GET https://rct.dev.bbntimes.com/companies/6-simple-ways-to-boost-your-social-media-marketing-roi

Response
200 OK
IP
3.133.137.155
Profiled on
Token
7eeb22

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
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    3670 => Symfony\Component\WebLink\Link {#3670
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      -attributes: [
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      -rel: [
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      -attributes: [
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    3668 => Symfony\Component\WebLink\Link {#3668
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    }
    3665 => Symfony\Component\WebLink\Link {#3665
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      -rel: [
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    }
    3664 => Symfony\Component\WebLink\Link {#3664
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
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      -rel: [
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      -attributes: [
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      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
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      ]
      -attributes: [
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      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
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      -rel: [
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    3660 => Symfony\Component\WebLink\Link {#3660
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      -attributes: [
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    3659 => Symfony\Component\WebLink\Link {#3659
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      -rel: [
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      -attributes: [
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"article_show"
_route_params 
[
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_security_firewall_run 
"_security_main"
_stopwatch_token 
"fdfc58"
category 
"companies"
slug 
"6-simple-ways-to-boost-your-social-media-marketing-roi"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=ee07aa2f-68a3-4366-afda-e1031ecb0925; PHPSESSID=ol5aidtd5u8rpbaeg1ih3tgpra"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:21:24 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"7eeb22"

Cookies

Request Cookies

Key Value
PHPSESSID 
"ol5aidtd5u8rpbaeg1ih3tgpra"
care_did 
"ee07aa2f-68a3-4366-afda-e1031ecb0925"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:20:57 +0000"
Last used 
"Sat, 22 Feb 25 13:21:19 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"GoDurHB0rXxA2OlkqBrOU1q2eG8WOifz-HZEwKYZbU8"
_csrf/https-cookie_accept 
"rQViyXJ3xSanw4wlAL-u1EfW3hHSWJXAcFAQHDxm_RQ"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 35
    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
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      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "handle"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=ee07aa2f-68a3-4366-afda-e1031ecb0925; PHPSESSID=ol5aidtd5u8rpbaeg1ih3tgpra"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nPUZDyWLT8YV1VjBpSRQAAAIw"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
REDIRECT_SCRIPT_URL 
"/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nPUZDyWLT8YV1VjBpSRQAAAIw"
REDIRECT_URL 
"/public/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
REMOTE_ADDR 
"3.133.137.155"
REMOTE_PORT 
"47228"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230482
REQUEST_TIME_FLOAT 
1740230482.9885
REQUEST_URI 
"/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
SCRIPT_URL 
"/companies/6-simple-ways-to-boost-your-social-media-marketing-roi"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nPUZDyWLT8YV1VjBpSRQAAAIw"

Sub Requests 6

CookieController :: renderAnalysis (token = c256de)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5e134d"

AppController :: renderHeader (token = 39931c)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d48d9b"
slug 
"home"

ArticleController :: trendingArticle (token = 944cc1)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"46005e"
category 
"Companies"

