GET https://rct.dev.bbntimes.com/technology/discounts-discovery-delight-3ds-for-driving-desire

Response
200 OK
IP
3.139.233.134
Profiled on
Token
e28e08

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3651
  -links: [
    3772 => Symfony\Component\WebLink\Link {#3772
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3770 => Symfony\Component\WebLink\Link {#3770
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3769 => Symfony\Component\WebLink\Link {#3769
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3768 => Symfony\Component\WebLink\Link {#3768
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3767 => Symfony\Component\WebLink\Link {#3767
      -href: "/build/view-more.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3766 => Symfony\Component\WebLink\Link {#3766
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3765 => Symfony\Component\WebLink\Link {#3765
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3764 => Symfony\Component\WebLink\Link {#3764
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3763 => Symfony\Component\WebLink\Link {#3763
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3762 => Symfony\Component\WebLink\Link {#3762
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3761 => Symfony\Component\WebLink\Link {#3761
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3760 => Symfony\Component\WebLink\Link {#3760
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3759 => Symfony\Component\WebLink\Link {#3759
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
  "category" => "technology"
  "slug" => "discounts-discovery-delight-3ds-for-driving-desire"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"b2f654"
category 
"technology"
slug 
"discounts-discovery-delight-3ds-for-driving-desire"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"fikker-61vm-nk2N=MgPGRI6oXLV7DSLWJk4y6wNi63F1ZE0E; PHPSESSID=9ho7q1lbvqc9cerel10tgq6t4n"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:27:12 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"e28e08"

Cookies

Request Cookies

Key Value
PHPSESSID 
"9ho7q1lbvqc9cerel10tgq6t4n"
fikker-61vm-nk2N 
"MgPGRI6oXLV7DSLWJk4y6wNi63F1ZE0E"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:26:51 +0000"
Last used 
"Sat, 22 Feb 25 08:27:10 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"wzdsTC38hWjlNFh28dgHTm2yHQ0BQRm_EWps5R-Uleg"
_csrf/https-cookie_accept 
"Z1uuItK3uv2RZsrWfUUo2VE1_VzflHImOtSNzmHNfiI"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 79
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
    "line" => 52
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
  [
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 103
    "function" => "getToken"
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    "function" => "twig_get_attribute"
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    "function" => "renderHeader"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/twig/twig/src/TemplateWrapper.php"
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    "line" => 453
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    "function" => "doRender"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/src/Controller/ArticleController.php"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
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    "function" => "handle"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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    "type" => "->"
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    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
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    "function" => "handleRaw"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"fikker-61vm-nk2N=MgPGRI6oXLV7DSLWJk4y6wNi63F1ZE0E; PHPSESSID=9ho7q1lbvqc9cerel10tgq6t4n"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/discounts-discovery-delight-3ds-for-driving-desire"
REDIRECT_REDIRECT_SCRIPT_URL 
"/technology/discounts-discovery-delight-3ds-for-driving-desire"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mKX5DyWLT8YV1VjBo0JgAAAJE"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/discounts-discovery-delight-3ds-for-driving-desire"
REDIRECT_SCRIPT_URL 
"/technology/discounts-discovery-delight-3ds-for-driving-desire"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mKX5DyWLT8YV1VjBo0JgAAAJE"
REDIRECT_URL 
"/public/technology/discounts-discovery-delight-3ds-for-driving-desire"
REMOTE_ADDR 
"3.139.233.134"
REMOTE_PORT 
"16475"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740212831
REQUEST_TIME_FLOAT 
1740212831.6596
REQUEST_URI 
"/technology/discounts-discovery-delight-3ds-for-driving-desire"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/technology/discounts-discovery-delight-3ds-for-driving-desire"
SCRIPT_URL 
"/technology/discounts-discovery-delight-3ds-for-driving-desire"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mKX5DyWLT8YV1VjBo0JgAAAJE"

Sub Requests 6

CookieController :: renderAnalysis (token = 168bb7)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"401797"

AppController :: renderHeader (token = a616ca)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"786ff9"
slug 
"home"

ArticleController :: trendingArticle (token = 96ab28)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"84e0e6"
category 
"Technology"

