GET https://rct.dev.bbntimes.com/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world

Response
200 OK
IP
3.144.108.246
Profiled on
Token
43f4f1

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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      -rel: [
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      -attributes: [
        "as" => "script"
      ]
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    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
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      -attributes: [
        "as" => "script"
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    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      ]
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      -attributes: [
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      ]
    }
    3666 => Symfony\Component\WebLink\Link {#3666
      -href: "/build/term-condition.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
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      ]
      -attributes: [
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    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
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}
_route 
"article_show"
_route_params 
[
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  "slug" => "navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"f77ffc"
category 
"companies"
slug 
"navigating-the-now-vs-next-in-a-rapidly-changing-business-world"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=hgefv0smi0s78u9p2cgqssdr0v"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Thu, 17 Apr 2025 05:22:58 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"43f4f1"

Cookies

Request Cookies

Key Value
PHPSESSID 
"hgefv0smi0s78u9p2cgqssdr0v"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Thu, 17 Apr 25 05:21:54 +0000"
Last used 
"Thu, 17 Apr 25 05:22:57 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"0XA38NViJ11daTL81eALPz6zJfxpFfyRD2MLE0Osl4w"
_csrf/https-cookie_accept 
"hYmXUl2LKQ1y9CKtuEHTkxHPq1Rb1n8thJ7YhUqBY4Y"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 253
    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=hgefv0smi0s78u9p2cgqssdr0v"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aACQMvxSd_L1yIYYHz0mjgAAARc"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
REDIRECT_SCRIPT_URL 
"/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aACQMvxSd_L1yIYYHz0mjgAAARc"
REDIRECT_URL 
"/public/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
REMOTE_ADDR 
"3.144.108.246"
REMOTE_PORT 
"54144"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1744867378
REQUEST_TIME_FLOAT 
1744867378.0494
REQUEST_URI 
"/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
SCRIPT_URL 
"/companies/navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aACQMvxSd_L1yIYYHz0mjgAAARc"

Sub Requests 6

CookieController :: renderAnalysis (token = 606635)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"38c0ee"

AppController :: renderHeader (token = 1a3239)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"e9a87e"
slug 
"home"

ArticleController :: trendingArticle (token = d0d5c1)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"1565ac"
category 
"Companies"

