GET https://rct.dev.bbntimes.com/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality

Response
200 OK
IP
3.145.112.53
Profiled on
Token
366da0

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3613
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      -attributes: [
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    3732 => Symfony\Component\WebLink\Link {#3732
      -href: "/build/644.js"
      -rel: [
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      -attributes: [
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    3731 => Symfony\Component\WebLink\Link {#3731
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3730 => Symfony\Component\WebLink\Link {#3730
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      -attributes: [
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    }
    3728 => Symfony\Component\WebLink\Link {#3728
      -href: "/build/term-condition.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3727 => Symfony\Component\WebLink\Link {#3727
      -href: "/build/contact.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3726 => Symfony\Component\WebLink\Link {#3726
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3725 => Symfony\Component\WebLink\Link {#3725
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3724 => Symfony\Component\WebLink\Link {#3724
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3723 => Symfony\Component\WebLink\Link {#3723
      -href: "/build/term-condition-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3722 => Symfony\Component\WebLink\Link {#3722
      -href: "/build/contact-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3721 => Symfony\Component\WebLink\Link {#3721
      -href: "/build/comment-css.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
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}
_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"ce35b1"
category 
"technology"
slug 
"beyond-the-expected-real-life-business-uses-for-augmented-reality"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=eqks2vi4umjkes39bfs0ttdm67"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Wed, 16 Apr 2025 07:34:45 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"366da0"

Cookies

Request Cookies

Key Value
PHPSESSID 
"eqks2vi4umjkes39bfs0ttdm67"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Wed, 16 Apr 25 07:34:01 +0000"
Last used 
"Wed, 16 Apr 25 07:34:44 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"pyP-jKfoRgiWYoiHmIPtESvwV4tZG27N9M3ewCx9X5c"
_csrf/https-cookie_accept 
"XN8f5lD8Flnelc9RKjmQ93iYvfjyi11FRMB6RP3jZKM"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 35
    "function" => "handle"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "line" => 453
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
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    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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  [
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    "function" => "filterResponse"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=eqks2vi4umjkes39bfs0ttdm67"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
REDIRECT_REDIRECT_SCRIPT_URL 
"/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z_9dlDMPOH5Hdsjt6vRmogAAABM"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
REDIRECT_SCRIPT_URL 
"/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z_9dlDMPOH5Hdsjt6vRmogAAABM"
REDIRECT_URL 
"/public/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
REMOTE_ADDR 
"3.145.112.53"
REMOTE_PORT 
"14742"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1744788884
REQUEST_TIME_FLOAT 
1744788884.9274
REQUEST_URI 
"/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
SCRIPT_URL 
"/technology/beyond-the-expected-real-life-business-uses-for-augmented-reality"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z_9dlDMPOH5Hdsjt6vRmogAAABM"

Sub Requests 6

CookieController :: renderAnalysis (token = c3f6eb)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"14996d"

AppController :: renderHeader (token = 162015)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f48f2d"
slug 
"home"

ArticleController :: trendingArticle (token = 524c49)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"34c507"
category 
"Technology"