ArticleController :: relatedArticles (token = 7e2347)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"67949b"
current_article 
App\Entity\Article {#1094
  -id: 1365
  -title: "Discounts, Discovery & Delight: 3Ds for Driving Desire"
  -slug: "discounts-discovery-delight-3ds-for-driving-desire"
  -introtext: "<p>In fashion and retail, Dopamine is the drug of choice.</p>\r\n"
  -content: """
    \r\n
    <div><br /><img src="https://media.licdn.com/dms/image/C4D12AQFGQPZW9pRu1g/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=NcCAMo4QyvmMq3_JpKmksCst9m_bZvtrX0G_ofIaaqQ" alt="" width="650" height="361" data-media-urn="urn:li:digitalmediaAsset:C4D12AQFGQPZW9pRu1g" data-li-src="https://media.licdn.com/dms/image/C4D12AQFGQPZW9pRu1g/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=NcCAMo4QyvmMq3_JpKmksCst9m_bZvtrX0G_ofIaaqQ" /></div>\r\n
    <p>Technically,&nbsp;Dopamine&nbsp;is the neurotransmitter of “desire.”&nbsp;Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more.</p>\r\n
    <p>Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too.</p>\r\n
    <p>In our fashion and retail world, there are three primary stimuli,&nbsp;"3Ds,"&nbsp;we can control to deliver hits of dopamine:&nbsp;Discounts, Discovery and Delight.</p>\r\n
    <h2><span style="color: #10228b;">Discounts</span></h2>\r\n
    <p>“Discounts” are the widely-distributed “gateway drug” of choice. When we offer a $60 product for only $40, dopamine production results not from the great value of $40, but from the $20 discount. Customers desire discounts because discounts make them feel good.</p>\r\n
    <div><img src="https://media.licdn.com/dms/image/C4D12AQELkEuPCfi6aw/article-inline_image-shrink_1000_1488/0?e=2121231600&amp;v=alpha&amp;t=PaqILZZZTqLIeyAg3bM4PiW_6T_cCKXckoHvauZwcAg" alt="" width="650" height="386" data-media-urn="urn:li:digitalmediaAsset:C4D12AQELkEuPCfi6aw" data-li-src="https://media.licdn.com/dms/image/C4D12AQELkEuPCfi6aw/article-inline_image-shrink_1000_1488/0?e=2121231600&amp;v=alpha&amp;t=PaqILZZZTqLIeyAg3bM4PiW_6T_cCKXckoHvauZwcAg" /></div>\r\n
    <h2><br /><span style="color: #10228b;">Discounting Results in a Dopamine Reward</span></h2>\r\n
    <p>Discounting is addictive not only to the consumer, but also to the dealer.</p>\r\n
    <p>A January&nbsp;<a href="http://nrf.com/media/press-releases/retailers-made-black-friday-irresistible-consumers-great-deals-online-and-store" target="_blank" rel="nofollow noopener">2017 report by NRF</a>&nbsp;found that one third of shoppers said that 100% of their gift purchases were on sale. Another study performed by&nbsp;<a href="http://www.firstinsight.com/" target="_blank" rel="nofollow noopener">First Insight</a>, Inc. a predictive analytics company, found that on average, consumers are willing to pay on 76% of asking price across a number of women’s wear product categories. The company also reported that</p>\r\n
    <p style="padding-left: 30px;">45% of women had to see a discount of at least 41% to consider entering a store.</p>\r\n
    <p>As with many addictions, this affliction requires increasing dosages over time: $20 discounts, lead to 50% off, and deeper regular discounts proliferate.</p>\r\n
    <p>Discounting is also a&nbsp;<a href="http://www.investopedia.com/terms/z/zero-sumgame.asp" target="_blank" rel="nofollow noopener">zero-sum game</a>. Each dollar we provide to a consumer in the form of a dopamine discount is a dollar we take from our own pocket. It's not a game we want to play too often.</p>\r\n
    <h2><span style="color: #10228b;">Discovery</span></h2>\r\n
    <p>“Discovery” is an altogether different formula, yielding a similar, yet ultimately healthier, dopamine release. Discovery is the “treasure hunt,” providing products and environments which encourage consumers to explore our assortments and uncover unexpected wonders, resulting in a pleasurable fix.</p>\r\n
