GET https://rct.dev.bbntimes.com/companies/how-to-make-your-innovation-go-viral

Response
200 OK
IP
216.73.216.240
Profiled on
Token
91eeed

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3550
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    3671 => Symfony\Component\WebLink\Link {#3671
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3669 => Symfony\Component\WebLink\Link {#3669
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3668 => Symfony\Component\WebLink\Link {#3668
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3667 => Symfony\Component\WebLink\Link {#3667
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      ]
    }
    3666 => Symfony\Component\WebLink\Link {#3666
      -href: "/build/view-more.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3665 => Symfony\Component\WebLink\Link {#3665
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3664 => Symfony\Component\WebLink\Link {#3664
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3663 => Symfony\Component\WebLink\Link {#3663
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3662 => Symfony\Component\WebLink\Link {#3662
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3661 => Symfony\Component\WebLink\Link {#3661
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3660 => Symfony\Component\WebLink\Link {#3660
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3659 => Symfony\Component\WebLink\Link {#3659
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3658 => Symfony\Component\WebLink\Link {#3658
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
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  "slug" => "how-to-make-your-innovation-go-viral"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"1708fd"
category 
"companies"
slug 
"how-to-make-your-innovation-go-viral"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=njvf5fqthfl02tm3bug5sr8hgc"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 21 Jun 2025 18:22:21 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"91eeed"

Cookies

Request Cookies

Key Value
PHPSESSID 
"njvf5fqthfl02tm3bug5sr8hgc"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 21 Jun 25 18:21:52 +0000"
Last used 
"Sat, 21 Jun 25 18:22:18 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"F0YKTYvc2L0ajETLR_u2A4Ql19-YHo0dR2vcugG9FxI"
_csrf/https-cookie_accept 
"k1cnh5EkkwiVEq_rsNVB3WEpvHZNdhwhbxwRVmYu7wY"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "function" => "display"
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  [
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    "function" => "render"
    "class" => "Twig\Template"
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    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
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    "function" => "render"
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  [
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
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    "function" => "handleRaw"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
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  [
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    "function" => "render"
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    "function" => "block_header"
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    "function" => "displayBlock"
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    "function" => "displayWithErrorHandling"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 448
    "function" => "render"
    "class" => "Twig\Environment"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 277
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=njvf5fqthfl02tm3bug5sr8hgc"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-make-your-innovation-go-viral"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/how-to-make-your-innovation-go-viral"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aFb4XEnkfilpmH0RJND1nwAAAAA"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-make-your-innovation-go-viral"
REDIRECT_SCRIPT_URL 
"/companies/how-to-make-your-innovation-go-viral"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aFb4XEnkfilpmH0RJND1nwAAAAA"
REDIRECT_URL 
"/public/companies/how-to-make-your-innovation-go-viral"
REMOTE_ADDR 
"216.73.216.240"
REMOTE_PORT 
"50852"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1750530140
REQUEST_TIME_FLOAT 
1750530140.4591
REQUEST_URI 
"/companies/how-to-make-your-innovation-go-viral"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/how-to-make-your-innovation-go-viral"
SCRIPT_URL 
"/companies/how-to-make-your-innovation-go-viral"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aFb4XEnkfilpmH0RJND1nwAAAAA"

