ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3599 -links: [ 3720 => Symfony\Component\WebLink\Link {#3720 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3718 => Symfony\Component\WebLink\Link {#3718 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3717 => Symfony\Component\WebLink\Link {#3717 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3716 => Symfony\Component\WebLink\Link {#3716 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3715 => Symfony\Component\WebLink\Link {#3715 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3714 => Symfony\Component\WebLink\Link {#3714 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3713 => Symfony\Component\WebLink\Link {#3713 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3712 => Symfony\Component\WebLink\Link {#3712 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3711 => Symfony\Component\WebLink\Link {#3711 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3710 => Symfony\Component\WebLink\Link {#3710 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3709 => Symfony\Component\WebLink\Link {#3709 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3708 => Symfony\Component\WebLink\Link {#3708 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3707 => Symfony\Component\WebLink\Link {#3707 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "companies" "slug" => "5-questions-to-ask-to-get-your-email-marketing-strategy-right" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "eceb06" |
category | "companies" |
slug | "5-questions-to-ask-to-get-your-email-marketing-strategy-right" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=2ko2hj54oe7bbuboojga9p9g22" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 13:22:47 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "726052" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "2ko2hj54oe7bbuboojga9p9g22" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 13:22:40 +0000" |
Last used | "Sat, 22 Feb 25 13:22:45 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "JMVRKPdBZb5TyUUxFObTzilZj14gnxEUt2DPuUJLryE" |
_csrf/https-cookie_accept | "pIdrtmaMYWe6NTxCtIxFwjcIDZ82rnTxBGgqGpMDmdY" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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slug | "home" |
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category | "Companies" |
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current_article | App\Entity\Article {#1094 -id: 7506 -title: "5 Questions to Ask to Get your Email Marketing Strategy Right" -slug: "5-questions-to-ask-to-get-your-email-marketing-strategy-right" -introtext: "<p>Email marketing continues to be an integral part of content marketing.</p>\r\n" -content: """ \r\n <p>According to Statista, by 2023 there would be 4.3bn email users globally which is roughly half the population of the world. Another report by DMA shows that for every dollar spent on email marketing, it gives an ROI of $42. Email can be a <a href="https://www.amazon.in/dp/1649517785" target="_blank" rel="nofollow noopener">great tool to distribute thought leadership</a> content. In fact, the primary objective of distributing content across other social platforms or advertising online is to begin the email relationship. So how do you get your email strategy right? Here are 5 questions to ask to get a good email strategy.</p>\r\n <p><span style="color: #000000;"><span id="p1122">1.</span><span id="p1123"> <span id="1146">Why</span>:</span><span id="p1124"> In the “<span id="1147">why</span>” phase, the <span id="1237-1238">objective</span> <span id="1268-1269">is</span> to <span id="1270-1271">identify</span> <span id="1148">why</span> you are <span id="1272-1273">carrying</span> out the <span id="1239">mail campaign</span>?</span><span id="p1125">- Is it for them to <span id="1158-1274-1275">try</span> your <span id="1240-1241">service</span>, <span id="1276-1277">participate</span> in your <span id="1242-1243">program</span> or <span id="1159-1278-1279">give</span> a <span id="1244-1245">referral</span>?</span><span id="p1126"></span></span><br /><br /><span style="color: #000000;"><span id="p1127">2.</span><span id="p1128"> Who:</span><span id="p1129"> In the “who” phase, <span id="1280-1281">identify</span> a single unifying <span id="1161">persona</span> that <span id="1144">you</span> <span id="1282-1283">need</span> to keep in mind while <span id="1145">you</span> <span id="1284">craft</span> your <span id="1246-1247">content</span>.</span><span id="p1130"> Eg:</span><span id="p1131"> where does this <span id="1248-1249">person</span> <span id="1160">spend</span> more <span id="1250-1251">time</span>, <span id="1149">what</span> type of <span id="1252-1253">content</span> they <span id="1162-1285">consume</span>, <span id="1150">what</span> format they <span id="1286-1287">prefer</span>?</span></span><br /><br /><span style="color: #000000;"><span id="p1132">3.