GET https://rct.dev.bbntimes.com/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem

Response
200 OK
IP
52.14.31.251
Profiled on
Token
8795dc

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3551
  -links: [
    3672 => Symfony\Component\WebLink\Link {#3672
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3670 => Symfony\Component\WebLink\Link {#3670
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3667 => Symfony\Component\WebLink\Link {#3667
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3666 => Symfony\Component\WebLink\Link {#3666
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "companies"
  "slug" => "unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"cdf74a"
category 
"companies"
slug 
"unlock-the-unlimited-sell-solutions-before-there-s-a-problem"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=d1kuqkamdfdc34qqsk5utuqnhv"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:29:52 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"8795dc"

Cookies

Request Cookies

Key Value
PHPSESSID 
"d1kuqkamdfdc34qqsk5utuqnhv"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:29:29 +0000"
Last used 
"Sat, 22 Feb 25 13:29:49 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"AeTSUo_GtpHFaauU6PPQlw0eDrM50xsbHDfV5fsbtJE"
_csrf/https-cookie_accept 
"-0CMrA3nhRHWKlCCJg1_2qQHwDWn_JG6DJSZtGAnqD4"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
  [
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    "line" => 181
    "function" => "show"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
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    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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    "function" => "handleRaw"
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    "type" => "->"
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    "function" => "handle"
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    "function" => "run"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=d1kuqkamdfdc34qqsk5utuqnhv"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nRTriBoyj8JZ8-HGyCtQAAAAQ"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
REDIRECT_SCRIPT_URL 
"/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nRTriBoyj8JZ8-HGyCtQAAAAQ"
REDIRECT_URL 
"/public/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
REMOTE_ADDR 
"52.14.31.251"
REMOTE_PORT 
"1235"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230991
REQUEST_TIME_FLOAT 
1740230991.3036
REQUEST_URI 
"/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
SCRIPT_URL 
"/companies/unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nRTriBoyj8JZ8-HGyCtQAAAAQ"

Sub Requests 6

CookieController :: renderAnalysis (token = a669dc)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"577c05"

AppController :: renderHeader (token = 5df753)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"7e6069"
slug 
"home"

ArticleController :: trendingArticle (token = 68115a)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d8c882"
category 
"Companies"

