GET https://rct.dev.bbntimes.com/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money

Response
200 OK
IP
216.73.216.107
Profiled on
Token
811d68

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3599
  -links: [
    3720 => Symfony\Component\WebLink\Link {#3720
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3718 => Symfony\Component\WebLink\Link {#3718
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3717 => Symfony\Component\WebLink\Link {#3717
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3716 => Symfony\Component\WebLink\Link {#3716
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3715 => Symfony\Component\WebLink\Link {#3715
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3714 => Symfony\Component\WebLink\Link {#3714
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3713 => Symfony\Component\WebLink\Link {#3713
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3712 => Symfony\Component\WebLink\Link {#3712
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3711 => Symfony\Component\WebLink\Link {#3711
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3710 => Symfony\Component\WebLink\Link {#3710
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3709 => Symfony\Component\WebLink\Link {#3709
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3708 => Symfony\Component\WebLink\Link {#3708
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3707 => Symfony\Component\WebLink\Link {#3707
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "companies"
  "slug" => "this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"41c3b1"
category 
"companies"
slug 
"this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"

Request Headers

Header Value
accept 
"text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7"
accept-encoding 
"gzip, deflate, br, zstd"
cache-control 
"no-cache"
connection 
"close"
cookie 
"PHPSESSID=ecrmdhb3b67one22g1sijdb94u"
host 
"rct.dev.bbntimes.com"
pragma 
"no-cache"
sec-ch-ua 
""Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99""
sec-ch-ua-mobile 
"?0"
sec-ch-ua-platform 
""Windows""
sec-fetch-dest 
"document"
sec-fetch-mode 
"navigate"
sec-fetch-site 
"none"
sec-fetch-user 
"?1"
upgrade-insecure-requests 
"1"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Tue, 17 Jun 2025 05:08:31 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"811d68"

Cookies

Request Cookies

Key Value
PHPSESSID 
"ecrmdhb3b67one22g1sijdb94u"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Tue, 17 Jun 25 05:08:29 +0000"
Last used 
"Tue, 17 Jun 25 05:08:29 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"p4WGdjirVhdsuBYT3kthVYWDgG-DOgX9qf3E_tHPwrM"
_csrf/https-cookie_accept 
"TL7E9NNfRmIlkq-2Gi8yXZKKx6D2c-WQ0-m-64I_p6Q"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
  [
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    "line" => 908
    "function" => "finishView"
    "class" => "Symfony\Component\Form\Extension\DataCollector\Proxy\ResolvedTypeDataCollectorProxy"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 220
    "function" => "createView"
    "class" => "Symfony\Component\Form\Form"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/var/cache/dev/twig/a4/a456f2f504a18cd81037fa69e543310c.php"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "function" => "render"
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    "class" => "Twig\TemplateWrapper"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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    "function" => "displayBlock"
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    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "class" => "Twig\Template"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7"
HTTP_ACCEPT_ENCODING 
"gzip, deflate, br, zstd"
HTTP_CACHE_CONTROL 
"no-cache"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=ecrmdhb3b67one22g1sijdb94u"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_PRAGMA 
"no-cache"
HTTP_SEC_CH_UA 
""Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99""
HTTP_SEC_CH_UA_MOBILE 
"?0"
HTTP_SEC_CH_UA_PLATFORM 
""Windows""
HTTP_SEC_FETCH_DEST 
"document"
HTTP_SEC_FETCH_MODE 
"navigate"
HTTP_SEC_FETCH_SITE 
"none"
HTTP_SEC_FETCH_USER 
"?1"
HTTP_UPGRADE_INSECURE_REQUESTS 
"1"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aFD4TsOHSm2XuvJCxx-SDQAAAEw"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
REDIRECT_SCRIPT_URL 
"/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aFD4TsOHSm2XuvJCxx-SDQAAAEw"
REDIRECT_URL 
"/public/companies/this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
REMOTE_ADDR 
"216.73.216.107"
REMOTE_PORT 
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REQUEST_SCHEME 
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Sub Requests 6

CookieController :: renderAnalysis (token = 7a4f6a)

Key Value
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"App\Controller\CookieController::renderAnalysis"
_format 
"html"
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"en"
_stopwatch_token 
"d88a36"

AppController :: renderHeader (token = 601178)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
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"en"
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"b62c51"
slug 
"home"

ArticleController :: trendingArticle (token = b33e23)

Key Value
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"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6b7a44"
category 
"Companies"

