ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3611 -links: [ 3732 => Symfony\Component\WebLink\Link {#3732 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3730 => Symfony\Component\WebLink\Link {#3730 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3729 => Symfony\Component\WebLink\Link {#3729 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3728 => Symfony\Component\WebLink\Link {#3728 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3727 => Symfony\Component\WebLink\Link {#3727 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3726 => Symfony\Component\WebLink\Link {#3726 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3725 => Symfony\Component\WebLink\Link {#3725 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3724 => Symfony\Component\WebLink\Link {#3724 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3723 => Symfony\Component\WebLink\Link {#3723 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3722 => Symfony\Component\WebLink\Link {#3722 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3721 => Symfony\Component\WebLink\Link {#3721 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3720 => Symfony\Component\WebLink\Link {#3720 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3719 => Symfony\Component\WebLink\Link {#3719 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "cognitive-excellence-is-the-new-benchmark-of-business-performance" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "a5d301" |
category | "companies" |
slug | "cognitive-excellence-is-the-new-benchmark-of-business-performance" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=28k11nngsl6eubnsaurgi71k5a; care_did=efd865a6-d98f-484a-9575-c87c30ec2282" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 13:19:29 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "39ce16" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "28k11nngsl6eubnsaurgi71k5a" |
care_did | "efd865a6-d98f-484a-9575-c87c30ec2282" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 13:18:32 +0000" |
Last used | "Sat, 22 Feb 25 13:19:27 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "VS4fVzz3jMabeVY_5QBc7aGDpmihGEhIgAeXOV0qcL4" |
_csrf/https-cookie_accept | "n31HMj0DNqsRDSP1iCv8LahnFcTZRJvVp0DYWgnsf-A" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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APP_DEBUG | "1" |
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AppController :: renderHeader (token = 5d793f)
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slug | "home" |
ArticleController :: trendingArticle (token = 795e7f)
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category | "Companies" |
ArticleController :: relatedArticles (token = fa641f)
Key | Value |
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_locale | "en" |
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current_article | App\Entity\Article {#1094 -id: 2840 -title: "Cognitive Excellence Is The New Benchmark of Business Performance" -slug: "cognitive-excellence-is-the-new-benchmark-of-business-performance" -introtext: "<p><span style="color: #000000;">Today, business performance is measured by transactional throughput and is commonly captured in a set of transactional metrics such as revenue, investor ROI, manufacturing capacity, service level performance, available to promise, etc. Commonly, the operations of a business are defined as the transactional activity. Yet, the definition of a business operation encompasses both its transactional operations and its cognitive operations. To break through current ceilings of business performance, the processes in both the transactional operations <i>and</i> the cognitive operations must execute with excellence.</span></p>\r\n" -content: """ \r\n <h2><span style="color: #10228b;"><b> Transactional Operations of an Organization</b></span></h2>\r\n <p><span style="font-weight: 400;">C</span><span style="font-weight: 400;">ommerce activities represent the transactional operations. Professionals are involved in planning and management of tasks to execute customer, supplier and employee transactions. Task-oriented processes occur before, during and after the customer journey. ERP, SCM and CRM software helps professionals responsible for transaction management execute transactional operating processes.</span></p>\r\n <h2><b> <span style="color: #10228b;">Examples of Transactional Responsibilities </span></b></h2>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">manage sales transactions</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">manage marketing campaigns</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">procure products and services</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">fulfill orders</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">capture accounting activity</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">schedule materials</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">manage inventory turns</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">plan for distribution</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">forecast financial performance</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">service customers</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">manage human resources</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">compensate employees</span></li>\r\n </ul>\r\n <p><span style="font-weight: 400;">Executives have invested significantly to evolve the processes on the transactional side of their businesses.</span></p>\r\n <h2><b><span style="color: #10228b;"> Cognitive operations of an organization</span></b></h2>\r\n <p><span style="font-weight: 400;">The cognitive operations comprise teams that think and communicate perspectives for a living. These teams are internal and external to the organization:</span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">senior executives, senior managers and other professionals</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">management consultants, board members, lenders and insurance providers in the services ecosystem </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">investors, analysts, supply chain partners and business partners, who are part of the extended enterprise</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">r</span><span style="font-weight: 400;">egulators and educational institutions, who </span><span style="font-weight: 400;">are standard setters</span></li>\r\n </ul>\r\n <p><span style="font-weight: 400;">In a cognitive operations, professionals think critically, collaborate, communicate with their stakeholders, make decisions, advise other professionals and monitor uncertainties. </span><span style="font-weight: 400;">As professionals perform mindful work, they often experience gaps in their knowledge that lead to uncertainties. Uncertainties stall decisions. </span><span style="font-weight: 