GET https://rct.dev.bbntimes.com/society/3-things-to-fix-if-your-content-marketing-isn-t-working

Response
200 OK
IP
216.73.216.240
Profiled on
Token
50ac13

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3655
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    3768 => Symfony\Component\WebLink\Link {#3768
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      -attributes: [
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    3766 => Symfony\Component\WebLink\Link {#3766
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    3764 => Symfony\Component\WebLink\Link {#3764
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    3763 => Symfony\Component\WebLink\Link {#3763
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"article_show"
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[
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_security_firewall_run 
"_security_main"
_stopwatch_token 
"062b13"
category 
"society"
slug 
"3-things-to-fix-if-your-content-marketing-isn-t-working"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=0kc1a8qugq909r7ana1h7fu583"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Mon, 23 Jun 2025 02:11:46 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"50ac13"

Cookies

Request Cookies

Key Value
PHPSESSID 
"0kc1a8qugq909r7ana1h7fu583"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Mon, 23 Jun 25 02:11:43 +0000"
Last used 
"Mon, 23 Jun 25 02:11:44 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"x0teTfVfnSxY_XmTIh8Z2hUzKw817ZC33DcPdO9iJIE"
_csrf/https-cookie_accept 
"kJzDUdQ-0W0VrImyPWEMpLl1aOWWR-ghyWDoqBD2Fbc"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "type" => "->"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=0kc1a8qugq909r7ana1h7fu583"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aFi34XFvvnByLWCX2ZSGqQAAAEE"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
REDIRECT_SCRIPT_URL 
"/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aFi34XFvvnByLWCX2ZSGqQAAAEE"
REDIRECT_URL 
"/public/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
REMOTE_ADDR 
"216.73.216.240"
REMOTE_PORT 
"20798"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1750644705
REQUEST_TIME_FLOAT 
1750644705.8855
REQUEST_URI 
"/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
SCRIPT_URL 
"/society/3-things-to-fix-if-your-content-marketing-isn-t-working"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aFi34XFvvnByLWCX2ZSGqQAAAEE"

Sub Requests 6

CookieController :: renderAnalysis (token = 6ea6c2)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"23d3d6"

AppController :: renderHeader (token = fda3b3)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a4226a"
slug 
"home"

ArticleController :: trendingArticle (token = 6af7e2)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b6438c"
category 
"Society"

ArticleController :: relatedArticles (token = 253466)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"899a30"
current_article 
App\Entity\Article {#1094
  -id: 8406
  -title: "3 Things to Fix If Your Content Marketing Isn’t Working"
  -slug: "3-things-to-fix-if-your-content-marketing-isn-t-working"
  -introtext: """
    <div id="ember61" class="ember-view">\r\n
    <div class="reader-article-content" dir="ltr">\r\n
    <p>A recent survey by&nbsp;ThoughtStarters&nbsp;shows that over 85% of <a href="society/8-hacks-to-write-b2b-content-that-your-audience-would-actually-read">B2B buyers </a>believe the quality of content they receive is of poor quality &amp; does not&nbsp;demonstrate thought leadership effectively.</p>\r\n
    """
  -content: """
    \r\n
    <p>Biggest Content Marketing Challenges:</p>\r\n
    <p>1. Producing the kind of content that engages prospects/customers<br />2. Producing enough content<br />3. Budget to produce content<br />4. Lack of buy-in/vision from higher-ups inside your company<br />5. Producing a variety of content<br />6. Budget to license content</p>\r\n
    <p>While the investments in content marketing is increasing leaps and bounds year on year, may be it is time for marketers to pause and ask themselves, “Is this really working?” The fact remains that there still exists a proven process of content marketing that can help grow your business. So how can marketers crack this? Here are 3 things to fix if your content isn't working.&nbsp;</p>\r\n
    <h2><strong>1. Research &amp; Listen To Your Audience</strong></h2>\r\n
    <p>The popular belief that <a href="society/innovation-in-content-creation">content creation</a> doesn’t cost money and the availability of free tools and publishing platforms has resulted in easy-to-produce, repetitive information in volumes! But, this form of content marketing doesn’t connect well with your potential target audience. This leaves you thinking, “why isn’t my content generating ROI?” Creating quality content requires one to focus around research, listening and being empathetic.</p>\r\n
    <h2><strong>2. Create Targeted Content With a Purpose</strong></h2>\r\n
    <p>There’s no substitute for capturing mind share to capture market share. However, the key is to&nbsp;<a href="companies/content-marketing-5-ways-to-create-content-your-audience-won-t-ignore-in-2021" target="_blank" rel="nofollow noopener">create focused content</a>&nbsp;and schedule it in the right frequency (probably once a week) so that your audience will see real value in it and will look forward to receiving content from you every week! Identify the buyer persona you want to target and custom create your content to meet that persona along their buying journey. Those are characters whose attention you aim to capture and whose challenges you aim to address.</p>\r\n
    <p class="quote-left">If you content marketing is for everybody, it's for nobody. Joe Pulizzi&nbsp;</p>\r\n
    <h2><strong>3. Map A Content Character</strong></h2>\r\n
    <p>One size fits all doesn’t augur well for content development. Hence it is important to maintain a content calendar so that you have clear visibility into the type of content being created or promoted at any given point of time targeting a specific buyer persona. So before you start creating content for the week, ask yourself “&nbsp;<em>Who do you want to create content for this week?”&nbsp;</em>In your content calendar, map who you’re serving, so that you speak to that buyer persona regularly, but there’s no need to be too strict about it and you can make exceptions to the schedule basis business priorities for that month.<em></em></p>\r\n
    <h2>Conclusion</h2>\r\n
    <p>It’s important to have precise information about each buyer persona with respect to how they think, feel, see and do things. By spending time to get deeper insights into your buyer persona you can ensure that any content asset you are creating- be it articles, podcasts, videos etc feels like it has been specifically created for them and is offering insights to address their challenges or priorities. This will ensure there is better engagement for your content and thereby offers better ROI.&nbsp;&nbsp;</p>\r\n
    </div>\r\n
    </div>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1618930762 {#1145
    date: 2021-04-20 14:59:22.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1618931051 {#1150
    date: 2021-04-20 15:04:11.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3332
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1618930762 {#1148
    date: 2021-04-20 14:59:22.0 UTC (+00:00)
  }
  -metakey: "3 Things to Fix If Your Content Marketing Isn’t Working"
  -metadesc: "One size fits all doesn’t augur well for content development."
  -robots: null
  -publishedAt: DateTime @1618930762 {#1147
    date: 2021-04-20 14:59:22.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 20ff26)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"758e41"

CookieController :: renderCookie (token = 8eaded)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7fd58b"