GET https://rct.dev.bbntimes.com/society/how-to-win-clients-and-influence-markets-with-thought-leadership

Response
200 OK
IP
3.141.6.24
Profiled on
Token
1fd3fe

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
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"article_show"
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_security_firewall_run 
"_security_main"
_stopwatch_token 
"a9e90e"
category 
"society"
slug 
"how-to-win-clients-and-influence-markets-with-thought-leadership"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=ltma4cesdm8ect7830i8m6lis5"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Mon, 19 May 2025 08:04:42 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"1fd3fe"

Cookies

Request Cookies

Key Value
PHPSESSID 
"ltma4cesdm8ect7830i8m6lis5"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Mon, 19 May 25 08:04:41 +0000"
Last used 
"Mon, 19 May 25 08:04:41 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"diXTvicTjQypFqGteKWJuSkzl2b-w386JWlcLiQYwx0"
_csrf/https-cookie_accept 
"0fUR_oHdXgxUFFB9TgvSZihnqFL-aGcILWrZme_1U2Y"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "function" => "run"
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=ltma4cesdm8ect7830i8m6lis5"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aCrmGhHOsNKYRH4U3OfkAwAAARI"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
REDIRECT_SCRIPT_URL 
"/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aCrmGhHOsNKYRH4U3OfkAwAAARI"
REDIRECT_URL 
"/public/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
REMOTE_ADDR 
"3.141.6.24"
REMOTE_PORT 
"1183"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1747641882
REQUEST_TIME_FLOAT 
1747641882.1472
REQUEST_URI 
"/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
SCRIPT_URL 
"/society/how-to-win-clients-and-influence-markets-with-thought-leadership"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aCrmGhHOsNKYRH4U3OfkAwAAARI"

Sub Requests 6

CookieController :: renderAnalysis (token = 81733b)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"35f8d6"

AppController :: renderHeader (token = 821fca)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5f7b15"
slug 
"home"

ArticleController :: trendingArticle (token = 2dde50)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4bc863"
category 
"Society"

