GET https://rct.dev.bbntimes.com/companies/understanding-the-different-types-of-email-marketing

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller
"App\Controller\ArticleController::show"
_firewall_context
"security.firewall.map.context.main"
_links
Symfony\Component\WebLink\GenericLinkProvider {#3600
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    3719 => Symfony\Component\WebLink\Link {#3719
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      -attributes: [
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    3717 => Symfony\Component\WebLink\Link {#3717
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      -rel: [
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      -rel: [
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      ]
    }
    3714 => Symfony\Component\WebLink\Link {#3714
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      -rel: [
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      -attributes: [
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      ]
    }
    3713 => Symfony\Component\WebLink\Link {#3713
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      -rel: [
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      -attributes: [
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      ]
    }
    3712 => Symfony\Component\WebLink\Link {#3712
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      -rel: [
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      -attributes: [
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      ]
    }
    3711 => Symfony\Component\WebLink\Link {#3711
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      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3710 => Symfony\Component\WebLink\Link {#3710
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      -rel: [
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      -attributes: [
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      ]
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    3709 => Symfony\Component\WebLink\Link {#3709
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      -rel: [
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      -attributes: [
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    3708 => Symfony\Component\WebLink\Link {#3708
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      -rel: [
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_route
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_route_params
[
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]
_security_firewall_run
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_stopwatch_token
"643552"
category
"companies"
slug
"understanding-the-different-types-of-email-marketing"

Request Headers

Header Value
accept
"*/*"
accept-encoding
"gzip, br, zstd, deflate"
connection
"close"
cookie
"care_did=1e8d5f6e-39ba-41b8-abd4-9b65dcd3a48f; PHPSESSID=4gq0n4k39rop0u8b8jt9066i6r"
host
"rct.dev.bbntimes.com"
user-agent
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control
"no-cache, private"
content-type
"text/html; charset=UTF-8"
date
"Sat, 22 Feb 2025 13:16:30 GMT"
link
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token
"a0b56f"

Cookies

Request Cookies

Key Value
PHPSESSID
"4gq0n4k39rop0u8b8jt9066i6r"
care_did
"1e8d5f6e-39ba-41b8-abd4-9b65dcd3a48f"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created
"Sat, 22 Feb 25 13:16:17 +0000"
Last used
"Sat, 22 Feb 25 13:16:28 +0000"
Lifetime
0

Session Attributes

Attribute Value
_csrf/https-comment
"reiGyuEk9NLaIDZoerucE8hUyz0G8Ud4nm4xZZq12QI"
_csrf/https-cookie_accept
"cHZbKrJAMdfP_r_LKSj0EgBqLu4zLWq9EsclRqi4XyA"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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  [
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
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    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
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    "line" => 1635
    "function" => "getUser"
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    "function" => "displayWithErrorHandling"
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    "function" => "render"
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    "function" => "doRender"
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    "function" => "render"
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  [
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    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "handle"
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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    "function" => "render"
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    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
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    "function" => "render"
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    "function" => "render"
    "class" => "Twig\Environment"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
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    "function" => "render"
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
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    "function" => "handle"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
[
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    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
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  [
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  [
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    "line" => 202
    "function" => "filterResponse"
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    "function" => "handle"
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    "function" => "run"
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV
"dev"
APP_SECRET
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN
"*"
DATABASE_URL
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG
"1"
BASE
"/public"
CONTEXT_DOCUMENT_ROOT
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX
""
DOCUMENT_ROOT
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE
"RESPONDER"
GATEWAY_INTERFACE
"CGI/1.1"
HTTPS
"on"
HTTP_ACCEPT
"*/*"
HTTP_ACCEPT_ENCODING
"gzip, br, zstd, deflate"
HTTP_CONNECTION
"close"
HTTP_COOKIE
"care_did=1e8d5f6e-39ba-41b8-abd4-9b65dcd3a48f; PHPSESSID=4gq0n4k39rop0u8b8jt9066i6r"
HTTP_HOST
"rct.dev.bbntimes.com"
HTTP_USER_AGENT
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
PATH
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING
""
REDIRECT_BASE
"/public"
REDIRECT_HTTPS
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_HTTPS
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_REDIRECT_SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/understanding-the-different-types-of-email-marketing"
REDIRECT_REDIRECT_SCRIPT_URL
"/companies/understanding-the-different-types-of-email-marketing"
REDIRECT_REDIRECT_SSL_TLS_SNI
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS
"200"
REDIRECT_REDIRECT_UNIQUE_ID
"Z7nOLZDyWLT8YV1VjBpQqgAAAIE"
REDIRECT_SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/understanding-the-different-types-of-email-marketing"
REDIRECT_SCRIPT_URL
"/companies/understanding-the-different-types-of-email-marketing"
REDIRECT_SSL_TLS_SNI
"rct.dev.bbntimes.com"
REDIRECT_STATUS
"200"
REDIRECT_UNIQUE_ID
"Z7nOLZDyWLT8YV1VjBpQqgAAAIE"
REDIRECT_URL
"/public/companies/understanding-the-different-types-of-email-marketing"
REMOTE_ADDR
"3.144.252.170"
REMOTE_PORT
"20592"
REQUEST_METHOD
"GET"
REQUEST_SCHEME
"https"
REQUEST_TIME
1740230189
REQUEST_TIME_FLOAT
1740230189.8014
REQUEST_URI
"/companies/understanding-the-different-types-of-email-marketing"
SCRIPT_FILENAME
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME
"/public/index.php"
SCRIPT_URI
"https://rct.dev.bbntimes.com/companies/understanding-the-different-types-of-email-marketing"
SCRIPT_URL
"/companies/understanding-the-different-types-of-email-marketing"
SERVER_ADDR
"5.196.1.209"
SERVER_ADMIN
"[no address given]"
SERVER_NAME
"rct.dev.bbntimes.com"
SERVER_PORT
"443"
SERVER_PROTOCOL
"HTTP/1.1"
SERVER_SIGNATURE
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE
"Apache"
SSL_TLS_SNI
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID
"Z7nOLZDyWLT8YV1VjBpQqgAAAIE"

