GET https://rct.dev.bbntimes.com/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market

Response
200 OK
IP
3.144.252.170
Profiled on
Token
d2ebf1

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"embracing-change-the-path-to-sales-growth-in-a-shifting-market"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
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x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:18:45 GMT"
link 
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x-debug-token 
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Cookies

Request Cookies

Key Value
PHPSESSID 
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care_did 
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Response Cookies

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Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:16:17 +0000"
Last used 
"Sat, 22 Feb 25 13:18:42 +0000"
Lifetime 
0

Session Attributes

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6 Usages
Stateless check enabled
Usage
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Show trace 
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    "function" => "createView"
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    "function" => "show"
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    "function" => "run"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
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    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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    ]
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
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    "function" => "__invoke"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=4gq0n4k39rop0u8b8jt9066i6r; care_did=1e8d5f6e-39ba-41b8-abd4-9b65dcd3a48f"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
REDIRECT_REDIRECT_SCRIPT_URL 
"/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nOtLiBoyj8JZ8-HGx_pQAAABY"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
REDIRECT_SCRIPT_URL 
"/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nOtLiBoyj8JZ8-HGx_pQAAABY"
REDIRECT_URL 
"/public/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
REMOTE_ADDR 
"3.144.252.170"
REMOTE_PORT 
"4628"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230324
REQUEST_TIME_FLOAT 
1740230324.9367
REQUEST_URI 
"/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
SCRIPT_URL 
"/global-economy/embracing-change-the-path-to-sales-growth-in-a-shifting-market"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nOtLiBoyj8JZ8-HGx_pQAAABY"

Sub Requests 5

CookieController :: renderAnalysis (token = c0667c)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"180590"

AppController :: renderHeader (token = f9ffc0)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4c1f9e"
slug 
"home"

