ArticleController :: show
Request
GET Parameters
None
POST Parameters
None
Uploaded Files
None
Request Attributes
Key | Value |
---|---|
_controller | "App\Controller\ArticleController::show" |
_firewall_context | "security.firewall.map.context.main" |
_links | Symfony\Component\WebLink\GenericLinkProvider {#3706 -links: [ 3827 => Symfony\Component\WebLink\Link {#3827 -href: "/build/runtime.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3825 => Symfony\Component\WebLink\Link {#3825 -href: "/build/644.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3824 => Symfony\Component\WebLink\Link {#3824 -href: "/build/502.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3823 => Symfony\Component\WebLink\Link {#3823 -href: "/build/app.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3822 => Symfony\Component\WebLink\Link {#3822 -href: "/build/view-more.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3821 => Symfony\Component\WebLink\Link {#3821 -href: "/build/term-condition.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3820 => Symfony\Component\WebLink\Link {#3820 -href: "/build/contact.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3819 => Symfony\Component\WebLink\Link {#3819 -href: "/build/scroll-infinite-article.js" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "script" ] } 3818 => Symfony\Component\WebLink\Link {#3818 -href: "/build/app.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3817 => Symfony\Component\WebLink\Link {#3817 -href: "/build/cookie-style.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3816 => Symfony\Component\WebLink\Link {#3816 -href: "/build/term-condition-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3815 => Symfony\Component\WebLink\Link {#3815 -href: "/build/contact-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } 3814 => Symfony\Component\WebLink\Link {#3814 -href: "/build/comment-css.css" -rel: [ "preload" => "preload" ] -attributes: [ "as" => "style" ] } ] } |
_route | "article_show" |
_route_params | [ "category" => "technology" "slug" => "selling-on-marketplace-or-your-own-online-store" ] |
_security_firewall_run | "_security_main" |
_stopwatch_token | "4c5b1b" |
category | "technology" |
slug | "selling-on-marketplace-or-your-own-online-store" |
Request Headers
Header | Value |
---|---|
accept | "*/*" |
accept-encoding | "gzip, br, zstd, deflate" |
connection | "close" |
cookie | "PHPSESSID=28k11nngsl6eubnsaurgi71k5a; care_did=efd865a6-d98f-484a-9575-c87c30ec2282" |
host | "rct.dev.bbntimes.com" |
user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
x-php-ob-level | "1" |
Request Content
Request content not available (it was retrieved as a resource).
Response
Response Headers
Header | Value |
---|---|
cache-control | "no-cache, private" |
content-type | "text/html; charset=UTF-8" |
date | "Sat, 22 Feb 2025 13:18:38 GMT" |
link | "</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style"" |
x-debug-token | "d84e61" |
Cookies
Request Cookies
Key | Value |
---|---|
PHPSESSID | "28k11nngsl6eubnsaurgi71k5a" |
care_did | "efd865a6-d98f-484a-9575-c87c30ec2282" |
Response Cookies
No response cookies
Session 6
Session Metadata
Key | Value |
---|---|
Created | "Sat, 22 Feb 25 13:18:32 +0000" |
Last used | "Sat, 22 Feb 25 13:18:37 +0000" |
Lifetime | 0 |
Session Attributes
Attribute | Value |
---|---|
_csrf/https-comment | "VS4fVzz3jMabeVY_5QBc7aGDpmihGEhIgAeXOV0qcL4" |
_csrf/https-cookie_accept | "n31HMj0DNqsRDSP1iCv8LahnFcTZRJvVp0DYWgnsf-A" |
Session Usage
6
Usages
Stateless check enabled
Usage |
---|
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
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Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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current_article | App\Entity\Article {#1094 -id: 705 -title: "Selling on Marketplace or Your Own Online Store?" -slug: "selling-on-marketplace-or-your-own-online-store" -introtext: "<p><span style="color: #000000;">Selling on Marketplaces at the face of it looks like a great idea. Well who would not like to reach more people and increase a chance of conversion?</span></p>\r\n" -content: """ \r\n <p><br /><br /><span style="color: #000000;"><img src="/images/Africa_Technology_2.jpg" alt="" width="885" height="590" /></span><br /><br /><br /><span style="color: #000000;"><br />Well the eBay’s and Amazon’s are definitely leading the e-commerce success stories but what is worth mentioning here is the recent success achieved by traditional retailers and businesses in online space.</span></p>\r\n <p><br /><span style="color: #000000;">Among the recent top 10 e-commerce sites (based on revenues) in the USA, the majority of them are traditional retailers and businesses such as Walmart, Staples, BestBuy, Sears Holding, Macy’s & Office Depot. India is expected to follow this trend in next couple of years.</span></p>\r\n <p><strong><br /><br /><span style="color: #10228b; font-size: 14pt;">Marketplace Scenario for Retailers in India</span></strong></p>\r\n <p><br /><br /><img src="/images/Big-Data--Banking-1.jpg" alt="" width="900" height="579" /><br /><br /><br /><br /><span style="color: #000000;">Millions of customers visiting marketplaces like Myntra, Jabong, Flipkart , Snapdeal and Amazon every month give your retail brand a better chance to be discovered. So, essentially these marketplaces take you closer to your potential customers but there is no guarantee they will buy your products. Even if you sell more with these marketplaces you loose on building brand for yourself.</span></p>\r\n <p><br /><span style="color: #000000;">Marketplace strategy can work for retailers who are looking at online as another sales channel and not as building long term relation with your customers. It is important for brands to understand how online presence can fit in their plans to expand their business.</span></p>\r\n <p><br /><span style="color: #000000;">Wondering when should you start planning for your own online store? I will help you with the information you need to make a decision.</span></p>\r\n <p><br /><span style="color: #000000;">So, when does it make sense to have your own online store?