GET https://rct.dev.bbntimes.com/technology/lessons-i-learned-by-playing-a-doctor-on-tv

Response
200 OK
IP
18.219.115.86
Profiled on
Token
4a1364

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3673
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    }
    3786 => Symfony\Component\WebLink\Link {#3786
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    3785 => Symfony\Component\WebLink\Link {#3785
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    3784 => Symfony\Component\WebLink\Link {#3784
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    3783 => Symfony\Component\WebLink\Link {#3783
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      -rel: [
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      -attributes: [
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    3781 => Symfony\Component\WebLink\Link {#3781
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"8b35ce"
category 
"technology"
slug 
"lessons-i-learned-by-playing-a-doctor-on-tv"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=7i65kfqgplbc50cfvemi6uo6sj"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:25:57 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"4a1364"

Cookies

Request Cookies

Key Value
PHPSESSID 
"7i65kfqgplbc50cfvemi6uo6sj"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:25:34 +0000"
Last used 
"Sat, 22 Feb 25 08:25:54 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"XHwKnl1nCJISZICLKaCUXXtRGa8CeU4oiZZbP75gPl4"
_csrf/https-cookie_accept 
"SEn3SrsAOrLvnmLIo8iwcsa2jP3gU1AqKOsFSonO3ys"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "function" => "twig_get_attribute"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "function" => "doDisplay"
    "class" => "__TwigTemplate_824a013e4f3f4a68e03a2d244e765025"
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    "function" => "displayWithErrorHandling"
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    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "function" => "render"
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    "function" => "render"
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    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
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    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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    "function" => "handleRaw"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
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  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
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    "function" => "render"
    "class" => "Twig\Environment"
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  ]
  [
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
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      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=7i65kfqgplbc50cfvemi6uo6sj"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
REDIRECT_REDIRECT_SCRIPT_URL 
"/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mKFLiBoyj8JZ8-HGxpOgAAABU"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
REDIRECT_SCRIPT_URL 
"/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mKFLiBoyj8JZ8-HGxpOgAAABU"
REDIRECT_URL 
"/public/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
REMOTE_ADDR 
"18.219.115.86"
REMOTE_PORT 
"28232"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740212756
REQUEST_TIME_FLOAT 
1740212756.8082
REQUEST_URI 
"/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
SCRIPT_URL 
"/technology/lessons-i-learned-by-playing-a-doctor-on-tv"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mKFLiBoyj8JZ8-HGxpOgAAABU"

Sub Requests 6

CookieController :: renderAnalysis (token = 9bc994)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b1d301"

AppController :: renderHeader (token = b27194)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f129c4"
slug 
"home"

ArticleController :: trendingArticle (token = 17f1b0)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"c80bae"
category 
"Technology"

