GET https://rct.dev.bbntimes.com/companies/branding-checklist-for-small-business-owners

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller
"App\Controller\ArticleController::show"
_firewall_context
"security.firewall.map.context.main"
_links
Symfony\Component\WebLink\GenericLinkProvider {#3600
  -links: [
    3721 => Symfony\Component\WebLink\Link {#3721
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3719 => Symfony\Component\WebLink\Link {#3719
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3718 => Symfony\Component\WebLink\Link {#3718
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3717 => Symfony\Component\WebLink\Link {#3717
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3716 => Symfony\Component\WebLink\Link {#3716
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3715 => Symfony\Component\WebLink\Link {#3715
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3714 => Symfony\Component\WebLink\Link {#3714
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3713 => Symfony\Component\WebLink\Link {#3713
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3712 => Symfony\Component\WebLink\Link {#3712
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3711 => Symfony\Component\WebLink\Link {#3711
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3710 => Symfony\Component\WebLink\Link {#3710
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3709 => Symfony\Component\WebLink\Link {#3709
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3708 => Symfony\Component\WebLink\Link {#3708
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route
"article_show"
_route_params
[
  "category" => "companies"
  "slug" => "branding-checklist-for-small-business-owners"
]
_security_firewall_run
"_security_main"
_stopwatch_token
"dedf99"
category
"companies"
slug
"branding-checklist-for-small-business-owners"

Request Headers

Header Value
accept
"*/*"
accept-encoding
"gzip, br, zstd, deflate"
connection
"close"
cookie
"PHPSESSID=mc6u4954gsr8tun5i4lvsbnc87; laikanxia_google_v=1; laikanxia_cookie_id=250222164925250"
host
"rct.dev.bbntimes.com"
user-agent
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control
"no-cache, private"
content-type
"text/html; charset=UTF-8"
date
"Sat, 22 Feb 2025 08:49:31 GMT"
link
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token
"3ffc1b"

Cookies

Request Cookies

Key Value
PHPSESSID
"mc6u4954gsr8tun5i4lvsbnc87"
laikanxia_cookie_id
"250222164925250"
laikanxia_google_v
"1"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created
"Sat, 22 Feb 25 08:49:07 +0000"
Last used
"Sat, 22 Feb 25 08:49:30 +0000"
Lifetime
0

Session Attributes

Attribute Value
_csrf/https-comment
"jX8uN_IEtenSbXjM9dLCJX2x1eO9NFjTDtFfF4AoDC4"
_csrf/https-cookie_accept
"kLznZNuEi1A9mfc1PERA-qRkP-nKNKnq_W7NvcgWUhk"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
    "line" => 1635
    "function" => "getUser"
    "class" => "Symfony\Bridge\Twig\AppVariable"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/var/cache/dev/twig/a4/a456f2f504a18cd81037fa69e543310c.php"
    "line" => 200
    "function" => "twig_get_attribute"
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  [
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    "line" => 394
    "function" => "doDisplay"
    "class" => "__TwigTemplate_824a013e4f3f4a68e03a2d244e765025"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
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  [
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    "line" => 280
    "function" => "render"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 126
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "renderHeader"
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  [
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "handle"
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    "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer"
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  [
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    "line" => 47
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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  [
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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  [
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    "function" => "renderFragment"
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  [
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  [
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    "function" => "displayWithErrorHandling"
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    "line" => 394
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    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
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  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
    "type" => "->"
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  [
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    "line" => 448
    "function" => "render"
    "class" => "Twig\Environment"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 277
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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  [
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    "function" => "handleRaw"
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  [
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    "function" => "handle"
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  [
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    "function" => "handle"
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    "type" => "->"
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  [
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    "function" => "run"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV
"dev"
APP_SECRET
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN
"*"
DATABASE_URL
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG
"1"
BASE
"/public"
CONTEXT_DOCUMENT_ROOT
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX
""
DOCUMENT_ROOT
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE
"RESPONDER"
GATEWAY_INTERFACE
"CGI/1.1"
HTTPS
"on"
HTTP_ACCEPT
"*/*"
HTTP_ACCEPT_ENCODING
"gzip, br, zstd, deflate"
HTTP_CONNECTION
"close"
HTTP_COOKIE
"PHPSESSID=mc6u4954gsr8tun5i4lvsbnc87; laikanxia_google_v=1; laikanxia_cookie_id=250222164925250"
HTTP_HOST
"rct.dev.bbntimes.com"
HTTP_USER_AGENT
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
PATH
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING
""
REDIRECT_BASE
"/public"
REDIRECT_HTTPS
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_HTTPS
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/branding-checklist-for-small-business-owners"
REDIRECT_REDIRECT_SCRIPT_URL
"/companies/branding-checklist-for-small-business-owners"
REDIRECT_REDIRECT_SSL_TLS_SNI
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS
"200"
REDIRECT_REDIRECT_UNIQUE_ID
"Z7mPmpDyWLT8YV1VjBo_jAAAAI0"
REDIRECT_SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/branding-checklist-for-small-business-owners"
REDIRECT_SCRIPT_URL
"/companies/branding-checklist-for-small-business-owners"
REDIRECT_SSL_TLS_SNI
"rct.dev.bbntimes.com"
REDIRECT_STATUS
"200"
REDIRECT_UNIQUE_ID
"Z7mPmpDyWLT8YV1VjBo_jAAAAI0"
REDIRECT_URL
"/public/companies/branding-checklist-for-small-business-owners"
REMOTE_ADDR
"3.141.198.110"
REMOTE_PORT
"36197"
REQUEST_METHOD
"GET"
REQUEST_SCHEME
"https"
REQUEST_TIME
1740214170
REQUEST_TIME_FLOAT
1740214170.958
REQUEST_URI
"/companies/branding-checklist-for-small-business-owners"
SCRIPT_FILENAME
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME
"/public/index.php"
SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/branding-checklist-for-small-business-owners"
SCRIPT_URL
"/companies/branding-checklist-for-small-business-owners"
SERVER_ADDR
"5.196.1.209"
SERVER_ADMIN
"[no address given]"
SERVER_NAME
"rct.dev.bbntimes.com"
SERVER_PORT
"443"
SERVER_PROTOCOL
"HTTP/1.1"
SERVER_SIGNATURE
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE
"Apache"
SSL_TLS_SNI
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID
"Z7mPmpDyWLT8YV1VjBo_jAAAAI0"

