GET https://rct.dev.bbntimes.com/companies/how-going-virtual-boosts-marketing-roi

Response
200 OK
IP
3.149.242.75
Profiled on
Token
6d8088

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
  -links: [
    3672 => Symfony\Component\WebLink\Link {#3672
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3667 => Symfony\Component\WebLink\Link {#3667
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3666 => Symfony\Component\WebLink\Link {#3666
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "companies"
  "slug" => "how-going-virtual-boosts-marketing-roi"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"13a0aa"
category 
"companies"
slug 
"how-going-virtual-boosts-marketing-roi"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=6iqcs7dp72umbna7qa698bnp9p; tudorwatch_lang=zh-hans; care_did=8f6727a8-f448-4530-b9c6-04214ec5b6a6"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 09:00:53 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"6d8088"

Cookies

Request Cookies

Key Value
PHPSESSID 
"6iqcs7dp72umbna7qa698bnp9p"
care_did 
"8f6727a8-f448-4530-b9c6-04214ec5b6a6"
tudorwatch_lang 
"zh-hans"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 09:00:38 +0000"
Last used 
"Sat, 22 Feb 25 09:00:52 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"TUTcSGi9IjlDlsM70JKDwx4AMRoavbuViP2CLx2cgaA"
_csrf/https-cookie_accept 
"3Tsigxihm2hx0wjNs3yUbDXmmeg3pvTEVM1OT4puiJ0"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 76
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    "function" => "finishView"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/form/Form.php"
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    "line" => 181
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "require_once"
  ]
]
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 79
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    "function" => "require_once"
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]
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
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    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
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    "line" => 453
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=6iqcs7dp72umbna7qa698bnp9p; tudorwatch_lang=zh-hans; care_did=8f6727a8-f448-4530-b9c6-04214ec5b6a6"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-going-virtual-boosts-marketing-roi"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-going-virtual-boosts-marketing-roi"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mSRJDyWLT8YV1VjBpE2AAAAI0"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-going-virtual-boosts-marketing-roi"
REDIRECT_SCRIPT_URL 
"/companies/how-going-virtual-boosts-marketing-roi"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mSRJDyWLT8YV1VjBpE2AAAAI0"
REDIRECT_URL 
"/public/companies/how-going-virtual-boosts-marketing-roi"
REMOTE_ADDR 
"3.149.242.75"
REMOTE_PORT 
"46450"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740214852
REQUEST_TIME_FLOAT 
1740214852.9827
REQUEST_URI 
"/companies/how-going-virtual-boosts-marketing-roi"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-going-virtual-boosts-marketing-roi"
SCRIPT_URL 
"/companies/how-going-virtual-boosts-marketing-roi"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mSRJDyWLT8YV1VjBpE2AAAAI0"

Sub Requests 6

CookieController :: renderAnalysis (token = 8e88c0)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7217f3"

AppController :: renderHeader (token = b658be)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"65c9d3"
slug 
"home"

ArticleController :: trendingArticle (token = cc11c2)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"cffeec"
category 
"Companies"

