GET https://rct.dev.bbntimes.com/companies/how-to-integrate-ooh-into-your-marketing-strategy

Response
200 OK
IP
3.135.220.255
Profiled on
Token
6857f7

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3537
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      -attributes: [
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      -attributes: [
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    3654 => Symfony\Component\WebLink\Link {#3654
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      -attributes: [
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      ]
    }
    3651 => Symfony\Component\WebLink\Link {#3651
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      -rel: [
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      -attributes: [
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    }
    3650 => Symfony\Component\WebLink\Link {#3650
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      ]
      -attributes: [
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      ]
    }
    3649 => Symfony\Component\WebLink\Link {#3649
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      -rel: [
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    }
    3648 => Symfony\Component\WebLink\Link {#3648
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      -rel: [
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      ]
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      ]
    }
    3647 => Symfony\Component\WebLink\Link {#3647
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      -rel: [
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      -attributes: [
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    }
    3646 => Symfony\Component\WebLink\Link {#3646
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      -rel: [
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    3645 => Symfony\Component\WebLink\Link {#3645
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      -rel: [
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      -attributes: [
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}
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"c29e98"
category 
"companies"
slug 
"how-to-integrate-ooh-into-your-marketing-strategy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=e0c21dd2-7577-479a-b5a8-3a8f0d5dd7a7; PHPSESSID=5r4gjnh90ci2dgnj9sia8en6nr"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:43:06 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"6857f7"

Cookies

Request Cookies

Key Value
PHPSESSID 
"5r4gjnh90ci2dgnj9sia8en6nr"
care_did 
"e0c21dd2-7577-479a-b5a8-3a8f0d5dd7a7"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:42:44 +0000"
Last used 
"Sat, 22 Feb 25 13:43:04 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"HEyQZs0tABYzCDT-qLuQHlDqtZoiMTB4cLsG9iO7lDY"
_csrf/https-cookie_accept 
"MmoOzoll1UstlPvodQ-hlAhbOxFUQacb3pdrBh5l0Fw"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "class" => "Symfony\Component\Form\Form"
    "type" => "->"
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "function" => "handle"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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  [
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    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "type" => "->"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=e0c21dd2-7577-479a-b5a8-3a8f0d5dd7a7; PHPSESSID=5r4gjnh90ci2dgnj9sia8en6nr"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-integrate-ooh-into-your-marketing-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-to-integrate-ooh-into-your-marketing-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nUapDyWLT8YV1VjBpaOwAAAJU"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-integrate-ooh-into-your-marketing-strategy"
REDIRECT_SCRIPT_URL 
"/companies/how-to-integrate-ooh-into-your-marketing-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nUapDyWLT8YV1VjBpaOwAAAJU"
REDIRECT_URL 
"/public/companies/how-to-integrate-ooh-into-your-marketing-strategy"
REMOTE_ADDR 
"3.135.220.255"
REMOTE_PORT 
"11098"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231786
REQUEST_TIME_FLOAT 
1740231786.0694
REQUEST_URI 
"/companies/how-to-integrate-ooh-into-your-marketing-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-integrate-ooh-into-your-marketing-strategy"
SCRIPT_URL 
"/companies/how-to-integrate-ooh-into-your-marketing-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nUapDyWLT8YV1VjBpaOwAAAJU"

Sub Requests 6

CookieController :: renderAnalysis (token = 7a4e08)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a8d8a0"

AppController :: renderHeader (token = 0b1ad9)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"bdd456"
slug 
"home"

ArticleController :: trendingArticle (token = 28ad7e)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7e2bcf"
category 
"Companies"

