GET https://rct.dev.bbntimes.com/companies/how-to-strategize-using-the-both-and-business-model

Response
200 OK
IP
52.14.221.187
Profiled on
Token
34d0d2

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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    }
    3664 => Symfony\Component\WebLink\Link {#3664
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      -rel: [
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    3663 => Symfony\Component\WebLink\Link {#3663
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    3662 => Symfony\Component\WebLink\Link {#3662
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    3661 => Symfony\Component\WebLink\Link {#3661
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    3660 => Symfony\Component\WebLink\Link {#3660
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    3659 => Symfony\Component\WebLink\Link {#3659
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      -rel: [
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      -attributes: [
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"article_show"
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[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"b12491"
category 
"companies"
slug 
"how-to-strategize-using-the-both-and-business-model"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=7kvu6e68m54v1lr04kh994l7k6"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:48:12 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"34d0d2"

Cookies

Request Cookies

Key Value
PHPSESSID 
"7kvu6e68m54v1lr04kh994l7k6"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:47:52 +0000"
Last used 
"Sat, 22 Feb 25 08:48:11 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"i6HOtcfcF44eBMoftUb4h8aGGR2Bsz7dtNqLYRmGQPc"
_csrf/https-cookie_accept 
"bjh72DJ1j97AUbL7x5ennczvXOipy5FVk2x7s5Sfr9E"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
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    "type" => "->"
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    "function" => "handle"
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    "function" => "run"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
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    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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  [
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    "function" => "filterResponse"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=7kvu6e68m54v1lr04kh994l7k6"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-strategize-using-the-both-and-business-model"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-to-strategize-using-the-both-and-business-model"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mPTJDyWLT8YV1VjBo-8AAAAI0"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-strategize-using-the-both-and-business-model"
REDIRECT_SCRIPT_URL 
"/companies/how-to-strategize-using-the-both-and-business-model"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mPTJDyWLT8YV1VjBo-8AAAAI0"
REDIRECT_URL 
"/public/companies/how-to-strategize-using-the-both-and-business-model"
REMOTE_ADDR 
"52.14.221.187"
REMOTE_PORT 
"56253"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740214092
REQUEST_TIME_FLOAT 
1740214092.1005
REQUEST_URI 
"/companies/how-to-strategize-using-the-both-and-business-model"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-strategize-using-the-both-and-business-model"
SCRIPT_URL 
"/companies/how-to-strategize-using-the-both-and-business-model"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mPTJDyWLT8YV1VjBo-8AAAAI0"

Sub Requests 6

CookieController :: renderAnalysis (token = 90c266)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3a4a5a"

AppController :: renderHeader (token = bd19a5)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8aa3d8"
slug 
"home"

ArticleController :: trendingArticle (token = 28ad60)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7e5393"
category 
"Companies"

