GET https://rct.dev.bbntimes.com/companies/key-account-planning-is-a-waste-of-time-if

Response
200 OK
IP
3.149.232.145
Profiled on
Token
cd7e24

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3600
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    3721 => Symfony\Component\WebLink\Link {#3721
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3719 => Symfony\Component\WebLink\Link {#3719
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3718 => Symfony\Component\WebLink\Link {#3718
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3717 => Symfony\Component\WebLink\Link {#3717
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
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      -attributes: [
        "as" => "script"
      ]
    }
    3716 => Symfony\Component\WebLink\Link {#3716
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3715 => Symfony\Component\WebLink\Link {#3715
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3714 => Symfony\Component\WebLink\Link {#3714
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3713 => Symfony\Component\WebLink\Link {#3713
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3712 => Symfony\Component\WebLink\Link {#3712
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3711 => Symfony\Component\WebLink\Link {#3711
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3710 => Symfony\Component\WebLink\Link {#3710
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3709 => Symfony\Component\WebLink\Link {#3709
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3708 => Symfony\Component\WebLink\Link {#3708
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
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}
_route 
"article_show"
_route_params 
[
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  "slug" => "key-account-planning-is-a-waste-of-time-if"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"95d8e6"
category 
"companies"
slug 
"key-account-planning-is-a-waste-of-time-if"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=epjmjmdcgk3vo9ajj4702b425l"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:49:00 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"cd7e24"

Cookies

Request Cookies

Key Value
PHPSESSID 
"epjmjmdcgk3vo9ajj4702b425l"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:48:45 +0000"
Last used 
"Sat, 22 Feb 25 13:48:59 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"pW-gvrmxghOloXzhbGvls5RkFPaJagRra-7s7vLQap8"
_csrf/https-cookie_accept 
"kKH4YxsRjsBSRMLxdmmEcIhnrZ0hHtH7lykuj_7NKTw"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "function" => "show"
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    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "args" => [
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "line" => 453
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    "line" => 253
    "function" => "doRender"
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  [
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
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    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "handle"
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    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=epjmjmdcgk3vo9ajj4702b425l"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/key-account-planning-is-a-waste-of-time-if"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/key-account-planning-is-a-waste-of-time-if"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nVzJDyWLT8YV1VjBpcbwAAAJU"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/key-account-planning-is-a-waste-of-time-if"
REDIRECT_SCRIPT_URL 
"/companies/key-account-planning-is-a-waste-of-time-if"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nVzJDyWLT8YV1VjBpcbwAAAJU"
REDIRECT_URL 
"/public/companies/key-account-planning-is-a-waste-of-time-if"
REMOTE_ADDR 
"3.149.232.145"
REMOTE_PORT 
"40534"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740232140
REQUEST_TIME_FLOAT 
1740232140.4615
REQUEST_URI 
"/companies/key-account-planning-is-a-waste-of-time-if"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/key-account-planning-is-a-waste-of-time-if"
SCRIPT_URL 
"/companies/key-account-planning-is-a-waste-of-time-if"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nVzJDyWLT8YV1VjBpcbwAAAJU"

Sub Requests 6

CookieController :: renderAnalysis (token = 91b47a)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8441f3"

AppController :: renderHeader (token = c5bd6e)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f5b678"
slug 
"home"

ArticleController :: trendingArticle (token = e17051)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"cbd7ce"
category 
"Companies"

