GET https://rct.dev.bbntimes.com/science/so-if-patients-are-customers-how-do-you-sell-to-them

Response
200 OK
IP
3.147.36.146
Profiled on
Token
f1a5a6

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
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"App\Controller\ArticleController::show"
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    3735 => Symfony\Component\WebLink\Link {#3735
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"article_show"
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_stopwatch_token 
"8687c8"
category 
"science"
slug 
"so-if-patients-are-customers-how-do-you-sell-to-them"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=pqb7rpr9r232phdg470t8n480v; laikanxia_google_v=1; laikanxia_cookie_id=250222164535480; care_did=ba29e1c2-5970-4cd7-8e9b-9630ddc2f9c8"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 08:46:00 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"f1a5a6"

Cookies

Request Cookies

Key Value
PHPSESSID 
"pqb7rpr9r232phdg470t8n480v"
care_did 
"ba29e1c2-5970-4cd7-8e9b-9630ddc2f9c8"
laikanxia_cookie_id 
"250222164535480"
laikanxia_google_v 
"1"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 08:45:09 +0000"
Last used 
"Sat, 22 Feb 25 08:45:57 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"1_CnMeEvEtUGpzFpD_X27ILKOIEJvRyQ0VeBmo206Gg"
_csrf/https-cookie_accept 
"4-2zU5-HNsQCO_YYbtph0FGMhiyclTiKSOeq5ccvilM"

Session Usage

6 Usages
Stateless check enabled
Usage
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
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    "line" => 220
    "function" => "createView"
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    "line" => 181
    "function" => "show"
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    "type" => "->"
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    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
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    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
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    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
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      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
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    "function" => "__invoke"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=pqb7rpr9r232phdg470t8n480v; laikanxia_google_v=1; laikanxia_cookie_id=250222164535480; care_did=ba29e1c2-5970-4cd7-8e9b-9630ddc2f9c8"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/science/so-if-patients-are-customers-how-do-you-sell-to-them"
REDIRECT_REDIRECT_SCRIPT_URL 
"/science/so-if-patients-are-customers-how-do-you-sell-to-them"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7mOxpDyWLT8YV1VjBo92gAAAI0"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/science/so-if-patients-are-customers-how-do-you-sell-to-them"
REDIRECT_SCRIPT_URL 
"/science/so-if-patients-are-customers-how-do-you-sell-to-them"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7mOxpDyWLT8YV1VjBo92gAAAI0"
REDIRECT_URL 
"/public/science/so-if-patients-are-customers-how-do-you-sell-to-them"
REMOTE_ADDR 
"3.147.36.146"
REMOTE_PORT 
"39177"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740213959
REQUEST_TIME_FLOAT 
1740213959.2788
REQUEST_URI 
"/science/so-if-patients-are-customers-how-do-you-sell-to-them"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/science/so-if-patients-are-customers-how-do-you-sell-to-them"
SCRIPT_URL 
"/science/so-if-patients-are-customers-how-do-you-sell-to-them"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7mOxpDyWLT8YV1VjBo92gAAAI0"

Sub Requests 6

CookieController :: renderAnalysis (token = 33e705)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"aae1e5"

AppController :: renderHeader (token = 24a410)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"e691c3"
slug 
"home"

ArticleController :: trendingArticle (token = 290c94)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"334268"
category 
"Science"

