GET https://rct.dev.bbntimes.com/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins

Response
200 OK
IP
18.118.9.105
Profiled on
Token
f91591

ArticleController :: show

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key Value
_controller 
"App\Controller\ArticleController::show"
_firewall_context 
"security.firewall.map.context.main"
_links 
Symfony\Component\WebLink\GenericLinkProvider {#3611
  -links: [
    3732 => Symfony\Component\WebLink\Link {#3732
      -href: "/build/runtime.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3730 => Symfony\Component\WebLink\Link {#3730
      -href: "/build/644.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3729 => Symfony\Component\WebLink\Link {#3729
      -href: "/build/502.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3728 => Symfony\Component\WebLink\Link {#3728
      -href: "/build/app.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
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      ]
    }
    3727 => Symfony\Component\WebLink\Link {#3727
      -href: "/build/view-more.js"
      -rel: [
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      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3726 => Symfony\Component\WebLink\Link {#3726
      -href: "/build/term-condition.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3725 => Symfony\Component\WebLink\Link {#3725
      -href: "/build/contact.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3724 => Symfony\Component\WebLink\Link {#3724
      -href: "/build/scroll-infinite-article.js"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "script"
      ]
    }
    3723 => Symfony\Component\WebLink\Link {#3723
      -href: "/build/app.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3722 => Symfony\Component\WebLink\Link {#3722
      -href: "/build/cookie-style.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3721 => Symfony\Component\WebLink\Link {#3721
      -href: "/build/term-condition-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3720 => Symfony\Component\WebLink\Link {#3720
      -href: "/build/contact-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
    3719 => Symfony\Component\WebLink\Link {#3719
      -href: "/build/comment-css.css"
      -rel: [
        "preload" => "preload"
      ]
      -attributes: [
        "as" => "style"
      ]
    }
  ]
}
_route 
"article_show"
_route_params 
[
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  "slug" => "what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"84faa2"
category 
"companies"
slug 
"what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
connection 
"close"
cookie 
"PHPSESSID=6clgmfrb0019gmah6hdnh4upi2"
host 
"rct.dev.bbntimes.com"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-php-ob-level 
"1"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Sat, 22 Feb 2025 13:27:51 GMT"
link 
"</build/runtime.js>; rel="preload"; as="script",</build/644.js>; rel="preload"; as="script",</build/502.js>; rel="preload"; as="script",</build/app.js>; rel="preload"; as="script",</build/view-more.js>; rel="preload"; as="script",</build/term-condition.js>; rel="preload"; as="script",</build/contact.js>; rel="preload"; as="script",</build/scroll-infinite-article.js>; rel="preload"; as="script",</build/app.css>; rel="preload"; as="style",</build/cookie-style.css>; rel="preload"; as="style",</build/term-condition-css.css>; rel="preload"; as="style",</build/contact-css.css>; rel="preload"; as="style",</build/comment-css.css>; rel="preload"; as="style""
x-debug-token 
"f91591"

Cookies

Request Cookies

Key Value
PHPSESSID 
"6clgmfrb0019gmah6hdnh4upi2"

Response Cookies

No response cookies

Session 6

Session Metadata

Key Value
Created 
"Sat, 22 Feb 25 13:27:31 +0000"
Last used 
"Sat, 22 Feb 25 13:27:49 +0000"
Lifetime 
0

Session Attributes

Attribute Value
_csrf/https-comment 
"TQ6_xKNt1eMVZDyCtPhVJhiHu-2tBK98wb3AXSTNsgw"
_csrf/https-cookie_accept 
"UFBEqC3lWSXl8oxnAG10m5RmOkTVqruKU5S-iEkuBxg"

