When it comes to digital asset investment, many people start to think about cryptocurrencies.

Although cryptocurrencies are slowly becoming mainstream, because of their volatility, it's difficult to consider them a reliable 'investment'. The cryptocurrency market is not mature enough and not regulated across all countries. 

On the other hand, digital assets (specifically websites), have been around for two decades since the inception of the internet. 

So, why haven't they become mainstream yet? Why aren't many people investing in new websites instead of buying popular stocks? 

It's simply because investing in websites requires much more technical knowledge than other investments. But at an approximately 30% yearly yield, it is worth the effort to go into such investments.

What is Website Investing?

Website investing is the practice of purchasing a website solely for the purpose of earning cash flow and steady income. Due diligence is necessary to buy the right website. After purchasing a website, you will have to make some SEO adjustments over the years to increase its value. 

5 Reasons Why Website Investing Should Be High On Your List

The online space is growing significantly as more people go online, which means your investments will grow organically too. Investing in a website can ensure your financial future. It's important to find a reliable website that is secure. 

Here is why you should consider adding digital assets as part of your portfolio: 

1. Low-tax rate investment

2. Exposure to a growth-oriented investment

3. Steady source of income

4. Good protection against economic volatility

5. High-quality leverage in gaining quick cash liquidity

Smart Ways to Monetise a Website 

The most popular form of monetization for website owners is advertising. However, there are other ways you can earn money by buying a website. 

Affiliate marketing is a marketing agreement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

Amazon Associates is an affiliate marketing program that allows bloggers and website owners and to create links and earn referral fees when customers click through and buy products from Amazon.

Amazon FBA is an Amazon solution that help site owners reach more customers with benefits like fast Prime delivery and easier selling across Europe.

Amazon FBM is when sellers list their products on Amazon and choose to ship products to each buyer by themselves.  

Display Advertising refers to the process of advertising a product or service via images and videos. 

Drop shipping is a retail fulfilment method where a store doesn't keep the products it sells in stock.

E-commerce is the process of buying and selling goods and services online.

Software As a Service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

Subscription is an agreement to receive something, typically a publication, by paying regularly in advance.

So, Where Do You Start?

Well, first you need to find the right website to buy. There are a few ways you can acquire a website: either directly from someone or through brokers. 

© Empire Flippers

Empire Flippers are reputable brokers. They bring to their marketplace only vetted deals. There are other similar platforms out there with different typical deal sizes. Other alternatives are Investors club, Motion Invest, and FE International. Here is a good list of brokers to look into.

© Investors Club

The difference between each platform is their business model. For example, Investors Club is charging a monthly subscription fee to see their reports and buy a website, while others are free and only charging a percentage out of the deal price. 

You can really find websites in any niche you can think of. From pets to roofs and even ice shavers. Also, the business model can vary according to what you feel comfortable investing in, from e-commerce to content-based websites or lead generation and there are many other examples. 

In a recent interview on the Evergreen Profits podcast with Greg Elfrink from Empire Flippers, he mentioned that he wants to make website investment mainstream. Therefore, they have recently announced on Empire flippers Capital, that they will connect investors with website operators. 

It's still only for accredited investors, so the threshold is quite high. However, it's indeed a step towards seeing a website as an investment that is approachable to people without the knowledge of how to do it. 

Empire flippers are not the only ones doing this, there are other options out there. 

Time will tell how long until we will hear people talking about their latest website acquisition instead of talking about buying a Tesla stock. But there is definitely a movement in the market in that direction.