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Response
200 OK
IP
18.216.131.64
Profiled on
Token
5cd65d

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"_security_main"
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"99861f"
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"financial"
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"maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"

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"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
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"close"
cookie 
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"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
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Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:52:42 GMT"
link 
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Cookies

Request Cookies

Key Value
PHPSESSID 
"76bpcco7epjsgt3qspq1vf5hn7"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:49:08 +0000"
Last used 
"Sat, 22 Feb 25 13:51:38 +0000"
Lifetime 
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Session Attributes

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Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "handle"
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    "function" => "doRender"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
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    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "type" => "->"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=76bpcco7epjsgt3qspq1vf5hn7"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
REDIRECT_REDIRECT_SCRIPT_URL 
"/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nWqpDyWLT8YV1VjBpdwQAAAIw"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
REDIRECT_SCRIPT_URL 
"/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nWqpDyWLT8YV1VjBpdwQAAAIw"
REDIRECT_URL 
"/public/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
REMOTE_ADDR 
"18.216.131.64"
REMOTE_PORT 
"56949"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232362
REQUEST_TIME_FLOAT 
1740232362.3777
REQUEST_URI 
"/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
SCRIPT_URL 
"/financial/maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nWqpDyWLT8YV1VjBpdwQAAAIw"

Sub Requests 6

CookieController :: renderAnalysis (token = d3d7a4)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6e6213"

AppController :: renderHeader (token = dd2e70)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5ef376"
slug 
"home"

ArticleController :: trendingArticle (token = a1317d)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"fb37c8"
category 
"Finance"

