GET https://rct.dev.bbntimes.com/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level

Response
200 OK
IP
3.21.134.124
Profiled on
Token
b49069

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3605
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    3726 => Symfony\Component\WebLink\Link {#3726
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    3724 => Symfony\Component\WebLink\Link {#3724
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      -rel: [
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      ]
      -attributes: [
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    3723 => Symfony\Component\WebLink\Link {#3723
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      -rel: [
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      -attributes: [
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      ]
    }
    3722 => Symfony\Component\WebLink\Link {#3722
      -href: "/build/app.js"
      -rel: [
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      -attributes: [
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      -rel: [
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      ]
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      ]
    }
    3719 => Symfony\Component\WebLink\Link {#3719
      -href: "/build/contact.js"
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      ]
      -attributes: [
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      ]
    }
    3718 => Symfony\Component\WebLink\Link {#3718
      -href: "/build/scroll-infinite-article.js"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3717 => Symfony\Component\WebLink\Link {#3717
      -href: "/build/app.css"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3716 => Symfony\Component\WebLink\Link {#3716
      -href: "/build/cookie-style.css"
      -rel: [
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      ]
      -attributes: [
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      ]
    }
    3715 => Symfony\Component\WebLink\Link {#3715
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      -rel: [
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      -attributes: [
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      ]
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    3714 => Symfony\Component\WebLink\Link {#3714
      -href: "/build/contact-css.css"
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      -attributes: [
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    }
    3713 => Symfony\Component\WebLink\Link {#3713
      -href: "/build/comment-css.css"
      -rel: [
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      ]
      -attributes: [
        "as" => "style"
      ]
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}
_route 
"article_show"
_route_params 
[
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]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"0f71f6"
category 
"society"
slug 
"alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=m416utivetqe4444mgrporvnh8"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:39:59 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"b49069"

Cookies

Request Cookies

Key Value
PHPSESSID 
"m416utivetqe4444mgrporvnh8"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:39:30 +0000"
Last used 
"Sat, 22 Feb 25 13:39:58 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"NGvSp0qMkQjK9uY0E15mlT7yzlN7IOxxoD3siBgTotQ"
_csrf/https-cookie_accept 
"dheV3gkDyToCsjCUes2lnLPXfIvefPG7v2y91IQyqIE"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "args" => [
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
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    "type" => "->"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=m416utivetqe4444mgrporvnh8"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nTrpDyWLT8YV1VjBpY2QAAAJM"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
REDIRECT_SCRIPT_URL 
"/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nTrpDyWLT8YV1VjBpY2QAAAJM"
REDIRECT_URL 
"/public/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
REMOTE_ADDR 
"3.21.134.124"
REMOTE_PORT 
"13967"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231598
REQUEST_TIME_FLOAT 
1740231598.94
REQUEST_URI 
"/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
SCRIPT_URL 
"/society/alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nTrpDyWLT8YV1VjBpY2QAAAJM"

Sub Requests 6

CookieController :: renderAnalysis (token = 45a07f)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4e837a"

AppController :: renderHeader (token = 2df1c0)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"28d073"
slug 
"home"

ArticleController :: trendingArticle (token = 8a638d)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"947cdb"
category 
"Society"

