GET https://rct.dev.bbntimes.com/companies/demystifying-the-sharing-economy

Response
200 OK
IP
18.117.142.64
Profiled on
Token
d38a50

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3643
  -links: [
    3764 => Symfony\Component\WebLink\Link {#3764
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3762 => Symfony\Component\WebLink\Link {#3762
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3761 => Symfony\Component\WebLink\Link {#3761
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3760 => Symfony\Component\WebLink\Link {#3760
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3759 => Symfony\Component\WebLink\Link {#3759
      -href: "/build/view-more.js"
      -rel: [
        "preload" => "preload"
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      -attributes: [
        "as" => "script"
      ]
    }
    3758 => Symfony\Component\WebLink\Link {#3758
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3757 => Symfony\Component\WebLink\Link {#3757
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3756 => Symfony\Component\WebLink\Link {#3756
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3755 => Symfony\Component\WebLink\Link {#3755
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3754 => Symfony\Component\WebLink\Link {#3754
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3753 => Symfony\Component\WebLink\Link {#3753
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3752 => Symfony\Component\WebLink\Link {#3752
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3751 => Symfony\Component\WebLink\Link {#3751
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
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  "slug" => "demystifying-the-sharing-economy"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"fe6dbe"
category 
"companies"
slug 
"demystifying-the-sharing-economy"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=dn9n91o3kpjl56hogu6q17hfj6"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:47:05 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"d38a50"

Cookies

Request Cookies

Key Value
PHPSESSID 
"dn9n91o3kpjl56hogu6q17hfj6"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:46:52 +0000"
Last used 
"Sat, 22 Feb 25 08:47:02 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"1D2ZGsyPpuajbGhoonV7waM5Um6DKcMj7tThbT-NABg"
_csrf/https-cookie_accept 
"fDRbqokIAfHP_czkeEQUbDh8m4L_y1OR4koftchNnL8"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
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    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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    "function" => "render"
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    "function" => "renderHeader"
    "class" => "App\Controller\AppController"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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  [
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
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    "class" => "Twig\Template"
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  ]
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 38
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 448
    "function" => "render"
    "class" => "Twig\Environment"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 453
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 253
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=dn9n91o3kpjl56hogu6q17hfj6"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/demystifying-the-sharing-economy"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/demystifying-the-sharing-economy"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mPB7iBoyj8JZ8-HGxxbAAAAA0"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/demystifying-the-sharing-economy"
REDIRECT_SCRIPT_URL 
"/companies/demystifying-the-sharing-economy"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mPB7iBoyj8JZ8-HGxxbAAAAA0"
REDIRECT_URL 
"/public/companies/demystifying-the-sharing-economy"
REMOTE_ADDR 
"18.117.142.64"
REMOTE_PORT 
"19239"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740214024
REQUEST_TIME_FLOAT 
1740214024.3948
REQUEST_URI 
"/companies/demystifying-the-sharing-economy"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/demystifying-the-sharing-economy"
SCRIPT_URL 
"/companies/demystifying-the-sharing-economy"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mPB7iBoyj8JZ8-HGxxbAAAAA0"

Sub Requests 6

CookieController :: renderAnalysis (token = 1d94a2)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"f7c783"

AppController :: renderHeader (token = d32a70)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"40394e"
slug 
"home"

ArticleController :: trendingArticle (token = 497ea3)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"2efccb"
category 
"Companies"

