GET https://rct.dev.bbntimes.com/society/anticipatory-communication-steering-conversations-for-success

Response
200 OK
IP
3.129.25.152
Profiled on
Token
5dc563

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3618
  -links: [
    3739 => Symfony\Component\WebLink\Link {#3739
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3737 => Symfony\Component\WebLink\Link {#3737
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3736 => Symfony\Component\WebLink\Link {#3736
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3735 => Symfony\Component\WebLink\Link {#3735
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3734 => Symfony\Component\WebLink\Link {#3734
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3733 => Symfony\Component\WebLink\Link {#3733
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3732 => Symfony\Component\WebLink\Link {#3732
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3731 => Symfony\Component\WebLink\Link {#3731
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3730 => Symfony\Component\WebLink\Link {#3730
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3729 => Symfony\Component\WebLink\Link {#3729
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3728 => Symfony\Component\WebLink\Link {#3728
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3727 => Symfony\Component\WebLink\Link {#3727
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3726 => Symfony\Component\WebLink\Link {#3726
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "society"
  "slug" => "anticipatory-communication-steering-conversations-for-success"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"b345e9"
category 
"society"
slug 
"anticipatory-communication-steering-conversations-for-success"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=28k11nngsl6eubnsaurgi71k5a; care_did=efd865a6-d98f-484a-9575-c87c30ec2282"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:18:50 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"5dc563"

Cookies

Request Cookies

Key Value
PHPSESSID 
"28k11nngsl6eubnsaurgi71k5a"
care_did 
"efd865a6-d98f-484a-9575-c87c30ec2282"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:18:32 +0000"
Last used 
"Sat, 22 Feb 25 13:18:49 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"VS4fVzz3jMabeVY_5QBc7aGDpmihGEhIgAeXOV0qcL4"
_csrf/https-cookie_accept 
"n31HMj0DNqsRDSP1iCv8LahnFcTZRJvVp0DYWgnsf-A"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "renderHeader"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "function" => "render"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=28k11nngsl6eubnsaurgi71k5a; care_did=efd865a6-d98f-484a-9575-c87c30ec2282"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/anticipatory-communication-steering-conversations-for-success"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/anticipatory-communication-steering-conversations-for-success"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nOupDyWLT8YV1VjBpReAAAAI8"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/anticipatory-communication-steering-conversations-for-success"
REDIRECT_SCRIPT_URL 
"/society/anticipatory-communication-steering-conversations-for-success"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nOupDyWLT8YV1VjBpReAAAAI8"
REDIRECT_URL 
"/public/society/anticipatory-communication-steering-conversations-for-success"
REMOTE_ADDR 
"3.129.25.152"
REMOTE_PORT 
"40512"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230330
REQUEST_TIME_FLOAT 
1740230330.1089
REQUEST_URI 
"/society/anticipatory-communication-steering-conversations-for-success"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/anticipatory-communication-steering-conversations-for-success"
SCRIPT_URL 
"/society/anticipatory-communication-steering-conversations-for-success"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nOupDyWLT8YV1VjBpReAAAAI8"

Sub Requests 6

CookieController :: renderAnalysis (token = 1966ef)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"11a151"

AppController :: renderHeader (token = 00a399)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"31b091"
slug 
"home"

ArticleController :: trendingArticle (token = 09c6c8)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f86f0d"
category 
"Society"

