GET https://rct.dev.bbntimes.com/companies/when-is-a-good-time-to-define-your-brand-strategy

Response
200 OK
IP
3.137.222.170
Profiled on
Token
79450e

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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      -href: "/build/runtime.js"
      -rel: [
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      -attributes: [
        "as" => "script"
      ]
    }
    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
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      -attributes: [
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      ]
    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/502.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      -attributes: [
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    }
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      -rel: [
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      -attributes: [
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      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
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      -attributes: [
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    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
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      -attributes: [
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      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
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}
_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"672e15"
category 
"companies"
slug 
"when-is-a-good-time-to-define-your-brand-strategy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=67936c88-7c73-4005-812d-7c7b31390a47; PHPSESSID=bb82hpe3fd6hets21kqd20fjbh"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:50:54 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"79450e"

Cookies

Request Cookies

Key Value
PHPSESSID 
"bb82hpe3fd6hets21kqd20fjbh"
care_did 
"67936c88-7c73-4005-812d-7c7b31390a47"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:50:40 +0000"
Last used 
"Sat, 22 Feb 25 13:50:52 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"h-HGvrAWBt5MVTmaPW9plOVvrU10WvYAUb1Bu6xwII8"
_csrf/https-cookie_accept 
"qZHVUesQ9agWNGf391bTguDo-7o8im4Hmcn0remUFv0"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=67936c88-7c73-4005-812d-7c7b31390a47; PHPSESSID=bb82hpe3fd6hets21kqd20fjbh"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/when-is-a-good-time-to-define-your-brand-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/when-is-a-good-time-to-define-your-brand-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nWPpDyWLT8YV1VjBpdWAAAAIY"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/when-is-a-good-time-to-define-your-brand-strategy"
REDIRECT_SCRIPT_URL 
"/companies/when-is-a-good-time-to-define-your-brand-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nWPpDyWLT8YV1VjBpdWAAAAIY"
REDIRECT_URL 
"/public/companies/when-is-a-good-time-to-define-your-brand-strategy"
REMOTE_ADDR 
"3.137.222.170"
REMOTE_PORT 
"65334"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232254
REQUEST_TIME_FLOAT 
1740232254.0669
REQUEST_URI 
"/companies/when-is-a-good-time-to-define-your-brand-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/when-is-a-good-time-to-define-your-brand-strategy"
SCRIPT_URL 
"/companies/when-is-a-good-time-to-define-your-brand-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nWPpDyWLT8YV1VjBpdWAAAAIY"

Sub Requests 6

CookieController :: renderAnalysis (token = 68d432)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ffc759"

AppController :: renderHeader (token = 0fb89d)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"27b9e1"
slug 
"home"

ArticleController :: trendingArticle (token = f03527)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a9211b"
category 
"Companies"