ArticleController :: relatedArticles (token = d8d9ee)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"605033"
current_article 
App\Entity\Article {#1094
  -id: 2644
  -title: "So if Patients are Customers, How do you Sell to Them?"
  -slug: "so-if-patients-are-customers-how-do-you-sell-to-them"
  -introtext: """
    <div id="ember3575" class="ember-view">\r\n
    <div class="reader-article-content" dir="ltr">\r\n
    <p>Consumerization of sick care is on everyone's lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value,&nbsp;is a myth.</p>\r\n
    """
  -content: """
    \r\n
    <p>However, since the holy grail is changing doctor and patient behavior to move sick care to healthcare, we should learn from other industry sales professionals about the best way to sell disease prevention, chronic disease management and compliance behaviors to patients. We are rapidly moving from telling to selling patients so we need to learn the tools of the trade.</p>\r\n
    <p>If you go to the next meeting of the Sales Enablement Society,&nbsp;here's what you are going to learn from people with titles that will be strange to you.</p>\r\n
    <p>Sales enablement&nbsp;is the process of providing the sales organization with the information, content, and tools that help sales people sell more effectively. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process. A big part of sales enablement involves equipping sales people with information they can use in sales cycles. This information might take the form of customer-facing content, sales best practices, and tools to name just a few examples. Regardless of the form the information takes, it needs to be easy to consume and reusable across the sales organization.</p>\r\n
    <p>One of the sickcare jobs of the future will the be Director of Sales Operations, overseeing patient sales enablement. Here are 5 sales&nbsp;enablement best practices.&nbsp;In the case of sick care. that means you will need:</p>\r\n
    <ol>\r\n
    <li>Clearly defined KPIs e.g. better outcomes, experience and equity at less cost.<br /><br /></li>\r\n
    <li>Data and analytics to subsegment the market by demographics and psychographics.<br /><br /></li>\r\n
    <li>Improving the patient buying experience and the sales force selling experience.<br /><br /></li>\r\n
    <li>Sales force training and development.<br /><br /></li>\r\n
    <li>Creating high impact content and sales/marketing collateral.<br /><br /></li>\r\n
    <li>Better marketing-sales integration and handoffs.<br /><br /></li>\r\n
    <li>Sales operations monitoring the results and making the necessary adjustments.<br /><br /></li>\r\n
    <li>Measuring the ROI.<br /><br /></li>\r\n
    <li>Designing appropriate sales people compensation schemes.<br /><br /></li>\r\n
    <li>Creating the most appropriate sales organizational structure and deciding whether to make or buy sales people.</li>\r\n
    </ol>\r\n
    <p>Like the case in situational leadership,&nbsp;you need to practice situational sales enablement depending on the ability and willingness and confidence of the patient consumer.</p>\r\n
    <div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img src="https://media.licdn.com/dms/image/C5612AQEo5BaFcdB1Xg/article-inline_image-shrink_1000_1488/0?e=1542844800&amp;v=beta&amp;t=UTaYOQVs3CBEHqh9hvl10FurONUpJBl8NzLoO4IcDUQ" alt="" data-media-urn data-li-src="https://media.licdn.com/dms/image/C5612AQEo5BaFcdB1Xg/article-inline_image-shrink_1000_1488/0?e=1542844800&amp;v=beta&amp;t=UTaYOQVs3CBEHqh9hvl10FurONUpJBl8NzLoO4IcDUQ" /></div>\r\n
    <p>Of course, solving every new challenge in sick care requires hiring new managers with many many multiples of the salary of those actually taking care of the patients. Thus, the rise of&nbsp;chief data officers and chief patient officers.</p>\r\n
    <p>Patient sales will require rethinking the present structure of what we now call healthcare marketing and patient engagement. If we are going to rename patients as customers, then we should treat them like customers and learn how to sell, instead of tell them, what's best for them.</p>\r\n
    <p>Arlen Meyers, MD, MBA is the President and CEO of the&nbsp;Society of Physician Entrepreneurs.</p>\r\n
    </div>\r\n
    </div>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1537172810 {#1145
    date: 2018-09-17 08:26:50.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1621416588 {#1150
    date: 2021-05-19 09:29:48.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 4428
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1537172807 {#1148
    date: 2018-09-17 08:26:47.0 UTC (+00:00)
  }
  -metakey: ""
  -metadesc: "Consumerization of sick care is on everyone's lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value ,\u{A0}is a myth."
  -robots: null
  -publishedAt: DateTime @1537172807 {#1147
    date: 2018-09-17 08:26:47.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = b7588c)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"be9ca8"

CookieController :: renderCookie (token = 4d9a0c)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"a115e8"