ArticleController :: relatedArticles (token = 133503)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d02893"
current_article 
App\Entity\Article {#1094
  -id: 17084
  -title: "Anticipatory Communication: Steering Conversations for Success"
  -slug: "anticipatory-communication-steering-conversations-for-success"
  -introtext: "<p><span style="font-weight: 400;">As we traverse the landscape of leadership and transformation, we often overlook the profound impact of the words we choose. </span></p>\r\n"
  -content: """
    \r\n
    <p><span style="font-weight: 400;">Whether you are the CEO of a Fortune 500 company or a manager at a smaller firm, the language you employ can be the linchpin for catalyzing change. And even the most influential minds often use words that undermine the clarity and action they would like to take.</span></p>\r\n
    <p><span style="font-weight: 400;">In our most recent </span><a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Conversations with the Masters</span></i></a><span style="font-weight: 400;">, I had the opportunity to dive deep into the world of language, how it can be wielded to drive change, and how it can increase efficiency of the decision-making process with the master of influence and persuasion himself — Phil Jones.</span></p>\r\n
    <p><span style="font-weight: 400;">Phil Jones is a world-renowned keynote speaker on the power of words, sharing his insights in over 56 countries to leaders in businesses both large and small. He has authored seven bestselling books, including his latest, </span><i><span style="font-weight: 400;">Exactly What to Say: The Magic Words for Influence and Impact</span></i><span style="font-weight: 400;"> — the subject of today’s blog.</span></p>\r\n
    <p><span style="font-weight: 400;">The greatest cost in decision making is </span><i><span style="font-weight: 400;">indecision</span></i><span style="font-weight: 400;">, procrastinating the choice for fear you either do not have enough information or you will make the </span><i><span style="font-weight: 400;">wrong</span></i><span style="font-weight: 400;"> decision. In the moments that matter, finding the right words at the right time means the difference between achieving the desired outcome or being left in a standstill as disruption overtakes you.</span></p>\r\n
    <h2><b>Finding the Magic Words</b></h2>\r\n
    <p><span style="font-weight: 400;">How do you guide someone toward a decision — moreover, the </span><i><span style="font-weight: 400;">right</span></i><span style="font-weight: 400;"> decision? How do you shift someone’s response from a “no” to a “yes”? Essentially, how do you get someone to change their mind?</span></p>\r\n
    <p><img src="/images/Finding_the_Magic_Words.jpeg" alt="Finding_the_Magic_Words.jpeg" width="601" height="506" /></p>\r\n
    <p><span style="font-weight: 400;">The words we choose can have a powerful impact on what we are trying to accomplish, but contrary to the book’s title, there are no </span><i><span style="font-weight: 400;">magic words</span></i><span style="font-weight: 400;"> that can persuade someone to move to your side of thinking. As Phil explained, the principles behind the words we choose are the magic wand, language that speaks to the subconscious brain of others to create better efficiency within decision making.</span></p>\r\n
    <p><span style="font-weight: 400;">In my </span><a href="https://www.burrus.com/online-learning-system/the-anticipatory-organization-learning-system/" target="_blank" rel="noopener"><span style="font-weight: 400;">Anticipatory Organization</span><span style="font-weight: 400;">®</span><span style="font-weight: 400;"> Model</span></a><span style="font-weight: 400;">, I teach C-suite executives and managers alike the advantage of looking to the future to see disruption before it disrupts you, finding the opportunity that no one else is looking for within the disruption. Our conversations with others work in the same way.</span></p>\r\n
    <p><span style="font-weight: 400;">Navigating the terrain of persuasion and transforming mindsets requires finesse only achieved with an Anticipatory Mindset. We often find ourselves in critical conversations where we lose control, but that is because we gave the control away. Instead of allowing yourself to be disrupted and trying to recover, the key is to prevent it from happening in the first place. Anticipate the conversation, be prepared for objections and other viewpoints, and steer it in the direction of your choosing.</span></p>\r\n
    <h2><b>Overcome Friction in Conversation</b></h2>\r\n
    <p><img src="/images/Overcome_Friction_in_Conversation.jpeg" alt="Overcome_Friction_in_Conversation.jpeg" width="600" height="400" /></p>\r\n
    <p><span style="font-weight: 400;">When we are speaking with others in our organization, giving a <a href="companies/how-to-effectively-improve-your-online-sales-performance-in-2021" target="_blank" rel="noopener">sales</a> presentation to clients, or even talking with our loved ones, we often inadvertently create moments of friction. This hinders the conversation or introduces doubt where others then hesitate in making a choice about something.</span></p>\r\n
    <p><span style="font-weight: 400;">For example, say you finish a sales presentation and you end with, “Do you have any questions?” There are no questions, so you must have aced the proposal, answered all concerns, and left no doubt, right?</span></p>\r\n