Session Usage

6 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:76
Show trace 
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    "function" => "require_once"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:79
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-csrf/TokenStorage/SessionTokenStorage.php"
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:52
Show trace 
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  [
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Symfony\Component\Security\Csrf\TokenStorage\SessionTokenStorage:56
Show trace 
[
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    "line" => 181
    "function" => "show"
    "class" => "App\Controller\ArticleController"
    "type" => "->"
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    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "handle"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
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    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 41
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/twig-bridge/AppVariable.php"
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    "function" => "getToken"
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    "function" => "handle"
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    "function" => "show"
    "class" => "App\Controller\ArticleController"
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    "function" => "handleRaw"
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    "type" => "->"
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  [
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    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
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    "function" => "run"
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    "line" => 5
    "args" => [
      "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\Security\Http\Firewall\ContextListener:171
Show trace 
[
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/security-http/Firewall/ContextListener.php"
    "line" => 171
    "function" => "remove"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\Security\Http\Firewall\ContextListener"
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  [
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    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
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    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
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  ]
  [
    "file" => "/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
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Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV 
"dev"
APP_SECRET 
"0a988e63f011514eaabfc650b599af4d"
CORS_ALLOW_ORIGIN 
"*"
DATABASE_URL 
"mysql://bbndb_rctuser:33F5W25z40or0f7@localhost:3306/rct_bbntimes"
GOOGLE_RECAPTCHA_SECRET_KEY 
"6LdV5fgpAAAAANxzTG8ZMfIjil1wu-1vrQvnUt-x"
GOOGLE_RECAPTCHA_SITE_KEY 
"6LdV5fgpAAAAAENKcn73MJAhQrbtQeqgyC4wDLMP"
MAILER_DSN 
"smtp://no-reply%40rct.dev.bbntimes.com:Bl6%26gLD48%26Of919@rct.dev.bbntimes.com:465"
MARIADB_PASSWORD 
"i!87pK&!85ezc8"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
BASE 
"/public"
CONTEXT_DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
CONTEXT_PREFIX 
""
DOCUMENT_ROOT 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
HTTPS 
"on"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_CONNECTION 
"close"
HTTP_COOKIE 
"PHPSESSID=6clgmfrb0019gmah6hdnh4upi2"
HTTP_HOST 
"rct.dev.bbntimes.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF 
"/public/index.php"
PP_CUSTOM_PHP_CGI_INDEX 
"plesk-php81-fastcgi"
PP_CUSTOM_PHP_INI 
"/var/www/vhosts/system/rct.dev.bbntimes.com/etc/php.ini"
QUERY_STRING 
""
REDIRECT_BASE 
"/public"
REDIRECT_HTTPS 
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_HTTPS 
"on"
REDIRECT_REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY 
"0"
REDIRECT_REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
REDIRECT_REDIRECT_SCRIPT_URL 
"/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
REDIRECT_REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_REDIRECT_STATUS 
"200"
REDIRECT_REDIRECT_UNIQUE_ID 
"Z7nQ1pDyWLT8YV1VjBpUegAAAJA"
REDIRECT_SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
REDIRECT_SCRIPT_URL 
"/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
REDIRECT_SSL_TLS_SNI 
"rct.dev.bbntimes.com"
REDIRECT_STATUS 
"200"
REDIRECT_UNIQUE_ID 
"Z7nQ1pDyWLT8YV1VjBpUegAAAJA"
REDIRECT_URL 
"/public/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
REMOTE_ADDR 
"18.118.9.105"
REMOTE_PORT 
"4136"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"https"
REQUEST_TIME 
1740230870
REQUEST_TIME_FLOAT 
1740230870.3189
REQUEST_URI 
"/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
SCRIPT_FILENAME 
"/var/www/vhosts/dev.bbntimes.com/rct.dev.bbntimes.com/public/index.php"
SCRIPT_NAME 
"/public/index.php"
SCRIPT_URI 
"https://rct.dev.bbntimes.com/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
SCRIPT_URL 
"/companies/what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
SERVER_ADDR 
"5.196.1.209"
SERVER_ADMIN 
"[no address given]"
SERVER_NAME 
"rct.dev.bbntimes.com"
SERVER_PORT 
"443"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SIGNATURE 
"<address>Apache Server at rct.dev.bbntimes.com Port 443</address>\n"
SERVER_SOFTWARE 
"Apache"
SSL_TLS_SNI 
"rct.dev.bbntimes.com"
SYMFONY_DOTENV_VARS 
"APP_ENV,APP_SECRET,DATABASE_URL,MARIADB_PASSWORD,CORS_ALLOW_ORIGIN,MAILER_DSN,GOOGLE_RECAPTCHA_SECRET_KEY,GOOGLE_RECAPTCHA_SITE_KEY"
UNIQUE_ID 
"Z7nQ1pDyWLT8YV1VjBpUegAAAJA"

Sub Requests 6

CookieController :: renderAnalysis (token = 5386b7)

