GET https://rct.dev.bbntimes.com/companies/8-hacks-big-brands-use-to-listen-to-customers

Response
200 OK
IP
3.135.220.255
Profiled on
Token
5fd859

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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    3672 => Symfony\Component\WebLink\Link {#3672
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      -rel: [
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      -attributes: [
        "as" => "script"
      ]
    }
    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3667 => Symfony\Component\WebLink\Link {#3667
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3666 => Symfony\Component\WebLink\Link {#3666
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "companies"
  "slug" => "8-hacks-big-brands-use-to-listen-to-customers"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"7f9986"
category 
"companies"
slug 
"8-hacks-big-brands-use-to-listen-to-customers"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=9b1c1ed5-a1d5-42de-b244-9e52dece3196; laikanxia_cookie_id=250222162905852; laikanxia_google_v=1; PHPSESSID=1p6908p4201b0duag4gero3msn"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:29:14 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"5fd859"

Cookies

Request Cookies

Key Value
PHPSESSID 
"1p6908p4201b0duag4gero3msn"
care_did 
"9b1c1ed5-a1d5-42de-b244-9e52dece3196"
laikanxia_cookie_id 
"250222162905852"
laikanxia_google_v 
"1"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:29:02 +0000"
Last used 
"Sat, 22 Feb 25 08:29:12 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"q7KVp2DycDo4abY9gI05vK_W0pa6Elyh6UKfHqiRw6c"
_csrf/https-cookie_accept 
"KoaXSLR1bMNo0q3Zof-Vf54tbbbNnuX7XZhLemvx8Fg"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 220
    "function" => "createView"
    "class" => "Symfony\Component\Form\Form"
    "type" => "->"
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
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    "line" => 197
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    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handleRaw"
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    "type" => "->"
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    "function" => "handle"
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    "function" => "run"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=9b1c1ed5-a1d5-42de-b244-9e52dece3196; laikanxia_cookie_id=250222162905852; laikanxia_google_v=1; PHPSESSID=1p6908p4201b0duag4gero3msn"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/8-hacks-big-brands-use-to-listen-to-customers"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/8-hacks-big-brands-use-to-listen-to-customers"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mK2ZDyWLT8YV1VjBo1PAAAAJE"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/8-hacks-big-brands-use-to-listen-to-customers"
REDIRECT_SCRIPT_URL 
"/companies/8-hacks-big-brands-use-to-listen-to-customers"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mK2ZDyWLT8YV1VjBo1PAAAAJE"
REDIRECT_URL 
"/public/companies/8-hacks-big-brands-use-to-listen-to-customers"
REMOTE_ADDR 
"3.135.220.255"
REMOTE_PORT 
"24365"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740212953
REQUEST_TIME_FLOAT 
1740212953.3897
REQUEST_URI 
"/companies/8-hacks-big-brands-use-to-listen-to-customers"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/8-hacks-big-brands-use-to-listen-to-customers"
SCRIPT_URL 
"/companies/8-hacks-big-brands-use-to-listen-to-customers"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
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Sub Requests 6

CookieController :: renderAnalysis (token = 697fdf)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7d8595"

AppController :: renderHeader (token = ca8726)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"70fc4e"
slug 
"home"

ArticleController :: trendingArticle (token = 701143)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"716680"
category 
"Companies"