ArticleController :: relatedArticles (token = 896d08)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"38cfea"
current_article 
App\Entity\Article {#1094
  -id: 15401
  -title: "Embracing Change: The Path to Sales Growth in a Shifting Market"
  -slug: "embracing-change-the-path-to-sales-growth-in-a-shifting-market"
  -introtext: "<p><span style="font-weight: 400;">Organizations design products and services with the intention of fulfilling distinct customer needs or catering to niche requirements.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="font-weight: 400;">But as technology advances and customer needs change, we need to find new ways to tap into the ever-changing market in innovative ways. This does not have to mean we change our products entirely. It may just mean reinventing and redefining the product as well as our selling techniques to accommodate the changing industry and landscape of customer needs.</span></p>\r\n
    <p><span style="font-weight: 400;">The way to increase sales and your bottom line is </span><i><span style="font-weight: 400;">not</span></i><span style="font-weight: 400;"> to completely scrap your product and start from scratch. Equally, it is vital to not rest on your laurels and treat it like a cash cow either.</span></p>\r\n
    <p><span style="font-weight: 400;">The key is to redefine old technology, systems, services, and products and turn them into </span><i><span style="font-weight: 400;">future</span></i><span style="font-weight: 400;"> opportunities that appeal to larger audiences, other industries, and the wants and needs of your customers.</span></p>\r\n
    <h2><b>It Starts with a Change in Your Mentality</b></h2>\r\n
    <p><span style="font-weight: 400;">It is understandable that many businesses possess an “either/or” mentality. They feel that everything must be one way or the other, as if business is black and white.</span></p>\r\n
    <p><span style="font-weight: 400;">For example, if a <a href="technology/securing-the-smart-future-of-manufacturing" target="_blank" rel="noopener">manufacturing </a>company believes that a certain system or process that has been trusted for years is suddenly disrupted by some type of new technology, that old system and everything involved with it must be completely irrelevant.</span></p>\r\n
    <p><span style="font-weight: 400;">The belief that as life goes on, the products of the past stay in the past and new products must take their place is severely limiting in the arena of innovation. As an Anticipatory Leader, I challenge that, as should you!</span></p>\r\n
    <p><span style="font-weight: 400;">A change in your mentality around how to better your sales strategy, increase your bottom line, and foster an innovative culture at your organization actually begins with a “both/and” view as opposed to an “either/or” one. We want to have </span><i><span style="font-weight: 400;">more </span></i><span style="font-weight: 400;">to work with than before, as this creates an environment where creative critical thinking knows no bounds!</span></p>\r\n
    <p><span style="font-weight: 400;">“Both/and” is a powerful corrective strategy that shifts our mentality from thinking the future will be either one way or the other and shows us that there is room for imagination in innovation, which leads to abundance and sales. Thinking of the past as singular is a limited perspective that does in fact lead to missed future opportunities.</span></p>\r\n
    <h2><b>Slack Thrives in a “Both/And” World</b></h2>\r\n
    <p><img class="alignleft wp-image-38642" src="https://www.alphagamma.eu/wp-content/uploads/2023/09/bigstock-Stavropol-Russian-Federation-309599371-scaled.jpg" alt="" width="328" height="219" /></p>\r\n
    <p><span style="font-weight: 400;">Slack is a great example of a company that aimed their sights on a “both/and” mindset to increase sales.</span></p>\r\n
    <p><a href="https://slack.com/trials?remote_promo=f4d95f0b&amp;d=7013y000002pzGQAAY&amp;nc=7013y000002q165AAA&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=AMER_US_EN_Evergreen_SLKCON_Google_SLACK-PG-SS-all-US-brand_BR&amp;utm_content=slack-pg-ss-all-us-brand_7013y000002pzGQAAY&amp;utm_term=Slack_Exact_._slack_._e_._c_._670942102011&amp;gad=1&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYSuSqLr93SvYqNd3l1SHmfDcjP2E3_pBGs748t9GG6Cy5NUAW6UYi8aAuwTEALw_wcB&amp;gclsrc=aw.ds" target="_blank" rel="noopener"><span style="font-weight: 400;">Slack is a powerful tool</span></a><span style="font-weight: 400;"> that allows employees to collaborate and strategize instantaneously for better organization and communication. It is a game changer for business communication, but what </span><i><span style="font-weight: 400;">is</span></i><span style="font-weight: 400;"> it exactly?</span></p>\r\n
    <p><span style="font-weight: 400;">In its most basic form, Slack is a chatroom, and chatrooms have been around since the early 2000s, with a focus on instant communication for friends and family. Are chatrooms still popular today? Not widely, especially with regard to the quantity of texting we do, social media messaging, and even the likes of remote work environments like Basecamp.</span></p>\r\n
    <p><span style="font-weight: 400;">But instead of leaving chatrooms in the past as though they are archaic and out of date, Slack adapted the concept and redefined it for a new audience, and in turn, it has become one of the most successful business tools spanning several industries!</span></p>\r\n
    <p><span style="font-weight: 400;">Plus, if you consider the concept of instantaneous communication between friends via a chatroom, without that technology and the market for it, there wouldn’t be Slack, Basecamp, and the culture that exists today.</span></p>\r\n
    <h2><b>Think Opposite to Find Overlooked Advantage</b></h2>\r\n
    <p><span style="font-weight: 400;">Your products and services have long had their intended purposes, and for your base customer segment, this purpose may fill their need today. But while you are filling this need, so are your competitors with a similar product or a similar service. There is even the chance and likelihood that they are working on something </span><i><span style="font-weight: 400;">better</span></i><span style="font-weight: 400;">.</span></p>\r\n