    <p>Discovery was once the province of department stores. Marvin Traub, a former, and legendary, CEO of&nbsp;<a href="http://www.bloomingdales.com/" target="_blank" rel="nofollow noopener">Bloomingdale’s</a>, was the maestro of dopamine delivery through discovery; he created events to exhibit unknown wonders of the world to devoted shopping addicts.</p>\r\n
    <div><img src="https://media.licdn.com/dms/image/C4D12AQGE7-D6LdD5Ag/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=pdteh4D9BU6wkf_gk9HwX3wAL5bDFSf45owi1zFYN0k" alt="" width="650" height="365" data-media-urn="urn:li:digitalmediaAsset:C4D12AQGE7-D6LdD5Ag" data-li-src="https://media.licdn.com/dms/image/C4D12AQGE7-D6LdD5Ag/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=pdteh4D9BU6wkf_gk9HwX3wAL5bDFSf45owi1zFYN0k" /></div>\r\n
    <p><br />Visits to mall anchors once yielded rewards to shoppers; but, no longer. As department stores gained scale, and debt, discovery made way for safer bets on inventory turn, sell-through sure-things, and “play big or go home” strategies. Department stores abdicated treasure-hunt discovery to other retailers including fast-fashion players&nbsp;<a href="http://www.hm.com/us" target="_blank" rel="nofollow noopener">H&amp;M</a>&nbsp;and&nbsp;<a href="http://www.zara.com/" target="_blank" rel="nofollow noopener">Zara</a>, off-price retailers&nbsp;<a href="http://www.marketwatch.com/story/ross-stores-treasure-hunt-experience-is-its-best-weapon-against-amazon-2016-11-18" target="_blank" rel="nofollow noopener">Ross Stores</a>&nbsp;and&nbsp;<a href="http://www.tjx.com/index.html" target="_blank" rel="nofollow noopener">Marshall’s</a>, and warehouse clubs, particularly&nbsp;<a href="http://www.costco.com/" target="_blank" rel="nofollow noopener">Costco</a>.</p>\r\n
    <h2><span style="color: #10228b;">Delight</span></h2>\r\n
    <div><img src="https://media.licdn.com/dms/image/C4D12AQHZLJwDifUAjA/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=ycsHBQlLA6G5x-jzQPWm27ImUpbLgWhR5k91G5pFUbQ" alt="" width="650" height="433" data-media-urn="urn:li:digitalmediaAsset:C4D12AQHZLJwDifUAjA" data-li-src="https://media.licdn.com/dms/image/C4D12AQHZLJwDifUAjA/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=ycsHBQlLA6G5x-jzQPWm27ImUpbLgWhR5k91G5pFUbQ" /></div>\r\n
    <p><br />Dopamine from “delight” derives from providing a consumer with precisely what they want, when and where they want it, in stock, in their size and color of choice, with the level of service and curation they desire – every time. Frictionless shopping and purchasing are essential ingredients in producing delight. The precise formulation for delight varies by channel, consumer and classification.&nbsp;<a href="http://www.apple.com/news/" target="_blank" rel="nofollow noopener">Apple Stores</a>,&nbsp;<a href="http://oldnavy.gap.com/" target="_blank" rel="nofollow noopener">Old Navy</a>,&nbsp;<a href="http://www.net-a-porter.com/?&amp;cm_mmc=GoogleUS--c-_-NAP_EN_NY-_-Brand--NetAPorter_Phrase-_-net-a-porter_p_kwd-753058608_AM&amp;gclid=CjwKEAjwwcjGBRDj-P7TwcinyBkSJADymblTmdqXRRKPFHRkI8b6WmMJQDEXhWmP3Y04YmQA9rA2NxoC4Mbw_wcB" target="_blank" rel="nofollow noopener">Net-a-Porter,</a>&nbsp;Warby Parker, and Dollar Shave Club each provide delight in their own way.</p>\r\n
    <p>When dopamine is delivered through discover and delight, the result is an elevated average unit retail, a higher frequency of purchase, a greater number of units per shopping basket…&nbsp;and a satisfied, and loyal, consumer.</p>\r\n
    <h2><span style="color: #10228b;">Be a Doctor of Differentiated Dopamine Delivery</span></h2>\r\n