Sub Requests 6

CookieController :: renderAnalysis (token = 1bf307)

Key Value
_controller
"App\Controller\CookieController::renderAnalysis"
_format
"html"
_locale
"en"
_stopwatch_token
"1090c3"

AppController :: renderHeader (token = 8a7158)

Key Value
_controller
"App\Controller\AppController::renderHeader"
_format
"html"
_locale
"en"
_stopwatch_token
"1238b9"
slug
"home"

ArticleController :: trendingArticle (token = 81072d)

Key Value
_controller
"App\Controller\ArticleController::trendingArticle"
_format
"html"
_locale
"en"
_stopwatch_token
"da5df9"
category
"Companies"

ArticleController :: relatedArticles (token = bd6111)

Key Value
_controller
"App\Controller\ArticleController::relatedArticles"
_format
"html"
_locale
"en"
_stopwatch_token
"63b646"
current_article
App\Entity\Article {#1094
  -id: 7599
  -title: "Understanding the Different Types of Email Marketing"
  -slug: "understanding-the-different-types-of-email-marketing"
  -introtext: "<p>Having a notable presence across all digital channels is critical for any business in today's day and age.</p>\r\n"
  -content: """
    \r\n
    <p>&nbsp;Email marketing&nbsp;is a vital channel for lead nurturing and scoring sales.&nbsp;</p>\r\n
    <p>The best part is that you get a positive ROI when you invest in&nbsp;email marketing.&nbsp;<strong>As per Litmus</strong>, you get $42 in return for every $1 you spend on&nbsp;email marketing.&nbsp;</p>\r\n
    <p>When you know the type of&nbsp;email marketing strategy&nbsp;that works well for your business, you can:</p>\r\n
    <ul>\r\n
    <li>Improve&nbsp;<strong>user engagement</strong>&nbsp;</li>\r\n
    <li>Boost sales&nbsp;</li>\r\n
    <li>Expand your reach&nbsp;</li>\r\n
    <li>Increase your brand's credibility and reputation in the marketplace</li>\r\n
    </ul>\r\n
    <p>We list five must-have&nbsp;email marketing&nbsp;campaigns that every business should utilize:&nbsp;</p>\r\n
    <h2>1. Welcome Email Marketing Campaign</h2>\r\n
    <p>Welcome emails consist of introductory content that details the visitors about your&nbsp;<a href="companies/why-branding-is-important-when-it-comes-to-digital-marketing">brand</a>, products, or services. You can align three to four welcome emails as part of your welcoming campaign and get to know your customers.</p>\r\n
    <p>Welcome emails act as a catalyst to push your prospective customers down the sales funnel.&nbsp;<strong>Research done by Invespcro</strong>&nbsp;informs that welcome emails have a mind-boggling open rate of 50%. This is more than double the average open rate that sits somewhere around&nbsp;<strong>15-25%</strong>.&nbsp;</p>\r\n
    <p>Ensure that you're proactive and don't take too long to craft the welcome email series. Request the leads to follow you on social media, showcase your brand, ask about their birthdays, etc.</p>\r\n
    <h2>2. Win-Back Email Marketing Campaign</h2>\r\n
    <p>The concept of a win-back&nbsp;<a href="companies/the-current-email-marketing-statistics-and-trends">email marketing</a>&nbsp;campaign is to re-engage with inactive subscribers. These campaigns are cost-effective as you don't have to invest in lead generation or nurturing.</p>\r\n
    <p><strong>According to Active Campaign</strong>, converting inactive subscribers back to active users is five times cheaper than acquiring a new customer. You can offer exclusive discounts, ask a few questions, or make them realize that they are important to you.&nbsp;</p>\r\n
    <p>Pipeline a bunch of win-back emails for users who respond positively. Once you win them back, keep them engaged with your brand and send CTA-oriented emails to gain profits.&nbsp;</p>\r\n
    <p>It's a win-win situation for you, so be creative with your content and don't hesitate to include humor or emotion in your emails.&nbsp;</p>\r\n
    <h2>3. Transactional Email Marketing Campaign&nbsp;</h2>\r\n
