GET https://rct.dev.bbntimes.com/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page

Response
200 OK
IP
18.220.64.124
Profiled on
Token
d58a0c

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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"security.firewall.map.context.main"
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    3784 => Symfony\Component\WebLink\Link {#3784
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"_security_main"
_stopwatch_token 
"28800e"
category 
"society"
slug 
"content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"care_did=63adfd9e-f3f1-4ab2-bdfd-f2e7ccae30b0; PHPSESSID=hhs29jmh01oimmi22m3r2nj7hm"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:42:49 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"d58a0c"

Cookies

Request Cookies

Key Value
PHPSESSID 
"hhs29jmh01oimmi22m3r2nj7hm"
care_did 
"63adfd9e-f3f1-4ab2-bdfd-f2e7ccae30b0"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:42:23 +0000"
Last used 
"Sat, 22 Feb 25 13:42:46 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"5xdyTF2nehGMHRxgq3d1GAZrle3_zmCWg4_eVU91xpU"
_csrf/https-cookie_accept 
"2HI5HCTe8UQN1PK9CxtrpK2IqwrfJT-_DVRDMR-na9k"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "function" => "createView"
    "class" => "Symfony\Component\Form\Form"
    "type" => "->"
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  [
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "handle"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"care_did=63adfd9e-f3f1-4ab2-bdfd-f2e7ccae30b0; PHPSESSID=hhs29jmh01oimmi22m3r2nj7hm"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
REDIRECT_REDIRECT_SCRIPT_URL 
"/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nUWJDyWLT8YV1VjBpaFAAAAIA"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
REDIRECT_SCRIPT_URL 
"/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nUWJDyWLT8YV1VjBpaFAAAAIA"
REDIRECT_URL 
"/public/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
REMOTE_ADDR 
"18.220.64.124"
REMOTE_PORT 
"62629"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740231768
REQUEST_TIME_FLOAT 
1740231768.2829
REQUEST_URI 
"/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
SCRIPT_URL 
"/society/content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nUWJDyWLT8YV1VjBpaFAAAAIA"

Sub Requests 6

CookieController :: renderAnalysis (token = 151537)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"c6098f"

AppController :: renderHeader (token = 2c1521)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"6bae2f"
slug 
"home"

ArticleController :: trendingArticle (token = 2c0909)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"449b31"
category 
"Society"