ArticleController :: relatedArticles (token = fa8f43)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b5505e"
current_article 
App\Entity\Article {#1094
  -id: 2304
  -title: "Demystifying the Sharing Economy "
  -slug: "demystifying-the-sharing-economy"
  -introtext: "<p><span style="color: #000000;">Let me share something with you: some brands are going to find it difficult to exploit the sharing economy.&nbsp;</span><span style="color: #000000;">Why? Because there's confusion over what it actually is.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">Why? Because we've been thinking about this all wrong. It's not a thing. It's a fusion of things.</span></p>\r\n
    <p><span style="color: #000000;">The moniker ‘sharing economy’ is just one among many competing versions - The peer economy, The access economy, collaborative commons - making it a murky concept with indistinct borders.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Similarly, the sheer breadth of platforms, apps and services that claim to be part of the sharing economy - from reddit to Airbnb - threaten to make any single, fixed definition unfit for purpose.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">So. We don't need a definition. We need a&nbsp;model.&nbsp;A model that slides, that ratchets and that flexes to incorporated different definitions. And I think we've finally got one.</span></p>\r\n
    <p><span style="color: #000000;">So if you like it, share it. Because while ever we can't properly define it, we can't properly act upon it.</span></p>\r\n
    <p><span style="color: #000000;">Learn how to care to learn how to share</span></p>\r\n
    <p><span style="color: #000000;">But wait. Before I explain what it is and how to use it, in order to fully understand how it works, we need a light-speed history on how sharing came to be such a phenomenon. Because if you understand the pressures and tensions bearing down on society in 2017, and indeed empathise with the challenges those pressures generate, you’ll know exactly how to react.</span></p>\r\n
    <p><span style="color: #000000;">For me, there are&nbsp;three forces&nbsp;shaping the sharing economy.&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;">1. Encroaching Economic Uncertainty</span></h2>\r\n
    <p><span style="color: #000000;"> You may have heard experts invoking ‘VUCA’ [Volatile, Uncertain, Complex, Ambiguous] to describe the increasingly politically and economically unstable nature of our world.</span></p>\r\n
    <p><span style="color: #000000;">As a natural corollary, we see people becoming smarter in the way they interact with services and products. Whether it’s online-only estate agents like Tepilo undercutting rivals with physical presence by thousands of pounds, or car-clubs and bike-share schemes making more sense than purchasing a vehicle, users are looking to prioritise efficiency and value whenever possible.&nbsp;</span></p>\r\n
    <h2><span style="color: #10228b;">2.&nbsp;Changes in Society’s Priorities</span></h2>\r\n
    <p><span style="color: #000000;">Sociologists are making much of how our obsession with social media reflects a yearning to be ‘connected’ all times; digital communities often becoming our new surrogate families.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Furthermore, it seems as if everyone is coming to the collective realisation that access can be preferable to ownership, as we feel less need to define ourselves by our possessions.&nbsp;For the next generation connections and relationships, whether to goods and services, or just to other people will be more fluid and changeable.</span></p>\r\n
    <h2><span style="color: #10228b;">3. Technological Acceleration </span></h2>\r\n
    <p><span style="color: #000000;">We live in an era of unprecedented technological explosion, with the number of people connected, and the speed of that connection only heading in one direction.</span></p>\r\n
    <p><span style="color: #000000;">As goods and services move from their physical platforms to digital ones, we see our smart devices as ‘omni-keys’, granting us access to every kind of interaction, experience or transaction, wherever we might be.</span></p>\r\n
    <p><span style="color: #000000;">If these three forces were rivers, the sharing economy, then, is what remains behind at the delta. Unpacking the factors above - Economic, Social and Technological - helps us reverse engineer a model that allows brands to find entry points into this landscape. So as promised here’s the model:</span></p>\r\n
    <h2><span style="color: #10228b;">The 3B Model</span></h2>\r\n
    <p><span style="color: #000000;">I call it&nbsp;<span style="color: #10228b;">‘The 3B Model’ -&nbsp;Buy, Borrow &amp; Belong To</span>.&nbsp;The three buckets cluster Sharing Economy platforms and services according to the primary motivation for their use, but also each can be tethered to corresponding ‘forces’ responsible for its creation. Let’s take them in turn:</span></p>\r\n
    <p><span style="color: #000000;"><span style="color: #10228b;">Buy</span>&nbsp;is typified by platforms whose users are looking for smart, unmediated ways to transact. That might be via a straight peer-to-peer re-sale marketplace such as eBay or Shpock or one where people sell their own homemade wares such as Etsy.</span></p>\r\n
