GET https://rct.dev.bbntimes.com/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable

Response
200 OK
IP
216.73.216.183
Profiled on
Token
ddb126

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"article_show"
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"_security_main"
_stopwatch_token 
"414d91"
category 
"companies"
slug 
"hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"

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Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=bspem0j5tv6d2ittd7fl4aj1fm"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sun, 01 Jun 2025 10:18:15 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"ddb126"

Cookies

Request Cookies

Key Value
PHPSESSID 
"bspem0j5tv6d2ittd7fl4aj1fm"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sun, 01 Jun 25 10:17:18 +0000"
Last used 
"Sun, 01 Jun 25 10:18:12 +0000"
Lifetime 
0

Session Attributes

Attribute Value
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Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "handle"
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  [
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
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  [
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
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    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=bspem0j5tv6d2ittd7fl4aj1fm"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"aDwo5kWmKRwWGh82i1w6egAAAAk"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
REDIRECT_SCRIPT_URL 
"/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"aDwo5kWmKRwWGh82i1w6egAAAAk"
REDIRECT_URL 
"/public/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
REMOTE_ADDR 
"216.73.216.183"
REMOTE_PORT 
"36533"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1748773094
REQUEST_TIME_FLOAT 
1748773094.5126
REQUEST_URI 
"/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
SCRIPT_URL 
"/companies/hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
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Sub Requests 6

CookieController :: renderAnalysis (token = d7adde)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"316bc6"

AppController :: renderHeader (token = 2e734c)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5faf7d"
slug 
"home"

ArticleController :: trendingArticle (token = 62892c)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"68a0d5"
category 
"Companies"

