ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3618 -links: [ 3739 => Symfony\Component\WebLink\Link {#3739 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3737 => Symfony\Component\WebLink\Link {#3737 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3736 => Symfony\Component\WebLink\Link {#3736 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3735 => Symfony\Component\WebLink\Link {#3735 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3734 => Symfony\Component\WebLink\Link {#3734 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3733 => Symfony\Component\WebLink\Link {#3733 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3732 => Symfony\Component\WebLink\Link {#3732 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3731 => Symfony\Component\WebLink\Link {#3731 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3730 => Symfony\Component\WebLink\Link {#3730 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3729 => Symfony\Component\WebLink\Link {#3729 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3728 => Symfony\Component\WebLink\Link {#3728 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3727 => Symfony\Component\WebLink\Link {#3727 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3726 => Symfony\Component\WebLink\Link {#3726 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "society" "slug" => "how-to-create-engaging-content-for-the-virtual-space" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "c169b5" |
category | "society" |
slug | "how-to-create-engaging-content-for-the-virtual-space" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=c5g6rq3d87a79i8ft8g82hj53r" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 13:16:04 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "724ee8" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "c5g6rq3d87a79i8ft8g82hj53r" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 13:15:54 +0000" |
Last used | "Sat, 22 Feb 25 13:16:02 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "JhTJ_5oE7iQFJFW0F4zm5LxF-xRRZ21GajciEwaWz0k" |
_csrf/https-cookie_accept | "gdTWs-konrGeeH1GozI86RuEoxrNITgoDJodTJPvgJs" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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"function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php" "line" => 5 "args" => [ "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php" ] "function" => "require_once" ] ] |
Symfony\Component\Security\Http\Firewall\ContextListener:171
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Flashes
Flashes
No flash messages were created.
Server Parameters
Server Parameters
Defined in .env
Key | Value |
---|---|
APP_ENV | "dev" |
APP_SECRET | "0a988e63f011514eaabfc650b599af4d" |
CORS_ALLOW_ORIGIN | "*" |
DATABASE_URL | "mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes" |
GOOGLE_RECAPTCHA_SECRET_KEY | "6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x" |
GOOGLE_RECAPTCHA_SITE_KEY | "6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP" |
MAILER_DSN | "smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465" |
MARIADB_PASSWORD | "i!87pK&!85ezc8" |
Defined as regular env variables
Key | Value |
---|---|
APP_DEBUG | "1" |
BASE | "/public" |
CONTEXT_DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
CONTEXT_PREFIX | "" |
DOCUMENT_ROOT | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com" |
FCGI_ROLE | "RESPONDER" |
GATEWAY_INTERFACE | "CGI/1.1" |
HTTPS | "on" |
HTTP_ACCEPT | "*/*" |
HTTP_ACCEPT_ENCODING | "gzip, br, zstd, deflate" |
HTTP_CONNECTION | "close" |
HTTP_COOKIE | "PHPSESSID=c5g6rq3d87a79i8ft8g82hj53r" |
HTTP_HOST | "rct.dev.bbntimes.com" |
HTTP_USER_AGENT | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
PATH | "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin" |
PHP_SELF | "/public/index.php" |
PP_CUSTOM_PHP_CGI_INDEX | "plesk-php81-fastcgi" |
PP_CUSTOM_PHP_INI | "/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini" |
QUERY_STRING | "" |
REDIRECT_BASE | "/public" |
REDIRECT_HTTPS | "on" |
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_HTTPS | "on" |
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY | "0" |
REDIRECT_REDIRECT_SCRIPT_URI | "https://rct.dev.bbntimes.com/society/how-to-create-engaging-content-for-the-virtual-space" |
REDIRECT_REDIRECT_SCRIPT_URL | "/society/how-to-create-engaging-content-for-the-virtual-space" |