Key Value
_controller 
"App\Controller\CookieController::renderAnalysis"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b797b0"

AppController :: renderHeader (token = f8b6e7)

Key Value
_controller 
"App\Controller\AppController::renderHeader"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"13bd36"
slug 
"home"

ArticleController :: trendingArticle (token = 58f699)

Key Value
_controller 
"App\Controller\ArticleController::trendingArticle"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"328241"
category 
"Companies"

ArticleController :: relatedArticles (token = 06b0cf)

Key Value
_controller 
"App\Controller\ArticleController::relatedArticles"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"d08e02"
current_article 
App\Entity\Article {#1094
  -id: 7568
  -title: "What Does My VC Investor Mean by “Sell Painkillers, Not Vitamins”?"
  -slug: "what-does-my-vc-investor-mean-by-sell-painkillers-not-vitamins"
  -introtext: "<p><span style="color: #000000;">Pain removal is highly motivating.</span></p>\r\n"
  -content: """
    \r\n
    <p><span style="color: #000000;">And when your audience does not yet know or trust you, they need a big motivator to try you. So-called&nbsp;<em>purchase drivers</em>&nbsp;alleviate pain – the more salient and urgent and high stakes that pain, the more motivated the person will be to buy what you are selling. The promise of pain removal motivates an initial purchase.</span></p>\r\n
    <p><span style="color: #000000;">Once a brand has earned a customer’s trust by solving their pain, one can move to messaging and delivering a brand’s so-called&nbsp;<em>post-purchase delighters&nbsp;</em>– i.e. offering them vitamins.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">First, win their trust. Only THEN can you earn their love and loyalty.</span></p>\r\n
    <h2><strong>Real-World Purchase Driver vs. Post-Purchase Delighter</strong></h2>\r\n
    <p><span style="color: #000000;">I once managed the Clorox Bleach Pen business. Clorox Bleach Pen is a stain remover. Often, our customer’s stains – if not removed – would ruin the article of clothing. Clorox Bleach Pen removed that stain, thereby removing that pain. Our purchase driver was “removes stains.”</span></p>\r\n
    <p><span style="color: #000000;">Once our customers had purchased the Clorox Bleach Pen, they often discovered other uses that delighted them. They whitened their discolored tile grout. They transformed the Clorox Bleach Pen into an art tool for colored tee-shirts and dorm room lamp shades. It was&nbsp;<em>fun</em>&nbsp;to watch stains and color disappear right before their eyes. The Clorox Bleach Pen’s post-purchase delighter was “gratifying fun.”</span></p>\r\n
    <p><span style="color: #000000;">Our Clorox Bleach Pen customer had an immediate pain of “stained-and-therefore-ruined-clothing.” Our customer did NOT have a pain of “need a laundry product to be fun” –&nbsp;that’s a nice-to-have, a vitamin.</span></p>\r\n
    <p><span style="color: #000000;">The distinction here is subtle but brings deep implications. In order to get our customer in the door the first time, we needed to show that their immediate pain – stained clothing – could be solved with the Clorox Bleach Pen. Then, and ONLY then, we could allow them to experience the post-purchase delighter of the Clorox Bleach Pen being fun to use.</span></p>\r\n
    <h2><strong>VC Advice on Painkillers vs. Vitamins</strong></h2>\r\n
    <p><span style="color: #000000;">I have the privilege of working with some amazing, inspiring leaders. Leaders who yearn to build something meaningful and enduring, something that will enable their customers to thrive. They often want to&nbsp;<em>prevent&nbsp;</em>pains, rather than merely solve them. They often want to be in the business of helping their customers live their best lives, rather than merely surviving the day.</span></p>\r\n
    <p><span style="color: #000000;">These leaders are hearing caution from their VC investors to sell painkillers, not vitamins. VCs know how motivating pain is, and want that motivation to generate a return on their capital.</span></p>\r\n
    <p><span style="color: #000000;">And yet, the leaders I work with want to offer and deliver something deeper and more enduring that a painkiller. Painkillers might help someone survive, but it is the vitamin products of the world that help people to thrive.</span></p>\r\n
    <h2><strong>Start with Pain Relief</strong></h2>\r\n