ArticleController :: relatedArticles (token = 134eb3)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d7f7d1"
current_article 
App\Entity\Article {#1094
  -id: 1461
  -title: "Lessons I Learned by Playing a Doctor on TV"
  -slug: "lessons-i-learned-by-playing-a-doctor-on-tv"
  -introtext: """
    <section>\r\n
    <div>\r\n
    <div>\r\n
    <p id="18ac">I’m not a doctor, but I played one on TV. Really.</p>\r\n
    """
  -content: """
    \r\n
    <p id="09d5">25 years ago, I sold consumer products, mostly luggage, to HSN and QVC. I hired a “guest host” to appear on-air, to work with the network “show host” and to demonstrate our products. One day the guest host was delayed, and I ended up with make-up on my face, a microphone up my shirt and an IFB in my ear.</p>\r\n
    <p id="517c">There’s only so much you can say about luggage. After over 100 guest appearances, I got bored. My show producers and directors got bored. And, more important, my audience got bored.</p>\r\n
    <p id="d820">“Try something new,” was suggested. Back in the day, I was a pre-med student, studying neuroscience. I spent a summer working in a hospital. I still had my lab jacket and a stethoscope. The “Luggage Doctor” was born.</p>\r\n
    <p id="83e6">Our engineering team sawed a suitcase in half, and stitched it back together loosely, with a few light threads. I placed the “stunt” luggage on a gurney, covered it with a sheet, and rolled it onto the set.</p>\r\n
    <p id="b1ed">“Let me show you,” I would say, “the anatomy of a healthy suitcase.” I uncovered the suitcase, and proceeded to use a (dull) scalpel to peel back the outer skin, cut through the steel frame, reveal the components and lining, while describing the inner workings of luggage, rarely seen in public. These shows sold a lot of luggage. And, I got to play a doctor, on TV.</p>\r\n
    <p id="35c0">When you’re on-air with these extraordinary networks, a director is shouting instructions in your ear through your IFB. “Close-up on your right hand in 3, 2, 1… keep still.” Or, “don’t forget to mention the self-mending zippers.” Or, “Did you hear the one about…”</p>\r\n
    <p id="7670">You have three, or more, large rolling cameras moving around you. Some are robotic, operated from the control room, some are handheld and move in for close-ups on your face, products or surgical technique.</p>\r\n
    <p id="e511">And, there are monitors facing you, displaying a dizzying array of camera angles and, most important, graphs and statistics: customers online, callers on hold, available inventory, sold inventory, and more. This data is updated in real-time. This is an invaluable tool, and a great distraction.</p>\r\n
    <ul>\r\n
    <li id="5d60">Lesson One: Learn to pay no attention to the man behind the curtain, or the camera. Imagine your customer is on set with you. Speak to this virtual customer, off camera, and to your show host, on camera. Make it real.</li>\r\n
    <li id="c2f3">Lesson Two: You meet some very odd people in the green room. Sometimes, you’re the odd one.&nbsp;(And, theatrical make up looks really strange when you’re off-set.)</li>\r\n
    <li id="82ab">Lesson Three: It’s not about you. It’s about them. It’s about the audience, the customer, understanding their needs, solving their problems.</li>\r\n
    <li id="89eb">Lesson Four:&nbsp;Different times of day there are different show hosts, and these hosts have distinct audiences who loyally tune in. Each show host has a persona, and so does their fan base. Play to the unique attributes of the audience. It may be about function, or fashion, or whimsy, or family… It may be down home, or fast-paced, or educational.</li>\r\n
    <li id="e486">Lesson Five: Use the monitors. The real-time stats are incredible tools. The Luggage Doctor had to find a balance between “entertaining” and “selling.” Some story-telling was great and captivating. I heard this from callers… and I also saw the immediate drop-off in orders. The audience was so enthralled, they didn’t call or click, they just watched. Some features I demonstrated lit up the incoming order stats, and others fell flat, all live, in real-time. (Well, almost live. There is a 6 second delay.) I adjusted my dialog, tempo and demonstrations to respond to the audience and the incoming data, to leverage the effect of “stimulus and response.”</li>\r\n
    </ul>\r\n
    <p id="6de8">These lessons have served me well&nbsp;as I work today with the world’s leading brands and retailers, in-stores and online… and occasionally on TV.</p>\r\n
    <ul>\r\n
    <li id="8422">It’s about the customer, determining and satisfying their distinct needs. Customers are not segments, they’re people. Tune the brand, product and message to the customer.</li>\r\n