    <p><span style="color: #000000;">Most important, the platforms in the Buy category are all driven by users who are seeking value and efficiency in an economically uncertain world. Again, the force begets the need-state, which begets the platform’s creation.</span></p>\r\n
    <p><span style="color: #000000;">Then there’s&nbsp;<span style="color: #10228b;">Borrow</span>.&nbsp;Whether platforms in the Borrowing an Object eg Uber [taxi], Borrowing an Artform eg Spotify [music] or Borrowing Time eg TaskRabbit, they are in direct response to the societal changes of valuing access over ownership.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Finally, there’s&nbsp;<span style="color: #10228b;">Belong To</span>. These are categories based on community connection and free exchange of ideas. Whether sharing info eg crowdsourced traffic info on Waze, a common goal eg Kickstarter, or just fascinating solutions eg Cleanipedia, platforms in the Belong To bucket are a result of people’s need to be constantly connected, or be a member of a digital pseudo-family.</span></p>\r\n
    <p><span style="color: #000000;">Of course, in addition, all ‘B’s would not be possible without the third force, the rampant advance of technology, placing our mobiles at the centre of our daily routine; the device via which we facilitate all our interactions and connections.</span></p>\r\n
    <p><span style="color: #000000;">So how can brands use The 3B Model? Primarily it can help align jobs-to-be done with likely entry points into the sharing arena.&nbsp;Here are some example ‘plays’:&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">Brands seeking straight&nbsp;<span style="color: #10228b;">sales and product</span>&nbsp;exposure should look to use&nbsp;<span style="color: #10228b;">‘Buy’</span>&nbsp;platforms to list their wares, adhering to the golden rules of e-commerce, and monitoring consumer feedback to head off any issues.</span></p>\r\n
    <p><span style="color: #000000;">However, brands seeking&nbsp;<span style="color: #10228b;">deeper involvement and engagement&nbsp;</span>from their target or want to forge new brand associations in people’s minds should look to identify partners in the&nbsp;<span style="color: #10228b;">Borrow or Belong To</span>&nbsp;bucket in order to become more deeply and natively entwined with the platform’s DNA.</span></p>\r\n
    <p><span style="color: #000000;">With&nbsp;<span style="color: #10228b;">Borrow</span>, brands need to think about what non-tangible assets they can bring to the party. Whether you make available your expertise, your infrastructure or even your distribution network, ask: what do we own that the user can access to enhance their experience? Remember they don’t take it away with them, only access it temporarily.</span></p>\r\n
    <p><span style="color: #000000;">With&nbsp;<span style="color: #10228b;">Belong To</span>, brands should consider how to add value to existing communities. Support interest groups by providing them with something valuable to share, whether new tailored content, access to influencers, or partnered events that will act as a currency within that community. Alternatively, create new communities by responding to unanswered needs and gather, curate and repackage searchable crowdsourced ideas as a way of forging an association between brand and solutions.</span></p>\r\n
    <p><span style="color: #000000;">Establishing a model to help marketers understand the intricate, sprawling jigsaw of the sharing economy is vital if they are to exploit it in any meaningful way. If we understand the primary forces behind its ascendancy, and the reason for its use, we can begin to calculate ways brands can add value to the experience</span></p>\r\n
    <p><span style="color: #000000;">The 3B Model provides an alternative angle on the sharing economy, and rather than a hard, immutable dictionary definition, think of it as more like a graphic equaliser, with three measures that can be turned up and down to generate different settings, modes or effects.</span></p>\r\n
    <p><span style="color: #000000;">And if you like this article, then, please, by all means, share it.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1533066297 {#1145
    date: 2018-07-31 19:44:57.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1533066517 {#1150
    date: 2018-07-31 19:48:37.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2893
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1533066295 {#1148
    date: 2018-07-31 19:44:55.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "Let me share something with you: some brands are going to find it difficult to exploit the Sharing Economy.\u{A0}Why? Because there's confusion over what it actually is."
  -robots: null
  -publishedAt: DateTime @1533066295 {#1147
    date: 2018-07-31 19:44:55.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = 4c3347)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4c99e1"

CookieController :: renderCookie (token = b22a1c)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5df99d"