ArticleController :: relatedArticles (token = 8da626)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"909e51"
current_article 
App\Entity\Article {#1094
  -id: 15642
  -title: "Navigating the 'Now' vs. 'Next' in a Rapidly Changing Business World"
  -slug: "navigating-the-now-vs-next-in-a-rapidly-changing-business-world"
  -introtext: "<p><span style="font-weight: 400;">Companies are founded with innovation.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="font-weight: 400;"> Smaller start-ups pop up because they have an idea that no one in the market has done before, or a way to improve the industry they enter. It is no secret that many new businesses do not last because they stick with that initial revolutionary idea, living in the present success they have found with </span><i><span style="font-weight: 400;">no</span></i><span style="font-weight: 400;"> new ideas to bring to the table in this ever-changing world.</span></p>\r\n
    <p><img class="alignright wp-image-38949" src="https://www.alphagamma.eu/wp-content/uploads/2023/10/bigstock-Money-Origami-Profile-View-Of-422590283.jpg" alt="" width="330" height="214" /></p>\r\n
    <p><span style="font-weight: 400;">Essentially, they create a “cash cow,” and milk it until the milk runs dry!</span></p>\r\n
    <p><span style="font-weight: 400;"><a href="companies/automation-is-changing-the-business-world" target="_blank" rel="noopener">The business world</a> is </span><i><span style="font-weight: 400;">always</span></i><span style="font-weight: 400;"> changing as a direct result of customers’ evolving needs. The only way for organizations to be successful is to be Anticipatory. Instead of focusing solely on the “now,” they must focus on the “next,” taking the leap on their </span><i><span style="font-weight: 400;">next </span></i><span style="font-weight: 400;">big innovations for their organizations while moving forward </span><i><span style="font-weight: 400;">with</span></i><span style="font-weight: 400;"> the industry.</span></p>\r\n
    <p><span style="font-weight: 400;">What is the difference between the “now” and the “next”? Instead of focusing on what is coming their way with an Anticipatory mindset, they focus on beating, or simply keeping up with, the competition in the </span><i><span style="font-weight: 400;">moment</span></i><span style="font-weight: 400;">. They then become so preoccupied with how to outperform whom their immediate threats are that they become complacent in their position until someone else brings a big idea to the table. In turn, they then follow in their competition’s footsteps so they won’t be left behind.</span></p>\r\n
    <p><span style="font-weight: 400;">But at this point, you are </span><i><span style="font-weight: 400;">already</span></i><span style="font-weight: 400;"> behind. You let them take the lead, almost as if you are <a href="technology/the-impact-of-machine-learning-in-racing" target="_blank" rel="noopener">racing cars</a> against someone and let them pass you for fear of how the </span><i><span style="font-weight: 400;">next</span></i><span style="font-weight: 400;"> turn may affect your </span><i><span style="font-weight: 400;">current</span></i><span style="font-weight: 400;"> position.</span></p>\r\n
    <p><span style="font-weight: 400;">Trying to keep up with the competition with this reactionary approach to business is not, and has truthfully </span><i><span style="font-weight: 400;">never</span></i><span style="font-weight: 400;"> been, successful. By merely copying what others do, you will always be second-best — the runner up. Instead of playing copycat, business leaders should keep the competition in mind, but </span><i><span style="font-weight: 400;">forget</span></i><span style="font-weight: 400;"> about their current focus on the competition to clear the way for discovery and innovative solutions by being Anticipatory toward what is to come to leverage the “next.”</span></p>\r\n
    <h3><b>Skip Over the Easy Solution</b></h3>\r\n
    <p><span style="font-weight: 400;">I want you to think for a second: What would </span><i><span style="font-weight: 400;">you</span></i><span style="font-weight: 400;"> do if your competition brought forth a new, big idea?</span></p>\r\n
    <p><span style="font-weight: 400;">Is your initial reaction a tinge of panic? That’s OK — </span><i><span style="font-weight: 400;">everyone’s</span></i><span style="font-weight: 400;"> reaction is! Your mind is flooded with questions like “What if this new product takes away customers?”; “What if I lose sales?”; or “What if it puts me out of business completely?”</span></p>\r\n
    <p><span style="font-weight: 400;">The second reaction is far more dangerous. More often than not, it is to hastily put out your own version of the same product to play catch-up. This traps you in the “now” quite deeply, putting you at a pace that will only graze the lead.</span></p>\r\n
    <p><span style="font-weight: 400;">Instead of giving in to this fear and allowing the second reaction to become your reality, just skip it. That’s right, you heard me correctly — </span><a href="https://www.burrus.com/2019/11/take-your-biggest-problemand-skip-it/" target="_blank" rel="nofollow noopener"><i><span style="font-weight: 400;">skip</span></i><span style="font-weight: 400;"> these responses by leveraging my Skip It Principle!</span></a></p>\r\n
    <p><span style="font-weight: 400;">Skip the impulse to follow in your competitor’s footsteps, no matter how it may feel. Trust your leadership skills and your team instead and use what </span><a href="https://www.burrus.com/2020/05/hard-trends-easier-to-identify-than-you-think/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Hard Trend future certainties</span></a><span style="font-weight: 400;"> are in front of you to be an Anticipatory Organization rather than a reactionary one.</span></p>\r\n
    <p><span style="font-weight: 400;">By skipping the easy way out of doing what has already been done, you will find that it is much easier to focus on what has </span><i><span style="font-weight: 400;">not</span></i><span style="font-weight: 400;"> been done yet, which is where all organizations want to be.</span></p>\r\n