ArticleController :: relatedArticles (token = 95e909)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8fd05b"
current_article 
App\Entity\Article {#1094
  -id: 14028
  -title: "Hard and Soft Trends Explained: Plan for the Predictable, Prepare for the Unpredictable"
  -slug: "hard-and-soft-trends-explained-plan-for-the-predictable-prepare-for-the-unpredictable"
  -introtext: "<p>The future itself is uncertain, and this is an all-too-often scary realization for businesses of all sizes and industries.</p>\r\n"
  -content: """
    \r\n
    <p>Where is your specific industry headed? Will a new technology come to be that leaves your current technology or operation completely in the dust? Will your customer base take a dramatic turn in their wants and needs? These are only a fraction of the questions that plague businesses on a daily basis.</p>\r\n
    <p>Yes, the future is uncertain and this may strike fright in some. But to me, this uncertainty is exciting and full of opportunity thanks to the <a href="https://www.burrus.com/2022/01/calculated-risks-and-the-missing-competency-of-an-anticipatory-mindset/" target="_blank" rel="nofollow noopener">skills that come with an Anticipatory mindset</a>!</p>\r\n
    <p>The difference between those that fear the uncertain future versus those that find it exhilarating and ripe with opportunity is one’s ability to more clearly see the future in front of them and in turn, feel confident leveraging it to their advantage. And in my Hard Trend Methodology, the Soft Trend future possibilities are a vital piece to bringing certainty forward in uncertain times.</p>\r\n
    <h2><b>Soft Trends in My Hard Trend Methodology</b></h2>\r\n
    <p>Soft Trends are those future <i>possibilities</i> that may or may not happen. These future “maybes” are open to <i>influence</i>. This is a real skeleton key to becoming the positive disruptor, just as much as those future certainties that will happen!</p>\r\n
    <p>I have taught this concept for many years, yet every new year that comes around brings individuals who do not realize the real potential and disruptive power of leveraging Soft Trends to their advantage, just as they would leverage a Hard Trend. When something is open to influence, it means you can influence it in your own way and transform it into an advantage.</p>\r\n
    <p>Thinking of it in software terms, a known Hard Trend future certainty is that more and more employees will work remotely in the years to come, while the Soft Trend is the remote working platform that is most efficient for remote employee engagement. <a href="https://basecamp.com/" target="_blank" rel="nofollow noopener">Basecamp</a> is one that comes to mind, which is a virtual and interactive task list for employees working remotely to communicate, assign work, and check off tasks as they go.</p>\r\n
    <p>By an organization first identifying the Hard Trend of remote work, it should then be able to identify the Soft Trends around it. Software for working remotely is needed, and while Basecamp may be a great option, nothing is perfect, meaning entrepreneurs can leverage this Soft Trend and design something better!</p>\r\n
    <p>What does this do for the uncertainties that come with the shift to fully remote work? It helps you as a <a href="companies/7-practical-ways-to-become-a-better-business-leader" target="_blank" rel="noopener">business leader</a> find certainty in all the uncertainties of having a decentralized workforce, knowing that you can influence how efficiently the shift happens while preventing you and your staff from trying to avoid a Hard Trend — something that cannot be avoided.</p>\r\n
    <h2><b>Corporate Coaching: Playing Professional Offense </b><b><i>and</i></b><b> Defense</b></h2>\r\n
    <p>A core component to taking full advantage of Soft Trend future possibilities is to <a href="https://www.burrus.com/2020/07/agility-and-anticipation-a-vital-partnership/" target="_blank" rel="nofollow noopener">be both Anticipatory <i>and </i>agile</a>. In sports terms, this is playing offense <i>and</i> defense, with anticipation acting as an American football team quarterback’s read on the defense while agility is adjusting to prevent a team trying to score on you; in corporate terms, a known competitor trying to disrupt you.</p>\r\n
    <p><img class="alignright wp-image-37560" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/2Ski_Downhill_Trees.jpg" alt="" width="350" height="233" /></p>\r\n
    <p>Let’s use a skiing analogy. Suppose you are skiing down a mountain. There are certainties that you know are coming, such as trees planted firmly in the mountain that you can avoid. Then there are the uncertainties you do not know for sure will happen, such as other skiers flying past you, someone falling in front of you, or hidden patches of ice.</p>\r\n
    <p>If a skier is in front of you, you do not know whether they will fall or not, but you do know that because they are there, that possibility is evident. The skier’s existence is a Hard Trend, and their actions are the Soft Trend. Acknowledging that the skier falling is a possibility and that you have to be ready for it is playing defense, or being agile, and knowing how to dodge the fallen skier is playing offense, or being Anticipatory. You <i>cannot</i> have one without the other.</p>\r\n
    <p>Ask any professional athlete — no team will make it to a championship without both a great offense and defense. Because we as humans have the capabilities of <a href="society/critical-thinking-and-metacognition" target="_blank" rel="noopener">thinking critically</a> about the future while appreciating the potential for something unpredictable happening to us, the potential for a powerful strategy in business is exponential!</p>\r\n
    <p><img class="alignleft wp-image-37563" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/Assumptions.png" alt="" width="339" height="339" /></p>\r\n
    <h2><b>A Meltdown During a Deep Freeze</b></h2>\r\n
    <p>Soft Trends are composed of two components: Hard Assumptions and Soft Assumptions. Hard Assumptions are those based on empirical data and analytics and Soft Assumptions are those that have no data to support their existence. They are quite literally assumptions based on emotion or superstition.</p>\r\n
    <p><a href="https://www.npr.org/2023/01/06/1147445280/southwest-airlines-cancellations-costs-825-million" target="_blank" rel="nofollow noopener">Let’s take the Southwest Airlines debacle that happened during the 2022 holiday season</a> to better understand these two pieces of Soft Trends.</p>\r\n
    <p>There are two nonnegotiable Hard Trend future certainties that always impact airlines in the winter. The first is that the holiday season <i>always</i> shows an increase in air travel. The second is that the winter season <i>always </i>brings winter weather patterns that affect the ability to fly. For this second one, the uncertainty comes with <i>when</i> these winter weather patterns will occur, or if they will occur at all.</p>\r\n
    <p>Again, to leverage both Hard and Soft Trends and avoid ultimate disruption from anything, businesses need to be both offensive and defensive, or Anticipatory and agile, in their decision making. Unfortunately for Southwest Airlines, they were neither. Instead, they implemented a wait-and-see strategy that wasn’t Anticipatory but didn’t incorporate much agility either.</p>\r\n
    <p>This past holiday season, the winter weather patterns brought a deep freeze and blinding blizzards in many parts of the country during the busiest time of the year for air travel. Southwest Airlines neglected to identify the Hard Trend that weather disruption <i>will</i> happen at any given point during the holidays.</p>\r\n
    <p><img class="alignright wp-image-37565" src="https://www.alphagamma.eu/wp-content/uploads/2023/03/2bigstock-Singapore-January-302523628.jpg" alt="" width="350" height="233" /></p>\r\n
    <p>But the real kicker was Southwest Airlines’s legacy systems, computer software, and even <i>phone lines</i> were outdated and unable to handle the number of flight cancellations and rescheduling that were being forced due to weather. Southwest canceled more than 16,700 of its flights between December 21-31, 2022.</p>\r\n
    <p>Southwest Airlines could not influence the weather, but they <i>could</i> influence their ability to respond to it and be prepared for it, answering the question of “how can we prepare internally to be ready for tumultuous weather at any point during the busy holiday travel season?” Where other airlines were able to recover quickly from the weather disruption, Southwest Airlines lost nearly $825 million!</p>\r\n
    <h2><b>The Hard and Soft Assumptions of Southwest</b></h2>\r\n
    <p>So, where do the pieces of Soft Trends — Hard Assumption and Soft Assumption — fall into place? For airlines to be prepared for potential disruption due to winter weather, they rely on years of data highlighting that this weather often occurs <i>during</i> the holidays, when an increase in air traffic is evident. This is a glaringly obvious Hard Assumption.</p>\r\n
    <p>For Southwest Airlines, instead of relying on these Hard Assumptions based on data, they relied on the Soft Assumption that perhaps because winter storms have not been this bad in previous years, they would continue to be manageable or that their legacy systems would handle the issue just fine. There is no <a href="technology/data-scarcity-the-impending-crisis" target="_blank" rel="noopener">data </a>to support these claims, and as Charles Dickens once wrote, “never say never.”</p>\r\n
    <p>For those airlines that quickly and efficiently rescheduled flights, found lost luggage, and had superb customer service through this storm, customer loyalty increased, the potential for future sales improved, and if they are looking at their internal operation exponentially, they can now see future problems to pre-solve.</p>\r\n
    <p>Soft Trends carry enormous potential and opportunity, which is why they are such an integral part of my Hard Trend Methodology and thus, <a href="https://www.burrus.com/become-anticipatory" target="_blank" rel="nofollow noopener">a cornerstone to my Anticipatory Leader System</a>. By understanding uncertainty, you make the future more certain as well as prepare yourself for <i>anything</i> that may come your way!</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1680472020 {#1145
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  -metakey: "Hard and Soft Trends Explained: Plan for the Predictable, Prepare for the Unpredictable"
  -metadesc: "The future itself is uncertain, and this is an all-too-often scary realization for businesses of all sizes and industries."
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AppController :: renderFooter (token = 8b5c57)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5ad1f2"

CookieController :: renderCookie (token = b49e12)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ccc679"