GET https://rct.dev.bbntimes.com/society/how-to-write-b2b-content-that-your-audience-would-actually-read

Response
200 OK
IP
216.73.216.165
Profiled on
Token
9576ae

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3656
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    3775 => Symfony\Component\WebLink\Link {#3775
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      -attributes: [
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    3774 => Symfony\Component\WebLink\Link {#3774
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      -attributes: [
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    3773 => Symfony\Component\WebLink\Link {#3773
      -href: "/build/app.js"
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      -attributes: [
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    3771 => Symfony\Component\WebLink\Link {#3771
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3770 => Symfony\Component\WebLink\Link {#3770
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3769 => Symfony\Component\WebLink\Link {#3769
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      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3768 => Symfony\Component\WebLink\Link {#3768
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      -attributes: [
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      ]
    }
    3767 => Symfony\Component\WebLink\Link {#3767
      -href: "/build/cookie-style.css"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3766 => Symfony\Component\WebLink\Link {#3766
      -href: "/build/term-condition-css.css"
      -rel: [
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      -attributes: [
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    3765 => Symfony\Component\WebLink\Link {#3765
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      -attributes: [
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    3764 => Symfony\Component\WebLink\Link {#3764
      -href: "/build/comment-css.css"
      -rel: [
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      -attributes: [
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}
_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"6e4d89"
category 
"society"
slug 
"how-to-write-b2b-content-that-your-audience-would-actually-read"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=nobm8ct4l2vjtae5ic6k9hgona"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 02 Aug 2025 18:05:49 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"9576ae"

Cookies

Request Cookies

Key Value
PHPSESSID 
"nobm8ct4l2vjtae5ic6k9hgona"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 02 Aug 25 18:04:54 +0000"
Last used 
"Sat, 02 Aug 25 18:05:48 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"T9mNWuGwNA6ncxTz3UVdfdH7xL10co29vpZtgezyMzM"
_csrf/https-cookie_accept 
"4EcE8jjjY7FKlcJe5WmZvEgNFvX9Ee_w-bbB-fpzVnQ"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "function" => "twig_get_attribute"
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    "function" => "displayWithErrorHandling"
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    "function" => "render"
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    "class" => "Twig\TemplateWrapper"
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    "function" => "render"
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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    "function" => "block_header"
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    "function" => "displayBlock"
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    "function" => "displayWithErrorHandling"
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    "line" => 379
    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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    "function" => "render"
    "class" => "Twig\Environment"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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    "function" => "handle"
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=nobm8ct4l2vjtae5ic6k9hgona"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aI5Te2IxhnX658ZbMNDn6QAAANM"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
REDIRECT_SCRIPT_URL 
"/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aI5Te2IxhnX658ZbMNDn6QAAANM"
REDIRECT_URL 
"/public/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
REMOTE_ADDR 
"216.73.216.165"
REMOTE_PORT 
"35194"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1754157947
REQUEST_TIME_FLOAT 
1754157947.5054
REQUEST_URI 
"/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
SCRIPT_URL 
"/society/how-to-write-b2b-content-that-your-audience-would-actually-read"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aI5Te2IxhnX658ZbMNDn6QAAANM"

Sub Requests 6

CookieController :: renderAnalysis (token = 4a99ae)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8fec7c"

AppController :: renderHeader (token = 90127e)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0f6c5e"
slug 
"home"

ArticleController :: trendingArticle (token = 44820f)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"aeff93"
category 
"Society"