    <p><span style="font-weight: 400;">Then you hear the dreaded, “I’ll get back to you.” No decision has been made and the project is at a standstill.</span></p>\r\n
    <p><span style="font-weight: 400;">What went wrong?</span></p>\r\n
    <p><span style="font-weight: 400;">By ending the meeting with, “Do you have any questions?” you have created a puzzle for the other individual. You created confusion where they believe there </span><i><span style="font-weight: 400;">must</span></i><span style="font-weight: 400;"> be more questions to ask. There must be missing data or information that is crucial to making the decision. Thus, they have to take it back to their desk and mull it over.</span></p>\r\n
    <p><span style="font-weight: 400;">One of Phil’s concepts in his book </span><a href="https://www.philmjones.com/sales-training-books/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Exactly What to Say: The Magic Words for Influence and Impact</span></i></a><span style="font-weight: 400;"> is to </span><i><span style="font-weight: 400;">swap</span></i><span style="font-weight: 400;"> what you say. Instead of, “Do you have any questions?” ask, “What questions do you have for me?” This puts the power back in </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> hands, establishing you as the leading authority on the subject.</span></p>\r\n
    <p><span style="font-weight: 400;">If the individual states positively that they have no questions and have all the information necessary to make the decision, your response should then be, “The next step is . . .” The key is to not leave them wondering where to go from there — it is you who leads them in the direction of the decision you want them to make.&nbsp;</span></p>\r\n
    <p><span style="font-weight: 400;">The art of influence and persuasion revolves around diffusing tension, putting your conversationalist at ease, and guiding them with your word choice.</span></p>\r\n
    <h2><b>Promote a Conversational Gray Space</b></h2>\r\n
    <p><span style="font-weight: 400;">Many organizational leaders enter a room with command, attempting to use their confidence to shift others’ mindsets. But the reality is this rarely works. When you are unequivocally sure of yourself, others perceive the display as aggressive. Defenses go up and they enter a fight-or-flight mentality where they feel the need to guard information. This too creates inefficient communication where neither party reaches a decision.</span></p>\r\n
    <p><span style="font-weight: 400;">Shouldn’t you be confident in the idea you are selling? Absolutely! But you also need to be open and curious as well. The second cornerstone to conversational excellence is curiosity — an insertion of a safe space for swapping ideas, concepts, and truth. When you insert curiosity with your word choices and tone, you create a gray space that the other person can play into.</span></p>\r\n
    <p><img src="/images/Promote_a_Conversational_Gray_Space.jpeg" alt="Promote_a_Conversational_Gray_Space.jpeg" width="600" height="400" /></p>\r\n
    <p><span style="font-weight: 400;">If someone is still hesitating on taking the leap with a decision, stalling, or giving you a polite brush-off, what you need is more information to help them to make the decision. Do not say, “Tell me what is halting this decision” or “Tell me what more information you need,” as this phrasing again introduces friction. “Tell me” is a command — it is aggressive and promotes resistance.</span></p>\r\n
    <p><span style="font-weight: 400;">An easy swap would be to instead use the phrase “help me.” “Help me to understand the decision-making process.” “Help me understand what it would take to get a ‘yes.’” This phrase allows the other person to feel safe and share some truth.</span></p>\r\n
    <h2><b>Turning Decisions into Action</b></h2>\r\n
    <p><span style="font-weight: 400;">Words can be a powerful tool in your strategic arsenal, but much like using </span><a href="https://www.burrus.com/2020/05/hard-trends-easier-to-identify-than-you-think/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hard Trends to find the opportunities the future presents</span></a><span style="font-weight: 400;">, choosing the right words at that critical moment is something that requires </span><i><span style="font-weight: 400;">anticipation</span></i><span style="font-weight: 400;"> and constant refinement.</span></p>\r\n
    <p><span style="font-weight: 400;">Always be sure to use language strategically to create greater conversational efficiency. As a result, you increase the rate of decision making and increase the rate of action.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1714940760 {#1145
    date: 2024-05-05 20:26:00.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1714940861 {#1150
    date: 2024-05-05 20:27:41.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2199
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1714940760 {#1148
    date: 2024-05-05 20:26:00.0 UTC (+00:00)
  }
  -metakey: "Anticipatory Communication: Steering Conversations for Success"
  -metadesc: "As we traverse the landscape of leadership and transformation, we often overlook the profound impact of the words we choose."
  -robots: null
  -publishedAt: DateTime @1714940760 {#1147
    date: 2024-05-05 20:26:00.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 001915)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5c2a5a"

CookieController :: renderCookie (token = b451e1)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8436d9"