GET https://rct.dev.bbntimes.com/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy

Response
200 OK
IP
18.189.171.137
Profiled on
Token
8fae56

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3665
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    3784 => Symfony\Component\WebLink\Link {#3784
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      -rel: [
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      -attributes: [
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    3782 => Symfony\Component\WebLink\Link {#3782
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      ]
    }
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      -rel: [
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      -attributes: [
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      ]
    }
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3777 => Symfony\Component\WebLink\Link {#3777
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      -rel: [
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      -attributes: [
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      ]
    }
    3776 => Symfony\Component\WebLink\Link {#3776
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3775 => Symfony\Component\WebLink\Link {#3775
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      -rel: [
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      -attributes: [
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    3774 => Symfony\Component\WebLink\Link {#3774
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      -rel: [
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      -attributes: [
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    3773 => Symfony\Component\WebLink\Link {#3773
      -href: "/build/comment-css.css"
      -rel: [
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      -attributes: [
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"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"b8c7ba"
category 
"society"
slug 
"5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=rqi098hts010022o0pf5dmp0va; care_did=481c0f6b-ff3d-4bb2-b052-fdfeb2ed8f91"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:15:11 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"8fae56"

Cookies

Request Cookies

Key Value
PHPSESSID 
"rqi098hts010022o0pf5dmp0va"
care_did 
"481c0f6b-ff3d-4bb2-b052-fdfeb2ed8f91"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:14:59 +0000"
Last used 
"Sat, 22 Feb 25 13:15:09 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"niDbUcB7Vn10otfYo6Nml6_bXNtUIiuBT4ncHV-OSf0"
_csrf/https-cookie_accept 
"iAXUObgwcWUZ7nEjaHeHeMtNVTsaK6K0gt3PCMV9Dfg"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
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    "function" => "run"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=rqi098hts010022o0pf5dmp0va; care_did=481c0f6b-ff3d-4bb2-b052-fdfeb2ed8f91"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nN3riBoyj8JZ8-HGx-xwAAAAU"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
REDIRECT_SCRIPT_URL 
"/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nN3riBoyj8JZ8-HGx-xwAAAAU"
REDIRECT_URL 
"/public/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
REMOTE_ADDR 
"18.189.171.137"
REMOTE_PORT 
"25999"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230110
REQUEST_TIME_FLOAT 
1740230110.6713
REQUEST_URI 
"/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
SCRIPT_URL 
"/society/5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nN3riBoyj8JZ8-HGx-xwAAAAU"

Sub Requests 6

CookieController :: renderAnalysis (token = e84edc)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5d5523"

AppController :: renderHeader (token = dec5c4)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"597d5e"
slug 
"home"

ArticleController :: trendingArticle (token = 873a38)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"cc1a24"
category 
"Society"