</span></p>\r\n <p><strong><br /><br /><span style="font-size: 14pt; color: #10228b;">An Online Store for Your Retail Brand</span></strong></p>\r\n <p> </p>\r\n <p><strong><img src="/images/Energy__Brexit_1.jpg" alt="" width="901" height="581" /><br /><br /><br /><br /><span style="color: #000000;">1. Selling Online is Part of a Long Term Strategy</span></strong></p>\r\n <p><br /><br /><span style="color: #000000;">The changing consumer behavior and the increasing number of online shoppers require brands to have an online presence. Selling through marketplaces make you lose the brand value since you get lost in the large portfolio of brands. Moreover the customer is keener to buy products with higher discounts over preference of a specific brand.</span></p>\r\n <p><br /><span style="color: #000000;">Having your own online store helps you track your customers purchase history understand their preferences and create personalized deals and discounts for them. You also get to cross sell and upsell products and thus increase average merchandising value of their purchase. Once your customers receive reward points for shopping with you there is a long term relation you build with them.</span></p>\r\n <p><br /><span style="color: #000000;">Setting up your own online store may look like a huge initial investment but the benefits are long term and would help you in increasing customer lifetime value.</span></p>\r\n <p><span style="color: #000000;"><strong><br /><br />2. Create Omni-Channel Experience for Your Customers</strong></span></p>\r\n <p><br /><br /><span style="color: #000000;">Omni-channel is not same as selling on different channels. Omni-channel is about delivering the same experience across different sales channel and giving your customers one view of the product. This experience can be delivered through an effective strategy which embraces every touch-point as one unified whole.</span></p>\r\n <p><br /><span style="color: #000000;">From customers standpoint this gives them an opportunity to select the products online and try it in your store and pay on your website or in store. Thus capturing customers at different points in their purchase cycle and developing stickiness factor. To ensure this customer experience with your brand you need to have your own online store.</span></p>\r\n <p><span style="color: #000000;"><strong><br /><br />3. Increase Brand Engagement</strong></span></p>\r\n <p><br /><br /><span style="color: #000000;">Building a relation with your customers and getting them engaged with your brand does not happen by offering great discounts. It is achieved over a period of time through a process in which you empower your customers, share brand stories and personalize their experience. Customers trust your brand when you let them review and recommend your products. Ask their opinion on your products and empower them to rate it. Share brand heritage and stories through your online and offline store. Keep your brand relevance to your changing customers’ needs and enhance your brand perception.</span></p>\r\n <p><span style="color: #000000;"><strong><br /><br />4. Innovate with Your Customers</strong></span></p>\r\n <p><br /><br /><span style="color: #000000;">Today consumers are hungry for “new products” and “new experiences”. Innovation is a demonstration of the coolness, smarts, and consumer-centricity that today’s shoppers demand. Consumers prefer brands which use technology to innovate and help them find products they need.</span></p>\r\n <p><strong><br /><br /><span style="font-size: 14pt; color: #10228b;">What's next?</span></strong></p>\r\n <p><br /><br /><img src="/images/Blockchain__Privacy_1.jpg" alt="" width="900" height="650" /><br /><br /><br /><br /><span style="color: #000000;">Wondering how should you go about this?</span></p>\r\n <p><br /><span style="color: #000000;">Start your own online store with an enterprise grade platform that is scalable and enables customization to meet your business requirements. The other important aspect to a successful online business is to innovate and provide a platform that offers great customer experience with an integrated social engagement/commerce platform</span></p>\r\n <p><br /><span style="color: #000000;">Well the best way to innovate is through collaboration with your customers. Knowing your customers well, listening to what they talk about you and understanding what they need would help you create products they want. To be able to listen to your customers you need to give your customers a platform to interact with each other. Your online store is the platform which facilitates social interactions and gives you an opportunity to be involved their conversations. Use sentiment analysis tools to leverage what your loyal customers speak about you and provide an engaging experience</span></p>\r\n <p><br /><span style="color: #000000;">The traditional businesses can use their offline strength with their online presence to create a sustainable business model and create a success story.</span></p> """ -user: Proxies\__CG__\App\Entity\User {#1092 …} -createdAt: DateTime @1511457217 {#1145 : 2017-11-23 17:13:37.0 UTC (+00:00) } -updatedAt: DateTime @1511475063 {#1150 : 2017-11-23 22:11:03.0 UTC (+00:00) } -deletedAt: null -category: App\Entity\Category {#445 …} -status: "published" -imageCard: Proxies\__CG__\App\Entity\File {#1184 …} -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …} -featured: false -mainView: false -clicks: 4931 -comments: Doctrine\ORM\PersistentCollection {#1125 …} -reviewed_at: DateTime @1511457220 {#1148 : 2017-11-23 17:13:40.0 UTC (+00:00) } -metakey: "" -metadesc: "Selling on Marketplaces at the face of it looks like a great idea. Well who would not like to reach more people and increase a chance of conversion?" -robots: null -publishedAt: DateTime @1511457220 {#1147 : 2017-11-23 17:13:40.0 UTC (+00:00) } -canonical: null -superTag: null } |
AppController :: renderFooter (token = f32a09)
Key | Value |
---|---|
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_locale | "en" |
_stopwatch_token | "8ab39d" |
CookieController :: renderCookie (token = 8ea698)
Key | Value |
---|---|
_controller | "App\Controller\CookieController::renderCookie" |
_format | "html" |
_locale | "en" |
_stopwatch_token | "acc4a0" |