    <p><span style="font-weight: 400;">On some level, this just becomes a battle of <a href="financial/uk-housing-market-records-largest-annual-price-drop-since-2009" target="_blank" rel="noopener">affordability</a>. With no differentiating qualities, the only differentiating factor is price, and this is a slippery slope to fall down that does lead to stagnated sales.</span></p>\r\n
    <p><span style="font-weight: 400;">But if you want to avoid that sales slump and take competitive advantage away from competitors, becoming the </span><i><span style="font-weight: 400;">positive</span></i><span style="font-weight: 400;"> disruptor your industry needs, you must ask yourself: What should I do to differentiate and stand above the competition?</span></p>\r\n
    <p><span style="font-weight: 400;">If it has become a battle of attrition to the top, it is time for you to go opposite!</span></p>\r\n
    <p><span style="font-weight: 400;">To gain insight into what is beneath the surface of your product or service and redefine their capabilities as well as the value you deliver, take note of where everyone else is looking and look in the </span><i><span style="font-weight: 400;">opposite</span></i><span style="font-weight: 400;"> direction. Then, ask yourself the following questions:</span></p>\r\n
    <ul>\r\n
    <li style="font-weight: 400;">Could my product aid those in another department?&nbsp;</li>\r\n
    <li style="font-weight: 400;">\r\n
    <p>Could it do something <i>more</i> or else for my customers?&nbsp;</p>\r\n
    </li>\r\n
    <li style="font-weight: 400;">\r\n
    <p>Can it impact the effectiveness of the company or another industry in some way?</p>\r\n
    </li>\r\n
    </ul>\r\n
    <p><span style="font-weight: 400;">For instance, </span><a href="https://www.burrus.com/2022/03/from-game-rooms-to-boardrooms-virtual-and-augmented-reality-at-work/" target="_blank" rel="noopener"><span style="font-weight: 400;">augmented reality (AR) and virtual reality (VR)</span></a><span style="font-weight: 400;"> are well established in the gaming sector, but we have determined that these two technologies can do so much more!</span></p>\r\n
    <p><img class="alignright wp-image-38643" src="https://www.alphagamma.eu/wp-content/uploads/2023/09/bigstock-Doctors-wearing-VR-simulation-404428514-scaled.jpg" alt="" width="330" height="220" /></p>\r\n
    <p><span style="font-weight: 400;">In recent years, VR has been used as a medical professional training platform. By providing interactive, three-dimensional surgical simulations, it enables students to gain vital knowledge for more accurate diagnoses and improved surgical outcomes. The aerospace industry is also using VR to train pilots with real-life situations for safer and more efficient flights.</span></p>\r\n
    <p><span style="font-weight: 400;">The point here is that your product or service can offer far more for more customers than you realize. Part of your roadmap to a redefined sales strategy is through redefining a product or service, a powerful strategy that opens so many doors. Redefine the product, redefine the mentality of your salespeople, and redefine your growth!</span></p>\r\n
    <h2><b>Remember That You Are Selling More Than Just a “Thing”</b></h2>\r\n
    <p><a href="https://www.burrus.com/2022/05/practice-exponential-thinking-with-the-both-and-principle/" target="_blank" rel="noopener"><span style="font-weight: 400;">Before leveraging my “both/and principle”</span></a><span style="font-weight: 400;"> and the concept of going opposite to redefine your offerings and sales strategy, let’s shift the focus back to your sales force once more.</span></p>\r\n
    <p><span style="font-weight: 400;">One major missed opportunity I find when helping an organization move to an anticipatory mindset that establishes growth is that when asked, many salespeople admit that they get the sale, deliver the product or service, and then wash their hands of the transaction to move on to the next sale.</span></p>\r\n
    <p><span style="font-weight: 400;">This is where you actually </span><i><span style="font-weight: 400;">lose</span></i><span style="font-weight: 400;"> competitive advantage.</span></p>\r\n
    <p><img class="alignleft wp-image-38644" src="https://www.alphagamma.eu/wp-content/uploads/2023/09/bigstock-Business-Partnership-Meeting-C-469804173-scaled.jpg" alt="" width="330" height="220" /></p>\r\n
    <p><span style="font-weight: 400;">Remember, it is always easier to get a new sale from an existing customer than it is to obtain a completely </span><i><span style="font-weight: 400;">new</span></i><span style="font-weight: 400;"> customer every time. Successful businesses are built on lasting relationships, and lasting relationships are built on trust. Trust is not something that can be automated by any type of disruptive technology, no matter how streamlined it is.</span></p>\r\n
    <p><span style="font-weight: 400;">Trust is built by your sales team by learning all they can about the customer and providing streamlined solutions, redefined products or services, and a quality customer experience from start to finish, even if they have been with you since day one. You are not selling a product or service — you are selling an </span><i><span style="font-weight: 400;">experience</span></i><span style="font-weight: 400;">. Is it positive? If so, how?</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1701465600 {#1145
    date: 2023-12-01 21:20:00.0 UTC (+00:00)
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    date: 2023-12-01 21:28:56.0 UTC (+00:00)
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  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
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  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
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  -metakey: "Embracing Change: The Path to Sales Growth in a Shifting Market"
  -metadesc: "Organizations design products and services with the intention of fulfilling distinct customer needs or catering to niche requirements."
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    date: 2023-12-01 21:20:00.0 UTC (+00:00)
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AppController :: renderFooter (token = 87ca37)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"54c63e"

CookieController :: renderCookie (token = 7af09d)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"1bd9d5"