GET https://rct.dev.bbntimes.com/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy

Response
200 OK
IP
216.73.216.174
Profiled on
Token
5d529d

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"_security_main"
_stopwatch_token 
"db10e4"
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"companies"
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"what-is-a-wrong-way-to-approach-building-a-brand-strategy"

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Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=re36f5t00r7vgugksh2v3dfs55"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Tue, 19 Aug 2025 23:08:51 GMT"
link 
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x-debug-token 
"5d529d"

Cookies

Request Cookies

Key Value
PHPSESSID 
"re36f5t00r7vgugksh2v3dfs55"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Tue, 19 Aug 25 23:08:43 +0000"
Last used 
"Tue, 19 Aug 25 23:08:50 +0000"
Lifetime 
0

Session Attributes

Attribute Value
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_csrf/https-cookie_accept 
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Session Usage

6 Usages
Stateless check enabled
Usage
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
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    "line" => 197
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    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handleRaw"
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    "function" => "run"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
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    "function" => "onKernelResponse"
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    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
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    "function" => "callListeners"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=re36f5t00r7vgugksh2v3dfs55"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aKUEAUyambEYnX-rWTNssgAAARM"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
REDIRECT_SCRIPT_URL 
"/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aKUEAUyambEYnX-rWTNssgAAARM"
REDIRECT_URL 
"/public/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
REMOTE_ADDR 
"216.73.216.174"
REMOTE_PORT 
"53238"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1755644929
REQUEST_TIME_FLOAT 
1755644929.8562
REQUEST_URI 
"/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
SCRIPT_URL 
"/companies/what-is-a-wrong-way-to-approach-building-a-brand-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aKUEAUyambEYnX-rWTNssgAAARM"

Sub Requests 6

CookieController :: renderAnalysis (token = 7d0799)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"116331"

AppController :: renderHeader (token = 690fce)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5542c5"
slug 
"home"

ArticleController :: trendingArticle (token = 856814)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"58151f"
category 
"Companies"

ArticleController :: relatedArticles (token = cef006)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"779c0f"
current_article 
App\Entity\Article {#1094
  -id: 6473
  -title: "What is a Wrong Way to Approach Building a Brand Strategy?"
  -slug: "what-is-a-wrong-way-to-approach-building-a-brand-strategy"
  -introtext: "<p>A wrong way to approach building a brand is to be you-centric, rather than customer-centric.</p>\r\n"
  -content: """
    \r\n
    <p><a href="https://www.youtube.com/watch?v=QOTx1s2EVL8&amp;feature=emb_title"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/articles/companies/What_is_a_Wrong_Way_to_Approach_Building_a_Brand_Strategy.png" alt="What is a Wrong Way to Approach Building a Brand Strategy" width="828" height="468" /></a><br /><br /></p>\r\n
    <p>So, continually orient yourself to the perspective of your customer. Your customer, not your business, is the hero of the story. And your business exists to serve this customer.</p>\r\n
    <p>Your job isn't to tell the world how great your business is. Your job is to engage customers so that their world can be better as a result of allowing your business to serve them.</p>\r\n
    <p>Here is an example of how not to build a brand story, an example of missed opportunity for empathy. This business was it-centric, rather than customer-centric.</p>\r\n
    <p>Back in late 2008, Seattle's Washington Mutual Bank, we lovingly call it WaMu, failed and was subsumed in a shotgun wedding with Chase Bank. We Seattleites, just like the rest of the country and world, were reeling from the beginning of the Great Recession. And WaMu failing was like salt in the wound.</p>\r\n
    <p>We didn't particularly want this swaggering newcomer, Chase, to show us how great they were. We just wanted our bank, our WaMu, our hometown pride to be restored.</p>\r\n
    <p>And their greeting to us Seattleites at that time was this – they plastered buses around the city with this bus ad: "Seattle, land of coffee, seafood, and now, helpful banking."</p>\r\n
    <p><em>Now,</em>&nbsp;helpful banking?</p>\r\n
    <p>We previously did have helpful banking; it was called WaMu and we loved it. It was our hometown pride. How dare this newcomer come in and say that now we finally are going to be swept up and saved by this newcomer who is the hero?</p>\r\n
    <p>Understanding our response required some empathy from Chase. It required that they step into our shoes and feel the wound with us. Chase could have empathetically let the Seattleites be the hero, but instead, they insisted that they were the hero and insulted us further.</p>\r\n
    <p>Here's how another financial institution spoke to the Seattle customer during the same period. PEMCO Insurance developed a bus ad campaign, and in this campaign, on all of these buses, plastered about the city, were inside jokes about living in the Pacific Northwest. And the caption for each was, "We're a lot like you, a little different." On all of these buses were these funny, kind of quirky, inside jokes that made us smile and made us feel proud again.</p>\r\n
    <p>PEMCO did the opposite of what Chase did. Instead of presuming a superior seat at the family table, they became one of us. They felt the zeitgeist of Seattle and then made the Seattleite the hero of the story.</p>\r\n
    <p>I still, today, 11 years later, witness people grinning when they see one of these PEMCO ads.</p>\r\n
    <p>When you're building your brand and messaging and story-telling for your brand, are you you-centric, or are you customer-centric? Are you tuning in just to yourself, or are you tuning into what your customer needs?</p>\r\n
    <p>Remember: build a more meaningful business, one that creates value for you and for your customer, by making your customer the hero.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1594831741 {#1145
    date: 2020-07-15 16:49:01.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1628085293 {#1150
    date: 2021-08-04 13:54:53.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2521
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1594831741 {#1148
    date: 2020-07-15 16:49:01.0 UTC (+00:00)
  }
  -metakey: "What is a Wrong Way to Approach Building a Brand Strategy?"
  -metadesc: "A wrong way to approach building a brand is to be you-centric, rather than customer-centric."
  -robots: null
  -publishedAt: DateTime @1594831741 {#1147
    date: 2020-07-15 16:49:01.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = e320bc)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f91e4f"

CookieController :: renderCookie (token = 08a6cf)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"121a45"