GET https://rct.dev.bbntimes.com/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking

Response
200 OK
IP
18.216.45.133
Profiled on
Token
af0ce7

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3678
  -links: [
    3799 => Symfony\Component\WebLink\Link {#3799
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3797 => Symfony\Component\WebLink\Link {#3797
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3796 => Symfony\Component\WebLink\Link {#3796
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3795 => Symfony\Component\WebLink\Link {#3795
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3794 => Symfony\Component\WebLink\Link {#3794
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3793 => Symfony\Component\WebLink\Link {#3793
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3792 => Symfony\Component\WebLink\Link {#3792
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3791 => Symfony\Component\WebLink\Link {#3791
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3790 => Symfony\Component\WebLink\Link {#3790
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3789 => Symfony\Component\WebLink\Link {#3789
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3788 => Symfony\Component\WebLink\Link {#3788
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3787 => Symfony\Component\WebLink\Link {#3787
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3786 => Symfony\Component\WebLink\Link {#3786
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
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  "slug" => "how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"bbdee8"
category 
"society"
slug 
"how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=eqqejhqeunberd95udadchb5m9"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 26 Apr 2025 09:45:08 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"af0ce7"

Cookies

Request Cookies

Key Value
PHPSESSID 
"eqqejhqeunberd95udadchb5m9"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 26 Apr 25 09:44:52 +0000"
Last used 
"Sat, 26 Apr 25 09:45:07 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"QW0SrZZMerSvvuY4Oxu60OIg8JBL0Obi_zOEXN2kcSs"
_csrf/https-cookie_accept 
"cOITizYk074wC__SRbthmWNRGEmbySkYBw5nQNKMCV4"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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    "function" => "require_once"
  ]
]
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 79
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
  [
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Extension/CoreExtension.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/var/cache/dev/twig/a4/a456f2f504a18cd81037fa69e543310c.php"
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    "function" => "twig_get_attribute"
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    "function" => "doDisplay"
    "class" => "__TwigTemplate_824a013e4f3f4a68e03a2d244e765025"
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    "function" => "displayWithErrorHandling"
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    "line" => 379
    "function" => "display"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "function" => "render"
    "class" => "Twig\Template"
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    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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    "function" => "render"
    "class" => "Twig\Environment"
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  [
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    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "line" => 181
    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
    "line" => 78
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
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  [
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer"
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  [
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
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  [
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    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
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  [
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    "function" => "renderFragment"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "function" => "block_header"
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    "function" => "displayBlock"
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    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/var/cache/dev/twig/c3/c336f4e76fc20e4db84e3be131276b68.php"
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    "function" => "display"
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    "class" => "Twig\Template"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 448
    "function" => "render"
    "class" => "Twig\Environment"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
    "line" => 277
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
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    "function" => "handle"
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    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=eqqejhqeunberd95udadchb5m9"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aAyrJOHmLm7-LHpcHP3iGQAAAAY"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
REDIRECT_SCRIPT_URL 
"/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aAyrJOHmLm7-LHpcHP3iGQAAAAY"
REDIRECT_URL 
"/public/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
REMOTE_ADDR 
"18.216.45.133"
REMOTE_PORT 
"15667"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1745660708
REQUEST_TIME_FLOAT 
1745660708.0213
REQUEST_URI 
"/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
SCRIPT_URL 
"/society/how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"aAyrJOHmLm7-LHpcHP3iGQAAAAY"

Sub Requests 6

CookieController :: renderAnalysis (token = 4ab975)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"de904b"

AppController :: renderHeader (token = d8c328)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"9c6bce"
slug 
"home"

ArticleController :: trendingArticle (token = d948d5)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"c4953c"
category 
"Society"

