GET https://rct.dev.bbntimes.com/society/how-to-land-the-big-clients-you-want

Response
200 OK
IP
3.142.200.79
Profiled on
Token
574ef3

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3667
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      -rel: [
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      -attributes: [
        "as" => "script"
      ]
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    3786 => Symfony\Component\WebLink\Link {#3786
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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    }
    3785 => Symfony\Component\WebLink\Link {#3785
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      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3784 => Symfony\Component\WebLink\Link {#3784
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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    }
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      -rel: [
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      -attributes: [
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    }
    3782 => Symfony\Component\WebLink\Link {#3782
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      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3781 => Symfony\Component\WebLink\Link {#3781
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      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3780 => Symfony\Component\WebLink\Link {#3780
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3779 => Symfony\Component\WebLink\Link {#3779
      -href: "/build/app.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3778 => Symfony\Component\WebLink\Link {#3778
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3777 => Symfony\Component\WebLink\Link {#3777
      -href: "/build/term-condition-css.css"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3776 => Symfony\Component\WebLink\Link {#3776
      -href: "/build/contact-css.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3775 => Symfony\Component\WebLink\Link {#3775
      -href: "/build/comment-css.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
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}
_route 
"article_show"
_route_params 
[
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  "slug" => "how-to-land-the-big-clients-you-want"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"39355f"
category 
"society"
slug 
"how-to-land-the-big-clients-you-want"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=j9a0brvi0kl9niv3eqn6c32uqb"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 09:01:01 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"574ef3"

Cookies

Request Cookies

Key Value
PHPSESSID 
"j9a0brvi0kl9niv3eqn6c32uqb"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 09:00:56 +0000"
Last used 
"Sat, 22 Feb 25 09:00:58 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"jRglb05EMvvY9Ib-6-iiN6JhuK9Wwu6RKAXvQvLvOrU"
_csrf/https-cookie_accept 
"vVlD114zbFrID9kg21DMJhf2TDKz5tYv9KLx8NkiU1o"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "type" => "->"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "line" => 280
    "function" => "render"
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    "function" => "render"
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    "line" => 453
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
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  [
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    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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  [
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    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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  [
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    "function" => "block_header"
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    "function" => "displayBlock"
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    "function" => "displayWithErrorHandling"
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  [
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    "function" => "display"
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    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
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  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
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    "line" => 448
    "function" => "render"
    "class" => "Twig\Environment"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 277
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
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    "function" => "handle"
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    "function" => "handle"
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    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=j9a0brvi0kl9niv3eqn6c32uqb"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-land-the-big-clients-you-want"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/how-to-land-the-big-clients-you-want"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mSTLiBoyj8JZ8-HGx2uwAAABY"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-land-the-big-clients-you-want"
REDIRECT_SCRIPT_URL 
"/society/how-to-land-the-big-clients-you-want"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mSTLiBoyj8JZ8-HGx2uwAAABY"
REDIRECT_URL 
"/public/society/how-to-land-the-big-clients-you-want"
REMOTE_ADDR 
"3.142.200.79"
REMOTE_PORT 
"18714"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740214860
REQUEST_TIME_FLOAT 
1740214860.2227
REQUEST_URI 
"/society/how-to-land-the-big-clients-you-want"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-land-the-big-clients-you-want"
SCRIPT_URL 
"/society/how-to-land-the-big-clients-you-want"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mSTLiBoyj8JZ8-HGx2uwAAABY"

Sub Requests 5

AppController :: renderHeader (token = 6e3852)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8b694b"
slug 
"home"

ArticleController :: trendingArticle (token = d6fc34)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"9bcac0"
category 
"Society"