ArticleController :: relatedArticles (token = e147e0)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"aa01a9"
current_article 
App\Entity\Article {#1094
  -id: 3823
  -title: "This CEO Shows Why Your Purpose Has to Go Beyond Making Money"
  -slug: "this-ceo-shows-why-your-purpose-has-to-go-beyond-making-money"
  -introtext: "<p>Twenty years ago Jay Shah got his first job in finance and in the course of a year, he went from selling credit cards to collecting overdue balances on those same cards. It didn't take him long to figure out the industry had some things backward, and he wanted to be part of a company doing it the&nbsp;right way.&nbsp;</p>\r\n"
  -content: """
    \r\n
    <p>Fast forward to 2019. Shah is now the CEO of&nbsp;Personal Capital, a hyper-growth financial services and technology firm who exists to bring clarity and confidence to financial lives.</p>\r\n
    <p>I sat down with him for an interview on the&nbsp;Follow My Lead Podcast&nbsp;and as we wrapped, I thought, "I don't know another company in the finance world this purpose-driven."</p>\r\n
    <p>The words purpose-driven and finance don't seem to even go in the same sentence because of a vast majority of people think the purpose of a finance company is "making money."&nbsp;While making money is incredibly important for any business, not just in finance, a purpose-driven organization connects its mission to a deeper meaning in order to align its employees and make better business decisions.</p>\r\n
    <p>Purpose isn't just about words on a website or hanging on a wall. Shah and Personal Capital live out their purpose-driven culture. Here's what we can learn about purpose from them:&nbsp;&nbsp;&nbsp;</p>\r\n
    <h2>The Purpose Has to Go Beyond Money</h2>\r\n
    <p>Wealth Management is a $30 trillion industry and most companies in the financial services space have always made money on profiting, in the short-term, from their clients. The financial services industry is broken because lack a focus on truly serving the consumer. And because of their size, the right-hand doesn't know what the left hand is doing. Remember what happened with Wells Fargo?</p>\r\n
    <p>Personal Capital's purpose statement doesn't read, "maximize shareholder value,"&nbsp;it reads "we bring clarity and confidence to financial lives." That's the point Shah proclaimed, "I wanted to focus on the long-term and being more outcome oriented. This way our clients can clearly understand the short-term decisions and the opportunity path forward to improve their personal outcomes."</p>\r\n
    <p>The better the organization does at making their purpose come to life for their clients, the better its own balance sheet is going to look.</p>\r\n
    <h2>Define and Celebrate Core Values</h2>\r\n
    <p>Core values are the fundamental beliefs an organization holds to be true. Unfortunately, many organizations define their core values, plaster them on their websites, and rarely look at them again. They're so generic they could belong to an organization in any industry.</p>\r\n
    <p>Shah, along with his 400 person workforce, defined five&nbsp;core values and put them in phrases that drive the behaviors of each and every employee:</p>\r\n
    <ol>\r\n
    <li>We get behind being upfront.</li>\r\n
    <li>We work hard to make things simple.</li>\r\n
    <li>We make all our business personal.</li>\r\n
    <li>We team up and break down any challenge.</li>\r\n
    <li>We build and uphold our legacy of trust.</li>\r\n
    </ol>\r\n
    <p>They didn't stop there, Personal Capital celebrates those who live out their core values on a daily basis.&nbsp;At any point, any employee can highlight another. Talented people aren't interested in the defining of core values but rather the exercising of them.</p>\r\n
    <h2>Don't Focus on the ROI of Being Purpose Driven</h2>\r\n
    <p>Being part of a company whose mission statement is "transforming financial lives through technology and people" is exciting.&nbsp;Admittedly, Shah knows that doesn't guarantee anything, "Just because you are a purpose-driven company, doesn't mean you will succeed. If I could have a choice between being purpose driven or profit motive or whatever else might drive you, I am going to choose purpose driven because it's inspirational for all of us. Energy and transfer of enthusiasm that happens from our employees to our customers I don't know the return but it really increases the odds."</p>\r\n
    <p>If a company in the difficult finance industry can be purpose-driven, I know yours can, and should as well.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1554222522 {#1145
    date: 2019-04-02 16:28:42.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1621353787 {#1150
    date: 2021-05-18 16:03:07.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
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  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1554222520 {#1148
    date: 2019-04-02 16:28:40.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "Twenty years ago Jay Shah got his first job in finance and in the course of a year, he went from selling credit cards to collecting overdue balances on those same cards. It didn't take him long to figure out the industry had some things backward, and he wanted to be part of a company doing it the\u{A0}right way.\u{A0}"
  -robots: null
  -publishedAt: DateTime @1554222520 {#1147
    date: 2019-04-02 16:28:40.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 04bbb4)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"9ee16e"

CookieController :: renderCookie (token = b906cd)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7e9a7e"