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Response
200 OK
IP
52.14.78.246
Profiled on
Token
404c1e

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"

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"*/*"
accept-encoding 
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connection 
"close"
cookie 
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x-php-ob-level 
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Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:45:34 GMT"
link 
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Cookies

Request Cookies

Key Value
PHPSESSID 
"s6tsnfajf93ok17e9ffhg9ifkf"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:43:26 +0000"
Last used 
"Sat, 22 Feb 25 13:45:31 +0000"
Lifetime 
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Session Attributes

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Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 35
    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
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    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=s6tsnfajf93ok17e9ffhg9ifkf"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
REDIRECT_REDIRECT_SCRIPT_URL 
"/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nU_biBoyj8JZ8-HGyHdwAAAAo"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
REDIRECT_SCRIPT_URL 
"/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nU_biBoyj8JZ8-HGyHdwAAAAo"
REDIRECT_URL 
"/public/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
REMOTE_ADDR 
"52.14.78.246"
REMOTE_PORT 
"41827"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231933
REQUEST_TIME_FLOAT 
1740231933.3371
REQUEST_URI 
"/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
SCRIPT_URL 
"/technology/why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nU_biBoyj8JZ8-HGyHdwAAAAo"

Sub Requests 6

CookieController :: renderAnalysis (token = 2e0d76)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"828618"

AppController :: renderHeader (token = 8e6e37)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"378653"
slug 
"home"

ArticleController :: trendingArticle (token = 5ef6db)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7da38f"
category 
"Technology"

ArticleController :: relatedArticles (token = 4ef97b)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"439b50"
current_article 
App\Entity\Article {#1094
  -id: 9425
  -title: "Why Measuring Tech ROI Can Be Complicated and How to Simplify It"
  -slug: "why-measuring-tech-roi-can-be-complicated-and-how-to-simplify-it"
  -introtext: "<p>For a multitude of reasons, organizations may find it challenging to calculate their actual earnings from technological investments.</p>\r\n"
  -content: """
    \r\n
    <p>These investments include the implementation of AI and other automation technologies to make daily work operations more efficient. To understand the true <a href="companies/how-going-virtual-boosts-marketing-roi" target="_blank" rel="noopener">ROI</a> of AI, organizations must ask themselves three key questions.</p>\r\n
    <p>The task of accurately evaluating the returns on the implementation of <a href="technology/the-future-of-ai-in-2025" target="_blank" rel="noopener">AI</a> and other automation technologies is different from calculating the ROI in other areas such as material procurement and packaging. Firstly, AI and other technologies are present in several areas of an organization (even the lesser-known ones), so it is hard to get a measure of their actual scope. Additionally, organizations need to decide the type of returns (monetary, qualitative or efficiency-based) they are trying to note down.</p>\r\n
    <div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img src="/images/ROI_of_AI.png" alt="ROI_of_AI.png" width="900" height="900" /></div>\r\n
    <h3>Why Measuring Technological ROI Is Complicated</h3>\r\n
    <p>There are some issues that may prompt organizations to second-guess themselves while measuring the ROI of AI and other IT systems. These issues can be:</p>\r\n
    <h3>a) No ‘Correct’ Starting Point</h3>\r\n
    <p>There are no fixed points while calculating the IT ROI of your organization. As stated earlier, AI may be present in so many aspects of your organization that it is hard to keep track of its true influence on your revenues.</p>\r\n
    <h3>b) Intangible Qualities</h3>\r\n
    <p>There are certain things that cannot be measured. For example, how AI gives you a head start for your business operations. This is an attribute that can be measured in time, not money. As a result, there are no fixed yardsticks with which the ROI of AI can be measured.</p>\r\n
    <h3>c) Too Many Variables</h3>\r\n
    <p>As we know, the calculation of ROI involves the subtraction of the costs from the earnings gained from a particular investment. However, once again, the time spent on sourcing AI datasets and the money and time spent on upskilling each employee may not be comparatively measurable while calculating the ROI of AI. The presence of several such variables makes it hard to maintain records of costs and earnings in a traditional balance sheet format.</p>\r\n
    <h3>How businesses can simplify the measurement of AI’s ROI</h3>\r\n
    <p>You can make the process simpler by considering these factors:</p>\r\n
    <h3>a) Avenues of Earning</h3>\r\n
    <p>One of the questions that you must ask yourself is whether the introduction of AI and other automation technologies has increased revenue streams in the form of diversified product lines or improved product quality. If yes, those revenues can be included while calculating the ROI of AI.</p>\r\n
    <h3>b) Change in Operational Costs</h3>\r\n
    <p>The second question that you must answer is whether AI makes certain operations unnecessary and, if yes, whether spending money in those operations (on wages, maintenance) can be avoided.</p>\r\n
    <h3>c) Change in Capital Expenditure</h3>\r\n
    <p>Another important thing to consider is whether AI makes certain capital investments redundant and unnecessary. If yes, those investments can be sold to raise money for other purposes. The savings made on capital and operational expenditure can be added as a component in the ROI of AI.</p>\r\n
    <p>Apart from this, organizations can also measure the surplus profit earned after the implementation of AI and other technologies in their workplace. The calculation of ROI of AI is not hard if expenses and earnings from every area of your organization are factored into the measurement process and the true value of AI applications is understood and appreciated.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1630353250 {#1145
    date: 2021-08-30 19:54:10.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1630353585 {#1150
    date: 2021-08-30 19:59:45.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3439
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1630353250 {#1148
    date: 2021-08-30 19:54:10.0 UTC (+00:00)
  }
  -metakey: "Why Measuring Tech ROI Can Be Complicated and How to Simplify It"
  -metadesc: "For a multitude of reasons, organizations may find it challenging to calculate their actual earnings from technological investments."
  -robots: null
  -publishedAt: DateTime @1630353250 {#1147
    date: 2021-08-30 19:54:10.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 83f665)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"72faa4"

CookieController :: renderCookie (token = b02a81)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"498862"