ArticleController :: relatedArticles (token = c911c1)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6d7f92"
current_article 
App\Entity\Article {#1094
  -id: 12851
  -title: "Beyond the Expected: Real-Life Business Uses for Augmented Reality"
  -slug: "beyond-the-expected-real-life-business-uses-for-augmented-reality"
  -introtext: "<p>Having your head in the clouds may be the best way forward in business!</p>\r\n"
  -content: """
    \r\n
    <p>Of course, I’m talking about <a href="https://www.burrus.com/2019/04/augmented-reality-defined-with-opportunities/" target="_blank" rel="nofollow noopener">Augmented Reality (AR)</a>; a transformative, disruptive digital technology that has been gaining traction for years and looks to be continuing its exponential growth trend in the years to come. What was originally viewed as only a feature to interactive video games of the future has now made its way into a multitude of industries, and now there are even more opportunities for entrepreneurs and business leaders to leverage AR in advantageous ways.</p>\r\n
    <p>Bear in mind, it is not always a specific product or service that advances in AR pertain to. Oftentimes, it is industry-level disruption caused by transformative technologies like AR, niche applications of AR that bring new sectors of an industry into the spotlight, or <a href="https://www.burrus.com/2020/05/hard-trends-easier-to-identify-than-you-think/" target="_blank" rel="nofollow noopener">Hard Trend future certainties</a> surrounding AR that businesses and organizations should be examining closely to find a way to leverage before someone else does.</p>\r\n
    <p>So put on your favorite set of smart glasses and get ready to look closely at some of the most common current trends of AR coming our way in the next year or so! As you explore these topics below, I encourage you to think exponentially about how they can be beneficial to your operation.</p>\r\n
    <h2><b>Retail and Cosmetics Industry — Try Before You Buy</b></h2>\r\n
    <p>Even to this day, department stores have areas where men and women can smell perfumes and colognes; try on pants, shirts, swimwear, and other apparel items; and even sample hand creams for consistency and smell. These are all sensory activities that trigger an emotion in a consumer to either purchase the product or to better understand what they don’t want.</p>\r\n
    <p>AR applications have already started to emerge in this capacity, as witnessed with companies like <a href="https://www.warbyparker.com/" target="_blank" rel="nofollow noopener">Warby Parker</a> utilizing the software to allow customers to “try on” frames they select from their app. Additional to eyewear, AR applications also have stemmed into the apparel industry and more recently, the cosmetics industry. An individual interested in lipstick and blush can see how those colors work for them in similar fashion to trying on frames through Warby Parker.</p>\r\n
    <p>On a human level, this allows businesses and manufacturers to connect with customers on a more personal level, in that they allow them to see what they would look like in apparel or cosmetics without being in public. Believe it or not, this dabbles in my Skip It Principle in unique, exponential ways. Many customers have trouble trying things in front of potential strangers, so AR applications give them a new level of personal privacy in doing so.</p>\r\n
    <h2><b>Digital Humans and Avatars — The NEW Influencers&nbsp;</b></h2>\r\n
    <p>If you work in marketing at any size organization of any industry, you are likely familiar with the term “influencer marketing.” If not, let me shed some light on the matter. Influencers are public figures that endorse a brand, just as a professional athlete endorses a pair of sneakers or a musician endorses a specific guitar.</p>\r\n
    <p>But what about <i>digital</i> influencers, and better yet, digital humans that endorse <i>real</i> products to <i>real</i> people? The Metaverse is a digital universe that AR and Virtual Reality (VR) applications operate in, and within that Metaverse, human beings exist in the form of an avatar. Overseas and around the world, avatars that emulate digital human beings are on the rise in multimedia marketing, interacting with customers on a personal level in the Metaverse as product influencers.</p>\r\n
    <p>What is further? Consider digital humans selling digital products to real humans in the form of <a href="https://www.burrus.com/2022/06/the-value-of-virtual-applications-and-digital-equity/" target="_blank" rel="nofollow noopener">non-fungible tokens (NFTs) — a concept I recently explored in a previous blog.</a> If you feel this all to be too “out of this world” for your industry, think again. Marketing researchers estimate that the digital human industry <i>alone</i> will be worth billions in just a few years, opening a veritable vault of opportunity for industries to capitalize on this AR concept.</p>\r\n
    <h2><b>Don’t Lose Yourself — AR and Our Both/And World</b></h2>\r\n
    <p>Digital human beings, virtual changing rooms … many are asking with panic, “What has this world come to?!”</p>\r\n
    <p>Are we losing ourselves in all of this digital technology? Maybe to some degree but staying <i>human</i> in the digital world and finding ways to <i>better</i> the human customer experience with digitally disruptive technology like AR is up to us! Doing so is accomplished first by understanding my Both/And Principle found in my <a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="nofollow noopener">Anticipatory Leader System</a>.</p>\r\n
    <p>The Both/And Principle focuses on the reality that something new and potentially disruptive may transform the way things are done but will in no way completely <i>erase</i> where we have come from. Especially as it pertains to digital humans and avatars, AR applications will not completely replace the human, tactile experience of trying on clothes or interacting with other human beings.</p>\r\n
    <p>Trying on cosmetics may be simply done using AR filters and applications, but where AR and VR fall short is in other human sensory areas, including smell, taste, and touch. Until your mobile device screen can emulate how a pillow feels or spritz some cologne on your wrist for sampling, the physical world of consumer experiences is still there and is very valuable.</p>\r\n
    <p>The two AR concepts explored in today’s blog are meant to enhance the customer user experience, not completely replace the old. Additionally, these concepts have Hard Trend future certainties that all business leaders and C-suite executives can leverage in their specific industry. Thinking in terms of a Both/And world <a href="https://www.burrus.com/2021/05/futureview-a-strategy-that-outsmarts-complacency/" target="_blank" rel="nofollow noopener">brings clarity to your Futureview</a> and how you can use AR and applications of it to <i>positively</i> disrupt and transform the world.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1678365023 {#1145
    date: 2023-03-09 12:30:23.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1678365105 {#1150
    date: 2023-03-09 12:31:45.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3098
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1678365023 {#1148
    date: 2023-03-09 12:30:23.0 UTC (+00:00)
  }
  -metakey: "Beyond the Expected: Real-Life Business Uses for Augmented Reality"
  -metadesc: "The phrase “You have got your head up in the clouds” is no longer an insult in today’s world — having your head in the clouds may be the best way forward in business!"
  -robots: null
  -publishedAt: DateTime @1678365023 {#1147
    date: 2023-03-09 12:30:23.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 824402)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"049774"

CookieController :: renderCookie (token = ce1372)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b9e31c"