ArticleController :: relatedArticles (token = 6dca01)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d42f67"
current_article 
App\Entity\Article {#1094
  -id: 9372
  -title: "Alejandro Betancourt’s Financial Strategy Takes Hawkers Sunglasses to the Next Level"
  -slug: "alejandro-betancourt-s-financial-strategy-takes-hawkers-sunglasses-to-the-next-level"
  -introtext: "<p>Hawkers Co. started with four friends and a dream of owning their own<a href="technology/vital-first-year-goals-for-business-startup-survival" target="_blank" rel="noopener"> business</a>.</p>\r\n"
  -content: """
    \r\n
    <p>After a few attempts at different ventures, the founders would stumble upon fashion eyewear from California. Reselling a brand of sunglasses called Knockaround eventually led them to pivot to retail as their sole endeavor.&nbsp;</p>\r\n
    <p>We’ll look at how the company progressed over the years and why the founders eventually called in <a href="https://www.f6s.com/alejandrobetancourtlopez" target="_blank" rel="noopener">investor</a> Alejandro Betancourt Lopez to help. Known for his impressive business acumen and forward-leaning vision, his ideas were able to get the company back on track.&nbsp;</p>\r\n
    <h2><img src="/images/Alejandro_Betancourt.jpeg" alt="Alejandro_Betancourt.jpeg" width="601" height="426" /></h2>\r\n
    <p><em>Photo provided by Alejandro Betancourt</em></p>\r\n
    <h2>The Early Years</h2>\r\n
    <p>Hawkers began in 2013, and it wasn’t long before it took the market by storm. It was two years before the polarized lenses and frames made a variety of “best” eyewear lists, largely because the accessories managed to address the main criteria of nearly every <a href="technology/live-shopping-in-corona-times" target="_blank" rel="noopener">shopper</a>. Practical, protective, and stylish, the sunglasses were selling at the rate of 10,000 units per day by the time 2016 rolled around.&nbsp;&nbsp;</p>\r\n
    <h2>The Crux of Hawkers Financial Success&nbsp;</h2>\r\n
    <p>Alejandro Betancourt Lopez was brought in to help the company with its growing demand. These founding friends were nothing if not ambitious, and their commitment to expansion was very real. The only problem was managing cash flow. Opening new stores, manufacturing products, and hiring employees all come with serious price tags. As fast as money was brought in, it was quickly spent.&nbsp;</p>\r\n
    <p>This is when Alejandro Betancourt Lopez was called in. An entrepreneur who had seen success with the international investment group <a href="https://pitchbook.com/profiles/investor/166843-00" target="_blank" rel="noopener">O’Hara Administration</a>, it wasn’t just his money but also his business savvy that was needed.&nbsp;</p>\r\n
    <p>After looking at the company’s metrics, he decided to make some changes. One of the first things he emphasized was improved transparency (particularly when it came to the supply chain) and impeccable customer service. However, his most impressive accomplishment was undoubtedly finding a way to improve profits per sale.&nbsp;</p>\r\n
    <p>It was his decision to focus solely on the power of social media, and there’s no question about whether his ideas worked. In 2016, nearly 93% of the $70 million that Hawkers made came straight from social media.&nbsp;</p>\r\n
    <h2>Why Did Hawkers Co. Rely on Social Media?</h2>\r\n
    <p>When you think of fashion these days, you may think of glossy photos on screens. People’s inspiration doesn’t just come from television and standard advertising anymore though. Instead, they look to influencers in their chosen circles. This could be anyone from a sibling to a friend to a minor hometown celebrity.&nbsp;</p>\r\n
    <p>This kind of marketing isn’t new, but <a href="https://www.instagram.com/alejandrobetancourtl/?hl=en" target="_blank" rel="noopener">Instagram</a> certainly was at the time that Alejandro Betancourt Lopez decided to take a chance on it. This emerging platform didn’t have the cachet that it does now, but this investor saw its potential anyway. Today, the photo-friendly app actually points to Hawkers as an early success story, encouraging other brands to get in on the Instagram action.&nbsp;</p>\r\n
    <p>Anyone following the story of Hawkers can recount how the company’s position in the market skyrocketed from Alejandro’s strategies. By partnering with people who already loved Hawkers — the same fashionistas who were already talking up the fashionable styles and comfortable frames — the reviews of the product rang true.&nbsp;</p>\r\n
    <p>People reading the sponsored content didn’t see an ad; instead, they saw a person who just wanted to tell everyone about their cool sunglasses. The nominal incentives paid, including free merchandise and a small percentage of each sale, were enough to make the influencers happy without putting undue pressure on the marketing budget. Betancourt Lopez would use that leverage to sell sunglasses in more than 140 countries all over the world.&nbsp;</p>\r\n
    <h2>What’s Next for the Hawkers Brand?</h2>\r\n
    <p><a href="https://www.europeanbusinessreview.com/alejandro-betancourt-continues-to-transform-hawkers-an-international-fashion-company/" target="_blank" rel="noopener">Hawkers Co.</a> has largely relied on the younger demographic for its success. The Campus Ambassador Program the company ran included thousands of people in Spain alone to promote the sunglasses. Alejandro Betancourt Lopez and the founders of Hawkers are determined to honor those who helped them become a success by introducing new products that speak to their demographic’s needs.&nbsp;</p>\r\n
    <p>You can see this in the company’s line of eco-friendly products, ones that respect the Earth without compromising style. From the production of the sunglasses to the packaging, Hawkers continues to change according to the demands of the market and the voice of the buyers.&nbsp;</p>\r\n
    <p>There is no such thing as a safety net for an entrepreneur. Embracing risks is an everyday practice.&nbsp;Yet Hawkers should be&nbsp;an inspiring tale for any <a href="https://www.failory.com/interview/hawkers" target="_blank" rel="noopener">startup founder</a> who isn’t afraid to ask for advice and take chances on emerging opportunities.&nbsp;</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1629568619 {#1145
    date: 2021-08-21 17:56:59.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1629568590 {#1150
    date: 2021-08-21 17:56:30.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 6001
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1629568619 {#1148
    date: 2021-08-21 17:56:59.0 UTC (+00:00)
  }
  -metakey: "Alejandro Betancourt’s Financial Strategy Takes Hawkers Sunglasses to the Next Level"
  -metadesc: "Hawkers Co. started with four friends and a dream of owning their own business."
  -robots: null
  -publishedAt: DateTime @1629568619 {#1147
    date: 2021-08-21 17:56:59.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = b29e9c)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"af3ac7"

CookieController :: renderCookie (token = 95fc9d)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0b60c2"