ArticleController :: relatedArticles (token = 582b4f)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a3b5a6"
current_article 
App\Entity\Article {#1094
  -id: 8442
  -title: "5 Marketing Collateral Ideas to Empower Your Content Marketing Strategy"
  -slug: "5-marketing-collateral-ideas-to-empower-your-content-marketing-strategy"
  -introtext: "<p>In order to increase visibility and convert more sales, businesses must step up their content marketing strategy by producing more SEO friendly blog posts, mobile friendly infographics, innovative social media posts and regular email newsletters.</p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">Sales representatives used to have printed copies of their marketing resources that consisted of flowery language and exaggerated imagery. However, there was no way to measure the associated ROI or evaluate whether your marketing efforts reached your target audience or not.</span></p>\r\n
    <p><span style="color: #000000;">Today, marketers utilize various forms of&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=75e3e1936d56">digital marketing</a></span>&nbsp;collateral, and they can set KPIs to measure their performance too. You’re able to communicate your brand values, educate the audience about your offerings, and build thought leadership in the long run.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Here are five&nbsp;marketing collateral ideas&nbsp;to bolster your content marketing strategy:&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;">1. Publish SEO Friendly Blog Posts</span></h2>\r\n
    <p><img src="/images/articles/global-economy/Blog_1234.jpeg" alt="Blog 1234" width="600" height="367" /></p>\r\n
    <p><span style="color: #000000;">Ensure that blog posts are there on your&nbsp;marketing collateral checklist&nbsp;because it’s the best channel to deliver valuable content. You can leverage long-form content (LFCs) to educate the users about your products and services. Finally, place an optimized call-to-action (CTA) to convert the visitors into clients.</span></p>\r\n
    <p><span style="color: #000000;">Don’t confine your blogs to inform the audience about your offerings only. Take it a step further by creating engaging content to interact with your consumers via your&nbsp;<a href="companies/discover-the-key-tips-for-guest-blogging"><span style="color: #808080;">blog posts.</span></a> Ask them what they like, what you should do, and who they are. It’s the best way to build a loyal community without using any sales pitch.</span></p>\r\n
    <h2><span style="color: #10228b;">2. Use Mobile Friendly Infographics</span></h2>\r\n
    <p><span style="color: #000000;"><span style="color: #808080;"><a style="color: #808080;" href="companies/the-power-of-infographics">Infographics</a>&nbsp;</span>are a must-have element in your&nbsp;marketing collateral list&nbsp;if you know the art of condensing high-quality images with minimal text to convey a message loud and clear. Today’s consumer-base is a fan of visual learning. Infographics help them relish the same, and you can use characters, animations, flow diagrams, etc., to transfer the information.</span></p>\r\n
    <p><span style="color: #000000;">It’s among the most versatile weapons in your marketing arsenal and should never be underutilized. Ensure that you craft succinct infographics that impart sizable knowledge in a confined space. At the same time, don’t make it a messy amalgamation of text and arrows that are hard to interpret for the users.</span></p>\r\n
    <h2><span style="color: #10228b;">3. Innovate With Your Social Media Posts</span></h2>\r\n
    <p><span style="color: #000000;">There are over&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/">3.6 billion</a></span>&nbsp;social media users, and this presents a once-in-a-lifetime opportunity for marketers to define and mark their target audience. You can devise informative posts, sprinkle some humor, address the latest trends, and use memes to become a trusted name among the masses.</span></p>\r\n
    <p><span style="color: #000000;">The best part about having&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="companies/4-great-tips-for-making-the-most-out-of-social-media">social media</a></span>&nbsp;in your&nbsp;marketing collateral checklist&nbsp;is its hassle-free trackability. Therefore, you can experiment with a few posts, monitor their success rate, and modify accordingly depending on the audience’s feedback. It’s a game-changer marketing collateral to have, and all businesses should use it to its full potential.</span></p>\r\n
    <h2><span style="color: #10228b;">4. Send Personalised Email Newsletters</span></h2>\r\n
    <p><span style="color: #000000;">Magazines have found a digital counterpart in email newsletters. It’s among the modern&nbsp;marketing collateral ideas&nbsp;that all-sized businesses use to enhance their&nbsp;<a style="color: #000000;" href="https://www.redalkemi.com/blog/post/6-tips-to-nail-content-marketing">content marketing</a>&nbsp;strategy. Personalised emails have a professional look and feel to them.&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/#:~:text=All%20of%20us%20(well%2C%2099,is%20super%20easy%2C%20after%20all.&amp;text=Key%20takeaway%3A%20No%20matter%20what,way%20to%20reach%20your%20audience.">58%</a></span>&nbsp;of people check their emails first when they start browsing the internet, so it’s an effective marketing tactic.</span></p>\r\n
    <p><span style="color: #000000;">Ensure that your email newsletters are optimized for mobile devices too as many users today check emails on their smartphones. Use high-quality images, easy-to-read fonts, and end the write-up with an appropriate call-to-action to score sales or secure conversions.</span></p>\r\n
    <h2><span style="color: #10228b;">5. Get More Testimonials</span></h2>\r\n
    <p><img src="/images/articles/global-economy/Agility__Competition_in_2020.jpeg" alt="Agility Competition in 2020" width="600" height="398" /></p>\r\n
    <p><span style="color: #000000;">User testimonials, consumer feedback, and client reviews are highly rewarding when used correctly. There’s nothing better for a new prospect than discovering how good your products and services are from other fellow customers. Their reviews and feedback on various platforms act as social proof for your brand and wins the instant trust of the visitors.</span></p>\r\n
    <p><span style="color: #000000;">User testimonials can become a deciding factor when a customer has to choose between you and another competitor. You can share these stories on your website, social media handles, newsletters, etc., to widen the reach of the positive word-of-mouth your&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="companies/how-to-build-a-brand-online">brand</a></span>&nbsp;has secured.</span></p>\r\n
    <h2><span style="color: #10228b;">To Conclude</span></h2>\r\n
    <p><span style="color: #000000;">The goal of marketing collateral is to achieve the desired sales numbers by taking care of brand awareness,&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="society/website-development-5-hacks-to-improve-your-online-presence">web presence</a>,</span> and the entire content marketing strategy.</span></p>\r\n
    <p><span style="color: #000000;">The&nbsp;marketing collateral ideas&nbsp;mentioned above cover all the corners with regards to the content type, channel, and target audience. Make most of these ideas to formulate a marketing collateral strategy of your own.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Effective marketing collateral can help you establish your business -&nbsp;<span style="color: #808080;"><a style="color: #808080;" href="https://www.redalkemi.com/page/graphic-collateral-design">know more</a></span>.</span>&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1619442021 {#1145
    date: 2021-04-26 13:00:21.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1619442682 {#1150
    date: 2021-04-26 13:11:22.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 5000
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1619442021 {#1148
    date: 2021-04-26 13:00:21.0 UTC (+00:00)
  }
  -metakey: "5 Marketing Collateral Ideas to Empower Your Content Marketing Strategy"
  -metadesc: "In order to increase visibility and convert more sales, businesses must step up their content marketing strategy by producing more SEO friendly blog posts, mobile friendly infographics, innovative social media posts and regular email newsletters."
  -robots: null
  -publishedAt: DateTime @1619442021 {#1147
    date: 2021-04-26 13:00:21.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 526714)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"fd0e6a"

CookieController :: renderCookie (token = 9dc725)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0f273a"