</span><span id="p1133"> <span id="1151">What</span>:</span><span id="p1134"> In the “<span id="1152">what</span>” <span id="1254-1255">phase</span>, <span id="1288-1289">identify</span> the <span id="1256-1257">sequence</span> of <span id="1258-1259">information</span> that the prospect needs to <span id="1290">achieve</span> his/her <span id="1260-1261">goal</span>.</span><span id="p1135"> Eg:</span><span id="p810"> industry trend insights, your <span id="829-941-942">point</span> of <span id="943-944">view</span> on the pain <span id="830">point</span>, proposed solutions <span id="822">you</span> <span id="836-980-981">have</span> to <span id="982-983">offer</span> and <span id="984-985">demonstrated</span> the <span id="945-946">example</span> of <span id="986-987">delivering</span> <span id="947-948">value</span> to the <span id="949-950">client</span>.</span></span></p>\r\n <div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img src="https://media-exp1.licdn.com/dms/image/C4D12AQGFjyCwtq9o-A/article-inline_image-shrink_1500_2232/0/1605079131246?e=1612396800&v=beta&t=F09EwYl64AzyyZSHNd1TXtPDjHqKx_iL5aSiVDC0R1s" alt="5 Questions to Ask to Get your Email Marketing Strategy Right" width="1138" height="1320" data-media-urn data-li-src="https://media-exp1.licdn.com/dms/image/C4D12AQGFjyCwtq9o-A/article-inline_image-shrink_1500_2232/0/1605079131246?e=1612396800&v=beta&t=F09EwYl64AzyyZSHNd1TXtPDjHqKx_iL5aSiVDC0R1s" /></div>\r\n <p><br /><span style="color: #000000;"><span id="p811">4.</span><span id="p812"> How:</span><span id="p813"> In the “how” phase, <span id="837-988-989">take</span> what <span id="426-841-842-426">you</span><span id="841-842"></span><span id="838-841-842-990-991">know</span> about the <span id="951-952">prospect</span> <span id="832-833">in </span><span id="832-833-953-954">order</span><span id="832-833"> to</span> best present the <span id="955-956">information</span> <span id="427">you</span> may <span id="992-993">possess</span>.</span><span id="p365"> Eg:</span><span id="p366"><span id="p366-pl"> if your </span><span id="694-p366-pl">target audience</span><span id="p366-pl"></span><span id="462-772-773-p366-pl">spends</span><span id="p366-pl"> more </span><span id="695-696-p366-pl">time</span><span id="p366-pl"></span><span id="463-774-775-p366-pl">watching</span><span id="p366-pl"></span><span id="438-697-698-p366-pl">videos</span><span id="p366-pl"></span><span id="440-p366-pl">during</span><span id="p366-pl"> a particular </span><span id="442-p366-pl">period</span><span id="p366-pl"> of the </span><span id="699-700-p366-pl">day</span><span id="p366-pl"> on a </span><span id="701-702-p366-pl">platform</span><span id="p366-pl">, </span><span id="428-p366-pl">you</span><span id="p366-pl"></span><span id="776-777-p366-pl">need</span><span id="p366-pl"></span><span id="451-p366-pl">to </span><span id="451-778-779-p366-pl">have</span><span id="p366-pl"> your </span><span id="703-704-p366-pl">content</span><span id="p366-pl"> available in </span><span id="439-p366-pl">video</span><span id="p366-pl"> format </span><span id="780-781-p366-pl">shown</span><span id="p366-pl"> to him/her </span><span id="441-p366-pl">during</span><span id="p366-pl"> that </span><span id="443-705-706-p366-pl">period</span><span id="p366-pl"> for better engagement.</span></span></span><br /><br /><span style="color: #000000;"><span id="p993">5.</span><span id="p994"> <span id="1021">When</span>:</span><span id="p995"> In the “<span id="1022">when</span>” phase identify <span id="1023">when</span> you <span id="1097-1098">propose</span> to <span id="1028-1099-1100">send</span> the <span id="1079-1080">mail</span> out and in what <span id="1081-1082">frequency</span>.</span><span id="p996"> <span id="1030-1101">According</span> to <span id="1018">Statista</span>, 49% prospects are <span id="1031">ok</span> to <span id="1102-1103">receive</span> an <span id="1024-1083-1084">email</span> from <span id="1085-1086">brands</span> once a <span id="1087-1088">week</span>.</span></span></p>\r\n <p><span style="color: #000000;">The goal of your email communication should be to strongly differentiate your brand, nurture your buyer across various stages of the buying cycle and thereby generate better ROI for your business. Working with an</span> <a href="http://www.thought-starters.com/" target="_blank" rel="nofollow noopener">expert content marketing agency</a> <span style="color: #000000;">can help you garner better ROI for your email campaigns.</span></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1606750351 {#1145 : 2020-11-30 15:32:31.0 UTC (+00:00) } -updatedAt: DateTime @1606768985 {#1150 : 2020-11-30 20:43:05.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 4931 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1606750351 {#1148 : 2020-11-30 15:32:31.0 UTC (+00:00) } -metakey: "5 Questions to Ask to Get your Email Marketing Strategy Right" -metadesc: "Email marketing continues to be an integral part of content marketing." -robots: null -publishedAt: DateTime @1606750351 {#1147 : 2020-11-30 15:32:31.0 UTC (+00:00) } -canonical: null -superTag: null } |
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