ArticleController :: relatedArticles (token = c50cf3)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"82fc68"
current_article 
App\Entity\Article {#1094
  -id: 9717
  -title: "Unlock the Unlimited: Sell Solutions Before There’s a Problem"
  -slug: "unlock-the-unlimited-sell-solutions-before-there-s-a-problem"
  -introtext: "<p><span style="color: #000000;">So long as there are products and services offered by an organization, there will be the existence of a sales force.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">The basic fundamentals of selling are simple: a customer expresses a desire for something and, in turn, someone sells them a product or service to address that desire. Essentially, sales are how an organization converts a “want” into a “need.” While these fundamentals are timeless, they are rooted in a reactive process.</span></p>\r\n
    <p><span style="color: #000000;">When an organization focuses solely on sales in a reactionary way, they can be quite limiting. So, instead of waiting for a customer to have a need, where a plethora of competitors stack up with their own products or services to fulfill that need, you can actually help a customer discover a need they never knew they had.</span></p>\r\n
    <h2><span style="color: #10228b;"><b>Pre-Solve A Problem With A Pre-Mortem</b></span></h2>\r\n
    <p><a href="https://zoom.us/webinar/register/WN_BM5W_UB9QWWC4R_3_MUcOQ" target="_blank" rel="noopener"><img src="/images/Whats_Next_Daniel_Burrus_.jpeg" alt="Whats_Next_Daniel_Burrus_.jpeg" width="401" height="224" /></a>&nbsp;</p>\r\n
    <p><span style="color: #000000;">In most cases, the customer <i>thinks</i> they know all the solutions to their problem, and only inquire about something with which they’re already familiar, and too often, a business or organization delivers on exactly what they want, rather than solving a problem the customer doesn’t realize they have.</span></p>\r\n
    <p><a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="nofollow noopener">In my Anticipatory Leader System</a>, <span style="color: #000000;">I teach about a competency called the Hard Trend Methodology. With the Hard Trend Methodology, a business leader learns to identify Hard Trends, which are future certainties that <i>will</i> happen, and use those Hard Trends to pre-solve a problem <i>before</i> it becomes a problem.</span></p>\r\n
    <p><span style="color: #000000;">The key in this case is pre-solving a problem, or identifying a problem that a customer <i>will</i> always have, and a solution they don’t realize they need. A simple</span> <a href="https://www.burrus.com/2020/05/hard-trends-easier-to-identify-than-you-think/" target="_blank" rel="nofollow noopener">example of a Hard Trend</a> <span style="color: #000000;">could be a cyclist who <i>will</i> need new tires eventually. As long as bicycles have tires, cyclists will need new ones periodically. So, how can a bicycle manufacturer pre-solve the problem of a blown inner tube in a bicycle tire, rather than merely selling a customer a replacement inner tube after their tire is blown?</span></p>\r\n
    <p><span style="color: #000000;">The best way to implement this methodology is by conducting what I call a <a href="companies/the-power-of-pre-mortems" target="_blank" rel="noopener">pre-mortem</a>, asking the customer questions and peeling back the layers of their need to discover why they may need a product or service. In doing so, you will uncover that there is far more information available than you initially realize.</span></p>\r\n
    <p><span style="color: #000000;">When it comes to our cyclist example, a pre-mortem question could be: what is the most inconvenient part about a flat tire? Most will say that a flat tire doesn’t happen when the bicycle is sitting still; it is when they are out riding. Therefore, pre-solving the problem is not necessarily selling them new tires, but a better solution for if and when a flat tire happens.</span></p>\r\n
    <p><span style="color: #000000;">A pre-mortem is a far more consultative approach than an agile, reactionary post-mortem, where you wait and see what a customer will need.</span></p>\r\n
    <h2><span style="color: #10228b;"><b>Is Their Problem </b><b>Real?</b></span></h2>\r\n
    <p><span style="color: #000000;">Another facet of using a pre-mortem to determine what a customer needs is to establish whether the problem they have is actually the <i>real</i> problem they need solved.</span></p>\r\n
    <p><span style="color: #000000;">Continuing to explore our cyclist example, the <i>real</i> problem in their case is likely not the flat tire and having to buy a new one; it is the inconvenience of being stranded on their ride, especially if they do not have someone to call for a ride back home. That reveals a layer to this sales onion that many bicycle manufacturers or even smaller bicycle shops have never considered.</span></p>\r\n
    <p><span style="color: #000000;">Now, my Hard Trend Methodology also teaches Anticipatory Leaders to identify Soft Trends, or future maybes that are open to influence. <i>How </i>you solve this newfound problem is a variable, and leveraging digital technology in an exponential way will also facilitate your ability to pre-solve their problem. As a bicycle manufacturer, perhaps you create an app that operates similarly to Uber, but for roadside assistance for cyclists.</span></p>\r\n
    <p><span style="color: #000000;">Instead of selling <a href="companies/how-to-get-more-customers-for-your-startup" target="_blank" rel="noopener">customers</a> on simply stocking up on new tires, something they can do through any bicycle shop, you create a new product that solves a problem they didn’t think they needed to have solved, through identifying what their <i>actual</i> problem is.&nbsp;&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;"><b>Anticipation Unlocks Unlimited Sales Possibilities</b></span></h2>\r\n
    <p><span style="color: #000000;">All of these aforementioned competencies are practiced exclusively by Anticipatory Leaders and Anticipatory Organizations, especially in their sales departments. Limiting your sales of whatever product or service your organization offers to a reactionary mindset, where you wait until a customer has a problem to scramble and provide them a solution, is archaic.</span></p>\r\n
    <p><span style="color: #000000;">An agile and reactionary sales team would be like a cyclist having to call your <a href="companies/three-things-manufacturing-companies-must-consider" target="_blank" rel="noopener">manufacturing </a>firm while sitting on the side of a rural road with a flat tire, and for you to essentially reply by saying “that’s unfortunate, we’ll be sure to bring you a tire as soon as we can.” Sure, that solves a problem, but not before your valued customer goes through stress and, thanks to the immediacy of our digitally connected world, contacts your competitor to see what they can do sooner.</span></p>\r\n
    <p><span style="color: #000000;">When you simply put out fires for your customers, you will always be at the starting line. Anticipation gives you an advantage over your competitors and removes the need for you to benchmark your sales of anything against their numbers.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">And remember, sales are not always business-to-customer. A business executive “sells” his or her idea for a new business model to their colleagues. In any sales setting, the more you can use</span> <a href="https://www.burrus.com/2021/09/an-anticipatory-organization-can-preemptively-dissect-problems/" target="_blank" rel="nofollow noopener">anticipation to pre-solve problems <i>before</i> they occur</a>,<span style="color: #000000;"> the more beneficial the outcome for everyone involved.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1633618460 {#1145
    date: 2021-10-07 14:54:20.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1633618540 {#1150
    date: 2021-10-07 14:55:40.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3061
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1633618460 {#1148
    date: 2021-10-07 14:54:20.0 UTC (+00:00)
  }
  -metakey: "Unlock the Unlimited: Sell Solutions Before There’s a Problem"
  -metadesc: "So long as there are products and services offered by an organization, there will be the existence of a sales force."
  -robots: null
  -publishedAt: DateTime @1633618460 {#1147
    date: 2021-10-07 14:54:20.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = b9018d)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f37dac"

CookieController :: renderCookie (token = dfe21e)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"625495"