ArticleController :: relatedArticles (token = 0c10ba)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"277671"
current_article 
App\Entity\Article {#1094
  -id: 17298
  -title: "Maximizing Your ROI: Essential Tips for Working with a PPC Marketing Agency"
  -slug: "maximizing-your-roi-essential-tips-for-working-with-a-ppc-marketing-agency"
  -introtext: "<p>Working with a Pay-Per-Click (PPC) marketing agency can take your business’s online presence to the next level.</p>\r\n"
  -content: """
    \r\n
    <p>This way, you can see massive sales growth.&nbsp;However, you must work hand-in-hand with the PPC agency to truly utilize this potential.&nbsp;</p>\r\n
    <p>A reliable agency will ensure that every dollar is invested in achieving the best possible return on investment (ROI).&nbsp;This seems to explain why <a href="https://www.webfx.com/blog/marketing/ppc-faq/" target="_blank" rel="noopener">65% of small to mid-sized companies use PPC marketing</a>.</p>\r\n
    <p>Here are some vital strategies to help you maximize your ROI after hiring a PPC marketing agency.</p>\r\n
    <h2>1. Clearly Define Your Goals</h2>\r\n
    <p><img src="/images/Clearly_Define_Your_Goals.jpg" alt="Clearly_Define_Your_Goals.jpg" width="600" height="400" /></p>\r\n
    <p>Success in any marketing effort begins with clear, measurable goals.&nbsp;</p>\r\n
    <p>Before you launch into PPC campaigns, sit down with your agency and outline what you hope to achieve.&nbsp;</p>\r\n
    <p>Are you looking to boost product sales, generate leads for services, or enhance your brand's visibility online?&nbsp;</p>\r\n
    <p>Setting these objectives early on provides a benchmark to measure the overall success of your PPC efforts.</p>\r\n
    <p>Besides, it can guide the agency in crafting a targeted strategy that aligns with your business needs.</p>\r\n
    <p>For instance, if your goal is to increase e-commerce sales, your agency can focus on conversion-driven ad placements and optimized landing pages to turn clicks into customers.&nbsp;</p>\r\n
    <p>Conversely, if brand awareness is your aim, they might prioritize broad-reaching ads on platforms frequented by your target demographics.</p>\r\n
    <h2>2. Choose the Right Agency</h2>\r\n
    <p>The effectiveness of your PPC campaigns largely depends on the expertise of the <a href="https://www.magnifylab.com/services/ppc-agency-london/" target="_blank" rel="noopener">PPC marketing agency</a> you choose.&nbsp;</p>\r\n
    <p>Therefore, it becomes important to select a partner with a strong background in your specific industry and a solid track record of measurable results.&nbsp;</p>\r\n
    <p>Look for <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2023/06/29/three-principles-of-transparent-communication/?sh=4bca4e415883" target="_blank" rel="noopener">transparency in their communication</a>, a willingness to share detailed performance data, and a collaborative approach to their service.</p>\r\n
    <p>So, research potential agencies thoroughly.</p>\r\n
    <p>Review case studies, look for client testimonials, and verify their credentials.&nbsp;</p>\r\n
    <p>An agency that truly understands your industry's nuances will be better equipped to deal with its specific challenges and opportunities.</p>\r\n
    <h2>3. Understand the Strategy</h2>\r\n
    <p>You need to have a fundamental understanding of the PPC strategy being used.&nbsp;</p>\r\n
    <p>While you don't need to know every detail, you should go through the basics.&nbsp;</p>\r\n
    <p>For this, get a basic understanding of topics like:&nbsp;</p>\r\n
    <ul>\r\n
    <li aria-level="1">\r\n
    <p>Keyword selection</p>\r\n
    </li>\r\n
    <li aria-level="1">\r\n
    <p>Structure of campaigns</p>\r\n
    </li>\r\n
    <li aria-level="1">\r\n
    <p>Ad targeting strategies</p>\r\n
    </li>\r\n
    <li aria-level="1">\r\n
    <p>How is success defined in each context?&nbsp;</p>\r\n
    </li>\r\n
    </ul>\r\n
    <p>This knowledge will keep you informed and enable you to discuss the strategy with the agency.&nbsp;</p>\r\n
    <p>When you know the meaning and implications of various terms, it becomes easier to make educated decisions about your PPC investments.</p>\r\n
    <p>Ask your agency to explain their chosen methods and why they believe they will meet your goals.&nbsp;</p>\r\n
    <p>This not only demystifies the process but also lets you provide relevant feedback.</p>\r\n
    <h2>4. Be Involved in the Process</h2>\r\n
    <p>Although the agency will handle the technical aspects of your PPC campaigns, you need to remain involved.&nbsp;</p>\r\n
    <p>Active participation helps ensure that the campaigns reflect your business's voice and objectives.&nbsp;</p>\r\n
    <p>Regularly schedule meetings for updates and progress reviews.&nbsp;</p>\r\n
    <p>During these sessions, discuss what has been working, any areas of concern, and potential adjustments.</p>\r\n
    <p>The more you communicate with your agency, the better they can customize their efforts to align with your evolving business requirements and market dynamics.</p>\r\n
    <h2>5. Regularly Review Performance</h2>\r\n
    <p>Regular performance reviews are key to understanding the effectiveness of your PPC campaigns.&nbsp;</p>\r\n
    <p>So, establish a routine with your agency to examine key performance indicators (KPIs) like click-through rates, conversion rates, and the overall ROI.&nbsp;</p>\r\n
    <p>These metrics provide insights into what’s working and what’s not.</p>\r\n
    <p>This simply means that you can pivot as needed to maximize campaign efficacy.</p>\r\n
    <p>For example, if certain keywords or ad formats consistently underperform, reallocating your budget towards more successful elements can improve your overall results.</p>\r\n
    <h2>6. Optimize Based on Data</h2>\r\n
    <p><img src="/images/Optimize_Based_on_Data.jpg" alt="Optimize_Based_on_Data.jpg" width="600" height="400" /></p>\r\n
    <p>Every PPC marketer will agree on one thing — optimization is the cornerstone of PPC success.&nbsp;</p>\r\n
    <p>Encourage your agency to perform continuous<a href="technology/can-ai-annotation-enhance-ui-and-ux" target="_blank" rel="noopener"> A/B testing</a> on various campaign elements, including ad copy, landing pages, and calls to action.&nbsp;</p>\r\n
    <p>This way, you don’t have to rely on assumptions when making changes to your strategy.&nbsp;</p>\r\n
    <p>Instead, you can take a data-driven approach and make changes based on what actually works.</p>\r\n
    <p>By focusing on optimization, you ensure that your campaigns evolve with your <a href="society/tips-for-finding-and-connecting-with-your-optimal-target-audience-in-any-field" target="_blank" rel="noopener">audience</a>’s preferences and behaviors, keeping your approach both relevant and effective.</p>\r\n
    <h2>Conclusion</h2>\r\n
    <p>When working with a PPC marketing agency, it’s important to fully participate in the process to optimize your return on investment.</p>\r\n
    <p>This means you need to clearly define your goals and continuously optimize your campaigns.&nbsp;</p>\r\n
    <p>You can make your PPC efforts a major source of business growth by cultivating an open, knowledgeable, and proactive partnership.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1715001106 {#1145
    date: 2024-05-06 13:11:46.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1715001214 {#1150
    date: 2024-05-06 13:13:34.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1680
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1715001106 {#1148
    date: 2024-05-06 13:11:46.0 UTC (+00:00)
  }
  -metakey: "Maximizing Your ROI: Essential Tips for Working with a PPC Marketing Agency"
  -metadesc: "Working with a Pay-Per-Click (PPC) marketing agency can take your business’s online presence to the next level."
  -robots: null
  -publishedAt: DateTime @1715001106 {#1147
    date: 2024-05-06 13:11:46.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 7222dc)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8366b3"

CookieController :: renderCookie (token = 3994f8)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"df00ae"