GET https://rct.dev.bbntimes.com/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing

Response
200 OK
IP
3.142.119.222
Profiled on
Token
2ccd9b

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3537
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    3656 => Symfony\Component\WebLink\Link {#3656
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      -attributes: [
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      -rel: [
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      -attributes: [
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    3654 => Symfony\Component\WebLink\Link {#3654
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      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3651 => Symfony\Component\WebLink\Link {#3651
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3650 => Symfony\Component\WebLink\Link {#3650
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      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3649 => Symfony\Component\WebLink\Link {#3649
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      -rel: [
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      -attributes: [
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      ]
    }
    3648 => Symfony\Component\WebLink\Link {#3648
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      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3647 => Symfony\Component\WebLink\Link {#3647
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3646 => Symfony\Component\WebLink\Link {#3646
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      -rel: [
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      -attributes: [
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      ]
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    3645 => Symfony\Component\WebLink\Link {#3645
      -href: "/build/comment-css.css"
      -rel: [
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      ]
      -attributes: [
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      ]
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_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"15d51b"
category 
"companies"
slug 
"how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=e804f95e-eac0-46d1-81dd-7f11eff32386; PHPSESSID=4pngcudngpufhvutfe3ncjiqpk"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:48:12 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"2ccd9b"

Cookies

Request Cookies

Key Value
PHPSESSID 
"4pngcudngpufhvutfe3ncjiqpk"
care_did 
"e804f95e-eac0-46d1-81dd-7f11eff32386"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:47:57 +0000"
Last used 
"Sat, 22 Feb 25 13:48:10 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"nFpahtwROxV7JsdLy_mh5Gk1mF44v8K6RZ0XPARRX6o"
_csrf/https-cookie_accept 
"xL4N2lPiDHe-PljSCGAdEw1d-danndNBJ3CkLbC0ck0"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "function" => "handleRaw"
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    "type" => "->"
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    "function" => "handle"
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    "function" => "run"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
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    "function" => "onKernelResponse"
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    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=e804f95e-eac0-46d1-81dd-7f11eff32386; PHPSESSID=4pngcudngpufhvutfe3ncjiqpk"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nVm7iBoyj8JZ8-HGyIpgAAABY"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
REDIRECT_SCRIPT_URL 
"/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nVm7iBoyj8JZ8-HGyIpgAAABY"
REDIRECT_URL 
"/public/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
REMOTE_ADDR 
"3.142.119.222"
REMOTE_PORT 
"58875"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232091
REQUEST_TIME_FLOAT 
1740232091.3694
REQUEST_URI 
"/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
SCRIPT_URL 
"/companies/how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nVm7iBoyj8JZ8-HGyIpgAAABY"

Sub Requests 6

CookieController :: renderAnalysis (token = 7fc942)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6bb74e"

AppController :: renderHeader (token = d4bfc2)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5e7606"
slug 
"home"

ArticleController :: trendingArticle (token = 943aa1)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"39fca6"
category 
"Companies"

