The teaser document is the first piece of information your potential investor sees.

It's important to make a strong impression, investors see hundreds each month.

In this article, we will provide some guidelines to create a great teaser for your fundraising campaign.

1. Have an Unforgettable Hook

Your business has to be encapsulated in no more than five words. The hook is massively important - you have twenty seconds to capture investors' attention and imagination. For example: DriveLah “Airbnb for Cars”, CoinBase “Your Hosted BitCoin Wallet”  and UberCab “Next generation Car Service.

2. Know Your Elevator Pitch

You should explain your idea so that any investor can understand it in a short period of time. Emphasis the problem you solve and for whom and why it is important. Have a clearly defined elevator pitch. 

3. Understand The Reasons Why You are Special

Show investors that you have the ability to make an impact and that your product or service is unique. It's time to show your unique selling proposition (USP), secret sauce and patents.

4. Make an Impression with Your "Today" Statement

Highlight your progress to date and current status. Focus on results, not your activities and try to get social proof. 

5. Know Your Market & Strategy

Use technology and marketing to best understand your strengths. Know your market, target segments, competition and potential rivals.

6) Understand Product and Traction

Know the differentiators, customers and partners. Obsess over the details that sets your product or service apart from the market. 

7) Have a Vision and a Clear Growth Plan for Your Business

Listen to your customers and use the learnings to improve, grow revenues, extend markets and products. 

8) Master the Financials and Limitations 

Monitor changes that could affect your business. Understand the details of your next three years' outlook, revenues, earnings before interest, taxes, depreciation, and amortisation (EBITDA), cash flow and even potential challenges.

9) Highlight Your Team

Hire the best possible team, directors, key staff, advisors, board members or co-founders. 

There’s a reason why you are presenting your business to investors. Make sure to remember that and bring that same energy to your fundraising efforts.