Sub Requests 6

ArticleController :: relatedArticles (token = c11bea)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5d8d58"
current_article 
App\Entity\Article {#1094
  -id: 1460
  -title: "How Music Can Help Make Work More Enjoyable "
  -slug: "how-music-can-help-make-work-more-enjoyable"
  -introtext: "<p>Much of the discussion about music at work focuses on who likes to listen to music when they work vs who doesn’t. But what if music could play a much richer role at work beyond just acting as a means to block out your colleagues?&nbsp;And what if music could provide a more enjoyable way to improve productivity beyond spreadsheets and processes.&nbsp;Here are a few thoughts to put and song in your step and more music in your work life.&nbsp;</p>\r\n"
  -content: """
    \r\n
    <h2><span style="color: #10228b;">1) Use Music to Make an Entrance</span></h2>\r\n
    <p>Global summits are not the most exciting gigs in the world often run in windowless conference rooms near large airports.&nbsp;You also have the challenge of not only covering a large amount of content but also introducing a variety of different speakers and creating some excitement to fend off the jet lag.</p>\r\n
    <p>So rather than get people to share an ‘amusing’ fact to introduce themselves at a global conference people were asked to choose their intro music.&nbsp;This allowed people to express their personality and have a bit of fun.&nbsp;&nbsp;I still remember&nbsp;<a href="https://www.linkedin.com/in/piotr-gleinert-7b2392/" target="_blank" rel="noopener">Piotr Gleinert</a>&nbsp;our Global media client – a 6 foot+ Pole with a buzz cut who is built like a nuclear shelter – walking onstage to the Imperial March, Darth Vader’s theme from Star Wars…. He then burst into a broad smile and reassured people that he wasn’t really that scary.&nbsp;(But it did help getting markets to reply to his emails)</p>\r\n
    <h2><span style="color: #10228b;">2)&nbsp;Welcoming People and Starting Large Meetings on Time</span></h2>\r\n
    <p>If you have ever run a meeting or workshop that involves more than 10 people you will have experienced the issue of how to signal the start of a session.&nbsp;Not only do you have to get everyone in the room, but you have to get them sitting down… and stop talking.&nbsp;If you rely on shouting you will end up losing your voice over the course of the day and ringing a bell makes it feel too much like school.&nbsp;</p>\r\n
    <p>A simpler solution is to play music and to turn it off when you want to signal to begin.&nbsp;Music not only helps welcome people to your session but turning it off gives people a clear signal that things are about to begin.&nbsp;You can also match the type of music to the session you are running.&nbsp;(It's amazing how carols can get you thinking about Christmas even in August)</p>\r\n
    <h2><span style="color: #10228b;">3) Change Your Focus and Your Mood</span></h2>\r\n
    <p>Different types of work use different parts of your brain.&nbsp;And overworking parts of your mind can tire it out.&nbsp;That’s why it’s important to give your brain a break and exercise different parts of it – it’s why TED use short videos to break up their presentations and&nbsp;<a href="https://qz.com/367786/watch-the-videos-that-ted-uses-to-reset-your-brain/" target="_blank" rel="nofollow noopener">help reset people's brains</a>.</p>\r\n
    <p>You can use music in a similar way to not just to help you focus on your work but to lift your mood.&nbsp;So if you have had a morning immersed in spreadsheets and data and you want to shift your focus put on some music to give your brain a break.&nbsp;I find there is nothing like soul music to transport me to another place.&nbsp;Take me to the river…</p>\r\n
    <h2><span style="color: #10228b;">4) Music as a Source of Inspiration and Insights</span></h2>\r\n
    <p>Even if you’re not listening to music, music can provide a rich seam of insights, inspiration, and stories to help you create ideas.&nbsp;And, as music is universal, it ensures that people will more likely connect with and retain your stories.&nbsp;</p>\r\n
    <p>I remember this remarkable statistic from&nbsp;<a href="https://www.linkedin.com/in/adam-foley-56101215/" target="_blank" rel="noopener">Adam Foley</a>&nbsp;- Robbie William’s song ‘Angels’ is the most played song at weddings in the UK…. And also funerals.&nbsp;In a world where everyone is talking about hyper-targeting and personalisation, it is interesting that one song can have such broad appeal. It certainly makes you think.</p>\r\n
    <h2><span style="color: #10228b;">5) Get to Know Colleagues Better - and Create Share Memories</span></h2>\r\n
    <p>Music is both very universal yet very personal. As a result, it can help people connect and it creates shared memories. It is no coincidence that writing this piece has reminded me of specific people and places.</p>\r\n
    <p>As a young planner I remember being slightly intimidated when I started working with&nbsp;<a href="https://www.linkedin.com/in/nigel-jones-4117aa4/" target="_blank" rel="noopener">Nigel Jones</a>&nbsp;- a planning super-brain and junior chess grand master. But I soon found out about his passion for music, I'm forever grateful for him introducing me to this track - <a href="https://www.youtube.com/watch?v=x1SsV0wGzBg" target="_blank" rel="noopener">A steel band cover of Gary Numan's Cars - I challenge you to listen to it without smiling!</a></p>\r\n
    <p>So don't just think of music as a way to block out the world of work rather than a way to enhance it.&nbsp;It needn’t be like this. Music is a powerful way to connect with people, a rich source of creativity and inspiration and it adds to the enjoyment of everyday life.&nbsp;Don’t just leave it trapped in your headphones and as hold music.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1522852322 {#1145
    date: 2018-04-04 14:32:02.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1522852417 {#1150
    date: 2018-04-04 14:33:37.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 6908
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1522852325 {#1148
    date: 2018-04-04 14:32:05.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "Much of the discussion about music at work focuses on who likes to listen to music when they work vs who doesn’t. But what if music could play a much richer role at work beyond just acting as a means to block out your colleagues?\u{A0}And what if music could provide a more enjoyable way to improve productivity beyond spreadsheets and processes.\u{A0}Here are a few thoughts to put and song in your step and more music in your work life.\u{A0}"
  -robots: null
  -publishedAt: DateTime @1522852325 {#1147
    date: 2018-04-04 14:32:05.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderHeader (token = 15a4bd)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a7a7b0"
slug 
"home"

ArticleController :: trendingArticle (token = f5a55d)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"cf1e59"
category 
"Companies"