ArticleController :: relatedArticles (token = 6e8821)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a8eb6b"
current_article 
App\Entity\Article {#1094
  -id: 9719
  -title: "8 Hacks Big Brands Use To Listen To Customers "
  -slug: "8-hacks-big-brands-use-to-listen-to-customers"
  -introtext: "<p><span style="color: #000000;">The most valuable brands are the ones that solve deep human needs for their customers.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">To earn your customers' hard-earned money, you need to give them something deeply worthy of the exchange. But how?</span></p>\r\n
    <p><span style="color: #000000;"><a href="companies/how-is-brand-strategy-like-other-forms-of-strategy" target="_blank" rel="noopener">Brand strategy</a> articulates the promise you bring that is well worth your customers’ money. The Ironclad Method for creating a <a href="companies/how-do-i-make-my-brand-magnetic" target="_blank" rel="noopener">brand</a>&nbsp;strategy&nbsp;begins with listening to the customer. (You can read more in my book,&nbsp;Forging an Ironclad Brand.) Step 2 of 8, “Listen,” taps you directly into your customer’s mindset so that you can discern your most potent promise to her.</span></p>\r\n
    <h2><span style="color: #10228b;">Learn To Experience the Magic of Customer Interviews</span></h2>\r\n
    <p><img src="/images/articles/global-economy/Customer_Service_Agent.jpg" alt="Customer Service Agent" width="600" height="373" /></p>\r\n
    <p><span style="color: #000000;">Some leaders have the resources and desire to outsource the Listen step to a market research partner, and there are advantages to working with a professional for this. But there is magic that happens to the person doing the customer interviewing. So even if you’re outsourcing most of the work, don’t deny yourself that magic. Do some of the customers interviewing yourself.</span></p>\r\n
    <p><span style="color: #000000;">Here are some tips to get the most out of the Listen step of the Ironclad Method:</span></p>\r\n
    <h2><span style="color: #10228b;">1.&nbsp;Get into the “Beginner’s Mind”</span></h2>\r\n
    <p><span style="color: #000000;">Before talking to a customer – whether it’s in person or by phone or video – take a moment to make your mind blank, open and curious. Zen Buddhists call this the “beginner’s mind.” You’re trying to offset your own “curse of knowledge” about your offering so that you can learn something truly new. Coach yourself that you are entering this conversation to learn, to be surprised, and to develop an ability to channel your customer. You are not the expert; you are a humble beginner. Your customer is the expert.</span></p>\r\n
    <h2><span style="color: #10228b;">2.&nbsp;Listen Between the Lines</span></h2>\r\n
    <p><span style="color: #000000;">The customer will not give you an eloquent, perfectly-packaged insight that you can then plop into your brand strategy. When you listen empathetically, you can listen between the lines and synthesize the insight yourself.</span></p>\r\n
    <p><span style="color: #000000;">Inhabiting the beginner’s mind is far from passive. You are in a highly active state of listening, empathizing, investigating and synthesizing. Listen not only to what your customer says, but also to what the customer does&nbsp;not&nbsp;say. Notice not simply the words spoken, but also the&nbsp;spirit and tone&nbsp;of those words.</span></p>\r\n
    <h2><span style="color: #10228b;">3. Let There Be Silence</span></h2>\r\n
    <p><span style="color: #000000;">After you ask a question, be quiet while your customer responds. Once your interviewee finishes responding to a question, like a good reporter, let there be silence.&nbsp;Zip your mouth! Make sure the person really is finished responding. Give space for elaboration. That silence is when some of the most revealing insights emerge.</span></p>\r\n
    <p><span style="color: #000000;">As Stoic philosopher Epictetus said, “Nature hath given men one tongue but two ears, that we may hear from others twice as much as we speak.”</span></p>\r\n
    <h2><span style="color: #10228b;">4. Prepare a Discussion Guide with your Questions</span></h2>\r\n
    <p><span style="color: #000000;">Prior to your customer interview, develop questions with an arc from general to specific. Start at a high altitude, with questions to uncover what they value, what their life is like, what keeps them up at night. Then move to a middle altitude, with questions to learn how they relate to your category, what they think and feel about the problem your offering solves. And lastly – LASTLY! – ask them how they feel about your offering and brand; how it’s similar and different to their alternative options; what they love and hate about the various options; and where they are indifferent.</span></p>\r\n
    <p><span style="color: #000000;">During the interview, follow your prepared questions as loosely or as tightly as you’d like.</span></p>\r\n
    <p><span style="color: #000000;">Resist the temptation to jump too soon to the low-altitude questions about your product.&nbsp;You might get so excited to hear what the customer thinks of your offering that you neglect to learn about her first. Beware of this temptation and resist it. Understanding the context leads to the most useful insights to undergird your brand strategy.</span></p>\r\n
    <h2><span style="color: #10228b;">5. Ask Why</span></h2>\r\n
    <p><span style="color: #000000;">Follow up with “why?” and then again, be quiet while she responds. Keep asking “why?” or “tell me more about that” until you feel you have grasped the root. Here is a fictional example of this probing while creating the brand strategy for United Airlines First Class Lounge.</span></p>\r\n