    <p>Create your own blend of triggers to stimulate dopamine response in your fashion and retail caldron of desire. For most companies, I do not recommend eliminating the ingredient “discounting” entirely: remember&nbsp;<a href="http://fortune.com/2014/11/13/jc-penney-ron-johnson-ceo-succession/" target="_blank" rel="nofollow noopener">JC Penney’s attempt&nbsp;</a>to do so. It will be your unique formulation, a delicate balance of all 3 D’s, discount, discovery and delight, that will provide consumers with great satisfaction, a jolt of pleasure, and the desire to come back for more.</p>\r\n
    <div><img src="https://media.licdn.com/dms/image/C4D12AQF8RAdUAVixUw/article-inline_image-shrink_1000_1488/0?e=2121231600&amp;v=alpha&amp;t=sKdLcZf59nlvXM6xnpiVFdT1Nl6dqC60hSWmigHv9Ms" alt="" width="650" height="361" data-media-urn="urn:li:digitalmediaAsset:C4D12AQF8RAdUAVixUw" data-li-src="https://media.licdn.com/dms/image/C4D12AQF8RAdUAVixUw/article-inline_image-shrink_1000_1488/0?e=2121231600&amp;v=alpha&amp;t=sKdLcZf59nlvXM6xnpiVFdT1Nl6dqC60hSWmigHv9Ms" /></div>\r\n
    <p>(c) David J. Katz, New York City, 2017</p>\r\n
    <p>Note: my first public presentation of the 3Ds of Retail Dopamine: Discounts, Discovery and Delight, was at the WWD Men's Wear Summit, March 21, 2017 in Brooklyn, NY.</p>\r\n
    <div><img src="https://media.licdn.com/dms/image/C4D12AQEUp5_vOLRXGQ/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=HH2V5d8iGPqOHke2it0PcX2hVN-CU-nS6ERJtSfTLdg" alt="" width="650" height="347" data-media-urn="urn:li:digitalmediaAsset:C4D12AQEUp5_vOLRXGQ" data-li-src="https://media.licdn.com/dms/image/C4D12AQEUp5_vOLRXGQ/article-inline_image-shrink_1500_2232/0?e=2121231600&amp;v=alpha&amp;t=HH2V5d8iGPqOHke2it0PcX2hVN-CU-nS6ERJtSfTLdg" /></div>\r\n
    <p>-----------------------</p>\r\n
    <p>David J. Katz&nbsp;is chief marketing officer at&nbsp;<a href="http://www.linkedin.com/company-beta/47572/" target="_blank" rel="noopener">Randa Accessories</a>, an industry-leading&nbsp;multinational&nbsp;consumer products company, and the world's largest men's accessories business.&nbsp;</p>\r\n
    <p>His&nbsp;specialty is collaborating with suppliers, brands and retailers to innovate successful outcomes in evolving markets.&nbsp;</p>\r\n
    <p>Named in 2017 as a leading fashion industry "Change Agent" by Women's Wear Daily and a "Menswear Mover" by MR Magazine, he has been featured in&nbsp;The New York Times, The Wall Street Journal, New York Magazine, MR Magazine,&nbsp;and&nbsp;Women's Wear Daily. He is a&nbsp;public speaker, co-author of the best-selling book "Design For Response: Creative Direct Marketing That Works"&nbsp;[Rockport Publishers], and&nbsp;has written many published articles.&nbsp;</p>\r\n
    <p>David is a graduate of Tufts University and the Harvard Business School.</p>\r\n
    <p>He is a student of neurobiology, consumer behavior and "stimulus and response." The name Pavlov rings a bell.</p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1522029358 {#1145
    date: 2018-03-26 01:55:58.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1522029702 {#1150
    date: 2018-03-26 02:01:42.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 3499
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1522029360 {#1148
    date: 2018-03-26 01:56:00.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "“Discounts” are the widely-distributed “gateway drug” of choice. When we offer a $60 product for only $40, dopamine production results not from the great value of $40, but from the $20 discount. Customers desire discounts because discounts make them feel good."
  -robots: null
  -publishedAt: DateTime @1522029360 {#1147
    date: 2018-03-26 01:56:00.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = bebbc3)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"15b8fa"

CookieController :: renderCookie (token = 8477b6)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5d6ace"