    <p>Emails have a legitimate look and feel attached to them. When a customer performs any transaction on your website, you can send updates of their journey via a series of transactional emails.</p>\r\n
    <p>Users anticipate transactional emails as they're an official confirmation of the action they performed on your website.&nbsp;<strong>As per Baker Good Child</strong>, only 4% of total receipts ignore transactional mail, the lowest ignore rate among all email types.&nbsp;</p>\r\n
    <p>Many times, shoppers don't complete a&nbsp;<strong>purchase</strong>&nbsp;on your website. You can send them a "finish your purchase" email as an attempt to close out the transaction and make a sale.&nbsp;</p>\r\n
    <h2>4. Feedback Email Marketing Campaign&nbsp;</h2>\r\n
    <p>Your consumers give you valuable insights on&nbsp;how to do email marketing&nbsp;for your particular audience. Give your subscribers the freedom to write their honest opinion about what they make of your brand – positive or negative.</p>\r\n
    <p>Positive&nbsp;<a href="companies/the-simple-way-great-leaders-get-unbiased-feedback">feedback</a>&nbsp;validates your efforts, and negative ones give you direct pointers for improvement. You can roll-out quick surveys to all your subscribers or ask them to rate their experience with you.</p>\r\n
    <p>Ensure that the survey is short and doesn't require a lot of user effort. Multiple check-box options work best in surveys, so you can implement this tried and tested customer survey strategy.&nbsp;</p>\r\n
    <h2>5. Newsletter Email Marketing Campaign&nbsp;&nbsp;</h2>\r\n
    <p>A newsletter is a regular mode of communication with your email subscribers. Email newsletters inform the&nbsp;<strong>audience</strong>&nbsp;about what's new in your business and how it's beneficial for them.&nbsp;</p>\r\n
    <p>These emails keep the consumers in the loop regarding product updates, discount packages, upcoming sales, etc. You can nurture existing leads while also working on conversions through CTA-oriented newsletters.</p>\r\n
    <p>A&nbsp;<strong>report by Content Marketing Institute</strong>&nbsp;informs that 32% of B2B marketers claim that email newsletters are the best way to nurture leads. Share visually appealing newsletters and see the results for yourself.&nbsp;</p>\r\n
    <h2>Conclusion</h2>\r\n
    <p>Each&nbsp;email marketing&nbsp;type comes with an array of unique advantages. When you send the right email at the appropriate time, you can reap the benefits of this cost-efficient marketing strategy.&nbsp;</p>\r\n
    <p>Put these email&nbsp;<a href="companies/what-are-the-top-tools-for-digital-marketing-in-2021">marketing strategies</a>&nbsp;to good use and inform the competitors about your dominance in the digital marketplace.&nbsp;</p>\r\n
    <p>What should be the ideal budget for an&nbsp;email marketing&nbsp;campaign? Express your opinion in the comments section.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1607950163 {#1145
    date: 2020-12-14 12:49:23.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1613477882 {#1150
    date: 2021-02-16 12:18:02.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4343
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1607950163 {#1148
    date: 2020-12-14 12:49:23.0 UTC (+00:00)
  }
  -metakey: "Understanding the Different Types of Email Marketing"
  -metadesc: "Having a notable presence across all digital channels is critical for any business in today's day and age."
  -robots: null
  -publishedAt: DateTime @1607950163 {#1147
    date: 2020-12-14 12:49:23.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = f2b287)

Key Value
_controller
"App\Controller\AppController::renderFooter"
_format
"html"
_locale
"en"
_stopwatch_token
"0c21eb"

CookieController :: renderCookie (token = 673fef)

Key Value
_controller
"App\Controller\CookieController::renderCookie"
_format
"html"
_locale
"en"
_stopwatch_token
"66c0c6"