    <p><span style="font-weight: 400;">As my Skip It Principle indicates, you will quickly find that the problem at hand is </span><i><span style="font-weight: 400;">not</span></i><span style="font-weight: 400;"> really the problem after all. Yes, this includes following the competition too closely. You must find the real underlying issue here. In the way of having a profound competitor in your industry, the real problem is not their idea, it is the fact that they got to it </span><i><span style="font-weight: 400;">first</span></i><span style="font-weight: 400;">. Skipping the fallacy of fear will trigger an Anticipatory mindset on what tomorrow will bring, and the opportunities you can leverage.</span></p>\r\n
    <h3><b>Shifting Gears</b></h3>\r\n
    <p><span style="font-weight: 400;">Owned by Meta, Facebook is still one of the most popular social media sites in the world. Its current user base exceeds 2.96 billion, and its worth is somewhere around $725 billion. This following example is not about them, though — it is about a past direct competitor of theirs.</span></p>\r\n
    <p><span style="font-weight: 400;">While Facebook continued to hold the title of social media giant, Instagram floated in its shadow, but not for long. Instead of focusing on following Facebook’s success, Instagram decided to focus on what was </span><i><span style="font-weight: 400;">next</span></i><span style="font-weight: 400;">.</span></p>\r\n
    <p><img class="alignright wp-image-38950" src="https://www.alphagamma.eu/wp-content/uploads/2023/10/bigstock-Popular-Social-Network-Logos-P-420558574.jpg" alt="" width="330" height="253" /></p>\r\n
    <p><span style="font-weight: 400;">They quickly recognized two Hard Trends. One, Gen Z was getting older and would be using social media more in the years to come, and two, Gen Z was more focused on personalized social media that included videos and images. As such, Instagram became very successful in catering to the younger generation. It skipped dwelling on the problem at hand, trying to beat Facebook to the current mountaintop, and instead looked ahead to the mountaintop on the horizon, and created a unique platform.</span></p>\r\n
    <p><span style="font-weight: 400;">Following Instagram, Snapchat essentially fostered the same mentality. Instead of trying to keep up with </span><i><span style="font-weight: 400;">its</span></i><span style="font-weight: 400;"> competition, such as posting images, like Instagram, or direct messaging, like Facebook, they looked to the future on what the next step in social media could be. As such, they combined properties from both Facebook and Instagram to create a revolutionary instant messaging software that focused on images and videos.</span></p>\r\n
    <h3><b>Foster a Culture of Positive Futureview</b></h3>\r\n
    <p><span style="font-weight: 400;">The easy solution is to try to keep up and follow the crowd, as what is happening now is evidently popular. But the reality everyone must face is that the specifics of the “now” have already been discovered. Try as I might, I cannot create an online retail store and market it in a way that leverages the “newness” of the internet because, let’s face it, the internet isn’t new, and this already exists: It is called Amazon.</span></p>\r\n
    <p><img class="alignright wp-image-38951" src="https://www.alphagamma.eu/wp-content/uploads/2023/10/bigstock-Ljubljana-Slovenia-Janua-471431277.jpg" alt="" width="330" height="220" /></p>\r\n
    <p><span style="font-weight: 400;">The opportunity of the “next” — tomorrow — is the key to the treasure trove of value that Anticipatory decision-making has in store for you. The best part? It is fully leveraged by you and your organization.&nbsp;</span></p>\r\n
    <p><span style="font-weight: 400;">But it starts with you as a leader having a </span><i><span style="font-weight: 400;">positive</span></i><span style="font-weight: 400;"> Futureview to generate confidence in focusing on the “next.” How you encourage employees to see the future is how they will respond in terms of innovation and <a href="technology/creativity-is-driving-digital-transformation" target="_blank" rel="noopener">creativity</a>. If you see the future as a struggle-ridden downturn filled with disruption that you do not believe you can overcome, then your business will always be playing catch-up, trying to wait in the trenches to mitigate these disruptions.</span></p>\r\n
    <p><span style="font-weight: 400;">However, if you see the future as being chock-full of possibility and </span><i><span style="font-weight: 400;">exciting</span></i><span style="font-weight: 400;"> opportunity, you will seize the day by seizing the “next”! An aligned Futureview is needed to achieve this.</span></p>\r\n
    <p><span style="font-weight: 400;">To learn more about how you can foster a positive Futureview, use my Skip It Principle, and create a culture of innovation for tomorrow in your organization, </span><a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">check out my Anticipatory Leadership Membership</span></a><span style="font-weight: 400;">!</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1697118132 {#1145
    date: 2023-10-12 13:42:12.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1697118300 {#1150
    date: 2023-10-12 13:45:00.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1223
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1697118132 {#1148
    date: 2023-10-12 13:42:12.0 UTC (+00:00)
  }
  -metakey: "Navigating the 'Now' vs. 'Next' in a Rapidly Changing Business World"
  -metadesc: "Companies are founded with innovation."
  -robots: null
  -publishedAt: DateTime @1697118132 {#1147
    date: 2023-10-12 13:42:12.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = bffcd7)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ccd0b2"

CookieController :: renderCookie (token = d37a01)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"2490e0"