ArticleController :: relatedArticles (token = d25bfc)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8eaa03"
current_article 
App\Entity\Article {#1094
  -id: 11271
  -title: "How to Take a Full-Funnel Approach When it Comes to Marketing"
  -slug: "how-to-take-a-full-funnel-approach-when-it-comes-to-marketing"
  -introtext: "<p>Businesses these days are under sheer pressure to meet quarterly revenue goals with a thinning budget.</p>\r\n"
  -content: """
    \r\n
    <p>And thanks to the unpredictable sales cycle, the B2B marketing funnel <a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever" target="_blank" rel="noopener">takes longer these days</a> and has more touchpoints than the straightforward B2C funnel. Often businesses try to skip far down the funnel or do it all with a limited campaign.</p>\r\n
    <p>For example, as a startup, new brands might skip over upper funnel activities like building brand awareness, which could be detrimental to the business. Additionally, some companies may neglect the mid-funnel touchpoints, where the consumer is trying to establish buying criteria and compare various brands to get the right product.&nbsp;</p>\r\n
    <p>A <a href="https://inboundjunction.com/b2b-marketing-funnel" target="_blank" rel="noopener">B2B marketing funnel</a> involves awareness, interest, action, consideration, intent, review, and purchase. Full-funnel marketing allows holistic data collection and attribution models to be applied. That’s why every business must take a full-funnel marketing approach to be successful.</p>\r\n
    <p>Understanding your target audience and where they fit in the funnel is the key to figuring out how to reach them. Here are the steps to set up a full-funnel marketing strategy for your business.</p>\r\n
    <h2>Understand Various Stages Within the Funnel</h2>\r\n
    <p><img src="/images/articles/global-economy/Why_Is_A_Marketing_And_Business_Plan_Necessary_For_Your_Horizon_Europe_Project.jpeg" alt="Why Is A Marketing And Business Plan Necessary For Your Horizon Europe Project" width="600" height="400" /></p>\r\n
    <p>Typically there are three main parts of any marketing funnel - upper, middle, and lower. The upper funnel denotes the <a href="society/do-you-have-the-right-content-marketing-for-each-stage-of-the-buyer-s-journey" target="_blank">first stages of the buyer’s journey</a>. Here the brand takes the opportunity to introduce prospective consumers to its offerings and services.&nbsp;</p>\r\n
    <p>Moving down the funnel, we enter the middle stage, where it’s time to turn leads into potential customers. The prospective customers scoped in the upper funnel are now in the consideration phase and are exploring your brands, products, and competitors. In the middle funnel, it’s key to identify and nurture those who express interest to ensure they have a memorable brand experience.</p>\r\n
    <p>The last stage is the lower funnel, where the prospects have done their due diligence and are ready to make a purchase. At this stage, brands want them to pick them. Ensure to nurture prospective customers down the funnel to define who the true customers are.&nbsp;</p>\r\n
    <h2>Know Your Target Audience</h2>\r\n
    <p>Notably, an effective and optimal full-funnel approach starts with the knowledge of who the target audience is and where they fit in the funnel. The ideal target audience can be defined by the <a href="society/content-marketing-and-its-power-through-storytelling" target="_blank">5 W’s</a> - who, what, when, where, and what. It will also help businesses weed out any niche of users within the funnel that is not the right fit.</p>\r\n
    <p>It can be done by creating exclusions based on criteria like conversion completed or satisfying a predetermined parameter that is crucial to the business. This way, companies can spend the ad budget on customers that matter and have online behavior of the most desired customers for a business.</p>\r\n
    <h2>Figure Out Where and How to Reach the Audience</h2>\r\n
    <p>Once you have figured out your target audience, it’s time to reach them. For this, businesses need to research and figure out the best places to reach these people, whether it will be effective to reach them via social media platforms, TV, or other such platforms.</p>\r\n
    <p>For example, <a href="https://www.statista.com/topics/7863/social-media-use-during-coronavirus-covid-19-worldwide/#dossierKeyfigures" target="_blank" rel="noopener">social media consumption grew during the pandemic</a>, and it will continue to grow as per reports. Therefore, it’s one of the most important platforms to reach out to potential customers. Additionally, there are mediums like TV, OTT platforms, music streaming platforms, and more.</p>\r\n
    <p>Before deciding where to reach your ideal target audience, figure out where they typically find brands, how much time they spend on various channels, what kind of content appeals to them, and so on. Once you have decided which channels to leverage, figure out where they fit within the funnel. Bear in mind that the full-funnel marketing tactics you employ should align with the decision-making criteria of your target audience.</p>\r\n
    <h2>Be Realistic While Setting Goals</h2>\r\n
    <p><img src="/images/articles/global-economy/Realistic_Fiction.jpeg" alt="Realistic Fiction" width="600" height="338" /></p>\r\n
    <p>After you have determined which channels you will include and where they fit in the funnel, set realistic goals for each channel. It will outline the purpose of the campaign and channel clearly. For example, if you use an audio ad in the upper funnel, you can introduce the brand and its benefits. Whereas in the lower funnel, audio ads can encourage buyers to purchase with a discount coupon available on the website.&nbsp;</p>\r\n
    <p>Now that we know how important it is to take a full-funnel approach and how to do so, you can try testing out these steps in your next marketing strategy. Make sure that the purchasing experience for the consumer is seamless and convenient for the point of sale to take place.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1649239680 {#1145
    date: 2022-04-06 10:08:00.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1649253508 {#1150
    date: 2022-04-06 13:58:28.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4237
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1649239680 {#1148
    date: 2022-04-06 10:08:00.0 UTC (+00:00)
  }
  -metakey: "How to Take a Full-Funnel Approach When it Comes to Marketing"
  -metadesc: "Businesses these days are under sheer pressure to meet quarterly revenue goals with a thinning budget."
  -robots: null
  -publishedAt: DateTime @1649239680 {#1147
    date: 2022-04-06 10:08:00.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 6f7e6b)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"aa159a"

CookieController :: renderCookie (token = 421ed8)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5d3519"