ArticleController :: relatedArticles (token = 95afab)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"34ad31"
current_article 
App\Entity\Article {#1094
  -id: 7292
  -title: "How to Land the Big Clients You Want"
  -slug: "how-to-land-the-big-clients-you-want"
  -introtext: """
    <div id="ember566" class="ember-view">\r\n
    <div class="reader-article-content" dir="ltr">\r\n
    <p><span style="color: #000000;">Any experienced angler knows that if they want to catch big fish then they need to go where the big fish swim and offer them an attractive bait.</span></p>\r\n
    """
  -content: """
    \r\n
    <p><span style="color: #000000;"> It is unlikely one can hook, let alone land, a shark with bread on a small hook and fly-fishing rod.</span></p>\r\n
    <p><span style="color: #000000;">The same holds true for businesses seeking customers, yet it seems to me that many founders seem to keep looking in the wrong pond with the wrong equipment.</span></p>\r\n
    <p><span style="color: #000000;">For the sake of simplicity, there are two major models for successful businesses. The first is one with a high volume of low-value transactions from a wide group of clients (let’s call it Model “A”) while the second comprises a low(er) volume of high(er) value transactions from a small(er) group of clients (Model “B”).</span></p>\r\n
    <p><span style="color: #000000;">Model “A” clients are more likely to use the internet (Google, eBay, etc) to locate a product/service they want and broadly speaking buy on availability and price, more than the specific vendor. Examples are electrical goods, food and wine or DIY equipment.</span></p>\r\n
    <p><span style="color: #000000;">In my fishing analogy, these clients are the small fish and a business depending on them needs to ensure that it can be found easily and that having been found, that they maximise the chance that the searcher “clicks” through to somewhere they can “buy” the product/service and then does just that - buys. It is not difficult to see how good website design, search engine optimisation, and “pay per click” advertising support this and there is a whole ecosystem of other companies happy to supply this - for a price.</span></p>\r\n
    <p><span style="color: #000000;">The industry serving websites, online advertising, e-commerce, etc. loves to provide landing pages statistics, visitor “stickiness”, conversion rates, and so on. There is nothing wrong with this if&nbsp;you are fishing for small fish, but what are the chances that they will land a big fish?</span></p>\r\n
    <p><span style="color: #000000;">In contrast, many startups are looking for a different clientele in a Model "B" scenario. They want fewer, higher-value sales or contracts.&nbsp;The buying decision will be made by a CXO (CEO, COO, CTO,….) and influenced by other leaders. It is unlikely to be made quickly.</span></p>\r\n
    <p><span style="color: #000000;">Yes, price will be a factor but the specific offering, fit between the two businesses, reputation, etc will probably be as or more important. It is also unlikely that they will buy online, but rather at the end of a more extended courtship. That said, the end result of a successful transaction could well be a relationship that leads to more valuable business.</span></p>\r\n
    <p><span style="color: #000000;">It is much less likely that these Model "B" buyers will go to Google or other e-commerce sites if they want something. They will more likely go to someone they know already or ask for recommendations from trusted advisors. Their interest will initially be piqued more by reputation, relevance and fit, than price. The key is to be positioned ready for these (fewer) opportunities.</span></p>\r\n
    <p><span style="color: #000000;">Of course, a good website is useful, but it is largely a hygiene factor. Instead demonstrable thought leadership, company presence and reputation are key and these are built from strong material posted (to the right places) online, visible presence at conferences and events (real life and online), media coverage (ie information in news feeds and publications) of successes, personal and product profiles, case studies, and focussed networking, etc.. These big fish usually have information coming to them, rather than having to search it out.</span></p>\r\n
    <p><span style="color: #000000;">These are the waters where the big fish swim and the sort of bait and tackle to attract and hook them. Of course, landing them is another matter, but until you have one on the hook that is a moot point.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">My key point is that it is important to set yourself up to win the clients you really want. The promise from outsourced marketing teams to provide X leads at a price of £Y per lead (and all the other statistics that go with this) can seem to be an attractive option, but just be sure that in the end, they will reach the people you want to be talking to. Otherwise, it will be wasted money and lost time.&nbsp;</span></p>\r\n
    </div>\r\n
    </div>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1604345136 {#1145
    date: 2020-11-02 19:25:36.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1604345251 {#1150
    date: 2020-11-02 19:27:31.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1842
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1604345136 {#1148
    date: 2020-11-02 19:25:36.0 UTC (+00:00)
  }
  -metakey: "How to Land the Big Clients You Want"
  -metadesc: "Any experienced angler knows that if they want to catch big fish then they need to go where the big fish swim and offer them an attractive bait."
  -robots: null
  -publishedAt: DateTime @1604345136 {#1147
    date: 2020-11-02 19:25:36.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 0048c3)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"783687"

CookieController :: renderCookie (token = 737bbb)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7a4fcc"