ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3622 -links: [ 3743 => Symfony\Component\WebLink\Link {#3743 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3741 => Symfony\Component\WebLink\Link {#3741 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3740 => Symfony\Component\WebLink\Link {#3740 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3739 => Symfony\Component\WebLink\Link {#3739 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3738 => Symfony\Component\WebLink\Link {#3738 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3737 => Symfony\Component\WebLink\Link {#3737 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3736 => Symfony\Component\WebLink\Link {#3736 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3735 => Symfony\Component\WebLink\Link {#3735 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3734 => Symfony\Component\WebLink\Link {#3734 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3733 => Symfony\Component\WebLink\Link {#3733 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3732 => Symfony\Component\WebLink\Link {#3732 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3731 => Symfony\Component\WebLink\Link {#3731 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3730 => Symfony\Component\WebLink\Link {#3730 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "the-5-stages-of-the-content-marketing-process" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "71398d" |
category | "companies" |
slug | "the-5-stages-of-the-content-marketing-process" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=20jqvud9u2mea6o0qu92gi7jj7" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 08:42:50 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "4535fc" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "20jqvud9u2mea6o0qu92gi7jj7" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 08:42:21 +0000" |
Last used | "Sat, 22 Feb 25 08:42:48 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "q0I4tVTpyWXRvo-_iv2A3uN_i0PqLgaxz8KbN1bN7Lc" |
_csrf/https-cookie_accept | "nT26jFYgJIhrv17_-AZbXvxHRyYAZCWWOEzA52EbJyE" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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CORS_ALLOW_ORIGIN | "*" |
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MARIADB_PASSWORD | "i!87pK&!85ezc8" |
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Key | Value |
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APP_DEBUG | "1" |
BASE | "/public" |
CONTEXT_DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
CONTEXT_PREFIX | "" |
DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
FCGI_ROLE | "RESPONDER" |
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PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
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PHP_SELF | "/public/index.php" |
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PP_CUSTOM_PHP_INI | "/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini" |
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REDIRECT_HTTPS | "on" |
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_HTTPS | "on" |
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
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REQUEST_TIME | 1740213769 |
REQUEST_TIME_FLOAT | 1740213769.6595 |
REQUEST_URI | "/companies/the-5-stages-of-the-content-marketing-process" |
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SERVER_ADMIN | "[no address given]" |
SERVER_NAME | "rct.dev.bbntimes.com" |
SERVER_PORT | "443" |
SERVER_PROTOCOL | "HTTP/1.1" |
SERVER_SIGNATURE | "<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n" |
SERVER_SOFTWARE | "Apache" |
SSL_TLS_SNI | "rct.dev.bbntimes.com" |
SYMFONY_DOTENV_VARS | "APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY" |
UNIQUE_ID | "Z7mOCZDyWLT8YV1VjBo74AAAAJQ" |
Sub Requests 6
CookieController :: renderAnalysis (token = b84726)
Key | Value |
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_controller | "App\Controller\CookieController::renderAnalysis" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "c59569" |
AppController :: renderHeader (token = 90df1a)
Key | Value |
---|---|
_controller | "App\Controller\AppController::renderHeader" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "cc4fbc" |
slug | "home" |
ArticleController :: trendingArticle (token = 104298)
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::trendingArticle" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "241b29" |
category | "Companies" |
ArticleController :: relatedArticles (token = 21840a)
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::relatedArticles" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "1f923b" |
current_article | App\Entity\Article {#1094 -id: 8266 -title: "The 5 Stages of the Content Marketing Process" -slug: "the-5-stages-of-the-content-marketing-process" -introtext: "<p><span style="color: #000000;"><a href="companies/the-content-marketing-consulting-process">Content marketing</a> is consistently evolving.</span></p>\r\n" -content: """ \r\n <p><span style="color: #000000;">There is hard work that has to be put so that your strategy works in order to get the results that you are looking for.</span></p>\r\n <h2><span style="color: #10228b;">WHAT IS CONTENT MARKETING?<br /><br /><img src="/images/articles/global-economy/Website_Wordpress_.jpeg" alt="Website Wordpress " width="600" height="400" /><br /></span></h2>\r\n <p><span style="color: #000000;">Content marketing is the process of planning, creating, publishing, curating and distributing content to reach a specific target audience. It involves sharing online material such blogs, infographics, videos, podcasts and social media posts to achieve a desired outcome. </span></p>\r\n <h2><span style="color: #10228b;">WHAT ARE THE 5 STAGES OF THE CONTENT MARKETING PROCESS?</span></h2>\r\n <p><span style="color: #000000;">A content marketing process that we often recommend consists of 5 key stages:</span></p>\r\n <p><span style="color: #000000;">1. Research & Goal Setting– Develop a plan to guide your content marketing strategy.