ArticleController :: relatedArticles (token = 0e4046)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"1fe436"
current_article 
App\Entity\Article {#1094
  -id: 8935
  -title: "How to Integrate OOH Into Your Marketing Strategy"
  -slug: "how-to-integrate-ooh-into-your-marketing-strategy"
  -introtext: "<p>Out-Of-Home (OOH) advertising is more than just a billboard in the middle of the town centre.</p>\r\n"
  -content: """
    \r\n
    <p>With a completely integrated OOH campaign, your brand’s message can reach thousands and achieve some amazing results. You might wonder how OOH advertising can fit with your digital strategy and acquisition goals. <a href="https://www.adverttu.com/" target="_blank" rel="noopener">Adverttu </a>supercharges OOH vehicle advertising through its smart digital integration, meaning you can track campaign performance and retarget those who saw your ad. Here is how they recommend you integrate OOH into your marketing strategy and exactly why this is a fantastic tool to add to your marketing tool belt.&nbsp;</p>\r\n
    <h2>Why Integrate OOH into your Strategy?</h2>\r\n
    <p><img src="/images/Out_Home_Advertising.jpg" alt="Out_Home_Advertising.jpg" width="600" height="400" /></p>\r\n
    <p>Statistics state that <a href="https://www.outsmart.org.uk/who-sees-ooh">98% of the UK population</a> are exposed to an OOH ad at least once a week, reaching audiences from all walks of life, including commuters, school-aged children, university students, parents, families, and shoppers. Utilising OOH advertising will garner some great results, generating thousands of impressions. The tool can be used to boost your current campaigns or to launch a new product or brand activation. Billboards, car advertising, posters, digital screens etc., communicate your message to a wider audience while they go about their daily lives.&nbsp;</p>\r\n
    <p>Out-of-home advertising benefits from being particularly effective at reaching the young, urban, and affluent groups of society who are most social and much more likely to pass on the messages they engage with. This could be within daily life, during conversations, or digitally via <a href="https://www.investopedia.com/terms/s/social-media.asp" target="_blank" rel="noopener">social media</a>. Either way, these are the exact groups of people marketers want to be reaching, as they are more likely to engage with your ads and spread the word.&nbsp;</p>\r\n
    <h3>Types of OOH Advertising:&nbsp;</h3>\r\n
    <ul>\r\n
    <li aria-level="1">Billboards</li>\r\n
    <li aria-level="1">Vehicle Advertising&nbsp;</li>\r\n
    <li aria-level="1">Street furniture</li>\r\n
    <li aria-level="1">POS displays</li>\r\n
    <li aria-level="1">Bus shelters</li>\r\n
    <li aria-level="1">Kiosks</li>\r\n
    </ul>\r\n
    <h2>Know Your Audience – Where are They?&nbsp;</h2>\r\n
    <p>As any <a href="https://dictionary.cambridge.org/dictionary/english/marketer" target="_blank" rel="noopener">marketer</a> will know, when it comes to launching a campaign, a large amount of planning and research will come before it. To start your first outdoor advertising campaign, you need to know who you are targeting, who is most likely to engage with your ad, and where these people are. Once you know this information, you can use it to decide what form of OOH advertising you will use and where you will be placing it.&nbsp;</p>\r\n
    <h3>Some tips for defining your target market:</h3>\r\n
    <ul>\r\n
    <li aria-level="1">How old is your target audience?&nbsp;</li>\r\n
    <li aria-level="1">Are your target audience working professionals, and what is their average salary?</li>\r\n
    <li aria-level="1">Are you attempting to target people living in a specific area?</li>\r\n
    <li aria-level="1">What is the gender of your target market?</li>\r\n
    </ul>\r\n
    <h2>Create Engaging Ads&nbsp;</h2>\r\n
    <p>Keep your ad simple and engaging – do not overload your ad with copy, which is unlikely to be read. A powerful OOH ad will capture the audience’s attention within seconds, encouraging them to engage with the campaign as they walk by or for the few minutes the ad is visible to them. To start your ad creation, it is important to focus on the action you wish your audience to complete as a result of seeing your ad. This could be as simple as ‘download our app now’.&nbsp;&nbsp;</p>\r\n
    <p>Why not take into consideration the environment your ad will be placed in to get contextual design inspiration. For example, many fast-food chains will place their ads in retail spaces at specific times, such as lunch and dinner, to achieve the best results. Alternatively, when using car advertising, you could incorporate the ‘on the move’ aspect of the ad into your design.&nbsp;</p>\r\n
    <h2>Combine OOH with Digital to Track Results&nbsp;</h2>\r\n
    <p><img src="/images/London_OOH.jpg" alt="London_OOH.jpg" width="601" height="338" /></p>\r\n
    <p>Combining your OOH campaign with digital will help you to understand the reach your campaign is generating. Unlike a few decades ago, where OOH campaigns were difficult to monitor and track, with the rise of <a href="technology/why-is-digital-marketing-the-future" target="_blank" rel="noopener">digital marketing</a>, this is now simpler than ever. You can do this by including promotional codes which can be used at point of purchase. You can then track this, much like your digital campaigns, to monitor the results of your OOH campaign. Leading-edge OOH media providers, like Adverttu, also provide enhanced digital tracking so you can track performance in real-time.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1624913844 {#1145
    date: 2021-06-28 20:57:24.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1624913845 {#1150
    date: 2021-06-28 20:57:25.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3066
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1624913844 {#1148
    date: 2021-06-28 20:57:24.0 UTC (+00:00)
  }
  -metakey: "How to Integrate OOH Into Your Marketing Strategy"
  -metadesc: "Out-Of-Home advertising is more than just a billboard in the middle of the town centre."
  -robots: null
  -publishedAt: DateTime @1624913844 {#1147
    date: 2021-06-28 20:57:24.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 067f47)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"2976be"

CookieController :: renderCookie (token = 416861)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"28b8b0"