Sub Requests 6

CookieController :: renderAnalysis (token = 10f9d0)

Key Value
_controller
"App\Controller\CookieController::renderAnalysis"
_format
"html"
_locale
"en"
_stopwatch_token
"9b8eb4"

AppController :: renderHeader (token = a261fa)

Key Value
_controller
"App\Controller\AppController::renderHeader"
_format
"html"
_locale
"en"
_stopwatch_token
"2d27aa"
slug
"home"

ArticleController :: trendingArticle (token = 65e28f)

Key Value
_controller
"App\Controller\ArticleController::trendingArticle"
_format
"html"
_locale
"en"
_stopwatch_token
"4b7fee"
category
"Companies"

ArticleController :: relatedArticles (token = a9b29b)

Key Value
_controller
"App\Controller\ArticleController::relatedArticles"
_format
"html"
_locale
"en"
_stopwatch_token
"955ba9"
current_article
App\Entity\Article {#1094
  -id: 7999
  -title: "Branding Checklist for Small Business Owners"
  -slug: "branding-checklist-for-small-business-owners"
  -introtext: "<p>Smart branding practices can be a game-changer for small-sized businesses.</p>\r\n"
  -content: """
    \r\n
    <p>Even though the idea of branding was introduced by large enterprises and esteemed organizations, businesses of all sizes utilize branding for their betterment in today’s day and age.&nbsp;</p>\r\n
    <p>The ideal branding checklist should consist of elements that help your brand:</p>\r\n
    <ul>\r\n
    <li>Increase its credibility in the marketplace</li>\r\n
    <li>Work on brand awareness</li>\r\n
    <li>Entrust the target audience</li>\r\n
    <li>Makes your brand a memorable one</li>\r\n
    </ul>\r\n
    <p>It can be confusing for a&nbsp;<a href="companies/tips-to-start-a-business-on-the-internet" target="_blank" rel="nofollow noopener"><strong>small business</strong></a>&nbsp;owner to formulate the perfect&nbsp;<a href="companies/how-to-build-a-strong-brand-identity" target="_blank" rel="nofollow noopener"><strong>brand identity</strong></a>&nbsp;checklist&nbsp;that delivers the best performance within their budget. Don’t worry. We have a checklist ready for you, and all you need to do is relate them to your brand. Here’s how it goes:</p>\r\n
    <h2>1. The Cultural Essentials</h2>\r\n
    <p>What’s your brand mission and values? How do you want people to perceive your brand? Be it a small business or a multinational enterprise – all have a list of these cultural essentials in their branding checklist.&nbsp;</p>\r\n
    <p>How you define them depends completely on your brand’s personality. You can choose a light tone and informal colors to describe your brand’s purpose if your business model is primarily B2C. You can also use humor to increase engagement, especially when you share your brand story with your&nbsp;<a href="society/tips-for-finding-and-connecting-with-your-optimal-target-audience-in-any-field" target="_blank" rel="nofollow noopener"><strong>audience</strong></a>.&nbsp;</p>\r\n
    <h2>2. Voice of Your Brand</h2>\r\n
    <p>The way you connect with your audience can make or break your brand. If people find your brand voice boring or repetitive, they would stop engaging with your brand. You can give your brand a strong persona with the appropriate usage of writing style, fonts, color palette, and more.</p>\r\n
    <p>Every niche has a set of buzzwords and&nbsp;<a href="companies/7-of-the-best-tips-to-create-seo-friendly-content" target="_blank" rel="nofollow noopener"><strong>SEO keywords</strong></a>. While the SEO terminologies help you achieve a better rank on SERPs, buzzwords inform your audience that your brand is constantly evolving. Incorporate a voice that suits your brand’s personality, and you’re good to go.</p>\r\n
    <h2>3. The Must-Have Marketing Tools</h2>\r\n
    <p>If you don’t market your brand, people won’t know that it even exists in the huge marketplace. You need to work on business cards, collaterals, flyers, etc., to compete with your rivals. Placing your logo, initials, and watermark on your marketing tools would uniquely identify your brand, making it easier for people to remember.</p>\r\n