ArticleController :: relatedArticles (token = 00fadb)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a8207e"
current_article 
App\Entity\Article {#1094
  -id: 15583
  -title: "How to Make Your Innovation Go Viral "
  -slug: "how-to-make-your-innovation-go-viral"
  -introtext: "<p>Innovation is the driving force behind business success and growth.</p>\r\n"
  -content: """
    \r\n
    <p>Having a groundbreaking idea alone is not enough; you need to make your innovation go viral to maximize its impact.</p>\r\n
    <p>This article provides practical tips to ensure your innovative products, services, or ideas capture the imagination of your <a href="companies/why-defining-your-target-audience-is-so-important" target="_blank" rel="noopener">target audience</a> and spread like wildfire.</p>\r\n
    <h2>1. Understand Your Audience</h2>\r\n
    <p><img src="/images/Know_Your_Audience.jpg" alt="Know Your Audience" width="600" height="400" /></p>\r\n
    <p>The first step in making your innovation go viral is understanding your target audience. Who are they? What are their needs, desires, and pain points? What platforms and channels do they frequent? By gaining deep insights into your audience, you can tailor your innovation and marketing strategies to resonate with them effectively.</p>\r\n
    <p>Conduct surveys, interviews, and market research to gather valuable data about your audience's preferences and behaviors.</p>\r\n
    <h2>2. Craft a Captivating Story</h2>\r\n
    <p>People love stories, and a compelling narrative can make your innovation more relatable and shareable. Develop a storytelling strategy that highlights the problem your innovation solves, the journey you've taken, and the positive impact it can have on people's lives. Use storytelling across various mediums, from social media posts to video content.</p>\r\n
    <p>Create a consistent brand narrative that aligns with your innovation and resonates emotionally with your audience.</p>\r\n
    <h2>3. Leverage Influencers</h2>\r\n
    <p><img src="/images/Leverage_Influencers.jpg" alt="Leverage_Influencers.jpg" width="600" height="400" /></p>\r\n
    <p><a href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-influencer-marketing" target="_blank" rel="noopener">Influencer marketing</a> is a powerful tool to amplify your innovation's reach. Identify influencers in your industry or niche who align with your brand and innovation. Collaborate with them to create authentic content and reviews that showcase your innovation to their followers.</p>\r\n
    <p>Choose influencers whose values and audience align with your innovation to ensure authenticity and credibility.</p>\r\n
    <h2>4. Create Shareable Content</h2>\r\n
    <p>Design content that is highly shareable and easy for your audience to pass on to others. Infographics, how-to guides, viral videos, and interactive quizzes are just a few examples of content formats that tend to go viral. Ensure that your content is not only informative but also visually appealing and emotionally engaging.</p>\r\n
    <p>Use humor, emotion, and storytelling techniques to make your content more shareable and relatable.</p>\r\n
    <h2>5. Harness Social Media</h2>\r\n
    <p><img src="/images/Harness_Social_Media.jpg" alt="Harness_Social_Media.jpg" width="600" height="475" /></p>\r\n
    <p><a href="https://www.searchenginejournal.com/social-media/biggest-social-media-sites/" target="_blank" rel="noopener">Social media platforms</a> are fertile ground for making your innovation go viral. Create a strong online presence and engage with your audience on platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. Use trending hashtags, challenges, and user-generated content to increase visibility and reach.</p>\r\n
    <p>Run paid social media campaigns to target specific demographics and expand your innovation's reach.</p>\r\n
    <h2>6. Encourage User-Generated Content</h2>\r\n
    <p>Empower your customers or users to become advocates for your innovation. Encourage them to share their experiences, reviews, and creative uses of your product or service. User-generated content adds authenticity and social proof to your innovation.</p>\r\n
    <p>Host contests, giveaways, or challenges that incentivize users to create and share content related to your innovation.</p>\r\n
    <h2>7. Monitor and Adapt</h2>\r\n
    <p>Track the performance of your innovation's marketing efforts meticulously. Pay attention to key metrics like engagement, shares, click-through rates, and conversion rates. Use analytics tools to gain insights into what's working and what needs adjustment. Be ready to adapt your strategy based on real-time data.</p>\r\n
    <p>A/B test different marketing approaches and channels to optimize your strategy continually.</p>\r\n
    <p>Making your <a href="companies/the-innovation-conundrum" target="_blank" rel="noopener">innovation</a> go viral is a strategic endeavor that combines audience understanding, storytelling, influencer partnerships, shareable content creation, social media engagement, and user-generated content. By following these practical tips and remaining agile in your approach, you can increase the chances of your innovation capturing the attention of your target audience and spreading like wildfire across the digital landscape. Remember that going viral is not just about gaining momentary fame but about creating lasting impact and engagement.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1696455870 {#1145
    date: 2023-10-04 21:44:30.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1696456002 {#1150
    date: 2023-10-04 21:46:42.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1649
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1696455870 {#1148
    date: 2023-10-04 21:44:30.0 UTC (+00:00)
  }
  -metakey: "How to Make Your Innovation Go Viral"
  -metadesc: "Innovation is the driving force behind business success and growth."
  -robots: null
  -publishedAt: DateTime @1696455870 {#1147
    date: 2023-10-04 21:44:30.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 1e2889)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ee474b"

CookieController :: renderCookie (token = bbda24)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"2e980c"