ArticleController :: relatedArticles (token = 3e2a62)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4b94ef"
current_article 
App\Entity\Article {#1094
  -id: 8203
  -title: "8 Hacks To Write B2B Content That Your Audience Would Actually Read"
  -slug: "how-to-write-b2b-content-that-your-audience-would-actually-read"
  -introtext: "<p>Here's a common say about B2B content: it's boring!</p>\r\n"
  -content: """
    \r\n
    <p>And that's why people generally refrain from reading most of the B2B content out there.&nbsp;</p>\r\n
    <p>But as a <a href="companies/the-7-most-effective-b2b-strategies-to-promote-content">B2B marketer</a> or writer, you frequently need to come up with content that is attractive, engaging, and converting.</p>\r\n
    <p>And to create such content, you must have to voyage through a lot of research before writing the wrapping-up part. You need to transform complex B2B content into something more absorbable.</p>\r\n
    <p>To help you create compelling and read-worthy B2B content, we have created a simple checklist.&nbsp;</p>\r\n
    <p>Here are 8 hacks to write B2B content that your <a href="companies/why-defining-your-target-audience-is-so-important">audience </a>would actually read.&nbsp;</p>\r\n
    <h2>1. Research Your Audience</h2>\r\n
    <p><img src="/images/articles/global-economy/Content_Marketing-_5_Ways_to_Create_Content_Your_Audience_Wont_Ignore_in_2021.jpeg" alt="Content Marketing 5 Ways to Create Content Your Audience Wont Ignore in 2021" width="600" height="400" /></p>\r\n
    <p>The first step towards writing or creating any B2B content is understanding their frustrations, pains, and desires. You're writing for them, and if they don't find it interesting or valuable enough, there would be no attraction or engagement and hence no conversion.</p>\r\n
    <p><em>Start with a Buyer Persona.&nbsp;</em></p>\r\n
    <p>A buyer persona is the fictional representation of your ideal customers. The more you know about your ideal customer, the better solutions you'll be able to provide them with better solutions through your content.&nbsp;</p>\r\n
    <h2>2. Talk To Your Readers</h2>\r\n
    <p><img src="/images/articles/global-economy/McGuffeys_AI_readers.jpeg" alt="McGuffeys AI readers" width="600" height="399" /></p>\r\n
    <p>If you think writing in the third person makes your content look more professional and leaves a good impression on your audience, you're highly mistaken. That's the primary reason why people consider B2B content as boring content.&nbsp;</p>\r\n
    <p>Your audience is humans, and the best way to connect with humans is by talking to them. <a href="society/reading-can-change-your-life-forever">Talk to your audience through your content</a> and show that they aren't talking to some brand or company but with real humans.</p>\r\n
    <p><em>Use YOU wherever possible.&nbsp;</em></p>\r\n
    <h2>3. Don't Just Tell But Show</h2>\r\n
    <p><img src="/images/articles/global-economy/How_To_Enable_NTFS_Read-Write_Support_In_macOS_Big_Sur.jpeg" alt="How To Enable NTFS Read Write Support In macOS Big Sur" width="600" height="401" /></p>\r\n
    <p>Your readers want to know about something, and that's why they have come to your website, and now if you don't deliver a good experience, they might never come back.</p>\r\n
    <p><a href="companies/7-ways-to-retain-your-customers">Put yourself in your customers' shoes</a> and create in-depth content that answers most of their problems about a specific topic.&nbsp;</p>\r\n
    <p>Instead of advising them in a single sentence, break it down and explain the process as much as possible.&nbsp;</p>\r\n
    <p>For example, don't tell them to be active on social media but share the process behind how someone can be active on social media or how to create and share content on social media consistently.&nbsp;</p>\r\n
    <p>Also, creating in-depth pieces can help you rank higher on the search engine results page.</p>\r\n
    <h2>4. Use Data in Your Content</h2>\r\n
    <p><img src="/images/articles/global-economy/7_Types_of_Identity_Theft__How_Blockchain_Can_Protect_Against_Data_Attacks.jpeg" alt="7 Types of Identity Theft How Blockchain Can Protect Against Data Attacks" width="600" height="400" /></p>\r\n
    <p>When creating content for B2B, authenticity matters a lot, and if you want your pieces to look authentic to your audience, adding data can do a good job.&nbsp;</p>\r\n
    <p><a href="society/data-should-optimise-your-content-strategy-without-losing-its-essence">Data and figures help to attract </a>instant attention.&nbsp;</p>\r\n
    <p>For example, writing "this single strategy helped me earn $10,000 in a year" sounds way better than "this single strategy helped me earn a lot of money in a year." And the only difference here is mentioning a figure.</p>\r\n
    <p>Moreover, adding stats and the source makes your pieces more trustworthy for your audience and helps prove your point.</p>\r\n