</span></p>\r\n <p><span style="color: #000000;">2. Content Strategy & Content Creation – Turn key messages, SEO and keywords into weapons to attract your buyer.</span></p>\r\n <p><span style="color: #000000;">3. Publishing & Distribution – Use a variety of platforms to promote your content.</span></p>\r\n <p><span style="color: #000000;">4. Analyse the Engagement – Track and optimise the results with data analytics to assess your leads.</span></p>\r\n <p><span style="color: #000000;">5. Convert and Attract New Customers – Repeat the same process to find your winning formula.</span></p>\r\n <p><span style="color: #000000;">Here is everything that you need to know about the 5 stages of the content marketing process:</span></p>\r\n <h2><span style="color: #10228b;">Stage 1: Research & Goal Setting</span></h2>\r\n <p><span style="color: #000000;"><img src="/images/articles/global-economy/Innovation_Research.jpeg" alt="Innovation Research" width="600" height="401" /></span><br /><br /><span style="color: #000000;">Analyse and <a href="companies/data-collection-what-you-need-to-know">gather data</a> with a clear structure. Build your marketing plan with defined goals.</span></p>\r\n <p><span style="color: #000000;">Establish a realistic budget. </span></p>\r\n <p><span style="color: #000000;">Your content should be:</span></p>\r\n <ul>\r\n <li><span style="color: #000000;">Fun and engaging</span></li>\r\n <li><span style="color: #000000;">Reach different <a href="society/tips-for-finding-and-connecting-with-your-optimal-target-audience-in-any-field">target audience</a> and market</span></li>\r\n <li><span style="color: #000000;">Structured in the following way: Top of the funnel (Tofu), middle of the funnel (Mofu) and bottom of the funnel (Bofu)</span></li>\r\n </ul>\r\n <h2><span style="color: #10228b;">Stage 2: Content Strategy & Content Creation</span></h2>\r\n <p><span style="color: #000000;"><img src="/images/articles/global-economy/The_Templeton_Temptations_.jpeg" alt="The Templeton Temptations " width="600" height="429" /></span></p>\r\n <p><span style="color: #000000;">Start planning your content to achieve your desired outcome. </span></p>\r\n <p><span style="color: #000000;">Have a keyword list, call to action (CTA) buttons with search optimised copywriting.</span></p>\r\n <p><span style="color: #000000;">Talk to all your internal and external stakeholders for information. </span></p>\r\n <p><span style="color: #000000;">Establish a simple workflow or framework that sources raw material from your experts. </span></p>\r\n <p><span style="color: #000000;">Don't forget to source and <a href="society/10-ways-to-skyrocket-your-business-with-linkedin">curate your content</a>.</span></p>\r\n <p><span style="color: #000000;">Focus on demand and lead generation.</span></p>\r\n <h2><span style="color: #10228b;">Stage 3: Publishing & Distribution</span><br /><br /><span style="color: #000000;"><img src="/images/articles/global-economy/What_is_Your_Expectation_Are_You_Falling_for_this_Trap_by_Recruiters.jpeg" alt="What is Your Expectation Are You Falling for this Trap by Recruiters" width="600" height="400" /></span></h2>\r\n <p><span style="color: #000000;">You should have a stable working process.</span></p>\r\n <p><span style="color: #000000;">Focus on the <a href="companies/why-is-it-important-to-align-your-content-marketing-strategy-to-buyer-s-journey">buyer’s journey</a> and their needs.</span></p>\r\n <p><span style="color: #000000;">Publish at the right time.</span></p>\r\n <p><span style="color: #000000;">Distribute your content in multiple channels according to your target audience.</span></p>\r\n <h2><span style="color: #10228b;">Stage 4: Analyse the Engagement</span><br /><br /><span style="color: #000000;"><img src="/images/articles/global-economy/Give_Customer_Reassurance.jpeg" alt="Give Customer Reassurance" width="600" height="400" /></span></h2>\r\n <p><span style="color: #000000;">Identify and track important metrics.</span></p>\r\n <p><span style="color: #000000;">Tie content marketing to more strategic business objectives such as brand equity, revenue, customer engagement, and traffic.</span></p>\r\n <p><span style="color: #000000;">Optimise your content based on topics, types and channels that work best for your target market.</span></p>\r\n <p><span style="color: #000000;">Assess your <a href="companies/things-to-keep-in-mind-when-creating-an-seo-strategy">SEO strategy</a>, blog posts, infographics, pictures, videos, podcasts, books, webpages and reviews. </span></p>\r\n <h2><span style="color: #10228b;">Stage 5: Convert and Attract New Customers</span><br /><br /><span style="color: #000000;"><img src="/images/articles/global-economy/Listen_to_your_Staff.jpeg" alt="Listen to your Staff" width="600" height="400" /></span></h2>\r\n <p><span style="color: #000000;">Improve your content marketing process by gaining experience and insights about your target markets.</span></p>\r\n <p><span style="color: #000000;">Ensure your quality and metrics get better and better.</span></p>\r\n <p><span style="color: #000000;">Now get into some action.</span></p>\r\n <p><span style="color: #000000;"></span></p>\r\n <p><span style="color: #000000;">Which step have you have tried and perfected? Let us know your thoughts in the comments section.</span></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1617026417 {#1145 : 2021-03-29 14:00:17.0 UTC (+00:00) } -updatedAt: DateTime @1617028922 {#1150 : 2021-03-29 14:42:02.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 5630 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1617026417 {#1148 : 2021-03-29 14:00:17.0 UTC (+00:00) } -metakey: "The 5 Stages of the Content Marketing Process" -metadesc: "Here is everything that you need to know about the 5 stages of the content marketing process." -robots: null -publishedAt: DateTime @1617026417 {#1147 : 2021-03-29 14:00:17.0 UTC (+00:00) } -canonical: null -superTag: null } |
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