ArticleController :: relatedArticles (token = 4a078a)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8894c7"
current_article 
App\Entity\Article {#1094
  -id: 8090
  -title: "Content Writing in 2021: 5 Steps to Write a Compelling "About Us" Page"
  -slug: "content-writing-in-2021-5-steps-to-write-a-compelling-about-us-page"
  -introtext: """
    <div id="ember66" class="ember-view">\r\n
    <div class="reader-article-content" dir="ltr">\r\n
    <p>An “About Us” page gives your visitors an insight into your&nbsp;<a href="companies/how-to-create-a-sticky-brand-name">brand.</a></p>\r\n
    """
  -content: """
    \r\n
    <p>It just might be the first step to build trust with your prospects. Far too often, about us pages are treated as an obligation rather than a valuable opportunity to make potential customers emotionally invested in their brand.</p>\r\n
    <p>Ideally, the&nbsp;about us page content&nbsp;should highlight your biggest wins, making a strong impression on your curious customers. It should answer any questions your potential consumers might have about your business.</p>\r\n
    <p>If you are not sure&nbsp;how to write content for a website’s&nbsp;about us page to impart the desired impact on the visitors, here are a 5 steps to get you started:</p>\r\n
    <h2>1. Tell Your Story: Introduce Your Brand and Tell What You Are Doing Behind the Scenes</h2>\r\n
    <p><img src="/images/Pret_About_Us.png" alt="Pret_About_Us.png" width="600" height="258" /></p>\r\n
    <p><span style="color: #000000;"><strong>© PRET</strong></span></p>\r\n
    <p>Telling your brand story helps you connect with your&nbsp;<a href="companies/why-defining-your-target-audience-is-so-important" target="_blank" rel="nofollow noopener">audience</a>&nbsp;on a personal level through shared values. The story you tell puts a human face on what might otherwise be a boring, corporate sales pitch. Mention your achievements, press mentions, testimonials, and awards to build social proof in your story.</p>\r\n
    <p>Remember to keep it short and interesting. While telling your brand story, you can still appear professional while being casual, even humorous. Be honest and authentic when you convey your company’s mission and the passion you feel for it.</p>\r\n
    <h2>2. Make it About Your Customers: Show Them Why You Are Unique</h2>\r\n
    <p><img src="/images/wework.png" alt="wework.png" width="600" height="509" /></p>\r\n
    <p><span style="color: #000000;"><strong>© WeWork</strong></span></p>\r\n
    <p>Most of the about us pages that you’ll see are used by businesses to glorify themselves and talk about how amazing they are. However, customers are looking for how well you understand the problem that they have which drove them to your&nbsp;<a href="companies/4-web-pages-every-business-website-should-have" target="_blank" rel="nofollow noopener">website</a>&nbsp;in the first place and how you’re going to solve it.</p>\r\n
    <p>Simply put, you’re not the hero of your story when you’re addressing your audience, your customer is. So, make it about the customer and use your creativity to describe how you are going to solve the problem that your potential customer has. This will help gather their trust and build a loyal community in the long run.</p>\r\n
    <h2>3. Highlight Your Unique Value Proposition</h2>\r\n
    <p><img src="/images/Starbucks.png" alt="Starbucks.png" width="601" height="355" /></p>\r\n
    <p><span style="color: #000000;"><strong>© Starbucks</strong></span></p>\r\n
    <p>Your uniqueness is what sets you apart from the&nbsp;<a href="companies/how-your-business-can-stay-ahead-of-the-competition" target="_blank" rel="nofollow noopener">competition</a>. You can draw attention to the unique selling point of your company by crafting the&nbsp;content&nbsp;of the about us page around it. Keep the tone light and relatable and never go overboard with the promises you make.</p>\r\n
    <p>It’s a powerful way to let people know what your mission is and a way to win over the hearts of your potential customers and help them relate to your company. For example, If your company makes jeans by recycling plastic bottles, explain why that’s important to your brand. Market your values to attract the consumers to your product.</p>\r\n
    <h2>4. Introduce Your Team</h2>\r\n
    <p><img src="/images/DropBox_About_Us.png" alt="DropBox_About_Us.png" width="600" height="351" /></p>\r\n
    <p><span style="color: #000000;"><strong>© Dropbox</strong></span></p>\r\n
    <p>Showing the faces of your team in your&nbsp;about us page content&nbsp;helps humanize the brand and creates a friendly bond with the customers. List out your teams’ most instrumental members on your page, so that your customers know they’re in capable hands and feel at ease.</p>\r\n
    <p>A word of advice here would be to not use stock photography. Add pictures of your team members at work because being real and authentic would definitely help build credibility and gain you customers who are&nbsp;<a href="companies/effective-ways-to-gain-customer-loyalty" target="_blank" rel="nofollow noopener">loyal</a>&nbsp;to your business and trust your brand.</p>\r\n
    <h2>5. Encourage Your Readers to Take Action</h2>\r\n
    <p><img src="/images/Netflix.png" alt="Netflix.png" width="601" height="346" /></p>\r\n
    <p><span style="color: #000000;"><strong>© Neflix</strong></span></p>\r\n
    <p>Now when the reader is engaged with your brand, you most definitely don’t want them left sitting there wondering what to do next. Create strategic&nbsp;<a href="technology/7-tips-to-boost-your-click-rates" target="_blank" rel="nofollow noopener">calls-to-actions(CTA’s<strong>)</strong></a>&nbsp;to help them navigate to other parts of your website or redirect them to your product page where you try and score a conversion.</p>\r\n
    <p>Find the right balance between simple and creative actionable copy while keeping distractions on the page to a minimum. This will significantly increase your chances of converting leads into clients.</p>\r\n
    <h2>To Conclude</h2>\r\n
    <p>Your “About Us” page is the first impression and connection with your prospects. The above-listed aspects are the best ones to get you started. Once you refine the about us section, you’ll see improvement in the&nbsp;<a href="companies/the-most-effective-tips-to-create-conversion-oriented-content" target="_blank" rel="nofollow noopener">conversation rate</a>&nbsp;and other critical parameters of your website.</p>\r\n
    <p>Do you have any strategies or&nbsp;website&nbsp;<a href="companies/content-marketing-5-ways-to-create-content-your-audience-won-t-ignore-in-2021" target="_blank" rel="nofollow noopener">content ideas</a>&nbsp;for the about us page? Mention your thoughts in the comments section.&nbsp;</p>\r\n
    </div>\r\n
    </div>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1614093656 {#1145
    date: 2021-02-23 15:20:56.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1621030017 {#1150
    date: 2021-05-14 22:06:57.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 2165
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1614093656 {#1148
    date: 2021-02-23 15:20:56.0 UTC (+00:00)
  }
  -metakey: "Content Writing in 2021: 5 Steps to Write a Compelling About Us Page"
  -metadesc: "An “About Us” page gives your visitors an insight into your\u{A0}brand."
  -robots: null
  -publishedAt: DateTime @1614093656 {#1147
    date: 2021-02-23 15:20:56.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = c1bbe8)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"866142"

CookieController :: renderCookie (token = ec8e50)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"c8abc7"