ArticleController :: relatedArticles (token = be4020)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f8e239"
current_article 
App\Entity\Article {#1094
  -id: 638
  -title: "Key Account Planning is a Waste of Time if....."
  -slug: "key-account-planning-is-a-waste-of-time-if"
  -introtext: "<p><span style="color: #000000;">After 10 years running Key Account Workshops and 25 years of doing Key Account Planning for my major accounts I can quite confidently say that Key Account Planning (KAP) for most organisations is a complete waste of effort unless senior leaders and sales leaders fully embrace, enable and add value to the process.</span></p>\r\n"
  -content: """
    \r\n
    <p>&nbsp;</p>\r\n
    <p><img src="/images/Budget-4.jpg" alt="" width="897" height="598" /></p>\r\n
    <p><br /><span style="color: #000000;">When leadership truly leads in the spirit of John Maxwell ie a leader Knows the Way, Goes the Way &amp; Shows the Way, then KAP is incredibly successful and I am fortunate not to have only worked with such leaders but met many along the journey while running workshops for some of the worlds &amp; Australia's best brands. The difference these leaders make and more importantly their leaders (leader of leaders) is both tangible in terms of account growth but also intangible in terms of their team morale and team contribution.</span></p>\r\n
    <p><br /><span style="color: #000000;">In most circumstances the intent starts out ok, the leader supports KAP initiatives and funds a workshop or pays for a CRM but then gets distracted by the busyness of business and soon the KAP program turns into being all about quantity not quality. This mostly occurs as leaders who didn't attend programs with their teams because of the "too factor" ie Too busy to attend, too senior to attend, too knowledgable (so don't want to embarrass others) start measuring the success of the KAP program by how many Key Account programs are sent to them monthly or quarterly. They rarely give them a passing glance and almost never provide any feedback, even that they were received and never add value back to the account team on how they can reduce red flags or make a connection to drive the business forward.</span></p>\r\n
    <p><br /><span style="color: #000000;">However when the opposite occurs it is a game changer. When the leader attends the workshop with his or her team, contributes to the session even if its kicking it off and returning for the action item review later in the day it makes a significant difference. Even better is when they embrace Key Account Management as a strategic pillar of their business and a major contributor to the business revenue model and track the Key Accounts in sales funnel meetings and regular operating meetings. The real difference however is when leaders add value to the process by scheduling time in advance to regularly review Key Account Plans, add comments, suggest actions and take action themselves when this needed. One client I worked with in Asia did all of the above and would schedule the last Friday each month to review the Key Account Plans for his region and provide feedback to his team. His value contribution was so immense that his team would compete to get their Key Account Plans in his diary for review. Take note I have seen leaders do this with and without CRM's!</span></p>\r\n
    <p>&nbsp;</p>\r\n
    <p><img src="/images/Balance-5.jpg" alt="" width="892" height="595" /></p>\r\n
    <p><br /><br /><span style="color: #000000;">What is important for leaders is you need to make this easy on yourselves. For example not every Account no matter how big it is deserves Key Account status. That doesn't mean you don't manage them but it does mean you do need to do segmentation so you don't get overwhelmed. The same goes for Opportunity reviews of deals in the sales funnel. One sales leader asked for Opportunity Plans for all Key Accounts as soon as they hit the top of the sales funnel and then wondered why the data was of low quality. We moved his request from top of the funnel to stage 3 out of 6 and boom! he had less plans to review and they were higher quality.</span></p>\r\n
    <p><br /><span style="color: #000000;"><strong>Key Account Management is about 5 critical factors:</strong></span></p>\r\n
    <p><span style="color: #000000;"><br />1.Understand their Market, Strategy, Issues &amp; Opportunities</span></p>\r\n
    <p><span style="color: #000000;">2.Continually Build High Impact Relationships</span></p>\r\n
    <p><span style="color: #000000;">3.Invest for Success in the Relationship</span></p>\r\n
    <p><span style="color: #000000;">4.Drive Long Term Revenue Plans for Both Parties</span></p>\r\n
    <p><span style="color: #000000;">5.Develop &amp; Execute on well coordinated customer focused Action Plans</span></p>\r\n
    <p><br /><span style="color: #000000;">All of the above is very difficult to achieve without the endorsement, enablement and active participation of senior leaders being true leaders. After all know one cares how much you know as a leader until they know how much you care as a leader.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1509431442 {#1145
    date: 2017-10-31 06:30:42.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1509439504 {#1150
    date: 2017-10-31 08:45:04.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4137
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1509431439 {#1148
    date: 2017-10-31 06:30:39.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "After 10 years running Key Account Workshops and 25 years of doing Key Account Planning for my major accounts I can quite confidently say that Key Account Planning (KAP) for most organisations is a complete waste of effort unless senior leaders and sales leaders fully embrace, enable and add value to the process."
  -robots: null
  -publishedAt: DateTime @1509431439 {#1147
    date: 2017-10-31 06:30:39.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 9b29f3)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3589e3"

CookieController :: renderCookie (token = 07e0a9)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5b404d"