    <p>You also need an optimized&nbsp;<a href="companies/how-to-effectively-improve-your-online-sales-performance-in-2021" target="_blank" rel="nofollow noopener"><strong>business website</strong></a>&nbsp;to go with your marketing efforts to address today’s online audience. Presence on social forums helps you build a loyal community of people who want to interact with your brand.</p>\r\n
    <h2>4. Don’t Forget Social Media</h2>\r\n
    <p>When we talk about inexpensive yet effective branding strategies, it doesn’t get any better than social media.&nbsp;<a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/#:~:text=Social%20media%20usage%20is%20one,almost%204.41%20billion%20in%202025." target="_blank" rel="nofollow noopener"><strong>As per Statista</strong></a>, more than 3.6 billion people have a presence on social networking sites.&nbsp;</p>\r\n
    <p>If you can communicate with them the right way, your branding goals would skyrocket, just the way you wanted.&nbsp;Creating a visual identity&nbsp;on social media platforms is easier than ever with the advancements in technology and the availability of hassle-free tools.&nbsp;</p>\r\n
    <p><a href="companies/5-killer-social-media-marketing-tips-to-keep-in-mind-for-2021" target="_blank" rel="nofollow noopener"><strong>Social media</strong></a>&nbsp;also provides you a forum to experiment with your content and interact with your audience through diversified channels. Apart from regular posts, you can carry out surveys, polls, giveaways, and a lot more via social media.&nbsp;</p>\r\n
    <h2>5. The Essence of Branding Creativity</h2>\r\n
    <p>Everyone’s following a branding strategy to improve their&nbsp;<a href="society/the-subtle-ways-big-businesses-increase-brand-awareness" target="_blank" rel="nofollow noopener"><strong>brand’s awareness</strong></a>, credibility, and reach. However, the competition is stiff and plain heaps of text with unattractive visuals won’t be enough to go toe-to-toe with the modern marketing innovators.</p>\r\n
    <p>So, don’t be scared to try something new. Your loyal community would provide valuable feedback on your experiments, and that will help you modify the content as per their liking. Continue to be in-line with the new market trends and keep on increasing social engagement with your audience.</p>\r\n
    <h2>To Conclude&nbsp;&nbsp;</h2>\r\n
    <p>This concludes our branding checklist for all the small business owners out there. You don’t have to tackle them all at once but ensure that you stick to your list once formed. Learn from your mistakes, continue to upgrade your&nbsp;<a href="companies/5-cost-effective-branding-strategies-for-small-businesses" target="_blank" rel="nofollow noopener"><strong>branding strategy</strong></a>, and don’t settle until you get what you want.</p>\r\n
    <p>What modifications have you made to your&nbsp;personal branding checklist&nbsp;after going through ours? Let us know in the comments section.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1612957335 {#1145
    date: 2021-02-10 11:42:15.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1612957429 {#1150
    date: 2021-02-10 11:43:49.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1409
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1612957335 {#1148
    date: 2021-02-10 11:42:15.0 UTC (+00:00)
  }
  -metakey: "Branding Checklist for Small Business Owners"
  -metadesc: "Smart branding practices can be a game-changer for small-sized businesses."
  -robots: null
  -publishedAt: DateTime @1612957335 {#1147
    date: 2021-02-10 11:42:15.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = dbb051)

Key Value
_controller
"App\Controller\AppController::renderFooter"
_format
"html"
_locale
"en"
_stopwatch_token
"f80b01"

CookieController :: renderCookie (token = 2b6c32)

Key Value
_controller
"App\Controller\CookieController::renderCookie"
_format
"html"
_locale
"en"
_stopwatch_token
"77c093"