REDIRECT_REDIRECT_SSL_TLS_SNI | "rct.dev.bbntimes.com" |
REDIRECT_REDIRECT_STATUS | "200" |
REDIRECT_REDIRECT_UNIQUE_ID | "Z7nOE5DyWLT8YV1VjBpQfwAAAJM" |
REDIRECT_SCRIPT_URI | "https://rct.dev.bbntimes.com/society/how-to-create-engaging-content-for-the-virtual-space" |
REDIRECT_SCRIPT_URL | "/society/how-to-create-engaging-content-for-the-virtual-space" |
REDIRECT_SSL_TLS_SNI | "rct.dev.bbntimes.com" |
REDIRECT_STATUS | "200" |
REDIRECT_UNIQUE_ID | "Z7nOE5DyWLT8YV1VjBpQfwAAAJM" |
REDIRECT_URL | "/public/society/how-to-create-engaging-content-for-the-virtual-space" |
REMOTE_ADDR | "18.116.21.70" |
REMOTE_PORT | "36812" |
REQUEST_METHOD | "GET" |
REQUEST_SCHEME | "https" |
REQUEST_TIME | 1740230163 |
REQUEST_TIME_FLOAT | 1740230163.7197 |
REQUEST_URI | "/society/how-to-create-engaging-content-for-the-virtual-space" |
SCRIPT_FILENAME | "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php" |
SCRIPT_NAME | "/public/index.php" |
SCRIPT_URI | "https://rct.dev.bbntimes.com/society/how-to-create-engaging-content-for-the-virtual-space" |
SCRIPT_URL | "/society/how-to-create-engaging-content-for-the-virtual-space" |
SERVER_ADDR | "5.196.1.209" |
SERVER_ADMIN | "[no address given]" |
SERVER_NAME | "rct.dev.bbntimes.com" |
SERVER_PORT | "443" |
SERVER_PROTOCOL | "HTTP/1.1" |
SERVER_SIGNATURE | "<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n" |
SERVER_SOFTWARE | "Apache" |
SSL_TLS_SNI | "rct.dev.bbntimes.com" |
SYMFONY_DOTENV_VARS | "APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY" |
UNIQUE_ID | "Z7nOE5DyWLT8YV1VjBpQfwAAAJM" |
Sub Requests 6
CookieController :: renderAnalysis (token = cdd63b)
Key | Value |
---|---|
_controller | "App\Controller\CookieController::renderAnalysis" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "0094e3" |
AppController :: renderHeader (token = 5a99cb)
Key | Value |
---|---|
_controller | "App\Controller\AppController::renderHeader" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "362c58" |
slug | "home" |
ArticleController :: trendingArticle (token = 2d84ba)
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::trendingArticle" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "30d858" |
category | "Society" |
ArticleController :: relatedArticles (token = 94260e)
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::relatedArticles" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "4ad352" |
current_article | App\Entity\Article {#1094 -id: 8773 -title: "How to Create Engaging Content For the Virtual Space" -slug: "how-to-create-engaging-content-for-the-virtual-space" -introtext: "<p><span style="color: #000000;">What did the</span> <a href="companies/what-s-the-single-biggest-economic-rationale-for-brand" target="_blank" rel="noopener">brand</a> <span style="color: #000000;">say during the</span> <a href="society/the-next-pandemic-may-not-be-caused-by-a-virus" target="_blank" rel="noopener">pandemic</a>?</p>\r\n" -content: """ \r\n <p><span style="color: #000000;"> No, it’s not a joke. In fact, knowing what to say, when to say it and how to say it is what separates an attention-grabbing brand from a shrug-inducing one. Especially in the post-Covid age. </span></p>\r\n <p><img src="/images/articles/global-economy/5_New_Content_Marketing_Strategies_To_Get_Traffic_And_Email_Subscribers.jpeg" alt="5 New Content Marketing Strategies To Get Traffic And Email Subscribers" width="600" height="400" /></p>\r\n <h2><span style="color: #10228b;">WHY MAKE VIRTUAL CONTENT?</span></h2>\r\n <p><span style="color: #000000;">Content is the key ingredient to touching consumers’ hearts and creating unforgettable memories, but in our new</span> <a href="companies/rebuilding-after-a-global-pandemic-use-honesty-integrity-and-trust-your-ability-to-deliver" target="_blank" rel="noopener">socially-distanced world</a>, <span style="color: #000000;">virtual content is the only game in town. </span></p>\r\n <p><span style="color: #000000;">According to Tushar Gidwani of ecommerce giant Zilingo, “the pivot has been pretty amazing in the way that the world is consuming content right now. Content streaming applications have seen an almost 20% update across the world and Instagram usage has gone from an average of 53 minutes to 120 minutes”. As consumers spend more time on their screens, brand content is getting more creative and competitive. </span></p>\r\n <h2><span style="color: #10228b;">WHAT DOES YOUR AUDIENCE WANT TO HEAR?