ArticleController :: relatedArticles (token = ca3398)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"48699a"
current_article 
App\Entity\Article {#1094
  -id: 8735
  -title: "How Going Virtual Boosts Marketing ROI"
  -slug: "how-going-virtual-boosts-marketing-roi"
  -introtext: "<p><span style="color: #000000;">In <a href="companies/why-is-content-marketing-a-must-for-any-marketing-strategy" target="_blank" rel="noopener">marketing</a>, there are three letters that can justify market spend or pull the plug on a project. </span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">Three letters that can put a value on marketing efficiency and hold marketing companies to account. Three letters that receive a boost when given the virtual treatment. You know what they are: they’re in the title.&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;">Calculating Online ROI</span></h2>\r\n
    <p><img src="/images/Virtual_Marketing_Event_1.jpg" alt="Virtual_Marketing_Event_1.jpg" width="600" height="400" /></p>\r\n
    <p><span style="color: #000000;"><a href="companies/what-is-the-ultimate-way-to-measure-the-roi-of-your-content-marketing-efforts" target="_blank" rel="noopener">Return on Investment (ROI)</a> should be at the forefront of every marketers’ mind. Not only does it prevent all stakeholders from frittering away money unnecessarily, but it also allows brands to spot what works and what doesn’t.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">The problem is, measuring marketing ROI is not always clear-cut.&nbsp;Almost 75% of CMOs say&nbsp;proving ROI and marketing effectiveness&nbsp;are their most pressing event challenges as&nbsp;for all the easily measurable hard ROI figures on sales, customers and profits, there are soft ROI numbers on brand loyalty, customer experience and brand strength. However, online marketing gives the softer ROI measures a little more backbone.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Intrinsically entwined with data, all virtual experiences can be evaluated in hard terms of views, shares and mentions. Marketers can set parameters, such as the number of registrants versus the number of attendees or website traffic after the event, weigh them according to preference and then let software do all the hard graft. Marketers can also gauge engagement more easily as online audiences are more likely to respond to measurement tools, such as live voting and post-experience digital surveys.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Take a webinar, for example. You’ve already enhanced the ROI by removing the physical venue, audience refreshment and invitation costs, but was the webinar a hit? In our books, it’s a simple equation: a higher retention rate than exit rate. If your audience stays until the end of the party then you know they’ve found value in the content, so marketers need to create magic from behind the screen that entices and enthralls and gives the audience a compelling reason to stay tuned.&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;">ROI'S Online Advantages</span></h2>\r\n
    <p><img src="/images/Virtual_Marketing_Event_2.jpg" alt="Virtual_Marketing_Event_2.jpg" width="601" height="340" /></p>\r\n
    <p><span style="color: #000000;">Simple <a href="companies/how-to-convert-leads-and-get-higher-return-on-investment-with-content-marketing" target="_blank" rel="noopener">ROI measurement allows brands to know where and how they should be marketing online</a>, but should they even bother in the first place? It’s a big yes from us. In fact, there are so many ROI advantages to creating virtual experiences, they require the mighty bullet point treatment:</span></p>\r\n
    <ul>\r\n
    <li><span style="color: #000000;">Cheaper – Without the need to hire a physical space, refreshments and staff for an event, brands have more budget to inject into spellbinding creative amplifications.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">More variety – Events are no longer constrained by ‘reality’. Brands can pick and choose the platforms they want, when they want it; platforms that can be customized in real-time during an event.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Expanded audience – With guests no longer needing an airline ticket to reach an event, brands can cast their marketing net wider.&nbsp;Take Salesforce, for example. The tech innovator turned its&nbsp;World Tour Sydney&nbsp;into a virtual event during lockdown, boosting attendance from 11,000 to 80,000.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Special effects – Digital opens up a realm of possibilities allowing brands to connect with audiences through multiple virtual touchpoints. Want a series of interactive competitions hosted by talking elephants? Well, now you can.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Champion inclusivity. Virtual events allow brands to reach those who wouldn’t normally be able to attend for financial or logistical reasons. For example, when&nbsp;Coachella live streamed&nbsp;Beyoncé’s performance in 2018, it opened up the experience to all those that couldn’t be there in-person (458,000 people took up the offer).&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Minimal upfront costs – Virtual experiences eliminate the risk of lost profits from event postponement or cancellation. A huge benefit in these virus-infused times.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Heightened engagement – A captive audience with a keyboard at their fingertips responds better to engagement apps, such as&nbsp;Mural’s digital workspace&nbsp;and&nbsp;Mentimeter’s interactive presentations, than distracted guests scattered across an event space.&nbsp;&nbsp;</span></li>\r\n
    <li><span style="color: #000000;">Sharing the love – Digital experiences allow consumers to ‘share’ their experiences and spread the word with ease, which gives brands an extra reason to make them as ‘shareable’ [definition: magical, intoxicating, jaw-dropping] as possible.</span></li>\r\n
    </ul>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1622823115 {#1145
    date: 2021-06-04 16:11:55.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1622823237 {#1150
    date: 2021-06-04 16:13:57.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2891
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1622823115 {#1148
    date: 2021-06-04 16:11:55.0 UTC (+00:00)
  }
  -metakey: "How Going Virtual Boosts Marketing ROI"
  -metadesc: "In marketing, there are three letters that can justify market spend or pull the plug on a project."
  -robots: null
  -publishedAt: DateTime @1622823115 {#1147
    date: 2021-06-04 16:11:55.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = c065e6)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"59654a"

CookieController :: renderCookie (token = ff4524)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"86bb0c"