400;">Cognitive processes represent the work that takes place in their minds. </span></p>\r\n <p><span style="font-weight: 400;">Cognitive operations exist across industries, such as oil and gas, life sciences, private equity, management consulting, environmental management, asset management, space, insurance, banking, aerospace, defense, healthcare, government and education, etc. Below are some examples where critical thinking, stakeholder communications and performance advisory occur in life sciences for their cognitive work:</span></p>\r\n <h2><span style="color: #10228b;"><b> Examples of Cognitive Responsibilities in Pharma</b></span></h2>\r\n <p><span style="color: #808080;"><b>Chief Medical Officer</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">develop corporate strategy</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">brainstorm with clinical key opinion leaders around clinical challenges </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">create quality control measures for clinical trials</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">ensure performance among clinical and regulatory teams</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">collaborate with health authorities</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">communicate with regulatory authorities</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">perform due diligence research on business development opportunities</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">monitor investment in clinical programs</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>Chief of Staff</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">improve processes to enhance operational efficiency and effectiveness </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">identify Hard Trends to strengthen the accuracy of forecasts </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">prepare CEO for stakeholder meetings </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">ensure innovative qualitative and quantitative measurements</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>VP, Drug Process Development</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">apply anticipatory thinking and new tools to transform processes</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">demonstrate process reliability</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">verify process effectiveness </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">build process control strategy</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>VP, Drug Manufacturing Process</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">ensure a stable design environment</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">assess drug degradation</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">link material attributes and process parameters to CQAs</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">demonstrate linkages between process and product reliability</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">track outcomes for each changing state</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">establish feedforward and feedback controls</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">anticipate and monitor failure conditions</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>VP, Corporate Development</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">craft risk-managed pricing </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">evaluate portfolio implications </span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">analyze integrated due diligence</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>VP, Supply Chain</b></span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">use new tools to transform supply chain processes</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">communicate supply chain risks and opportunities</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">simulate implications of a supplier failure</span></li>\r\n </ul>\r\n <p><span style="color: #808080;"><b>Professionals in the cognitive operations either accelerate or constrain their cognitive performance based on their mind-set and the technologies they use for their mind’s work. </b></span></p>\r\n <p><span style="font-weight: 400;">Professionals in the transactional operations benefit from software architectures for their responsibilities. Yet professionals in the cognitive operations don’t have the same </span><span style="font-weight: 400;">capabilities</span><span style="font-weight: 400;"> to perform their jobs. Rather, they have their job descriptions, their experiences and their minds; they </span><span style="font-weight: 400;">utilize multipurpose software in the form of spreadsheets, presentation software and word processing documents. </span><span style="font-weight: 400;">Leaders and managers do not have a software</span><span style="font-weight: 400;"> architecture</span><span style="font-weight: 400;"> designed to elevate their cognitive responsibilities. Nor do they have a way to think through their uncertainties in a Socratic manner. These issues are critical for a cognitive operation to advance and gain a competitive advantage. </span></p>\r\n <p><span style="font-weight: 400;">In working across organizations for decades, we’ve seen a theme in which leaders and managers who seldom take enough time to think through uncertainties the first time around is high. Yet there seems to be enough time to revisit the topics a second time as problems arise. Beyond time pressures, confusion persists around how to think through uncertainties. The lack of clarity regarding how to manage uncertainty has led leaders and managers to spend more time managing the crisis and less time managing new opportunities. By learning to identify the Hard Trend certainties that </span><i><span style="font-weight: 400;">will</span></i><span style="font-weight: 400;"> happen, anticipatory leaders learn to innovate with low risk and have the confidence certainty provides to make bold moves.</span></p>\r\n <h2><span style="color: #10228b;"><b>What is Cognitive Excellence?</b></span></h2>\r\n <p><span style="font-weight: 400;">Anticipatory leaders and managers exhibit cognitive excellence through a constant flow of insights and foresights that resolve uncertainties. These professionals become a critical resource to highly effective cognitive operations. They are go-to professionals, whether they exist in an organization, in the services ecosystem or as part of the extended enterprise. Organizations need to instill these anticipatory capabilities in their professionals to achieve greater business performance.</span></p>\r\n <p><i><span style="font-weight: 400;">“Past performance is not a predictor of future results.”