ArticleController :: relatedArticles (token = 2a0d32)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"24080a"
current_article 
App\Entity\Article {#1094
  -id: 10332
  -title: "When is a Good Time to Define your Brand Strategy?"
  -slug: "when-is-a-good-time-to-define-your-brand-strategy"
  -introtext: "<p>Your brand strategy is your business’s North Star.</p>\r\n"
  -content: """
    \r\n
    <p>It defines your unique and resonant promise, making the case for why customers should choose you. This promise then filters your decision-making so that all you do as a business makes your promise ever more true.</p>\r\n
    <h2><strong>Defining Your North Star</strong></h2>\r\n
    <p>Before you can grow true to your North Star, you need to know what that North Star&nbsp;<em>is</em>. You’ll want to choose a promise aligned with your values and strengths, fueled by a deep customer need, and unique to your business. You’ll want it to be rooted in incredible truths about your business today, while also expansive and aspirational for years to come.</p>\r\n
    <p>Choosing this North Star will be among the heaviest lifting of the strategic work you’ll do as a leader.&nbsp;And not all moments are equally conducive to such mental heavy lifting. The essential condition for this moment is psychological safety.&nbsp;<em>Your&nbsp;</em>psychological safety. You need to feel psychologically safe in order to do this important work well.</p>\r\n
    <p>What psychological UN-safety feels like:</p>\r\n
    <ul>\r\n
    <li>Mired in today’s worry, with tunnel vision to solve an immediate problem</li>\r\n
    <li>Nervous about being judged or belittled</li>\r\n
    <li>Phone is buzzing, inbox is beeping</li>\r\n
    <li>Late for next meeting</li>\r\n
    <li>Multi-tasking, triaging, shallow thinking</li>\r\n
    </ul>\r\n
    <p>What psychological safety feels like:</p>\r\n
    <ul>\r\n
    <li>Focused on one thing – something important but not urgent</li>\r\n
    <li>Things are calm but also energising</li>\r\n
    <li>There’s a sense of expansiveness and possibility</li>\r\n
    <li>Feel belonging</li>\r\n
    <li>Feel bold and free to challenge limiting beliefs</li>\r\n
    <li>Can imagine a bright future</li>\r\n
    </ul>\r\n
    <p>You may be thinking, "Well&nbsp;<em>that&nbsp;</em>will never happen. We are busy. We are&nbsp;<em>always</em>&nbsp;mired in the day-to-day vortex of busyness." In fact, this rationale explains how rare it is for a company to have an expansive North Star.&nbsp;</p>\r\n
    <p>It will always be easier, in the short term, to stay mired in solving the short-term worry du jour. It requires a steely act of will to craft the conditions for the exercise to succeed.</p>\r\n
    <p>So you have to really&nbsp;<em>want</em>&nbsp;this bold North Star. You need to have decided that it is worth it to put the importance above the urgent. It takes&nbsp;leadership courage&nbsp;and it takes resolve.</p>\r\n
    <h2><strong>Some Moments Are for Survival</strong></h2>\r\n
    <p>During the early days of the COVID-19 pandemic, many leaders were peering into the lion’s mouth. The anxiety permeated the personal and the professional. Some of the wrenching questions on our minds: Can I prevent layoffs? How do we stay safe? How will my elderly parents fare? How will my children (and I) cope with closures of school and day care? Should we change pricing? Should we change our business model altogether? How can we stay relevant?</p>\r\n
    <p>Peering into the lion’s mouth in the spring of 2020, we sought merely to survive the encounter. We were in a hyper-alert, fight-flight-freeze state that contracted our vision to the short-term. We lacked a feeling of physical safety, let alone psychological safety.</p>\r\n
    <p>The less safe you feel, the more short-term your vision. This contracted state helps us survive, but is not ideal for helping us thrive. It’s useful while facing a lion on the savannah, but not for creating an expansive future.</p>\r\n
    <p>The spring of 2020 was not an ideal time to create a brand strategy.</p>\r\n
    <h2><strong>The Paradox</strong></h2>\r\n
    <p>It’s always useful to have a North Star, but when it is particularly useful is when your vision is contracted and you cannot see the way. When you most&nbsp;<em>need&nbsp;</em>a North Star is sometimes when you’re least capable of conceiving it.</p>\r\n
    <p>Bruce Lee once said that during a crisis, you don't rise to the occasion, you fall to whatever was your prior practice. This rings true with brands as well. In a crisis, you tend to fall to whatever was your practised behaviour before. If you had built and cultivated a brand promise with honesty and single-mindedness before the crisis, then that North Star served as an invaluable asset during the crisis.</p>\r\n
    <h2><strong>Now Is the Moment</strong></h2>\r\n
    <p>If you're starting to feel that your crisis is abating, that you have your feet under you again, don’t let this opportunity pass you by.</p>\r\n
    <p>There will never be a perfect time to carve out safe psychological space to build a brand strategy. But the fruit of this work sets your trajectory to thrive. You be the one to decide if that is worth the effort.</p>\r\n
    <p>If you are no longer peering into the lion’s mouth, and you know how much you needed guidance when you were in that moment, now is the moment for a brave brand strategy. Step back and give your whole self to crafting your North Star. It will be a gift you give to your future self, and to your future business.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1639491060 {#1145
    date: 2021-12-14 14:11:00.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1639491191 {#1150
    date: 2021-12-14 14:13:11.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2170
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1639491060 {#1148
    date: 2021-12-14 14:11:00.0 UTC (+00:00)
  }
  -metakey: "When is a Good Time to Define your Brand Strategy?"
  -metadesc: "Your brand strategy is your business’s North Star."
  -robots: null
  -publishedAt: DateTime @1639491060 {#1147
    date: 2021-12-14 14:11:00.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = e98c6b)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"888e81"

CookieController :: renderCookie (token = 15f76e)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a043a3"