    <p><span style="color: #000000;">Me: When you first learn you are scheduled for a work trip, what is your dominant feeling?</span></p>\r\n
    <p><span style="color: #000000;">Customer: Stress.</span></p>\r\n
    <p><span style="color: #000000;">Me: Why?</span></p>\r\n
    <p><span style="color: #000000;">Customer: My family gets really annoyed when I travel for work.</span></p>\r\n
    <p><span style="color: #000000;">Me: Why is that?</span></p>\r\n
    <p><span style="color: #000000;">Customer: I’m the person who drives everyone around and makes everyone feel taken care of, so when I’m gone, everyone is stressed and a mess. I feel guilty.</span></p>\r\n
    <p><span style="color: #000000;">Me: Tell me more.</span></p>\r\n
    <p><span style="color: #000000;">Customer: I guess I feel I’m shirking my duty if I am gone. And my family is the most important thing to me, so that feels bad.</span></p>\r\n
    <p><span style="color: #000000;">Me: Why do you think that is?</span></p>\r\n
    <p><span style="color: #000000;">Customer: It makes me feel like I’m failing, and not just that, but failing the most important part of my life.</span></p>\r\n
    <p><span style="color: #000000;">Me: Say more about that.</span></p>\r\n
    <p><span style="color: #000000;">Customer: I’m pulled in different directions constantly and I never feel like I am doing enough in any of the areas of my life.</span></p>\r\n
    <p><span style="color: #000000;">This customer is thinking about what she is leaving behind while she travels, surfacing guilt, feelings of nurturing, and overwhelm. This tidbit may only come up once, or you may hear elements of this emerge repeatedly during your target customer conversations. If it is indeed a pattern, that forms a highly leverageable insight that can help you position your brand in a more accurate, human way.</span></p>\r\n
    <h2><span style="color: #10228b;">6.&nbsp;Don’t Correct, Inform, or Teach</span></h2>\r\n
    <p><span style="color: #000000;">Do not chime in. Do not correct or offer suggestions or advice. Don’t do it! Don’t get your dander up if your interviewee says something you know to be untrue. If your interviewee were to say she lacks access to your United Airlines First Class Lounge when you know that as a frequent flyer she is indeed granted that access, don’t correct her. She would respond by clamming up, because she would then view you as the teacher. You are the student here, so zip it and just listen.</span></p>\r\n
    <h2><span style="color: #10228b;">7.&nbsp;Don’t Be Shallow</span></h2>\r\n
    <p><span style="color: #000000;">It is not the customer’s job to give you the insight. Don’t expect to get answers, you can apply carte blanche. The goal of the research is to give you clues to understand your customer. You are seeking to learn, connect dots, and integrate – not merely to record and then regurgitate. You will be the one to distil insights from these clues, and you’ll use those insights to lead, not follow.</span></p>\r\n
    <p><span style="color: #000000;">In that United Airlines example, if you had heard multiple interviewees use the word “stress” when describing their feeling about work travel, a shallow interpretation might be that your brand needs to mitigate stress immediately before flights. That would be shallow.</span></p>\r\n
    <p><span style="color: #000000;">When you follow up with “why,” you learn that the word “stress” was hiding the more useful clue that the stress was not about the flight – it was about their time not spent at home. Knowing this can help you empathize with them and build your brand using that deeper insight. Rather than mitigating stress at the airport, you could ideate ways to mitigate stress at home during the customer’s absence.</span></p>\r\n
    <h2><span style="color: #10228b;">8. Never Stop Listening</span></h2>\r\n
    <p><span style="color: #000000;">Remember that the most important condition for listening is your <a href="companies/bridge-knowing-doing-gap-nudge-to-an-agile-mindset" target="_blank" rel="noopener">mindset</a>. The quality of your insights directly stems from the openness you bring to these conversations. The only&nbsp;really&nbsp;wrong thing you can do during research is to be closed to the customer’s raw experience.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">And – don’t stop listening after you complete your brand strategy. Let listening become a regular practice in your business, so that you’re continually tapping into empathy for your customer.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1666552620 {#1145
    date: 2022-10-23 19:17:00.0 UTC (+00:00)
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  -updatedAt: DateTime @1666553487 {#1150
    date: 2022-10-23 19:31:27.0 UTC (+00:00)
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  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
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  -clicks: 4457
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1666552620 {#1148
    date: 2022-10-23 19:17:00.0 UTC (+00:00)
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  -metakey: "8 Hacks Big Brands Use To Listen To Customers"
  -metadesc: "The most valuable brands are the ones that solve deep human needs for their customers."
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  -publishedAt: DateTime @1666552620 {#1147
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AppController :: renderFooter (token = 897ee6)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a23101"

CookieController :: renderCookie (token = 6da845)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4e6822"