</span></i></p>\r\n <p><span style="font-weight: 400;">This performance caveat is attached to any investment in the stock market, and it applies in business too. Future performance is dependent on anticipatory skills and cognitive excellence. Professionals face change all the time. Some say change is the only constant; in fact, it’s accelerating at an exponential rate, which creates additional uncertainties as well as new certainties! It’s challenging to achieve cognitive excellence in the minds of professionals consistently today without anticipatory skills and software that: </span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">define the cognitive gaps</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">illustrate aberrations in future performance through measurable evidence</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">trigger questions of uncertainty in your mind</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">move you from uncertainty to greater certainty</span></li>\r\n </ul>\r\n <p><span style="font-weight: 400;">That’s why cognitive excellence doesn’t just come from experience. It comes from advancing the capabilities of professionals with:</span></p>\r\n <ul>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">anticipatory leadership skills</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">a responsibility architecture for their cognitive work</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">an agile </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> anticipatory mental framework to help them address change across situations</span></li>\r\n <li style="font-weight: 400;"><span style="font-weight: 400;">software spaces to perform their mind’s work</span></li>\r\n </ul>\r\n <p><span style="font-weight: 400;">The ability to nimbly address questions of uncertainty through a repeatable Socratic process greatly enhances leaders’ and managers’ capabilities to perform at a very high level as key contributors to their organizations and their clients’ organizations. This is how professionals can transform the performance of their businesses. </span></p>\r\n <p><span style="font-weight: 400;">As professional teams elevate their cognitive capabilities toward excellence, their organizations transform into highly performant cognitive factories. Professional teams leverage each other’s thinking through a uniform process to visualize performance patterns</span><span style="font-weight: 400;"> for their minds, </span><span style="font-weight: 400;">where they gain insights and foresights. Anticipatory professionals not only pre-experience their own uncertainties, they also help their stakeholders pre-solve their questions of uncertainty, too. </span></p>\r\n <p><span style="font-weight: 400;">The cognitive era is shaping the coexistence and interdependence between humans and machines. This new era demands leaders to advance the capabilities of their cognitive processes. As machines learn, humans must focus their time and attention in areas where machines are far less effective. Professionals need to redefine and reinvent their business models, markets, products, services and processes to provide the next level of value for their clients. Anticipatory leaders and managers need to focus their time on the layers of both uncertainty</span><span style="font-weight: 400;"> and certainty where future state thinking is needed and reassign current state thinking to others. </span><span style="font-weight: 400;">That’s how they’ll continue to differentiate their personal and business brands. Professionals need to accelerate their learning and get comfortable with uncertainty through the use of higher certainty frameworks. It’s imperative for organizations to get on board with elevating their cognitive performance. Waiting will cost organizations the value of cognitive insights and foresights, while your competitors grow their knowledge. </span></p>\r\n <p><span style="font-weight: 400;">Machine learning is causing a shift in the workforce — an emerging crowd of retrained professionals whose jobs are increasingly occupied by machines. This requires cognitive professionals in their current roles to manage the knowledge gap between themselves and their new human rivals. They accomplish this by advancing their cognitive skill sets, learning to become anticipatory leaders and through the use of technologies built the way they think about uncertainties. </span></p>\r\n <p><span style="font-weight: 400;">Learn how to elevate your planning, accelerate innovation and transform results with</span><a href="https://www.burrus.com/online-learning-system/the-anticipatory-organization-model/"> <span style="font-weight: 400;">The Anticipatory Learning System</span></a> <span style="font-weight: 400;">and</span> <span style="font-weight: 400;">how to maximize the cognitive performance of your team with</span> <a href="http://thinkoutcomes.net/what-is-socrates/"><span style="font-weight: 400;">Cognitive Performance Software</span></a><span style="font-weight: 400;">.<br /><br /></span></p>\r\n <p><span style="font-weight: 400;">By</span><a href="https://www.burrus.com/about/about-daniel-burrus/"> <span style="font-weight: 400;">Daniel Burrus</span></a><span style="font-weight: 400;"> and </span><a href="https://www.linkedin.com/in/neilssmith/"><span style="font-weight: 400;">Neil Smith</span></a></p>\r\n <p><i><span style="font-weight: 400;">(In this blog series on how elevating cognitive performance is a game changer for organizations, I’ve invited Neil Smith, CTO at </span></i><a href="http://www.thinkoutcomes.net/"><i><span style="font-weight: 400;">Think Outcomes</span></i></a><i><span style="font-weight: 400;">, to join me in writing on this important topic due to his expertise and the cognitive performance software his firm has created.)</span></i></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1539859614 {#1145 : 2018-10-18 10:46:54.0 UTC (+00:00) } -updatedAt: DateTime @1539859984 {#1150 : 2018-10-18 10:53:04.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 4234 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1539859571 {#1148 : 2018-10-18 10:46:11.0 UTC (+00:00) } -metakey: "" -metadesc: "Today, business performance is measured by transactional throughput and is commonly captured in a set of transactional metrics such as revenue, investor ROI, manufacturing capacity, service level performance, available to promise, etc. Commonly, the operations of a business are defined as the transactional activity. Yet, the definition of a business operation encompasses both its transactional operations and its cognitive operations. To break through current ceilings of business performance, the processes in both the transactional operations and the cognitive operations must execute with excellence." -robots: null -publishedAt: DateTime @1539859571 {#1147 : 2018-10-18 10:46:11.0 UTC (+00:00) } -canonical: null -superTag: "Future of Jobs" } |
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