ArticleController :: relatedArticles (token = b77a6b)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5289a4"
current_article 
App\Entity\Article {#1094
  -id: 11075
  -title: "How to Win Clients and Influence Markets with Thought Leadership"
  -slug: "how-to-win-clients-and-influence-markets-with-thought-leadership"
  -introtext: "<p>In today's competitive marketplace, building trust and establishing credibility are crucial for brands to stand out.</p>\r\n"
  -content: """
    \r\n
    <p class="reader-text-block__paragraph">According to recent research by Edelman, over 88% of B2B decision-maker's perception of a brand is influenced by the thought leadership a brand demonstrates and it accounts for an estimated 48% of their purchasing decisions as well.</p>\r\n
    <p class="reader-text-block__paragraph"><a href="companies/how-inclusive-marketing-can-help-build-trust-in-your-brand" target="_blank" rel="noopener">Building trust</a> in today’s competitive marketplace requires brands to showcase thought leadership effectively. This not only strengthens brand awareness and visibility among your target audience but boosts credibility as well.</p>\r\n
    <h2 class="reader-text-block__paragraph"><strong>The Importance Of Thought Leadership In Your Content Marketing Strategy</strong></h2>\r\n
    <p class="reader-text-block__paragraph">Studies show that 48% of decision-makers did business with a vendor or purchased a new product/service they didn’t previously consider after consuming thought leadership content from a particular company. However, only 11% believe the content they received truly demonstrated thought leadership. This clearly shows the abundance of poor quality content, inadequate investing, and an underestimation of how impactful thought leadership can be when implemented internally. In addition to having a solid strategy, you need to be leveraging the right platforms to promote your content effectively.&nbsp;<a href="https://podcast.digitalgenie.co/16" target="_blank" rel="noopener">Hear my podcast</a>&nbsp;on how to become a thought leader to understand why it's more important than ever before to invest in thought leadership marketing.</p>\r\n
    <h2 class="reader-text-block__paragraph"><strong>How to Become a Thought Leader</strong></h2>\r\n
    <p class="reader-text-block__paragraph">When done correctly, thought leadership marketing can help brands increase a customer’s lifetime value. Though many organizations believe they pursue thought leadership, a vast majority of B2B organizations take the wrong approach, which ends up not giving them the desired ROI in their investments.&nbsp;<a href="https://www.amazon.com/dp/1649517785/ref=cm_sw_r_wa_awdb_btf_t1_Qi6JFb5S9FP9E" target="_blank" rel="noopener">In my book, “The Thought Leader Way”</a>- I define a clear blueprint on how one can become a thought leader. Three aspects that organizations need to focus upon include:</p>\r\n
    <div class="reader-image-block reader-image-block--full-width">\r\n
    <div class="ivm-image-view-model   ">\r\n
    <div class="ivm-view-attr__img-wrapper ivm-view-attr__img-wrapper--use-img-tag display-flex\r\n
        \r\n
        "><img src="/images/How_to_Become_a_Thought_Leader.jpeg" alt="How_to_Become_a_Thought_Leader.jpeg" width="600" height="600" /></div>\r\n
    </div>\r\n
    </div>\r\n
    <p class="reader-text-block__paragraph"><strong><em>Be Relevant</em></strong></p>\r\n
    <p class="reader-text-block__paragraph">While Thought leadership is about showcasing your expertise, you need to showcase that to address your customer’s pain point. What you consider an important topic might not resonate with your intended audience. Conduct thorough research with your internal subject matter experts, customers, prospects, and other influencers to understand the key set of challenges to focus upon. Effective thought leadership requires crafting points of view that address these specific and relevant needs. This ensures your brand will become the go-to reference for your customers to consume content.</p>\r\n
    <p class="reader-text-block__paragraph"><strong><em>Have a Content Marketing Plan</em></strong></p>\r\n
    <p class="reader-text-block__paragraph">The key to showcasing thought leadership is to have a content strategy that is all about quality and not just quantity. Successful thought leaders are the ones who have a unique point of view and share that with their target audience. The goal is to provide insights that add value to your prospect to take action. Thoughtlessly sharing content just for the sake of doing it will fail to produce engagement. Build a content marketing plan with the help of experts that covers various aspects such as content topics, schedule, formats, channels, etc. The key point to keep in mind is, what do you want people to think when they hear or read your name?</p>\r\n
    <div class="reader-image-block reader-image-block--full-width">\r\n
    <div class="ivm-image-view-model   ">\r\n
    <div class="ivm-view-attr__img-wrapper ivm-view-attr__img-wrapper--use-img-tag display-flex\r\n
        \r\n
        "><img src="/images/Thought_Leadership.png" alt="Thought_Leadership.png" width="600" height="450" /></div>\r\n
    </div>\r\n
    </div>\r\n
    <p class="reader-text-block__paragraph"><strong><em>Show Authenticity &amp; Build Trust</em></strong></p>\r\n
    <p class="reader-text-block__paragraph">Thought leadership is not sales. This is where many B2B businesses go wrong. They look at thought leadership as a short-term lead generation tool. Thought leadership is about establishing your brand as a trusted authority figure in your area of expertise and this requires sustained investment over a long period. Thought leadership is established where you differentiate yourself from the competition by providing knowledge and market insight – NOT by sharing offers and discounts or new launches.</p>\r\n
    <h2 class="reader-text-block__paragraph"><strong>Why Investing in Thought Leadership is important</strong></h2>\r\n
    <p class="reader-text-block__paragraph">When done right, thought leadership marketing can yield long-term rewards for both your business and your audience. By sharing their unique point of view, thought leaders can help their organizations engage prospects at a strategic level.&nbsp;<a href="http://www.thought-starters.com/" target="_blank" rel="noopener">Partnering with a thought leadership agency</a>&nbsp;will help empower the voice and credibility of your business – all while accelerating growth opportunities.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1687561653 {#1145
    date: 2023-06-23 23:07:33.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1687561846 {#1150
    date: 2023-06-23 23:10:46.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2791
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1687561653 {#1148
    date: 2023-06-23 23:07:33.0 UTC (+00:00)
  }
  -metakey: "How to Win Clients and Influence Markets with Thought Leadership"
  -metadesc: "According to recent research by Edelman, over 88% of B2B decision-maker's perception of a brand is influenced by the thought leadership a brand demonstrates and it accounts for an estimated 48% of their purchasing decisions as well."
  -robots: null
  -publishedAt: DateTime @1687561653 {#1147
    date: 2023-06-23 23:07:33.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 4e8e28)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"63cdf9"

CookieController :: renderCookie (token = e37a62)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"192e97"