ArticleController :: relatedArticles (token = a032e7)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0c97a5"
current_article 
App\Entity\Article {#1094
  -id: 9862
  -title: "6 Simple Ways to Boost Your Social Media Marketing ROI"
  -slug: "6-simple-ways-to-boost-your-social-media-marketing-roi"
  -introtext: "<p>Social media marketing is not something new and has been a key digital marketing technique for years.</p>\r\n"
  -content: """
    \r\n
    <p>And, it is becoming even more popular with time. More and more brands and marketers are joining the<a href="https://www.verywellmind.com/what-is-the-bandwagon-effect-2795895#:~:text=Social%20Networks%3A%20As%20increasing%20numbers,as%20interactions%20within%20online%20groups." target="_blank" rel="noopener"> social media bandwagon</a> every year and leveraging this opportunity.</p>\r\n
    <p>However, one common problem that all marketers face is the ability to effectively measure social media marketing ROI.</p>\r\n
    <p>Did you know that measuring the ROI of social media campaigns is the number one challenge for&nbsp;55%&nbsp;of marketers? In fact, only&nbsp;10%&nbsp;of marketers feel that they can successfully measure the ROI of social media. This means that most marketers struggle with this and are still looking for ways to successfully measure their ROI and improve it.</p>\r\n
    <p>Measuring <a href="companies/what-is-the-ultimate-way-to-measure-the-roi-of-your-content-marketing-efforts" target="_blank" rel="noopener">social media ROI </a>can be done easily by setting the right goals and tracking the right metrics using social media analytics tools. However, improving social media ROI is not that simple.</p>\r\n
    <p>In fact, there is a lot that goes into planning and executing a successful&nbsp;social media marketing&nbsp;campaign. You need to get all aspects on point for it to work and deliver the desired results.</p>\r\n
    <p>Are you worried that it is too hard and not worth your efforts? Don’t worry! We can help you nail your social media marketing strategy and <a href="https://smallbusiness.chron.com/improve-roi-67173.html" target="_blank" rel="noopener">improve your ROI</a>.</p>\r\n
    <p>Here are six aspects that you need to work on to boost your ROI:</p>\r\n
    <h2>1. Goals</h2>\r\n
    <p><img src="/images/articles/global-economy/Establishing_Clear_Goals_in_Content_Marketing.jpg" alt="Establishing Clear Goals in Content Marketing" width="600" height="417" /></p>\r\n
    <p>The first and the most important step for executing any successful marketing campaign is to <a href="https://www.mindtools.com/pages/article/newHTE_90.htm" target="_blank" rel="noopener">set the right goals</a>. You need to make sure that you are setting realistic and achievable goals for the duration of the campaign. Otherwise, you are merely setting yourself up for failure.</p>\r\n
    <p>Another important thing while setting goals is to make sure that you identify the metrics that will help you measure your performance on these goals. After all, the metrics are what will help you determine the ROI of your campaign.</p>\r\n
    <h2>2. Targeting</h2>\r\n
    <p>Another important aspect that marketers often get wrong is targeting the right people. If you simply create and post content on social media hoping to gain followers, it may or may not work. But, even if it does, that doesn’t mean you’ve been able to attract the right audience of people who may actually turn into prospective customers.<br /><br />Therefore, it is important to focus your efforts on targeting the right people and attracting them with your tailored content.</p>\r\n
    <h2>3. Content</h2>\r\n
    <p>As stated earlier, your content needs to be created keeping your <a href="companies/why-defining-your-target-audience-is-so-important" target="_blank" rel="noopener">target audience</a> in mind. This will make your campaign more focused. It will also improve your ROI directly because you won’t waste time and money on creating content that might be irrelevant to your target audience.</p>\r\n
    <h2>4. Profile</h2>\r\n
    <p>Your social media profile is the first thing that a person sees and forms your first impression. It needs to have the right information about your brand and should be able to strike a chord with anyone who visits.</p>\r\n
    <p>Your profile should also be optimized in a way that people are able to find you on social media. So, choose the right, easily-identifiable names for your social media handles.</p>\r\n
    <h2>5. Influencer Marketing</h2>\r\n
    <p>If you are looking for ways to improve your ROI, you can’t ignore<a href="technology/the-modern-age-of-influencers" target="_blank" rel="noopener"> influencers</a>. They can help you amplify your content’s reach and engagement, thus giving you much better results from your efforts.</p>\r\n
    <h2>6. Analytics</h2>\r\n
    <p><img src="/images/articles/global-economy/Business_Analytics.jpg" alt="Business Analytics" width="600" height="400" /></p>\r\n
    <p>No campaign is perfect, even if it is successful. <a href="companies/data-analytics-to-scale-or-to-departmentalise" target="_blank" rel="noopener">Analytics</a> help you find areas for improvement that you can optimize for your future campaigns. This helps improve the ROI for all your future campaigns.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1634915982 {#1145
    date: 2021-10-22 15:19:42.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1637853731 {#1150
    date: 2021-11-25 15:22:11.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4538
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1634915982 {#1148
    date: 2021-10-22 15:19:42.0 UTC (+00:00)
  }
  -metakey: "6 Simple Ways to Boost Your Social Media Marketing ROI"
  -metadesc: "Social media marketing is not something new and has been a key digital marketing technique for years."
  -robots: null
  -publishedAt: DateTime @1634915982 {#1147
    date: 2021-10-22 15:19:42.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 7ac28e)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"e4cdff"

CookieController :: renderCookie (token = 13a705)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3fd82e"