    <p><span style="color: #000000;">So how does such a leader reconcile this yearning for bringing something big and thrive-enabling, when the advice they hear repeatedly is to build a painkiller?</span></p>\r\n
    <p><span style="color: #000000;">Reframe this false binary. Rather than choosing to be a painkiller or a vitamin, embrace both but in the proper sequence.&nbsp;<em>Start</em>&nbsp;by solving a pain – the purchase driver – because this way, the customer will be more motivated and willing to try you. Once they are with you,&nbsp;<em>then</em>&nbsp;unleash your post-purchase delighters to win their love and loyalty.</span></p>\r\n
    <p><span style="color: #000000;">If you sell a product or service akin to vitamins, and you are having trouble getting market traction, consider that you might be leaning into a post-purchase delighter when you instead should<em>&nbsp;</em>be leading with the purchase driver. Get very concrete: what is the near-term pain your offering solves? Start with this.</span></p>\r\n
    <p><span style="color: #000000;">For example, a meditation app that promises to help you “live your best life through meditation” (vitamin) may need to first provide pain relief with something like “on-demand anxiety relief through meditation” (painkiller). Uninitiated customers are most motivated to solve an immediate, pressing pain.&nbsp;</span></p>\r\n
    <p><span style="color: #000000;">After this product has delivered immediate anxiety relief through meditation, the brand can move to delivering and messaging the post-purchase delighter, such as daily meditation for living your best life.</span></p>\r\n
    <h2><strong>Your Curse of Knowledge</strong></h2>\r\n
    <p><span style="color: #000000;">Confusing purchase drivers with post-purchase delighters is one of the most common errors I see in brand building.</span></p>\r\n
    <p><span style="color: #000000;">Why is it so common for companies to message the post-purchase delighter, rather than the purchase driver? I believe it stems from the cognitive fallacy psychologists have dubbed the “curse of knowledge.” Often when we’re inside a company making a product, we are very familiar with the pain and solution. We are well past the stage of needing the purchase-driver message, so we become disproportionately immersed in the post-purchase delighters.</span></p>\r\n
    <p><span style="color: #000000;">Constantly remind yourself that your customer is likely in a different part of their journey than are you. Separate the purchase driver from the post-purchase-delighter, and sequence them so that you can meet customers where&nbsp;<em>they</em>&nbsp;are, rather than where&nbsp;<em>you</em>&nbsp;are.</span></p>\r\n
    <p><span style="color: #000000;">Businesses exist in order to bring value to customers. And businesses should always be expanding that value to be larger and more sustained. Also, businesses should be empathetic to customers who, as humans, are more neurologically motivated to reach for painkillers than for vitamins.</span></p>\r\n
    <p><span style="color: #000000;">Use the painkiller as a way to earn near-term goodwill at the outset.&nbsp;Don’t think of it as either-or. Think of it as sequencing your benefit from near-term to long-term, from pain relief to delight, from surviving to thriving.</span></p>
    """
  -user: Proxies\__CG__\App\Entity\User {#1092 …}
  -createdAt: DateTime @1607511058 {#1145
    date: 2020-12-09 10:50:58.0 UTC (+00:00)
  }
  -updatedAt: DateTime @1628085322 {#1150
    date: 2021-08-04 13:55:22.0 UTC (+00:00)
  }
  -deletedAt: null
  -category: App\Entity\Category {#445 …}
  -status: "published"
  -imageCard: Proxies\__CG__\App\Entity\File {#1184 …}
  -ImageHeader: Proxies\__CG__\App\Entity\File {#1184 …}
  -featured: false
  -mainView: false
  -clicks: 1766
  -comments: Doctrine\ORM\PersistentCollection {#1125 …}
  -reviewed_at: DateTime @1607511058 {#1148
    date: 2020-12-09 10:50:58.0 UTC (+00:00)
  }
  -metakey: "What Does My VC Investor Mean by “Sell Painkillers, Not Vitamins”?"
  -metadesc: "Pain removal is highly motivating."
  -robots: null
  -publishedAt: DateTime @1607511058 {#1147
    date: 2020-12-09 10:50:58.0 UTC (+00:00)
  }
  -canonical: null
  -superTag: null
}

AppController :: renderFooter (token = b39c8f)

Key Value
_controller 
"App\Controller\AppController::renderFooter"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"ab2acc"

CookieController :: renderCookie (token = 9b1ffb)

Key Value
_controller 
"App\Controller\CookieController::renderCookie"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"68f461"