented emails to convert the users into your customers once they trust your brand.</p>\r\n
    <h2>4. Don’t Waste People’s Time</h2>\r\n
    <p>Email copywriting is all about hitting the reader hard and fast. A passive or dull tonality won’t do your&nbsp;email marketing strategy&nbsp;any good as it would never grab the reader’s attention. Moreover, be direct and talk to the point when addressing your consumers to keep the bounce rate in check.</p>\r\n
    <p>You don’t need to share all the information when you’re crafting an engaging email copy. It should only have the juiciest piece of information that’ll excite the reader to know more about it. Use&nbsp;<a href="companies/the-power-of-infographics" target="_blank" rel="noopener">infographics</a>, bullet points, and punchy paragraphs to highlight your content and bring directness to the email tonality.</p>\r\n
    <h2>5. Offer Rewards and Giveaways</h2>\r\n
    <p>Providing exclusive offers to your subscribers is a fantastic way of mixing up your&nbsp;email marketing strategy. You don’t want to bore your readers, and by making them participate in a giveaway contest, you can keep them engaged with your brand. You can ask them to promote your brand on various social channels to become a legitimate contestant, and this will boost your brand awareness campaign too.</p>\r\n
    <p>Rewarding your subscribers with freebies, your brand’s merchandise, free subscription, or e-book are all effective ways to&nbsp;<a href="companies/7-ways-to-retain-your-customers" target="_blank" rel="noopener">retain&nbsp;your consumers</a> over time. You don’t need to go overboard with these rewards as your target audience won’t mind getting anything for free as long as you’re organizing genuine giveaways.</p>\r\n
    <h2>To Conclude</h2>\r\n
    <p>The&nbsp;benefits of email marketing&nbsp;go beyond the realms of brand awareness and conversions. You can improve your brand’s credibility,&nbsp;<a href="companies/how-to-build-trust-in-high-performing-teams" target="_blank" rel="noopener">build trust</a>, and form a loyal community with effective usage of engaging content in your&nbsp;email marketing strategy.</p>\r\n
    <p>Make use of the right words and always personalize the emails by leverage names along with a second-person narrative. Don’t forget to maintain branding consistency and mix up your&nbsp;email marketing strategy&nbsp;by organizing giveaways and rewards your users.</p>\r\n
    <p>An innovative email marketing campaign can help you generate more leads for your business.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1623072256 {#1145
    date: 2021-06-07 13:24:16.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1623072462 {#1150
    date: 2021-06-07 13:27:42.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4966
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1623072256 {#1148
    date: 2021-06-07 13:24:16.0 UTC (+00:00)
  }
  -metakey: "How to Craft Engaging Content for your Email Marketing Strategy"
  -metadesc: "There’s nothing that beats an effective\u{A0}email marketing strategy\u{A0}fueled by engaging content."
  -robots: null
  -publishedAt: DateTime @1623072256 {#1147
    date: 2021-06-07 13:24:16.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = bad704)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ea8620"

CookieController :: renderCookie (token = c4c0ce)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3d40d6"