ArticleController :: relatedArticles (token = 55efab)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3c2bd7"
current_article 
App\Entity\Article {#1094
  -id: 16475
  -title: "How to Strategize Using the Both/And Business Model"
  -slug: "how-to-strategize-using-the-both-and-business-model"
  -introtext: "<p>It cannot be disputed that your cash cow may have brought your organization success in the realm of profit for years.</p>\r\n"
  -content: """
    \r\n
    <p>But does that mean it will be the best business strategy to stick with throughout 2024? Truthfully, the answer here has always been “yes <i>and</i> no” because the reality is not rooted in Either/Or — It is Both/And world!</p>\r\n
    <p>As new companies emerge and your well-established competition pursue new innovations, they are bound to bring new solutions to the table. You cannot afford to try to push the same old product or service alone when both your competition <i>and</i> the world is transforming around you!</p>\r\n
    <p>If you have become one of those business owners who say to yourself, “I can either rely on what has worked in the past and count on it to continue to perform <i>or</i> I can abandon that success to pursue something completely new”, this is where your thought process changes.</p>\r\n
    <p><img src="/images/Afraid_to_Abandon_Old_Ideas_Reinventing_Them_is_the_Better_Option.jpeg" alt="Afraid_to_Abandon_Old_Ideas_Reinventing_Them_is_the_Better_Option.jpeg" width="601" height="338" /></p>\r\n
    <p>The beauty of business is that many things can exist in complete unity, both to the benefit of your organization! The Both/And Principle allows you to better see the benefits of both situations and allows you to choose to pursue both in critically thought out ways. I want to give you some actionable ways to utilize this bountiful strategy in the new year and experience the results you have been aiming for.</p>\r\n
    <h2><b>Afraid to Abandon Old Ideas? Reinventing Them is the Better Option</b></h2>\r\n
    <p>I find that when trying to implement the Both/And Principle, several business leaders struggle with compartmentalizing products or services. For them, choosing either the old or the new allows for a clean break from the past by simply pulling the plug on the old to become a new organization.</p>\r\n
    <p>Conversely, those that avoid anything new for fear of losing their cash cow are often even harder to help harness the Both/And Principle. Moving into a new arena sounds like stress to them, and because the tried-and-true methods have worked for them for so long, the concept of integrating something new into their workflow seems overly complicated.</p>\r\n
    <p>Wherever either of these behaviors stem from aside, one thing is for sure: Each of those types wants to progress in their industry without question, they just feel choosing between two ideas is the <i>only</i> option. But instead, I implore business leaders to try the concept of reinventing a product or service that is old and trusted.</p>\r\n
    <p>In doing so, you are heeding the Both/And Principle and in a way, giving your customers a choice. “Here is our old product that you are used to, but if you would like, you can try the new, reinvented model that is more up-to-date on industry standards and evolving needs we know you have.” <a href="https://www.burrus.com/2022/09/beyond-agile-why-it-pays-to-be-anticipatory-not-reactive/" target="_blank" rel="noopener"><i>This</i> is how you develop an Anticipatory approach</a> to serving your industry — Opening new doors to show that your organization believes in the <i>future</i>!</p>\r\n
    <h2><b>An Either/Or Mindset Can Be Dangerous</b></h2>\r\n
    <p><img src="/images/Mindset_Can_Be_Dangerous.jpeg" alt="Mindset_Can_Be_Dangerous.jpeg" width="602" height="401" /></p>\r\n
    <p>Without having to tell you, I am sure that you understand that approaching business with an Either/Or Mindset can be downright detrimental to your longevity in your industry. This is more or less the case when you choose the old <i>over</i> the new.</p>\r\n
    <p>Will a competitor replace your cash cow with an updated model? Absolutely — This is as much of <a href="https://www.burrus.com/2020/05/hard-trends-easier-to-identify-than-you-think/" target="_blank" rel="noopener">a Hard Trend future certainty</a> as the technology involved in said product or service evolving as well! But also consider the aspects behind legacy products, services, or systems. They may not be up-to-date on proper functionality, industry legalities, or customer safety and security.</p>\r\n
    <p>For instance, an older version of a web application for customers may be user friendly, but by choosing to not implement a newer, fresher option solely because of trusting the old could ultimately cost you your business if said application were to be hacked. Sensitive customer data could be released, trust in your business broken, and soon the least of your worries would be how to sustain the status quo!</p>\r\n
    <p>In this case, a Both/And Mindset prepares your organization for change that you <i>will</i> have to face, stopping any fully preventable disasters from happening and paving the way for a prosperous future.</p>\r\n
    <h2><b>Only You Have the Power to Prevent Limiting Yourself</b></h2>\r\n
    <p><img src="/images/Only_You_Have_the_Power_to_Prevent_Limiting_Yourself.jpeg" alt="Only_You_Have_the_Power_to_Prevent_Limiting_Yourself.jpeg" width="601" height="388" /></p>\r\n
    <p>Imagine having multiple roads and various speed limit highways to get from one end of the United States to the other, but only allowing yourself to take one route with several stops, delays, and rough roads that can damage your vehicle.</p>\r\n
    <p>A silly thought, as we <i>know</i> there are multiple routes to expedite the process and even make it a more pleasant trip and <i>have</i> the ability to choose the best path forward.</p>\r\n
    <p>In a nutshell, this is what limiting yourself to an Either/Or mindset is like. Willingly approaching business decisions with an Either/Or mindset is incredibly limiting, both to your organization’s ability to cement your place as a significant organization and in terms of profits. You are limiting yourself to just one path when the reality is there are several at your disposal.</p>\r\n
    <p><a href="companies/8-proven-ways-to-attract-more-customers" target="_blank" rel="noopener">Giving your customers multiple options </a>and improving on older methods with newer technology and insights allows you to be a transformative organization, along with being an Anticipatory one. I will read eBooks on a Kindle when I am traveling or during a commute via public transportation, but I personally love the weight and the feel of a paperback or hardcover book in my hands, as do so many others. If any bookstore today chose to <i>just</i> sell eBooks and completely rid their catalog of printed books, imagine the loss they would experience!</p>\r\n
    <p>Think of your own organization and analyze the choices you have to make in this new year. It is not “out with the old, in with the new”, it is “redefine the old, reinvent with the new!” Take new roads, unlock new doors, and open the possibility for 2024 to be the year of profound growth for you and your organization.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1707414704 {#1145
    date: 2024-02-08 17:51:44.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1707414814 {#1150
    date: 2024-02-08 17:53:34.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 947
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1707414704 {#1148
    date: 2024-02-08 17:51:44.0 UTC (+00:00)
  }
  -metakey: "It cannot be disputed that your cash cow may have brought your organization success in the realm of profit for years."
  -metadesc: "It cannot be disputed that your cash cow may have brought your organization success in the realm of profit for years."
  -robots: null
  -publishedAt: DateTime @1707414704 {#1147
    date: 2024-02-08 17:51:44.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 31a3b6)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a7f303"

CookieController :: renderCookie (token = 5c790a)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3152c9"