ArticleController :: relatedArticles (token = c12aac)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f3a3c7"
current_article 
App\Entity\Article {#1094
  -id: 2346
  -title: "How a Vogue ad from the 1950’s can help tackle Adblocking"
  -slug: "how-a-vogue-ad-from-the-1950-s-can-help-tackle-adblocking"
  -introtext: """
    <div>\r\n
    <div><span style="color: #000000;">I recently discovered this beautiful designed ad from a 1950’s edition of Vogue. The picture is a little unclear so it is worth quoting the copy in full.</span><br /><br /></div>\r\n
    """
  -content: """
    \r\n
    <div></div>\r\n
    <h2><span style="color: #10228b;">Vogue’s Eye View of Putting on Weight</span></h2>\r\n
    <div>&nbsp;</div>\r\n
    <div><span style="color: #000000;"><img src="https://media.licdn.com/dms/image/C4D12AQFrsZ67fs_nnA/article-inline_image-shrink_1500_2232/0?e=1539216000&amp;v=beta&amp;t=IbBbGBDvsasimPY84CHrivDVIwjr2qZvN-foRPGlLUA" alt="" width="834" height="1283" data-media-urn="urn:li:digitalmediaAsset:C4D12AQFrsZ67fs_nnA" data-li-src="https://media.licdn.com/dms/image/C4D12AQFrsZ67fs_nnA/article-inline_image-shrink_1500_2232/0?e=1539216000&amp;v=beta&amp;t=IbBbGBDvsasimPY84CHrivDVIwjr2qZvN-foRPGlLUA" /></span></div>\r\n
    </div>\r\n
    <p><span style="color: #000000;">While we should deplore the very thought of an extra pound on your figure (at this moment when the Moulded Line means a trimmed down silhouette) we are delighted to announce that we ourselves have put on a noticeable amount of weigth in this, the biggest-ever issue of Vogue.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">For ten years, until 1950, we were limited by paper-rationing – and advertising pages were staggered throughout the year to make issues of roughly corresponding size. Now, paper is no longer limited, and the fashion market has returned to its pre war pattern, with perhaps an exaggerated emphasis on the Spring and Autumn seasons.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">These are the times when most people want to buy their clothes, and, therefore, when advertisers want particularly to show what they have to sell.&nbsp; You can now expect a big increase in advertisements in Vogue at these two peak periods – and since our advertising pages are a complete complement to our editorial pages, we feel you will relish the extra matter.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">But we of Vogue want to come back to fundamentals, and to emphasize an important point; although spring and autumn are peak moments for merchandise, fashion is a constant – an interest that is not seasonal – and we take care of fashion for you by keeping the same basic number of editorial pages in every issue of Vogue, no matter how the number of advertising pages may fluctuate.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">However, there is always an exception to ever rule, as in this issue, when the number of editorial pages increased. (the editorial pages may expand from time to time, but you have our assurance that they will not diminish)&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">So if you’ll forgive our sounding momentarily like wide-screen hucksters or ringmasters, here we offer you our super-colossal March issue, more epically, colourfully and completely presented than ever before…</span></p>\r\n
    <p><span style="color: #000000;">Although written nearly 70 years ago it has much to teach us about how to address current advertising issues; particularly Adblocking. I think 5 main themes emerge.</span></p>\r\n
    <h2><span style="color: #10228b;">1.&nbsp;Respect your Audience</span></h2>\r\n
    <p><span style="color: #000000;">This ad is written with the upmost respect and understanding of the type of people who read Vogue. People haven’t been reduced to mere readers, viewers or visitors. This is a million miles away from talking about ‘monetising eyeballs’.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Focusing on understanding people, what they are interested in and how you can provide it will lead to a fundamentally different outcome to just focusing on short term ways to make more money from views.</span></p>\r\n
    <h2><span style="color: #10228b;">2.&nbsp;Have a Clear View on the Role and Value of Advertising</span></h2>\r\n
    <p><span style="color: #000000;">Vogue is clear on the role and contribution of advertising not only to its magazine but also to the broader fashion industry and calendar.&nbsp; There is no embarrassment here and this is a view that is clearly stated.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Without a clear view of the role and contribution of advertising to your business you are not going to be able to make consistent and considered decisions.</span></p>\r\n
    <h2><span style="color: #10228b;">3.&nbsp;Communicate the Importance and Role of Advertising</span></h2>\r\n
    <p><span style="color: #000000;">As well as having a clear view of the role and importance of advertising Vogue have also communicated this to their readers so they too understand the role and value of advertising – and also why the number of adverts might vary from issue to issue.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Although people’s current expectation is that the content they read, watch and listen to is free the advertising industry has done a poor job of communicating the contribution of advertising to keeping this content free.</span></p>\r\n
    <h2><span style="color: #10228b;">4.&nbsp;Place Importance on this Message</span></h2>\r\n
    <p><span style="color: #000000;">It might not be clear from the image but this ad was signed by the designer – and man called Raymond Hawkey. He was one of the pioneers of British graphic design and it is a sign of how important Vogue see this message that they commission someone of his standing to create it.</span></p>\r\n
    <p><span style="color: #000000;">Advertisers do a great job promoting the benefits of their clients.&nbsp; But we seem to be doing ourselves a disservice in how we talk about our own business and contribution.</span></p>\r\n
    <h2><span style="color: #10228b;">5.&nbsp;Integrate Advertising and Editorial Content to Reinforce your Brand</span></h2>\r\n
    <p><span style="color: #000000;">Advertising is not seen as a necessary evil and Vogue believe their readers will ‘relish the additional matter’ as it will be complementary to Vogue’s editorial content. There is a clear link between advertising and editorial content and there is also a clear value in this content.</span></p>\r\n
    <p><span style="color: #000000;">As a media owner if you just view the value of advertising and communication as a financial transaction you will be missing additional value.&nbsp; Aligning editorial and advertising content can be a mutually beneficial relationship.</span></p>\r\n
    <p><span style="color: #000000;">All this might sound like nostalgia for the age of Mad Men. But it is interesting to see Media Brands that are thriving in today’s Digital world. This <span style="color: #808080;"><a style="color: #808080;" href="http://www.mondaynote.com/2016/01/11/inside-la-presse-decisive-and-final-move-to-digital/" target="_blank" rel="nofollow noopener">note</a></span>&nbsp;highlighted the success of the Canadian new brand La Presse who moved a 100+ year old newspaper to a 100% digital format.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">They prioritised producing a good and valuable advertising experience resulting in them limiting ad inventory and avoiding irritating formats altogether. And they support this transition with a massive ad campaign. It is not surprise that this relaunch &nbsp;has been a success</span></p>\r\n
    <p><span style="color: #000000;">They spent 3 years on testing and market research to understand their audience and their reading behaviours online. They prioritised producing a good and valuable advertising experience resulting in them limiting ad inventory and avoiding irritating formats altogether. And they support this transition with a massive ad campaign. It is not surprise that this relaunch has been a success</span></p>\r\n
    <p><span style="color: #000000;">So, although we might think the world is changing rapidly, there are still things we can learn from the mad men era beyond the 3 martini lunch.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1533572305 {#1145
    date: 2018-08-06 16:18:25.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1533572663 {#1150
    date: 2018-08-06 16:24:23.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2738
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1533572303 {#1148
    date: 2018-08-06 16:18:23.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "I recently discovered this beautiful designed ad from a 1950’s edition of Vogue. The picture is a little unclear so it is worth quoting the copy in full."
  -robots: null
  -publishedAt: DateTime @1533572303 {#1147
    date: 2018-08-06 16:18:23.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 2e14f0)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a39aef"

CookieController :: renderCookie (token = d8047e)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"635b98"