</span></h2>\r\n <p><span style="color: #000000;">Messaging obviously depends on a brand’s size, scope and service, but in times of uncertainty, it pays to be kind, helpful and empathetic. According to PwC, “brands with the best price, coolest product, or most memorable marketing campaign might not have an advantage compared with those that exhibit emotional intelligence and communicate with care, honesty, and empathy, and build trust as a result. In times of crisis, people want to be seen and understood, and they are extremely sensitive to tone and motive.” </span></p>\r\n <p><span style="color: #000000;">Evelina Lye, Facebook APAC’s Head of Regional Marketing Media Partnerships agrees, saying “brands that are actually doing something to help the everyday person or everyday business are the brands that are winning right now.” </span></p>\r\n <p><span style="color: #000000;">Think newspapers giving away free access to paid-content. Diageo pledging £1 million to support out-of-work bartenders’ wages. Coca-Cola socially distancing their famous letters above Times Square. On a smaller scale, hairdressers are providing online tutorials and yoga instructors are hosting free online courses. Brands that connect on a human level now will be remembered later. </span></p>\r\n <h2><span style="color: #10228b;">HOW TO MAKE CONTENT ENGAGING</span></h2>\r\n <p><span style="color: #000000;">Sean Hall, CEO and Founder of energy intelligence company Energx, told Rebel & Soul’s 5&5 series: “the last thing anyone needs right now is another boring webinar”. We stand with Sean. Brands should be creating virtual content that makes people want to stay at home. Here’s a few tips how:</span></p>\r\n <ul>\r\n <li><span style="color: #000000;"><strong>Always consider what you can do for consumers, not what they can do for you.</strong> Are you entertaining consumers, like Visit Victoria’s penguin parade video, or forcing your product to linger in their online ad space like a bad smell? Hard sells will often make customers run for the hills whereas awesome content will pull the consumer toward you.</span></li>\r\n <li><span style="color: #000000;"><strong>Ask the question: how does my brand come across on screen? Are you blah or brilliant?</strong> Given the incredible virtual tech possibilities, don’t settle for anything less than beyond brilliant.</span></li>\r\n <li><span style="color: #000000;"><strong>Make content relevant and punctual.</strong> With a combination of bored consumers and endless online marketing messages, brands have to come out fighting with punchy content that captures the zeitgeist, like Thai Air offering air miles for staying at home during lockdown.</span></li>\r\n <li><span style="color: #000000;"><strong>Remember it only takes one click.</strong> When it comes to digital, virality is the name of the game. Brand content – be it funny, heartfelt, interactive or serious – needs to earn the click of that prestigious ‘share’ button.</span></li>\r\n <li><span style="color: #000000;"><strong>Don’t forget the senses.</strong> Content that arouses the senses, seduces the mind. Brands should generate emotional connections that consumers’ subconscious craves, such as Carlsberg’s adopt a keg campaign wetting the lips of consumers.</span></li>\r\n <li><span style="color: #000000;"><strong>Gamify experiences. </strong>Games trigger humans’ natural competitiveness and shareable virtual games are a one-way ticket to memory town. Donut Papi, for example, launched a mobile game to win boxes of donuts and increased their internal database by 581%. </span></li>\r\n </ul> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1623234832 {#1145 : 2021-06-09 10:33:52.0 UTC (+00:00) } -updatedAt: DateTime @1623235506 {#1150 : 2021-06-09 10:45:06.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 2538 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1623234832 {#1148 : 2021-06-09 10:33:52.0 UTC (+00:00) } -metakey: "How to Create Engaging Content For the Virtual Space" -metadesc: "Content is the key ingredient to touching consumers’ hearts and creating unforgettable memories, but in our new socially-distanced world, virtual content is the only game in town.\u{A0}" -robots: null -publishedAt: DateTime @1623234832 {#1147 : 2021-06-09 10:33:52.0 UTC (+00:00) } -canonical: null -superTag: null } |
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