    <li id="309d">Be entertaining, have fun. But not too much fun.</li>\r\n
    <li id="9990">Different niches of consumers require unique targeted marketing.</li>\r\n
    <li id="d0ec">Data is a valuable tool. Embrace information, make fast informed decisions.</li>\r\n
    <li id="47fa">When you wear a lab jacket, people pay attention.&nbsp;(I’m thinking about replacing my blazer.)</li>\r\n
    </ul>\r\n
    <p id="dc12">© David J. Katz, New York City</p>\r\n
    <figure id="0d97">\r\n
    <div>\r\n
    <div>&nbsp;</div>\r\n
    <div data-image-id="0*8S3922_qp4KelEaP.jpg" data-width="1400" data-height="1400" data-action="zoom" data-action-value="0*8S3922_qp4KelEaP.jpg" data-scroll="native"><canvas width="75" height="75"></canvas><img src="https://cdn-images-1.medium.com/max/800/0*8S3922_qp4KelEaP.jpg" alt="" width="650" height="650" data-src="https://cdn-images-1.medium.com/max/800/0*8S3922_qp4KelEaP.jpg" /></div>\r\n
    </div>\r\n
    </figure>\r\n
    <p id="1812"><br />Note: None of these images are of me.</p>\r\n
    <p id="19a8">© David J. Katz, New York City</p>\r\n
    </div>\r\n
    </div>\r\n
    </section>\r\n
    <section>\r\n
    <div><hr /></div>\r\n
    <div>\r\n
    <div>\r\n
    <p id="b2c3">David J. Katz is chief marketing officer at&nbsp;<a href="https://www.linkedin.com/company/47572/" target="_blank" rel="nofollow noopener" data-href="https://www.linkedin.com/company/47572/">Randa Accessories</a>, an industry-leading multinational consumer products company, and the world’s largest men’s accessories business.</p>\r\n
    <p id="6448">His specialty is collaborating with retailers, brands and suppliers to innovate successful outcomes in evolving markets.</p>\r\n
    <p id="3e5f">David was selected by&nbsp;LinkedIn&nbsp;as a “<a href="https://www.linkedin.com/pulse/linkedin-top-voices-2017-must-know-people-inspiring-todays-roth" target="_blank" rel="nofollow noopener" data-href="https://www.linkedin.com/pulse/linkedin-top-voices-2017-must-know-people-inspiring-todays-roth">Top Voice in 2017.</a>” He has been named a leading fashion industry “<a href="https://www.google.com/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;ved=0ahUKEwjO-M2y7ITYAhUHKiYKHcheAlkQjRwIBw&amp;url=http%3A%2F%2Fwwd.com%2Fwwd-publications%2Fdigital-daily%2Fmondays-digital-daily-april-3-2017%2F&amp;psig=AOvVaw1UUxt9X_VP2djw_y76zFzB&amp;ust=1513180933315355" target="_blank" rel="nofollow noopener nofollow noopener" data-href="https://www.google.com/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;ved=0ahUKEwjO-M2y7ITYAhUHKiYKHcheAlkQjRwIBw&amp;url=http%3A%2F%2Fwwd.com%2Fwwd-publications%2Fdigital-daily%2Fmondays-digital-daily-april-3-2017%2F&amp;psig=AOvVaw1UUxt9X_VP2djw_y76zFzB&amp;ust=1513180933315355">Change Agent</a>” by&nbsp;Women’s Wear Daily&nbsp;and a “<a href="http://www.mr-mag.com/menswear-movers-of-2016/" target="_blank" rel="nofollow noopener nofollow noopener" data-href="http://www.mr-mag.com/menswear-movers-of-2016/">Menswear Mover</a>” by&nbsp;MR Magazine.</p>\r\n
    <p id="4b78">He is a public speaker, co-author of the best-selling book “Design for Response: Creative Direct Marketing That Works” [Rockport Publishers]. He has been featured in&nbsp;The New York Times, The Wall Street Journal, New York Magazine, The Huffington Post, MR Magazine,&nbsp;and&nbsp;WWD.</p>\r\n
    <p id="396d">David is a graduate of&nbsp;Tufts University&nbsp;and&nbsp;the&nbsp;Harvard Business School.</p>\r\n
    <p id="b28c">He is a student of neurobiology, consumer behavior and “stimulus and response.” The name Pavlov rings a bell.</p>\r\n
    </div>\r\n
    </div>\r\n
    </section>\r\n
    <section>\r\n
    <div><hr /></div>\r\n
    <div>&nbsp;</div>\r\n
    </section>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1522855054 {#1145
    date: 2018-04-04 15:17:34.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1522855202 {#1150
    date: 2018-04-04 15:20:02.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4110
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1522855035 {#1148
    date: 2018-04-04 15:17:15.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "25 years ago, I sold consumer products, mostly luggage, to HSN and QVC. I hired a “guest host” to appear on-air, to work with the network “show host” and to demonstrate our products. One day the guest host was delayed, and I ended up with make-up on my face, a microphone up my shirt and an IFB in my ear."
  -robots: null
  -publishedAt: DateTime @1522855035 {#1147
    date: 2018-04-04 15:17:15.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 80ab43)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"10bf33"

CookieController :: renderCookie (token = c70cc1)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0149ee"