    <h2>5. Seek Advice From Experts and Mention in The Write-Ups</h2>\r\n
    <p><img src="/images/articles/global-economy/Expertise_Crap.jpeg" alt="Expertise Crap" width="600" height="400" /></p>\r\n
    <p>Though this point is optional, it can help you write pieces that are more valuable than the normal ones.</p>\r\n
    <p>The experts are experts for a reason, and they have their own set of experiences and tips that can't be found on Google. When you seek advice from them and quote them in your write-ups, you add something more valuable than most of the other related write-ups out there.&nbsp;</p>\r\n
    <p>Furthermore, the experts might share the piece with their own social media tribe, which helps get more reach.&nbsp;</p>\r\n
    <p>But if you want to quote experts in your write-ups, make sure you find the experts related to the industry your write-up is related to.&nbsp;</p>\r\n
    <h2>6. Search Optimize The Content</h2>\r\n
    <p><img src="/images/articles/global-economy/SEO_Google_New_Algorithm_.jpeg" alt="SEO Google New Algorithm " width="600" height="400" /></p>\r\n
    <p>You need your content to reach the right set of audiences, and that's why SEO is essential. No matter if you're into B2B or B2C, optimizing it for search engines is a must.</p>\r\n
    <p>In a nutshell, on-page <a href="companies/6-basics-of-seo-for-small-business-owners">SEO </a>is the practice of optimizing your content for search engines and users to get organic traffic.&nbsp;</p>\r\n
    <p>Some of the basic on-page SEO techniques are:</p>\r\n
    <ul>\r\n
    <li>Use your target keyword in the first 100 words.</li>\r\n
    <li>Write your blog post title in an H1 tag.</li>\r\n
    <li>Use the right volume of keywords.</li>\r\n
    <li>Use outbound links.</li>\r\n
    <li>Add internal links.</li>\r\n
    <li>Optimize your URL.</li>\r\n
    <li>Optimizing images.</li>\r\n
    </ul>\r\n
    <h2>7. Don't Use Too Many Jargons</h2>\r\n
    <p><img src="/images/articles/global-economy/Avoid_Jargon_and_Fancy_Words.png" alt="Avoid Jargon and Fancy Words" width="600" /></p>\r\n
    <p>B2B writers often make the mistake of adding too many jargons. However, you need to write in such a way that even a newbie would understand what exactly you're trying to convey.&nbsp;</p>\r\n
    <p>Try to make the piece easy to read and understand. Using too many jargons can make the piece look dull and can also cause readers to instantly exit if they had to search for the meanings on other pages.&nbsp;</p>\r\n
    <p>The easiest way to do it is by using the Hemmingway app, at least until you get in the habit of writing such pieces.&nbsp;</p>\r\n
    <h2>8. Use Infographics Wherever Possible&nbsp;</h2>\r\n
    <p><img src="/images/articles/global-economy/Innovation_Board.jpeg" alt="Innovation Board" width="600" height="450" /></p>\r\n
    <p>In 2020,<a href="https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf" target="_blank" rel="nofollow noopener">&nbsp;67% of the B2B marketers were creating infographics</a>. Do you know why?</p>\r\n
    <p>Because infographics make the content more memorable, the chances of infographics being shared are more than plain-text content.&nbsp;</p>\r\n
    <p>So when you write content for B2B, adding infographics can help your audience to understand better and makes the process of remembering the key points easier.</p>\r\n
    <p>However, always backup your infographic with a few lines about the details shared in the infographic.&nbsp;</p>\r\n
    <h2>Conclusion&nbsp;</h2>\r\n
    <p>These were the tips that you should consider while writing content for B2B if you don't want to bore your readers. One pro tip other than these essential tips is to use some pun in your content, maybe in the form of text or a meme. After all, if you succeed in making a reader smile, you boost the chances of them liking and remembering your content. And that's how you convert your readers into leads and then customers.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1615994294 {#1145
    date: 2021-03-17 15:18:14.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1615994374 {#1150
    date: 2021-03-17 15:19:34.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4135
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1615994294 {#1148
    date: 2021-03-17 15:18:14.0 UTC (+00:00)
  }
  -metakey: "8 Hacks To Write B2B Content That Your Audience Would Actually Read"
  -metadesc: "Here are 8 hacks to write B2B content that your audience would actually read.\u{A0}"
  -robots: null
  -publishedAt: DateTime @1615994294 {#1147
    date: 2021-03-17 15:18:14.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = cccc43)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"989e3d"

CookieController :: renderCookie (token = 4f07eb)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3d537b"